Sprinklr Software


Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first party experience) and social listening functionalities within a suite.

The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles or tweet directly about the brand.

Sprinklr's social media management platform allows users to implement social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events and crisis management.

Other features include social automation and social campaign management, which includes collaborating on design, launching and reporting across departments and enforcing campaign consistency across the organization.

The vendor offers online and knowledge base support to the customers.



23 Reviews of Sprinklr

Overall rating

4.0 / 5 stars

Showing 1 - 20 of 23 reviews

December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Sprinklr Review

As a team we've been able to respond to social media inquiries with ease. It's great to have our social content consolidated into one space. The social listening tools are probably the aspect my team enjoys the most. Using Sprinklr has definitely given us the opportunity for more robust reporting.

Pros

Great customer service! And a very easy product to integrate into your social channel management. It's easy to upload content and use the tool as a means of approving and getting content live.

Cons

We occasionally ran into bugs, but the service team was able to address our issues right away.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

2 of 5

Functionality

4 of 5

November 2018

Client Requested

Pros

My client requested Sprinklr to manage their social media. I liked that we could give clients limited access to the social accounts without giving them access to the actual social platform

Cons

I didn’t like that the platform couldn’t do much more than we could do in the platform

September 2018

Wynne from Hyatt Regency of Savannah

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Functionality

2 of 5

September 2018

Not the best

Pros

It’s easy to use and it’s got a clean design

Cons

The take a tour video to learn about it only a minute long and if you want to do more training to learn about it, you have to pay. You can only post one picture at a time, not several which is annoying.

August 2018

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

3 of 5

Functionality

5 of 5

August 2018

Everything A Big Business Needs

If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

Pros

You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

Cons

It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

June 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

4 of 5

June 2018

Customer Care use is easy to use

It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

Pros

They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

Cons

You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

June 2018

Hannah from Wayside Youth and Family Network

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

4 of 5

Customer support

3 of 5

Functionality

3 of 5

June 2018

hard to navigate

Pros

I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

Cons

The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

April 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

April 2018

It's incredible how much Sprinklr can do.

Pros

Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks.

Cons

It does so much it can get overwhelming. It does require some training to really become an advanced user.

March 2018

Kasandra from MCCC

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

2 of 5

Functionality

3 of 5

March 2018

Good once you get it working

Pros

The ability to make one post that will seamlessly connect to multiple platforms is great. I like having them all connected.

Cons

I did not like the experience I had with customer service. Had some issues getting it to work with instagram and waited for help through e-mail.

March 2018

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

a wonderful and powerful tool

Pros

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons

maybe it takes a lot of time to get your bearings within the tool.
but once you get used to using the software the benefits and the use you can give it is incredibly good!

March 2018

Ksenia from CFT

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

March 2018

My experience with Sprinklr

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Pros

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

January 2018

colleen from podium sports, llc

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

4 of 5

January 2018

Good software great blog

marketing advice, specifically from their free blog.

Pros

the blog on this software is great and definitely worth a read. software is good, no complains but I just started using it.

January 2018

Stacey from BHP

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Great

It has been easy to use and to navigate, too! Our company loves it without a doubt.

Pros

We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.

November 2017

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

2 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2017

Powerful tool once you understand how to use it.

In-depth and actionable social listening. Ease of use with multiple community managers.

Pros

I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.

Cons

It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.

November 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

2 of 5

Customer support

3 of 5

Functionality

4 of 5

November 2017

Sprinklr is trying to be too many things at the same time.

Pros

It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.

Cons

Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.

November 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2017

Incredibly robust and customizable platform -- and a great support staff (which you'll need)

Pros

I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons

Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately.

August 2017

Will from RFS Renovates

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2017

A social deck that works!

Pros

I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

Cons

Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.

June 2017

Daniel from Abercrombie & Fitch

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

4 of 5

June 2017

Awesome social automation platform. Insane amount of features, and plenty of customizable options.

Pros

Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.

Cons

The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

March 2017

Alison from OECD

Company Size: 1,001-5,000 employees


Ease-of-use

5 of 5

Value for money

3 of 5

Functionality

5 of 5

March 2017

Fun and engaging

Pros

The dynamic presentation, eye catching and informative windows are great for events, would be practical.

Cons

Cost for our small international organization would be too high, would need a budget version of Sprinklr.

March 2017

Craig from Dell

Company Size: 10,000+ employees


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

1 of 5

Functionality

3 of 5

March 2017

Good attempt, but isn't the all-in-one solution I need.

I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.

Pros

Real-time social media post integration.

Cons

Lack of tooling and customization.

October 2016

Maritza from The Marketing Arm

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

3 of 5

Customer support

3 of 5

Functionality

4 of 5

October 2016

A great tool for moderation and content management!

The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.

Pros

Great for creating filters and different ways to cut and slice the mentions data.
The moderation team can efficiently see all conversations and respond within the tool.
The content is easy to upload and manage.
The overview for social listening also works great to provide high-level and more in-depth analytics.

Cons

For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.