Sprinklr software


Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first party experience) and social listening functionalities within a suite.

The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles or tweet directly about the brand.

Sprinklr's social media management platform allows users to implement social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events and crisis management.

Other features include social automation and social campaign management, which includes collaborating on design, launching and reporting across departments and enforcing campaign consistency across the organization.

The vendor offers online and knowledge base support to the customers.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Mac OS , Linux , HP-UX , AIX , Solaris , Unix , IBM OS/400 , Web browser (OS agnostic) , Windows 2000 , Windows 8 , Windows 10

19 Reviews of Sprinklr

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  • Verified Reviewer

    Number of employees: 201-500 employees

    August 2018

    Everything A Big Business Needs

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    If you can afford it, I'd reccomend getting every module from Sprinklr to help manage your social media. But you have to have a dedicated team to learn and manage it and use it every day, otherwise it's a waste of money.

    Pros

    You can do EVERYTHING from Sprinklr. It has features and modules that can easily make it your one-stop shop for marketing.

    Cons

    It's an ever-growing platform, so you'll occasionally run into bugs. That wouldn't be an issue if Support wasn't understaffed, causing some tickets to not get picked up right away, or be sent off to the engineering team for months.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    June 2018

    Customer Care use is easy to use

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.

    Pros

    They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.

    Cons

    You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Hannah from Wayside Youth and Family Network

    June 2018

    hard to navigate

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.

    Cons

    The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    April 2018

    It's incredible how much Sprinklr can do.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks.

    Cons

    It does so much it can get overwhelming. It does require some training to really become an advanced user.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Kasandra from MCCC

    March 2018

    Good once you get it working

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ability to make one post that will seamlessly connect to multiple platforms is great. I like having them all connected.

    Cons

    I did not like the experience I had with customer service. Had some issues getting it to work with instagram and waited for help through e-mail.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

    March 2018

    a wonderful and powerful tool

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

    Cons

    maybe it takes a lot of time to get your bearings within the tool.
    but once you get used to using the software the benefits and the use you can give it is incredibly good!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Ksenia from CFT

    March 2018

    My experience with Sprinklr

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

    Pros

    How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

    Cons

    Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • colleen from podium sports, llc

    Number of employees: 1 employee

    January 2018

    Good software great blog

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    marketing advice, specifically from their free blog.

    Pros

    the blog on this software is great and definitely worth a read. software is good, no complains but I just started using it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Stacey from BHP

    January 2018

    Great

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It has been easy to use and to navigate, too! Our company loves it without a doubt.

    Pros

    We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    November 2017

    Powerful tool once you understand how to use it.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    In-depth and actionable social listening. Ease of use with multiple community managers.

    Pros

    I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.

    Cons

    It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    November 2017

    Sprinklr is trying to be too many things at the same time.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.

    Cons

    Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    November 2017

    Incredibly robust and customizable platform -- and a great support staff (which you'll need)

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful.

    Cons

    Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Will from RFS Renovates

    August 2017

    A social deck that works!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.

    Cons

    Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Daniel from Abercrombie & Fitch

    Number of employees: 1,001-5,000 employees

    June 2017

    Awesome social automation platform. Insane amount of features, and plenty of customizable options.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.

    Cons

    The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.

    Review Source: Capterra
  • Alison from OECD

    Specialty: Public Sector

    Number of employees: 1,001-5,000 employees

    March 2017

    Fun and engaging

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    The dynamic presentation, eye catching and informative windows are great for events, would be practical.

    Cons

    Cost for our small international organization would be too high, would need a budget version of Sprinklr.

  • Craig from Dell

    Specialty: Software / IT

    Number of employees: 10,000+ employees

    March 2017

    Good attempt, but isn't the all-in-one solution I need.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.

    Pros

    Real-time social media post integration.

    Cons

    Lack of tooling and customization.

  • Maritza from The Marketing Arm

    Number of employees: 201-500 employees

    October 2016

    A great tool for moderation and content management!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.

    Pros

    Great for creating filters and different ways to cut and slice the mentions data.
    The moderation team can efficiently see all conversations and respond within the tool.
    The content is easy to upload and manage.
    The overview for social listening also works great to provide high-level and more in-depth analytics.

    Cons

    For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.

    Review Source: Capterra
  • Mandy from SAP

    October 2016

    powerhouse software to manage social media channels

    Ease-of-use
    Functionality
    Quality
    Support

    Sprinklr has a very robust channel management software. It is not intuitive but it is very powerful. Better for big enterprise companies than small companies. Listening software improving but weaker than overall software.

    Review Source: Capterra
  • Brian from Spredfast

    Number of employees: 201-500 employees

    May 2018

    Quality
    Support
    N/A
    This review was submitted organically. No incentive was offered
    Review Source: GetApp
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