Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first party experience) and social listening functionalities within a suite.
The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles or tweet directly about the brand.
Sprinklr's social media management platform allows users to implement social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events and crisis management.
Other features include social automation and social campaign management, which includes collaborating on design, launching and reporting across departments and enforcing campaign consistency across the organization.
The vendor offers online and knowledge base support to the customers.
Alison from OECD
Specialty: Public Sector
Employees number: 1,001-5,000 employees
The dynamic presentation, eye catching and informative windows are great for events, would be practical.
Cost for our small international organization would be too high, would need a budget version of Sprinklr.
Craig from Dell
Specialty: Software / IT
Employees number: 10,000+ employees
I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.
Real-time social media post integration.
Lack of tooling and customization.
It's more practical on the customer care end. It allows for more features to make the most out of reporting and collecting the data.
They are always making improvements and providing webinars to help with newest features. When the new features are rolled out, they are always set up to be easy to use.
You would really need to pay the top dollar to get what will work best on both marketing and customer care ends.
Hannah from Wayside Youth and Family Network
I like that I am able to track all of my company's social media platforms through one simple interface. I also like that multiple coworkers can access the platform simultaneously to provide and allow for effective collaboration.
The learning curve is extremely steep and while customer service offers support, it can be very difficult to master.
Mostly easy to use, incredibly in depth analytics and reporting, robust feature set across all social networks.
It does so much it can get overwhelming. It does require some training to really become an advanced user.
Kasandra from MCCC
The ability to make one post that will seamlessly connect to multiple platforms is great. I like having them all connected.
I did not like the experience I had with customer service. Had some issues getting it to work with instagram and waited for help through e-mail.
catherine from Marketing Surfers - Tu Agencia de Marketing en Internet
the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.
maybe it takes a lot of time to get your bearings within the tool.
but once you get used to using the software the benefits and the use you can give it is incredibly good!
Ksenia from CFT
We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.
How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.
Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.
colleen from podium sports, llc
Employees number: 1 employee
marketing advice, specifically from their free blog.
the blog on this software is great and definitely worth a read. software is good, no complains but I just started using it.
Stacey from BHP
It has been easy to use and to navigate, too! Our company loves it without a doubt.
We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.
In-depth and actionable social listening. Ease of use with multiple community managers.
I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.
It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.
It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.
Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.
I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful.
Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately.
Will from RFS Renovates
I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.
Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.
Daniel from Abercrombie & Fitch
Employees number: 1,001-5,000 employees
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.
The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.
Maritza from The Marketing Arm
Employees number: 201-500 employees
The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.
Great for creating filters and different ways to cut and slice the mentions data.
The moderation team can efficiently see all conversations and respond within the tool.
The content is easy to upload and manage.
The overview for social listening also works great to provide high-level and more in-depth analytics.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.
Mandy from SAP
Sprinklr has a very robust channel management software. It is not intuitive but it is very powerful. Better for big enterprise companies than small companies. Listening software improving but weaker than overall software.
Brian from Spredfast
Employees number: 201-500 employees