Sprinklr is a Web-based customer experience technology platform suited for organizations of all sizes.
Sprinklr offers a suite of modules, including Social Experience Core, Content Marketing, Social Media, Paid Advertising, Website (first party experience) and Social Listening.
The social CRM and social governance modules can manage all social profiles via a single platform. This platform allows customers to post reviews to a website, post complaints on their Facebook profiles or tweet directly about the brand.
Sprinklr's social media management platform makes social media the core function of each business line, such as sales, marketing, customer service, PR, events and crisis management. The audience management feature provides all information about the audiences in a single place.
Other features include social automation and social campaign management, which includes collaborating on design, launching and reporting across departments and enforcing campaign consistency across the entire organization.
Alison from OECD
Specialty: Public Sector
Employees number: 1,001-5,000 employees
The dynamic presentation, eye catching and informative windows are great for events, would be practical.
Cost for our small international organization would be too high, would need a budget version of Sprinklr.
Craig from Dell
Specialty: Software / IT
Employees number: 10,000+ employees
I use the social media listening dashboard. While it's nice that it listens to Facebook and Twitter, I'd also expect it to listen to Instagram. Moreover, we created different decks for different purposes, and each deck should be able to auto-refresh and keep me at that position on the page.
Real-time social media post integration.
Lack of tooling and customization.
Stacey from BHP
It has been easy to use and to navigate, too! Our company loves it without a doubt.
We have enjoyed using Sprinklr for our social media needs and it definitely has great insight that helps us.
In-depth and actionable social listening. Ease of use with multiple community managers.
I love the Social Listening work flow. It makes it very easy to monitor and act on untagged mentions across platforms.
It's tricky to master the UX. Takes a lot of time to get your bearings within the tool. Training videos or technical support were lacking when compared to other tools in this category.
It's very extensive as a publishing and monitoring platform, but one runs the risk of getting lost in the proverbial forest. Custom dashboards for monitoring, custom dashboards for reporting, it has a steep learning curve. But once you're in, it's one of the most in-depth monitoring platforms available.
Steep learning curve, tries to be too many things at the same time without ever really focusing on one element. Customer support is mediocre at best.
I've used Sprinklr on the enterprise level. This platform has more features and functionality than any other social platform I've ever used. Its post tagging, reporting, and social listening functions are incredibly powerful.
Because Sprinklr is SO robust and deep with its functionality, it's not incredibly easy to just jump in and use. Power users can absolutely get everything they need, but more casual users will need to lean heavily on the support staff for questions and implementing new functions. The sales rep/support rep I've worked with is incredibly attentive and thorough though, which solved any problems or questions I've had immediately.
Will from RFS Renovates
I love how it can be used to monitor and respond to the high volume of conversations happening across multiple social media channels. Separate message traffic into queues and set workflows to route conversations to the right teams. Tag messages using custom macros and rules and view conversation threads.
Doesn't capture all social media platforms and I feel the reporting could be a little more robust and have more KPI trackers.
Daniel from Abercrombie & Fitch
Employees number: 1,001-5,000 employees
Management team and customer service is outstanding. As they build their product, you can genuinely tell they want to succeed. The product is extremely flexible, and able to meet the needs of a wide array of users on a social team - from designers, who can directly upload assets into a repository, to copywriters, who can upload copy into the posts for approval, etc. Reporting is outstanding, and covers off all major needs of an enterprise social team.
The occasional bug, but nothing a quick refresh can't solve. Biggest issue is some of the less intuitive features or questions are not able to be answered by their reps since they are still learning the product. However, their response time is always exceptional and they continue to work on the issue or education until there is a solve. Finally, we were fortunate enough to shell out for the enterprise solution, but it is on the expensive side. More cost effective credentialing significantly impact the features, which is a bummer for teams who can't afford the top level tiers.
Maritza from The Marketing Arm
Employees number: 201-500 employees
The team has used it with multiple clients in order to gain insights for the listening module, set up alerts, and measure. We also work to manage all content through Sprinklr.
Great for creating filters and different ways to cut and slice the mentions data.
The moderation team can efficiently see all conversations and respond within the tool.
The content is easy to upload and manage.
The overview for social listening also works great to provide high-level and more in-depth analytics.
For someone who has limited knowledge of social queries and Boolean logic, it can be hard to get used to the set-up to create queries and keywords. Depending on your mentions limit, you might not be able to track all competitor conversations.
Mandy from SAP
Sprinklr has a very robust channel management software. It is not intuitive but it is very powerful. Better for big enterprise companies than small companies. Listening software improving but weaker than overall software.