--- title: "Swell Software Reviews, Demo & Pricing - 2026" description: "Review of Swell Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/customer-experience/swell-cx-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [eCommerce Software](https://www.softwareadvice.com/category/4340-ecommerce/) / Swell Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/reviews/)[Alternatives](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/alternatives/) # Swell Review From $19/month Free version Free trial 1 plan Wondering if Swell is right for your organization? Our eCommerce Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Swell 4.6 [(10)](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/reviews/) Pricing Starting at $19.00 usage based per month ### About Swell Swell is a powerful e-commerce platform for ambitious and intelligent brands. It is made for all modern storefronts including direct-to-consumer sales, marketplaces and multi-vendor, pre-orders, subscription-based, B2B, wholesale, and enterprise sales. This solution fits small to large sized businesses. Dynamic and robust marketing features allow businesses to go beyond the basics, driving growth through bespoke customer experience. With endless customization possibilities, businesses can sell easily without design limitations and complex discounting rues. Other key features include unlimited products and variations, cross-sells and up-sells, flexible shipping rates, and customizable checkout experiences. Integrated content management systems for product and inventory allow for dynamic and transparent management for businesses. A sleek dashboard with detailed reports available for sales, customers, and finance provide clear and easy-to-extract insights. Swell has a built-in API-first approach that enables online shopping experiences to be created with any web, mobile, or VR/AR technology. Swell allows brands and businesses to create unique shopping experiences for t... he modern customer. Wondering if Swell is right for your organization? Our eCommerce Software selection experts can help you in 15 minutes or less. ## Swell User Interface ## Popular Swell Alternatives Main Product Swell 4.6 [(10)](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/reviews/) Ratings Breakdown - 4.60Ease of use - 4.43Value for money - 4.50Customer support - 4.50Functionality Pricing Starting at $19.00 per month Get Price Alternative Product [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) 4.5 [(6714)](https://www.softwareadvice.com/retail/shopify-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.29Value for money - 4.35Customer support - 4.43Functionality Pricing Starting at $29.00 per month Get Price Alternative Product [WooCommerce](https://www.softwareadvice.com/inventory-management/woocommerce-profile/) 4.5 [(1051)](https://www.softwareadvice.com/inventory-management/woocommerce-profile/reviews/) Ratings Breakdown - 4.30Ease of use - 4.61Value for money - 3.98Customer support - 4.46Functionality Pricing Available upon request Get Price Alternative Product [Wix](https://www.softwareadvice.com/crm/wix-profile/) 4.4 [(10777)](https://www.softwareadvice.com/crm/wix-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.31Value for money - 4.22Customer support - 4.27Functionality Pricing Starting at $17.00 per month Get Price Alternative Product [Squarespace](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/) 4.6 [(3419)](https://www.softwareadvice.com/publishing-and-subscriptions/squarespace-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.31Value for money - 4.37Customer support - 4.31Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [TikTok](https://www.softwareadvice.com/ecommerce/tiktok-profile/) 4.6 [(655)](https://www.softwareadvice.com/ecommerce/tiktok-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.52Value for money - 4.09Customer support - 4.54Functionality Pricing Available upon request Get Price ## Swell Pricing and Plans Starting price: $19.00 per month Free Trial Free Version Basic $19.00 usage based, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Swell Features - Popular features found in eCommerce CRM Data Security Inventory Management Mobile Access Multi-Channel Marketing Multi-Store Promotions Management Returns Management SEO Management Shipping Management - More features of Swell Activity Dashboard Alerts/Notifications API Campaign Management Catalog Management Content Management Credit Card Processing Customer Accounts Customizable Branding Customizable Templates Data Synchronization Discount Management Electronic Payments Email Marketing Inventory Tracking Kitting Loyalty Program Multi-Channel Management Multi-Currency Multi-Location Order Management Order Tracking Purchase Order Management Real-Time Data Reporting & Statistics Reviews Management Sales Order Management Shopping Cart Templates Third-Party Integrations Website Management ## Swell Integrations authorize.net Integration rated undefined from -1 review PayPal Integration rated undefined from -1 review Worldpay for Enterprise Integration rated undefined from -1 review Zapier Integration rated undefined from -1 review Segment Integration rated undefined from -1 review Avalara Integration rated undefined from -1 review See all 26 integrations ## Swell User Reviews ## Swell customer ratings - Overall rating: 4.6/5 - Total reviews: 10 ### Rating distribution - 5 stars: 9 reviews (90%) - 4 stars: 0 reviews (0%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 1 reviews (10%) ### Secondary ratings - Ease of use: 4.6/5 - Value for money: 4.4/5 - Customer support: 4.5/5 - Functionality: 4.5/5 --- ### Perfect for setting up a marketplace - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered I find that a lot of platforms have been designed for non-technical or developer users in mind, but as a developer, I normally prefer to build out fully customized solutions from scratch. But for this particular project I was looking to test out a marketplace so I didn't want to invest significant time and resource into it if there was an easier option. There pretty much aren't many options out there that offer a powerful marketplace solution, without having to use 3rd party apps or plugins. Swell offered a native solution which is why I initially got started. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Having the headless theme was really useful because it meant I saved resources in having to hire a designer (which can also get really pricey really quickly). All the pre-settings were really well set up. It also meant I didn't have to build the front-end from scratch which saved me at least a few weeks of development time. We were able to launch pretty quickly, much sooner than I expected. I had initially factored a few months into the plan but we got Swell working for us in under a month. A huge plus is that Swell lets you use the latest tech instead of running on frameworks from 20 years ago. It's pretty good to be able to deploy on Netlify and Heroku. #### Cons Multi-currency is key, but I can see that's already on the product roadmap. #### Reasons for choosing Swell Swell was going to be faster to launch, more flexible and better value. #### Vendor response Thanks for the feedback! We're planning on releasing multi-currency / multi-language in Q1 this year. Replied February 2021 --- ### Excellent Headless Option - Overall rating: 5/5 - Reviewer: Stefan K. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered - Would recommend it to anyone building a B2B marketplace, it gives you the flexibility of a custom platform without having to actually build from the ground up. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Powerful solution for B2B marketplace selling scientific equipment. - Unbeatable price compared to other expensive enterprise ecommerce software on the market. - Strong agency partnership network with deep expertise - Swell was able to bring on the right agency partners for us to execute the project. Being able to draw out a roadmap to launch, flag out the key milestones and challenges and putting together the plan to get things done, was really important for us. In the end we were able to build out the full marketplace to spec and launch in under 3 months, much sooner than what we initially expected. - Can be managed with a smaller development team, unlike Magento or SAP Hybris, we didn't need an entire team of devs on hand to continuously maintain and operate the solution. - Flexible solution, the architecture of Swell lets you customize the platform exactly to your needs. - Can also be easily operated by business dev / sales / marketing / finance without needing to go through the development team all the time. #### Cons Really none at all. This solution has far outperformed my expectations, it has been a huge bang for the buck, and the team behind the product has been helpful, responsive, and ingenious solving our problems thus far. #### Reasons for choosing Swell Spryker was interesting, but way more expensive and too much of an enterprise solution for the agility and ease of use that we wanted. Moltin had a terrible sales process and no product to interact with. BigCommerce has notoriously poor load times and reliability issues, as well as their code is quickly becoming obsolete. Shopify was too simplistic and great for the price and look, but we were too capped in what we could do with them. #### Reasons for switching to Swell Hybris was way too expensive, was very slow to develop and load, and was super inflexible. It was a no brainer to leave it. #### Vendor response Thanks for your review Stefan, we're stoked to hear it's doing well for Nowvac! Replied January 2021 --- ### Very complacent support - Overall rating: 1/5 - Reviewer: Shubh J. - Verified reviewer: Yes - Industry: Media Production - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Looks good in theory but nothing works... #### Cons Very complacent support who doesn't take responsibility or show any proactivity. I've been struggling with trying to create an account since the past 2 FREAKING months! --- ### Best headless software out there - Overall rating: 5/5 - Reviewer: JP M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered You can tell this software has been designed by people who really care about the product - the feature set is really strong, the headless architecture is really flexible and overall, the entire software is really easy-to-use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - We chose this project because we needed to sell subscriptions with flexibility of payment gateways e.g. I didn't want to be locked into one payment provider. - Swell also lets you build out marketplaces, pre-orders so we would be able to adapt to however we wanted to sell our products in the future. - We were aiming for a headless solution and a big plus of this one is that it comes with a headless theme - so we didn't have to build the front-end from scratch #### Cons I'd love to have multi-language and multi-currency, but their team has just told me that they're likely releasing it in Feb 2021 anyway so this will be a big pain point solved. #### Reasons for switching to Swell - Ultimately, Shopify has a headless solution but when you dig deeper it's not as flexible or as powerful as the headless solution that Swell was offering. - You still have to build the front-end from scratch - there's no headless themes. - It's really easy to get set up and sell subscriptions on Swell headless, we were up and running in less than 3 weeks. With Shopify headless, it would have taken a lot longer. - There's also higher transaction fee costs for the payment gateways that Shopify offers - we have a particular deal with a specific payment gateway provider so being able to use them really helps for our bottom line - Swell was just a lot nicer to use, and this way all of our team (from business to devs) find it a lot easier to work with. #### Vendor response Thank you for the feedback! We're looking to release multi-currency / multi-language soon so stay tuned! Replied February 2021 --- ### Innovative headless ecommerce for developers - Overall rating: 5/5 - Reviewer: Tapan H. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used daily for less than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered I would normally only recommend headless commerce to bigger clients as you need deep pockets to afford. Only well-backed startups or big companies can justify the price tag for the superior online experience. What I really love about Swell is that it lets you build a headless store out of the box. Plus, any developer after can build on it. Now I can afford to build headless solutions for a wide range of clients and know that it will fit well within their price range. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As an ecommerce developer, I actually have the choice to use a git-based workflow to deploy on Swell's hosting, or can also choose to use a CDN backed provider like Netlify or Vercel. There's a headless theme powered by Nuxt and Vue, which is a big differentiator as other headless solutions require you to develop the front-end solution from the ground up. Also, a key constraint I often encounter in Shopify or BigCommerce are product variant limitations, especially dealing with large ecommerce stores. With Swell, I can create unlimited product variants and attributes. This is a truly headless solution. #### Cons A stronger CMS, customer portal and multi-language solution. #### Reasons for switching to Swell Swell has a flexible data model. BigCommerce data model is rigid so even on a headless solution, there still need to be work-arounds in the longer run. Architecture itself is also more flexible and powerful. #### Vendor response Thank you for your review Tapan. We're looking forward to seeing what you build with Swell! Replied February 2021 --- ### - Easy to set up a headless store quickly - Overall rating: 5/5 - Reviewer: Mark T. - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered - I wanted a headless commerce solution that was easy to set up. And I got exactly that with Swell. Overall experience has been really good, the workflow has clearly been optimized and built for devs which is a world away when working with other ecommerce platforms, and it's really user-friendly for non tech people to use too. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - It has an in-built headless theme, so I don't have to code the front-end. Even though I'm a front-end developer, it doesn't mean I want to spend the time building something from scratch if I don't have to haha! The beauty of the Swell headless solution is that I could still customize the brand experience exactly how I wanted, but with all the basics out-of-the-box. The store was live within less than a week which is lightning fast - it just shows you how much resource and time you save with the theme. - It also has a workflow that's targeted towards devs. I could work using git and I got to code how I wanted to instead of being restricted, unlike Shopify's workflow which I've used in the past. - Other pros include you can actually fully customize your checkout. #### Cons - None yet - I'll keep you posted. Thanks! #### Reasons for switching to Swell - The Moltin headless solution just wasn't as good as the Swell one. Plus it didn't have a headless theme. #### Vendor response Thank you for the feedback Mark! Replied February 2021 --- ### Awesome for taking pre-orders + subscriptions - Overall rating: 5/5 - Reviewer: Liam P. - Verified reviewer: Yes - Industry: Research - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered - Swell has been really easy-to-use, straight forward to set up and support has been really helpful. Whenever I have a question, I get a pretty good response straight away from their guy. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - In the past, I had used Kickstarter and Indiegogo to take pre-orders but when I wanted to transition to opening up an ecommerce store really quickly, I had to move to Shopify. - I've since discovered Swell, which can take pre-orders but then can easily transition into an e-commerce play without having to change platforms. I also wanted to take subscription payments without having to use any plug-ins, and Swell offers that too. All in all, it's definitely one of the most flexible solutions out there. - Other pros include not having the Kickstarter or Indiegogo branding on the site, being able to own my email list (otherwise it's owned by KS or IGG) and being able to communicate with backers whenever I want instead of being restricted to KS and IGG rules. - Other major con is that this is a fully developer friendly platform. To make any customizations, I can code in any language that I want with a GIT workflow - run multiple environments and preview it before I push it live. As a developer, this is pretty key and I haven't seen many other ecommerce platforms offer something like this. #### Cons - If you're looking for a 'discovery' feature for your pre-order sales like on Kickstarter, then you won't find it on Swell. You need to promote this to your own audience yourself, but if you already have your market and you're looking for a fully branded solution then this is definitely the way to go. #### Reasons for switching to Swell - Fully branded solution - Developer friendly - Easily set up an ecommerce store after without having to change platforms #### Vendor response Thanks for the review Liam, we loved hearing about what you're building! Replied January 2021 --- ### It works and I have been using it to get reviews - Overall rating: 5/5 - Reviewer: Andrew C. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros It works automatically without having to worry about it #### Cons I wish it had more functionality to do more things --- ### Great experience with migration and quick set up - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Swell is absolutely great! We were able to get our website migrated from Shopify AND host it in Swell. the migration only took a couple of weeks and was such a smooth sail. Our dev was able to make it our own, by having as base their storefront option. He told us that because there was already so many things built in js, he was able to spend more time creating new parts and animations. #### Cons More documentation on how to solve some more advanced problems would be an improvement. #### Vendor response Thanks for the feedback! We appreciate it. Replied February 2021 --- ### Practical marketplace creation platform - Overall rating: 5/5 - Reviewer: Craig H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Swell is a turnkey solution for online marketplace creation tool with its advance infrastructure. #### Cons Swell needs to support more languages and more currencies in payment module. --- Showing 1 - 10 of 10 Reviews [See All Reviews](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/reviews/) ## Swell Popular Comparisons [Shopify vs Swell](https://www.softwareadvice.com/retail/shopify-profile/vs/swell-cx/) [Compare All Alternatives](https://www.softwareadvice.com/sms-marketing/swell-cx-profile/alternatives/) ## Other Top Recommended eCommerce Software [DigitBridge](https://www.softwareadvice.com/distribution/digitbridge-profile/) **5.0** (2) Recently recommended **7** times [Extensiv Order Management](https://www.softwareadvice.com/scm/skubana-profile/) **4.7** (114) Recently recommended **6** times [Cin7 Omni](https://www.softwareadvice.com/retail/cin7-profile/) **4.3** (601) Recently recommended **4** times [Linnworks](https://www.softwareadvice.com/ecommerce/linnworks-profile/) **4.1** (47) Recently recommended **4** times Stuck Between Options? 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