Badger Maps is a field sales management solution that offers planning, routing and scheduling features, combined into one integrated application. Badger Maps is cloud-based and also offers Android and iOS mobile apps for using the service on the field.

The map-based interface offers several filters for helping sales reps manage customer relationships in their territory. Badger Maps also supplements new lead generation by displaying prospective clients on their filtered map. Field users can select prospects by industry, overlay them with current customers and explore new leads for their business.

Badger Maps allows users to schedule and deliver optimized sales routes with recommended driving directions and live traffic. It can also connect to customer relationship management (CRM) platform to track check-ins and changes with clients while in the field.

Along with the solution, the Badger Maps team also offers product and roll out training and weekly training sessions following implementation. It is available on either a per user per month or per user per year basis and is suitable for businesses of all size.

Colorize filters
Colorize filters

Colorize filters

Layers

Layers

Route

Route

iPad route list

iPad route list

iPhone places

iPhone places

iPhone route map

iPhone route map

Supported Operating System(s):

Windows 7, Mac OS, Web browser (OS agnostic), Windows 8



119 Reviews of Badger Maps

Overall rating

4.5 / 5 stars

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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

Mobile app review: iPhone wins it!

Overall it is one of the best organizational tools I've used!

Pros

Badger Maps is a lot faster and remembers your selected information whenver you close and re-open the app. The lasso upgrade is a lot better than before.
Easy to manage clients by color codes and many other options!

Cons

It's not as great on Android phones, in my opinion. The Android version does not remember the information you select, so whenever you close the app and re-open it, everything resets. This has been ongoing for a while. I know many other users with the same issue. Sometimes, when clicking/tapping a pin, it is glitchy.

Review Source: Capterra

Lea from IQVIA

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

November 2018

SAVES YOU TIME!

Really useful and super nice to use!

Pros

I've been using Badger for a couple of months now, and the time I save using this app is unbelievable! For instance is the automated sales reports very helpful! With only having to click a few times I can make sales reports way easier than before. It also helps both me and my manager create an easier overview of my sales results. I highly recommend other sales reps to use Badger!

Cons

Sometimes it was difficult to re-import more data and create fields, but someone from the customer support could help you out

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Great way for my sales reps to remain connected with their clients

Pros

I love how easy it was to schedule a sales route, made it very easy to optimize efficiency for my sales reps.

Cons

I wish there were more report options. I want to be able to see data in a spreadsheet that I can share with my team.

Review Source: Capterra

Mazen from Saudi Naval Support Co.

Industry:  Other

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

The greatest App ever, it makes sales easier and more refundable

Salesman deserve to have this App

Pros

Allow to manage your meetings and visit locations and the great advantage its all in your hand palm, making a salesman more powerfull

Cons

need some additional support for live traffic and routing to be taking to make a faster and accurate respond.

Review Source

Mike from technology

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Awesome App

Pros

Very easy to use and allows you to be efficient.

Cons

Wasn't able to export accounts but they have added that feature now!

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

My 2nd use

This is my second time using this, it was previuosly forced on me from a old employer who had no clue how to use it or benefit from it. After changing jobs I have begun to use Badger again & really like tracking my daily activity with the software.

Pros

I like the link with navigation software once a route is setup.

Cons

the price point is a little high for a limited amount of contacts.

Review Source: Capterra
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Wish it didn’t cost so much

Pros

Time is of the essence. The ability to select nearby accounts and then optimize drivetime is definitely valuable.

Cons

I wasn’t expecting to pay what was offered at the end of the free trial. I either misread it or missed the pricing completely.

Review Source: Capterra
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Verified Reviewer

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Badger maps

It makes my travel times easier.

Pros

It really helps me get where I need to go.

Cons

Could have better navigation/maps features.

Review Source: Capterra

Joana from O Gato Fica

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Routing our days in an easier way

Pros

Very responsive to address inputs, easy drag and drop.

Cons

I feel it doesn't take into account the variables that separate small businesses from big ones. We are a small profit company and can't afford the business solution because we have a database of 600 clients. The problem is that at one given time there are only a few active clients (We're a petsitting business), which accounts for limited revenue.

Review Source: Capterra

Sandy from AppleGate Recovery

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Needs more features

Pros

I like the Lasso feature. It makes my daily schedule easier

Cons

Not enough reports. Only have access to one l

Review Source: Capterra

Tyler from Zoresco Equipment Company

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Badger Maps Sales Review

Very pleased. The team helped upload my accounts and get me started from day 1.

Pros

Helps route, and view all accounts in an area. Also gives you the opportunity to customize and optimize accounts. This app saves time, and will make routing a lot easier!

Cons

Nothing at the moment. This is everything I need to optimize my sales routes and accounts.

Review Source: Capterra

Wes from Darford

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Small Sales force test and review

So far it has been a very good experience. It would be nice to minor crm type functionality build into the data entry.. i.e. if one field was a yes or no result, then it would trigger another field based on the result of yes.. Sale - "Yes", then to field "what skus sold" - drop down with skus..

Pros

I like the pictorial way it shows all my accounts and provides options to capture specific data points relevant to my business. We don't use a CRM so this is helpful for our small team and reporting. They optimization of the route is a great feature as well as the overlap of search results of industry accounts i.e. accounts not on my database but perhaps another segment of my business. So far the support has been very helpful.

Cons

the price is a little more than I feel it should be monthly for small teams that wouldn't utilize a crm interface. Use of the phone app is okay, however I would like to see it work on my laptop while mobile and connected to internet. When inputting data in form fields, the software doesn't technically get focus of the cursor into the fill in field. this is annoying since you use the mouse to click the form then use the mouse again to get focus of the cursor in the form then now able to type in the form field. I am thinking it should be more user friendly when entering data points for each of the accounts. When using chrome, the account location does not load.. It asks me if I own this website? g.co/streetviewerror/signature ??

Review Source: Capterra

Amy from TruBeauty Concepts

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Best sales tool

With a click of a button I have all the information I need in regards to an account

Pros

It has made my life as a sales person so much easier. From routing me to keeping all my notes.

Cons

I wish I could access all the tools from my phone.

Review Source: Capterra

Kim from healthcare company

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Happy Customer

Planning my routes by contacts and calendar in the program was much easier to utilize then continually using GPS separately.

Pros

As a new Account Manger with a very spread out territory, Badgers Optimal Route Planner was a great assist in my productivity and made the planning of my day optimal. Customer Service was beyond any other app I have purchased, they offered to input data for me! Great Purchase!

Cons

Nothing I do not like. I just need to spend more time on features to optimize all the functions.

Review Source: Capterra

RON from Colorado Photo Group

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

September 2018

two months in

Pros

Uploading my daily surveys with ease. Making my day route a breeze.

Cons

Not being able to add more than 23 stops.
Not being able to change the meeting stops times as a batch.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Good software for those doing lots of cold calling

Pros

Very easy to use, intuitive UI. Keeps track of check-ins for you to see where youve been

Cons

Would be nice to select a large area and the software create a few optimal routes out of the group for you

Review Source: Capterra
LinkedIn icon
Verified Reviewer

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Going in a great direction. Types of data be improved.

Pros

Ease of use. Being able to visualize where our clients are based on different categories.

Cons

When importing from excel, the app interprets dates as separate items. One of our categories is last ordered date. I am not filter as last ordered in the last month etc. That would be very helpful.

Review Source: Capterra

Stacie from Armstrong mccall of north texas

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Great start for a territory

It's been better than other cms software I've used. The customer service is great when emailed. The person emailing to set up a meeting to discuss badger is a flake. He stands you up then blames the time difference or not having a number to call. Confusing considering you have to have to to even open an account. I still enjoy the ease and the report at the end of the week.

Pros

The ease of use, customer service and openness to adjusting the software to new options

Cons

That the auto check in isn't an option
Not being able to delete history entries
Not adding boundaries to an area
The lack of support when it comes to having a scheduled call and being stood up.

Review Source: Capterra

Shane from Kurz Transfer Products USA

Number of employees:  5,001-10,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Badger Maps FTW

Badger makes my job easier. It saves me time by making routing quick. I can enter call notes from the great phone app. Badger's support and customer service has been excellent.

Pros

web-based, integrated with Salesforce, color-coding of time since last visit, ability to create and optimize routes.

Cons

Does not work on my company laptop, due to internal firewall settings. does not currently integrate with my SAP CRM.

Review Source: Capterra

Michelle from Cookie Advantage

Number of employees:  1 employee

Ease-of-use

Value for money

Functionality

September 2018

Still learning and eager

Good so far but I’m not sure it’s worth the money at this point.

Pros

I like the tracking and note functions. I like that I can easily add customers and they uploaded a spreadsheet for me. I like the map feature to create a route.

Cons

I have a meeting set to walk through the software more throughly. But I want to add tasks to the calander and a follow up date, by clicking on a calander to select a date. I’d love a feature where I can take a pic of a business card and assign it to a customer. I’ve also only used the app.

Review Source: Capterra