Badger Maps Software

4.59 / 5 (177)

About Badger Maps


Badger Maps is a field sales management solution that offers planning, routing and scheduling features, combined into one integrated application. Badger Maps is cloud-based and also offers Android and iOS mobile apps for using the service on the field.

The map-based interface offers several filters for helping sales reps manage customer relationships in their territory. Badger Maps also supplements new lead generation by displaying prospective clients on their filtered map. Field users can select prospects by industry, overlay them with current customers and explore new leads for their business.

Badger Maps allows users to schedule and deliver optimized sales routes with recommended driving directions and live traffic. It can also connect to customer relationship management (CRM) platform to track check-ins and changes with clients while in the field.

Along with the solution, the Badger Maps team also offers product and roll out training and weekly training sessions following implementation. It is available on either a per user per month or per user per year basis and is suitable for businesses of all size.



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Supported Operating System(s):

Windows 7, Mac OS, Web browser (OS agnostic), Windows 8

177 Reviews of Badger Maps

Average User Ratings

Overall

4.59 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(120)

4 stars

(46)

3 stars

(8)

2 stars

(1)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 177 reviews

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June 2017

Andrew from AE3 & Company

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2017

Badger is an excellent sales tool indispensable in building and maintaining my account base.

Pros

I like the lasso feature to corral a certain segment of my existing customer base in order to create the most efficient routes to see my customers and this helps save gas, time, and money. In addition, I like the ability to map out a certain geographical area for potential prospects by using the "Places" feature to pick up additional prospects on the map not yet in my database of prospects or customers. By clicking on a blue pin on Google Maps, I can see potential accounts in my industry, research them on the web prior to going into the field, and weed out potential prospects that don't meet our criteria ahead of time. Likewise, This ability is a time and money saver that assists in lowering my overall cost of acquisition.

Cons

1) I use Mac devices and there seem to be features that are not ubiquitous across the Mac platform and devices. While this isn't a deal breaker, it would nice to work from any of the 3 Mac devices I use and have all bells and whistles present for a seamless transition in my processes.

2) Sometimes I forget to add specific details from a check-in and it would nice to edit or copy and paste additional information into the existing check-in without having to delete and recreate the check-in.

3) Google Pins are not lasso-able unless you add the potential prospects into Badger first. It would be nice to create a route and have the "places potential prospects" data lasso-able to add with my existing customers and prospects.

4) Weekly Checkins Reports- It would useful to have the ability to create a spreadsheet template that users can create from the data in the customer profiles specific to their needs in reporting. Instead, every week, I receive the CSV file Checkins report and then have to delete data columns and information not pertinent to my needs.

September 2018

Wes from Darford

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

September 2018

Small Sales force test and review

So far it has been a very good experience. It would be nice to minor crm type functionality build into the data entry.. i.e. if one field was a yes or no result, then it would trigger another field based on the result of yes.. Sale - "Yes", then to field "what skus sold" - drop down with skus..

Pros

I like the pictorial way it shows all my accounts and provides options to capture specific data points relevant to my business. We don't use a CRM so this is helpful for our small team and reporting. They optimization of the route is a great feature as well as the overlap of search results of industry accounts i.e. accounts not on my database but perhaps another segment of my business. So far the support has been very helpful.

Cons

the price is a little more than I feel it should be monthly for small teams that wouldn't utilize a crm interface. Use of the phone app is okay, however I would like to see it work on my laptop while mobile and connected to internet. When inputting data in form fields, the software doesn't technically get focus of the cursor into the fill in field. this is annoying since you use the mouse to click the form then use the mouse again to get focus of the cursor in the form then now able to type in the form field. I am thinking it should be more user friendly when entering data points for each of the accounts. When using chrome, the account location does not load.. It asks me if I own this website? g.co/streetviewerror/signature ??

June 2017

Crystal from Maui Jim

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2017

Best Routing Customization Sync & Customer Service

Time management, reporting & account tracking

Pros

Routing is my favorite feature. I can visual my travel on the map but most importantly I can plan my time. I couldn't function efficiently without this app. It calculates the miles for each route, I send my route to my calendar & add the miles for each day which makes tracking my mileage a breeze.

Cons

I don't like having to sync all fields for Badger to update my accounts. If i want to bulk update a single field for all accounts I should be able to without submitting all fields. The format & info on my external report of accounts changes. This created a problem with Badger recognizing the data.
There needs to be a single identifier field such as the account number for the Sync to reference & an option to select the field you want to upgrate i.e. "LY Sales".
I have not updated my account info because of this & therefore cannot take full advantage of the other options.

March 2017

Luke from IBM

Company Size: 10,000+ employees


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2017

Best Sales Field App I've tried so far!

Pros

Badger Map is the best Sales App I've tried. The user interface is friendly and very customizable whether you are on your phone, tablet or computer. It really helped me planning my daily route when I'm out on the field to meet my clients. I also use Badger as a CRM, since you can write notes after your meetings, make sure you didn't forget the most important information with check-ins, receive reports of your activity. It just helped me so much that I hardly do anything without using Badger Maps. You can give it a try for free for a week or so on their website, so you can make an opinion based on your own experience. It really worth it.

Cons

One problem I initially had using Badger was importing my data. However, it turns out very easy to call their customer support and they fixed it for me. I honestly had very few customer experience like Badger. The staff is so friendly and effective (for both the two people I had on the phone). They've been able to handle my set of data very quickly so I could enjoy their software right away.

November 2016

Kevin from Heineken USA

Company Size: 501-1,000 employees


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2016

Awesome App!

I began using Badger Maps when my company restructured and shifted more towards street level selling. Within the new structure, I have ~100 accounts that I must see on a regular basis. Badger helped me to map-out and route each of these accounts to have a consistent bi-weekly schedule in which I am not overwhelmed nor confused as to what accounts I have visited and when I visited. This platform allows me to input any data needed; I personally utilize it for: distribution, account owner’s information, taking notes about the account/follow up notes, when the account’s delivery day is, when the sales rep from the distributor visits the account, how large the account is from a sales volume perspective, the share of my products vs competition and the list goes on… On top of the fact that this app can house the data listed, it can also filter by the data and then show you geographically where those accounts are after the filter. From there you can create a route on the spot, optimize the route based on your geography and then you can begin targeting those accounts immediately. I would personally recommend this application to any and every one that is tasked with street level sales and wants to excel in their role. Badger has helped me to become the most successful sales rep on my team. I have since shared this app with the remainder of my team and it has continued to assist us all. This platform is more than worth the monthly subscription; I pay out of pocket (vs expensing through my company) in order to maintain its services. Btw…the customer service is top-notch. Every single issue I have had (mostly due to me not understanding) has been addressed in a very timely fashion and the agent has been nothing but polite and helpful. I hope you can find it as useful as I have!

November 2017

Kristen from Let Us Compost

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

Setting up badger maps has been really fun, the customer service is insane, so nice, they laugh:)

I now know about active and inactive clients, can see all of my clients on a map, categorized in various ways, I can answer any question about our routes, and I'm saving a lot of money. We've been looking for a comprehensive CRM software for awhile, and weirdly this fits the bill! We can finally attach our clients to their delivery addresses and see them on a map; this is very useful to show investors our successes and guide the marketing team to fill in the gaps; it also incentivizes our haulers to push for sign-ups in the "gap areas" to make their per-stop income higher! I also have the benefit of exporting the data easily into excel or for our bike haulers, into a fitness app where they can track their calories burned and miles biked on the route. Overall joy with Badger!

Pros

So many! Integrating all of the client data with the stops is really helpful, by having that information I was able to re-coup several hundred dollars by noticing people who had been continuing to receive service, but hadn't paid. I love to lasso function, that grabs stops and mass updates them; while this software is meant for field sales it's perfect for a curbside composting company or anyone who does a TON of deliveries.

Cons

It's too good?? Sometimes I just want to do something manually, but Badger wants me to go the quick way - it's definitely better but requires that your data set is immaculate. I definitely suggest perfecting the data set with only what you want before importing into Badger...but that's an important project anyway!

June 2017

Anna from Aflac

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2017

Made my marketing much easier and spend less time planning, more time doing

No need to spend time trying to plan stop ins when u don't even know if you will have time to do them. Can be more spantenious and go with the flow of day still getting the most out of the day.

Pros

Easy map view. Makes it extremely convenient to plan marketing stops without spending a ton of time and can be accomplished on the go when your schedule/ plans changed at last moment.
Also, the fact that changes/ entry's can be made on the go, makes it very efficient way of updating your progress with a lead.

Cons

No good way to set to do/ reminder lists. This is actually very important feature I am looking for. If there is a map based system like badger that offers convenient way of managing marketing related to do's, I would consider switching to a different service. I do live badger, but not having a good plan for following up with leads, is a very big negative.

June 2017

Maurice from Auxey Product Development

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2017

From A to Z I love it.

Helps us to visit our customers on right time periods and less preperation time for it, less paperwork,shorter travel around.

Pros

When I look at the map while driving,I can easily see which prospect or customer around and act on spot in out of a daily plans.

Cons

1-There is no toggle all on and off features for Places.
2-Visualize features are great with weekly check-in reports,but adding additional alert or alarm that applicable to each and every customer for remind you with their special occasions, would be nicer.It is hard to remember that if I have to celebrate customer' birthday after three days of the last visit or check out the bank account after two days to see if they paid their last invoice.With weekly report basically missing the point.

November 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

November 2018

Mobile app review: iPhone wins it!

Overall it is one of the best organizational tools I've used!

Pros

Badger Maps is a lot faster and remembers your selected information whenver you close and re-open the app. The lasso upgrade is a lot better than before.
Easy to manage clients by color codes and many other options!

Cons

It's not as great on Android phones, in my opinion. The Android version does not remember the information you select, so whenever you close the app and re-open it, everything resets. This has been ongoing for a while. I know many other users with the same issue. Sometimes, when clicking/tapping a pin, it is glitchy.

November 2016

Katarina from Pacific Heights Jewelers & Company

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2016

Look no further than Badger!!!

Using BadgerMapping has been instrumental in the growth of my business over the last two years! Owning a at home jewelry repair, cleaning, and delivery service especially in a dense and crowded city such as San Francisco can be very difficult and time consuming! Having adapted Badger to my daily routine has saved so much time as well as money! Would definitely recommend this app to anyone in the field of sales! (Also another plus is it works great with Salesforce)

Pros

Maximizes amount of clients I can cater to, and optimizes my routes which result in me saving money on expenses such as gas!

June 2017

Steve from Diamondback Drugs

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

2.0

Functionality

3.0

June 2017

Frustrated, disapponted, angered, and now indifferent...

Ability to route my day and choose the most time effiicient path.

Pros

The traffic abilities from the map screen and being able to route my day and or territory.

Cons

Badger has had a poor ability to reliably keep notes that I have entered. I have been frustrated losing key info on numerous occasions. I stopped reporting the issue because it kept happening so often. I do have to keep separate notes with key contact data because I cannot trus