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Jobber

Jobber is a cloud-based field service management software solution that allows small and midsize service businesses to manage field staff, provide customer support, and expand business operations either through a mobile app or a d...Read more about Jobber

BrandWide

BrandWide Franchise Management platform helps you recruit, onboard and train franchisees. BrandWide will make sure all your franchisee locations are audited, compliant and paying royalties on time. BrandWide provides a helpdesk ...Read more about BrandWide

4.9 (9 reviews)

ClientTether

Easy-to-use & deploy franchise CRM & sales automation platform that boosts lead conversions by 2-3X Automatically respond to leads through text, email, calls, cross-team communication and contact reminders Streamline post-sale c...Read more about ClientTether

FranConnect

FranConnect is a cloud-based solution, which assists franchise-based businesses with managing operations, communications and projects. Key features include performance management, royalty calculation, reputation management and lea...Read more about FranConnect

Sageflo Radiate

Sageflo Radiate is the distributed email marketing solution that empowers franchise, multi-brand, and multi-location teams to easily send local email and SMS. With Radiate, enterprise companies scale their marketing at the local l...Read more about Sageflo Radiate

4.8 (9 reviews)

Better

Our application lets franchisors streamline workflows of franchisees, monitor daily performance and calculate royalty fees. We help owners compare the growth of franchisees based on factors such as conversion rates, sales, quotes,...Read more about Better

Upper Hand

Upper Hand is a leading provider of full-suite sports and fitness management software that enables businesses to achieve more while doing less. Upper Hand untangles the complexities behind running your business, empowering your te...Read more about Upper Hand

ServiceTitan

Transform your business with ServiceTitan's all-in-one software solution for residential and commercial field service businesses. With powerful tools that can increase revenue , supercharge your team, and provide real-time insight...Read more about ServiceTitan

VipeCloud

98% of customers rate VipeCloud's Value For Money at 4 stars and above! VipeCloud is the Sales CRM with Marketing Suite that builds rapport with you. Our All-In-One solution includes CRM, Email Marketing, Social Posting, Texting, ...Read more about VipeCloud

Adplorer

Adplorer is an all-inclusive digital advertising platform built specifically to help manage local campaigns. Our technology enables scaling marketing campaigns across thousands of SMBs, Franchise Locations, and Enterprises all ove...Read more about Adplorer

Jolt

Jolt is a comprehensive digital operations platform that is available on smartphones and tablets. Jolt helps restaurants, retail, hospitality, and other businesses create accountability, enhance food safety compliance, and boost ...Read more about Jolt

SeoSamba Marketing Operating System

SeoSamba Marketing Operating System (MOS) is a digital solution that automates all marketing efforts across any number of digital assets or websites. SeoSamba MOS ships with a social marketing and a lead/CRM app and combines emai...Read more about SeoSamba Marketing Operating System

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Thryv

Thryv is an all-in-one business management solution designed to help small businesses with essential business functions. With Thryv, business owners can expand their online presence, improve any customer relationship, and streamli...Read more about Thryv

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Cybex Enterprise Retail Suite

Founded in 1986, the retail software suite from Cybex includes point of sale, inventory management, distribution and replenishment, warehouse management, CRM, and e-commerce. The Cybex Enterprise Retail Suite focuses on infor...Read more about Cybex Enterprise Retail Suite

ERPLY

ERPLY is a cloud-based retail solution built for small and midsize businesses. Key features include point of sale (POS), customer database and inventory management. The solution can run independent from web access and data is auto...Read more about ERPLY

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Fision

Fision offers an integrated marketing automation and sales enablement solution to help distributed field sales and local marketers customize and distribute timely, relevant and multi-channel campaigns. Fision's distributed ma...Read more about Fision

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FranchiseBlast

FranchiseBlast is a cloud-based solution designed to help small to large businesses manage franchises and analyze performance through audits. Key features include secure data storage, scorecarding, KPI tracking, checklist creation...Read more about FranchiseBlast

franpos

iConnect is a cloud-based POS system that offers the option for mobility or can be docked as a fixed terminal. The solution is built for business owners and operators to handle multi-location businesses. It allows users to create ...Read more about franpos

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LivePOS

Live POS is a cloud-based retail point-of-sale (POS) solution that helps users to manage their day-to-day business operations, manage relationships with their customers and process financial transactions. The solution offers POS, ...Read more about LivePOS

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Marcom Portal

Marcom Portal is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users to create custom m...Read more about Marcom Portal

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Buyers Guide

Last Updated: March 16, 2023

Given the geographically dispersed business operations of franchises, managing key business functions such as sales, inventory, customer relationships, and keeping track of franchisee performance can become a serious challenge for franchisors.

In this Buyers Guide, we'll discuss the role franchise management solutions play in simplifying the handling of operations for franchisors and how to select the right software for your business.

Here's what we'll cover:

What is franchise management software?

Franchise management software is a tool that helps franchisors collaborate with franchisees to manage business functions such as sales, customer relationships, and marketing. The software also helps monitor franchisee performance, ensure compliance across franchises, consolidate sales and marketing data, and analyze business trends.

New store dashboard in Zoho (Source)

Common features of franchise management software

Some of the common features of this software include sales and marketing management, inventory management, and customer relationship management. Let's understand these in detail:

Sales and marketing

Roll out and manage marketing campaigns across all franchises from a centralized company account. Collect and manage sales and promotion data from franchisees and manage reimbursements.

Inventory management

Automate inventory ordering, storing, and tracking. Forecast inventory levels and place purchase orders to replenish stocks to ensure a consistent supply. You can also set minimum and maximum limits to inventory levels to trigger automatic restocking.

Customer relationship management

Manage customer registrations, import customer data from multiple sources (such as brokers, franchise portals, and your website), divide data based on funnel stage, and centrally manage customer loyalty programs.

Automatic royalty invoicing

Track royalties by monitoring received and due payments. You can centrally control payments and commissions from and to multiple outlets.

Analytics

Collect data, such as store rent, advertising spend, and revenue, for better analysis and more informed decisions. Allow franchisees to customize and create reports highlighting performance metrics.

Field service management

Set up and track field operations by sharing schedules, product information, and customer information. Plan and share work orders and inspection campaigns across franchises.

What type of buyer are you?

There are two broad categories of franchise management software buyers:

  • Franchisors looking for new franchise network opportunities: These buyers want to penetrate new markets or expand existing ones. They require a tool that automates repetitive tasks and facilitates prospecting- and expansion-oriented sales and marketing activities. Features that will be useful to these buyers include customizable franchise sales modules, automated pipeline reports, and integration with lead portals.

  • Franchisors seeking to optimize existing franchise networks: These buyers wish to maximize profits from their existing franchises. They require a tool that facilitates measuring and improving franchise performance. Features that will be useful to these buyers include royalty processing, inventory management, and data analytics.

Benefits of franchise management software

By now you've likely understood the core features of franchise management software and its buyer types. Now let's look at some key benefits that will be of value to you.

  • Simplified inspections: Since most franchise management solutions are cloud-based, it becomes easy to monitor sales and supply chain remotely. The software also helps remotely identify bottlenecks, set sales targets, and implement solutions. As a consequence, in-person inspections take less time and are less frequently required.

  • Improved inventory management: The software gives complete visibility into inventory at the company-wide and individual franchise level. You can also connect directly to your chain of suppliers and simplify placing purchase orders. This helps avoid inventory shortages and monitor seasonal sales trends.

  • Optimized sales cycle: The software simplifies rolling out sales promotions and offering superior customer experience. It allows contacting prospects faster with automated lead management and dashboards.

Key considerations

Here are some additional things you need to keep in mind:

  • Pricing plans: Franchise management tools are usually available either in a subscription-based pricing model or for a one-time license. Subscription-based pricing models require you to pay a monthly or yearly fee whereas with a one-time license-based pricing model you get the ownership of the software for a one-time payment.

  • Mobile app: It's good to look out for software that offers an Android or iOS mobile app, as functions such as real-time inventory monitoring and field service management would require the ability to access and transfer data on the go. While selecting the solution, you should also ensure that the mobile app covers the major features offered by the software.

  • Integration: Another deciding factor in selecting a software tool is its ability to integrate with other tools. It's critical because you might need to pull data from the franchisee portal, push it to your accounting tool, or extract data from your website. While you can perform these functions even if your franchise management software is not integrated with these platforms, doing so will require manual data entry, which may take significant time and effort and also lead to manual errors.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.