--- title: "CoAd Software Reviews, Demo & Pricing - 2026" description: "Review of CoAd Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/hr/primepay-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Payroll Software](https://www.softwareadvice.com/hr/payroll-software-comparison/) / CoAd Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/hr/primepay-profile/reviews/)[Alternatives](https://www.softwareadvice.com/hr/primepay-profile/alternatives/) # CoAd Review Custom quote 3 plans Wondering if CoAd is right for your organization? Our Payroll Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pros and Cons - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview CoAd 4.0 [(385)](https://www.softwareadvice.com/hr/primepay-profile/reviews/) FrontRunner 2026 Pricing Pricing available upon request ### About CoAd CoAd helps businesses navigate the complexities of workforce management through a combination of technology, expertise, and human support. Serving more than 17,000 clients nationwide, CoAd delivers payroll, HR, benefits administration, compliance support, workforce technology, and PEO services that help organizations simplify operations, support their employees, and drive growth. Built on the belief that workforce solutions should be integrated, intuitive, and people-centered, CoAd empowers employers to manage their workforce with greater confidence while adapting to the evolving needs of today’s workplace. Do you work for CoAd? [Manage this product listing](https://www.g2.com/products/coad-pay/claim_requests/new?auto=true) Wondering if CoAd is right for your organization? Our Payroll Software selection experts can help you in 15 minutes or less. ## CoAd User Interface ## Popular CoAd Alternatives Main Product CoAd 4.0 [(381)](https://www.softwareadvice.com/hr/primepay-profile/reviews/) Ratings Breakdown - 3.95Ease of use - 3.88Value for money - 3.81Customer support - 3.84Functionality Pricing Available upon request Get Price Alternative Product [Deel](https://www.softwareadvice.com/hr/deel-profile/) 4.8 [(4322)](https://www.softwareadvice.com/hr/deel-profile/reviews/) Ratings Breakdown - 4.84Ease of use - 4.69Value for money - 4.70Customer support - 4.78Functionality Pricing Starting at $5.00 per month Get Price Alternative Product [RUN Powered by ADP](https://www.softwareadvice.com/hr/adp-run-profile/) 4.6 [(1587)](https://www.softwareadvice.com/hr/adp-run-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.35Value for money - 4.48Customer support - 4.53Functionality Pricing Available upon request Get Price Alternative Product [Rippling](https://www.softwareadvice.com/hr/rippling-profile/) 4.9 [(4886)](https://www.softwareadvice.com/hr/rippling-profile/reviews/) Ratings Breakdown - 4.85Ease of use - 4.75Value for money - 4.72Customer support - 4.82Functionality Pricing Starting at CA$8.00 per month Get Price Alternative Product [Paylocity](https://www.softwareadvice.com/hr/web-pay-profile/) 4.3 [(1983)](https://www.softwareadvice.com/hr/web-pay-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.23Value for money - 4.07Customer support - 4.26Functionality Pricing Available upon request Get Price Alternative Product [ADP Workforce Now](https://www.softwareadvice.com/hr/adp-workforce-now-profile/) 4.4 [(7295)](https://www.softwareadvice.com/hr/adp-workforce-now-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.23Value for money - 4.19Customer support - 4.35Functionality Pricing Available upon request Get Price ## CoAd Pros and Cons We analyzed 385 verified reviews for CoAd to find out what actual users really think. Select to learn more Knowledgeable And Courteous Staff PrimePay's team is consistently described as professional, knowledgeable, and responsive. Users appreciate the staff's ability to answer questions, provide guidance, and communicate clearly. The helpful and friendly approach fosters confidence and reliability for organizations using the service. Intuitive Platform Navigation PrimePay offers a straightforward interface that users find easy to navigate and configure. Tasks like setup, accessing information, and managing payroll are simple, with clear menus and orderly layouts. The platform's intuitive design helps users quickly pick up the system, making daily operations more efficient. Long Hold Times And Callbacks Phone support is a common pain point, with users experiencing extended hold times, unreturned calls, and difficulty reaching knowledgeable staff. Repeated attempts to resolve issues by phone often result in frustration, delayed responses, and lack of consistent follow-up. Processing Delays And Errors PrimePay users frequently encounter slow payroll processing, recurring mistakes, and limited control over payroll tasks. Delays in responses and lack of dedicated payroll professionals contribute to confusion and frustration, especially when timely and accurate payroll delivery is critical. Slow And Unreliable Assistance Many users report difficulty reaching customer support, long wait times, and unresolved issues. Communication is often lacking, with support tickets and calls going unanswered. The absence of dedicated representatives and inconsistent follow-through frustrate customers and impact problem resolution. ## CoAd Pricing and Plans CoAd has three plans. Payroll Essentials, Payroll Time & Essentials, and HCM Essentials are custom-priced. Payroll Essentials Custom Quote Available Less than 100 Employees Payroll Essentials plan includes: - Unlimited payroll - Automated payroll - On-demand pay - Payroll tax filing - Direct deposit & debit card - Electronic garnishments - Bank reconciliation - Workers' Comp administration - Time-off management / accruals - 1 Hour Discovery Session on Payroll Setup - Set-up Consultant – Payroll - Employee Self-Service Portal - Employee Mobile App - File Import Tool - Employee Onboarding - PrimePay Perform - Payroll Reporting - New Hire Reporting Payroll Time & Essentials Custom Quote Available Less than 100 Employees Payroll Time & Essentials plan includes: - Time-Tracking - Remote Access - Compliance Tracking HCM Essentials Custom Quote Available Less than 100 Employees HCM Essentials plan includes: - Automated employee record-keeping - Drag & drop organizational planning & management - 2 Hour Discovery Session on HR Setup - Employee Self-Service Review & Welcome Email - Company Organizational Structure Setup - Set-up Consultant – Human Resources Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does CoAd pricing compare to alternatives? Explore how CoAd's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | CoAd4.0[(385)](https://www.softwareadvice.com/hr/primepay-profile/reviews/) | Pricing available upon request | Not available | Not available | 3.9 | | [Deel](https://www.softwareadvice.com/hr/deel-profile/)4.8[(4,322)](https://www.softwareadvice.com/hr/deel-profile/reviews/) | $5.00 /user/mo | Not available | Not available | 4.7 | | [RUN Powered by ADP](https://www.softwareadvice.com/hr/adp-run-profile/)4.6[(1,587)](https://www.softwareadvice.com/hr/adp-run-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.4 | | [Rippling](https://www.softwareadvice.com/hr/rippling-profile/)4.9[(4,886)](https://www.softwareadvice.com/hr/rippling-profile/reviews/) | CA$8.00 /user/mo | Available | Not available | 4.8 | | [Paylocity](https://www.softwareadvice.com/hr/web-pay-profile/)4.3[(1,983)](https://www.softwareadvice.com/hr/web-pay-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.2 | CoAd4.0[(385)](https://www.softwareadvice.com/hr/primepay-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 3.9 - [Deel](https://www.softwareadvice.com/hr/deel-profile/)4.8[(4,322)](https://www.softwareadvice.com/hr/deel-profile/reviews/) * * * Starting price $5.00 /user/mo Free trial Not available Free version Not available Value For Money 4.7 - [RUN Powered by ADP](https://www.softwareadvice.com/hr/adp-run-profile/)4.6[(1,587)](https://www.softwareadvice.com/hr/adp-run-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.4 - [Rippling](https://www.softwareadvice.com/hr/rippling-profile/)4.9[(4,886)](https://www.softwareadvice.com/hr/rippling-profile/reviews/) * * * Starting price CA$8.00 /user/mo Free trial Available Free version Not available Value For Money 4.8 - [Paylocity](https://www.softwareadvice.com/hr/web-pay-profile/)4.3[(1,983)](https://www.softwareadvice.com/hr/web-pay-profile/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.2 ## CoAd Features - Popular features found in Payroll 401(k) Tracking Benefits Management Check Printing Compensation Management Compliance Management Direct Deposit Employee Database Self Service Portal Third-Party Integrations W-2 Preparation Wage Garnishment - More features of CoAd 1099 Preparation 360 Degree Feedback Access Controls/Permissions Accounting Activity Dashboard Alerts/Notifications API Applicant Tracking Approval Process Control Attendance Tracking Automated Scheduling Biometric Recognition Customizable Reports Customizable Templates Dashboard Data Import/Export Document Management Employee Management Employee Onboarding Employee Portal Employee Profiles Employee Scheduling Employee Time Tracking For Accountants HR Management Learning & Development Mobile Access Mobile App Multi-State Onboarding Overtime Calculation Payroll Management Payroll Reporting Performance Management Recruitment Management Reminders Reporting/Analytics Reporting & Statistics Sick Leave Tracking Tax Calculation Tax Compliance Time & Attendance Time Off Management Time Off Requests Timesheet Management Time Tracking Training Management Vacation/Leave Tracking Workflow Management ## CoAd Integrations Sage Intacct Integration rated undefined from -1 review QuickBooks Online Integration rated undefined from -1 review ## CoAd User Reviews ## CoAd customer ratings - Overall rating: 4.0/5 - Total reviews: 385 ### Rating distribution - 5 stars: 218 reviews (57%) - 4 stars: 67 reviews (17%) - 3 stars: 28 reviews (7%) - 2 stars: 13 reviews (3%) - 1 star: 59 reviews (15%) ### Secondary ratings - Ease of use: 3.9/5 - Value for money: 3.9/5 - Customer support: 3.8/5 - Functionality: 3.8/5 --- ### Easy to Use With Great Customer Service - Overall rating: 5/5 - Reviewer: Sue K. - Industry: Medical Practice - Company size: 11-50 employees - Product usage: less than 1 year · monthly - Reviewed: November 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. none at the moment #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 #### Pros easy to use, good customer service #### Cons year end work comp audit reports are not good --- ### Great basic software - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 51-200 employees - Product usage: 3-5 years · weekly - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered The software was great and easy to use. It had some ability to modify the set up and codes but when it came to customer service, it was difficult to get answers and help without starting from ground zero and explaining your whole company/ process to each person. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 1/5 - Functionality: 3/5 #### Pros The simplicity of the product made it easy enough for almost anyone to use. The payroll process and tax management filing was helpful. #### Cons Because of the simplicity of the product, it lacked the abilities and the support we needed as a growing business. --- ### That the way I see them - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Environmental Services - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: June 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Excellent. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Real knowledgeable and helpful personal. #### Cons Main headquarter no longer in VA. lol --- ### President - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Computer Software - Company size: 2-10 employees The reviewer appreciates the ease of use and the outstanding customer support, which has been crucial for their long-term loyalty. They found PrimePay to be a better option compared to ADP, citing lower costs and better support. Full review available after login on Software Advice --- ### Operations Manager - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Public Relations and Communications - Company size: Self-Employed As a small user, the reviewer values how the payroll platform enables them to focus on driving business rather than administrative tasks. The seamless transition post-merger has reinforced their positive experience with the service. Full review available after login on Software Advice --- ### Verified reviewer - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 2-10 employees The reviewer appreciates the straightforward navigation of CoAd Pay and the prompt email support from customer service. Although the email assistance is helpful, the reviewer expresses a desire for live chat options for quicker resolutions. Full review available after login on Software Advice --- ### Tax issue resolved - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: 1-3 years · monthly - Reviewed: January 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I had talked to them before the holiday and we thought a problem was resolved. I called back in and we talked for about 5 minutes and the issue was resolved. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ease of accessing the payroll portal. Helpful employees #### Cons I have nothing to share negatively. I called in and had to wait about 10 minutes, which the day after a holiday was short. --- ### Opinion: PrimePay is an excellent payroll company - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered So far, Primepay is what I would have expected in a payroll company. The processing is easy. If I need help with a special payroll or have any questions the representatives to this point have been stellar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros They were able to work with me to keep my processing costs low. I historically only use my payroll companies for processing and nothing else #### Cons I have been with them for less than a year. So it is hard to choose a "con". However for some reason I was getting charged more for my payroll monthly than my proposal stated. It was fixed, and then happened again. So it seems to be a computer glitch that needs to be fixed. --- ### User Friendly Payroll Company - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Construction - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: August 2019 - Review source details: This review was submitted organically. No incentive was offered Customer service is exceptional for any problems that may arise. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is very easy to use, very easy to navigate through for information and super easy to input payroll. The checks come into my office the very next day and all the direct deposits transfer perfectly. #### Cons The only thing I can say negatively is the reporting. I wish there was an instant work comp payroll report that is more friendly for date ranges for my audits. --- ### Reliable Payroll Service with Room for Improvement - Overall rating: 4/5 - Reviewer: Nicole D. - Industry: Accounting - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: May 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, PrimePay has been a solid payroll solution for our firm. It does a great job managing the essential aspects like tax filings and reporting, which we really appreciate. However, having more user control and quicker, more helpful support would really take the service to the next level. It’s reliable for the most part, but there’s definitely some room for improvement. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros One of the biggest advantages of using PrimePay is how seamlessly it handles all tax filings and quarterly reports. It’s a huge time-saver and gives peace of mind knowing everything is filed accurately and on time. The automation of these tasks helps reduce manual errors and ensures compliance without having to constantly monitor deadlines. #### Cons While the automation is great, I’ve found that there’s limited flexibility when it comes to making changes or adjustments to payroll runs. The platform can feel a bit restrictive, especially if last-minute edits are needed. Additionally, the communication with customer support could be improved. Responses are sometimes delayed, and it would be easier if we had a direct contact to reach out to for time pressing issues. --- Showing 1 - 10 of 385 Reviews [See All Reviews](https://www.softwareadvice.com/hr/primepay-profile/reviews/) ## CoAd Popular Comparisons [Deel vs CoAd](https://www.softwareadvice.com/hr/deel-profile/vs/primepay/)[RUN Powered by ADP vs CoAd](https://www.softwareadvice.com/hr/adp-run-profile/vs/primepay/)[Rippling vs CoAd](https://www.softwareadvice.com/hr/primepay-profile/vs/rippling/)[Paylocity vs CoAd](https://www.softwareadvice.com/hr/primepay-profile/vs/web-pay/)[ADP Workforce Now vs CoAd](https://www.softwareadvice.com/hr/adp-workforce-now-profile/vs/primepay/)[Patriot Software vs CoAd](https://www.softwareadvice.com/compare/3746-Patriot-Software/vs/55177-primepay/)[Paychex vs CoAd](https://www.softwareadvice.com/hr/paychex-flex-profile/vs/primepay/)[Paycor vs CoAd](https://www.softwareadvice.com/hr/paycor-perform-profile/vs/primepay/)[Paycom vs CoAd](https://www.softwareadvice.com/hr/paycom-profile/vs/primepay/)[QuickBooks Desktop Payroll vs CoAd](https://www.softwareadvice.com/hr/primepay-profile/vs/quickbooks-full-service-payroll/)[isolved vs CoAd](https://www.softwareadvice.com/hr/isolved-profile/vs/primepay/)[UKG Pro vs CoAd](https://www.softwareadvice.com/hr/primepay-profile/vs/ukg-pro/) [Compare All Alternatives](https://www.softwareadvice.com/hr/primepay-profile/alternatives/) ## Other Top Recommended Payroll Software [Rippling](https://www.softwareadvice.com/hr/rippling-profile/) **4.9** (4886) Recently recommended **362** times [BambooHR](https://www.softwareadvice.com/hr/bamboohr-profile/) **4.6** (3653) Recently recommended **299** times [Paychex](https://www.softwareadvice.com/hr/paychex-flex-profile/) **4.2** (1820) Recently recommended **283** times [Paycom](https://www.softwareadvice.com/hr/paycom-profile/) **4.4** (1400) Recently recommended **257** times Stuck Between Options? 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