ACTITO

RATING:

4.3

(37)

About ACTITO

You don't need to know code to build highly personalized customer journeys. Actito was built for marketers who have a lot of customer data available, but haven't found a way to access it in an actionable manner. This platform is perfect for B2C marketers who realize that you get more ROI from activating existing customers than chasing new ones. Its flexibility makes it a great fit for retail, travel and leisure, financial services, media companies,... that want to give their own twist to overused tactics in their sector. Thanks to it's intuitive drag-and-drop interfaces, no-code modules and dedicated support, marketers do not have to rely on IT anymore to build impactful campaigns that drive significant ROI. Better yet, Actito is the perfect solution for marketing ...

ACTITO Pricing

Starting price: 

$500.00 per month

Free trial: 

Available

Free version: 

Not Available

Intuïtive navigation to manage your database, channels, automations, reportings,...
Slide 1 of 5

ACTITO Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for ACTITO

1 - 5 of 37 Reviews

User Profile

Danhier

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2018

Powerful and easy to use software - I’m a big fan

Database management is a central element of my business. Actito allows me to accurately segment the profiles in my DB and make sure I push the right content to the right person. I use automated scenarios a lot. This feature has made my life so much easier ! It’s quite straight forward to configure and when you’re done, you just have to watch the software working for you. We can trigger the automatic sending of an email based on a large number of criteria so you will always find a scenario that matches your needs

PROS

I’ve been using Actito for 4 years. This software is a powerful and easy to use tool, which is quite rare - I’m a big fan Something I particularly like about Actito is how actively they are developing it. I receive regular updates and new features.

CONS

I would like to have more features in the email builder editor. But since they develop new features regularly, I guess I just have to be patient ;-)

Vendor Response

Hello Olivier, Such a pleasure to have you as one of our loyal customers. We do work hard to extend Actito capabilities without losing track of user-friendliness. For the e-mail editor, you might be interested in what our partner Le Patron offers. This is fully integrated with Actito. I recommend you have a chat with your CSM. Looking forward to our next chat. Have a great day, Jonathan

Replied June 2021

Giulianna

Market Research, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed November 2021

A great platform for e-mail marketing

PROS

One of the best features of Actito is the great possibility they give us to personalize the emails marketing. In the last platform we used in our company we had such a limit amount of possibilities that our e-mail started looking like the same. Not in Actito. We are able to really personalize our e-mails accordingly to our public. Also, another key feature for me is the availability of the support team, which really helped the set up of the platform and in our daily tasks.

CONS

The platform is not so easy to set up and comprehend in the first time, so you need to really explore their support page and team to understand some stuff. The difficulty is bigger in the setup of the databases. I do think that some aspects could be made easier, they seem a little too difficulty with no purpose.

Reasons for switching to ACTITO

Mailchimp was very expensive, the design options in the email were very limited and we had no support from their team.

Vendor Response

Hi Giulianna, What an amazing review thanks very much for that. It's great to read that you manage to get a lot of value from our platform and that personalization is a key element for you. I did get your point on onboarding and we will release something new soon with Bryan. If you want to have early access to it, do reach out to me. Concerning the data part, this is for sure a "tricky" part we tried to make it easy and accessible but I could understand we have still work to do. Don't hesitate to share your ideas about how we could optimize the complexity and experience. Happy to have a chat with you, I wish you an amazing afternoon, Kind regards, Jonathan

Replied February 2022

Aurélie

Banking, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed May 2021

Easy-to-use solution and 5 stars customer service

PROS

Actito is an easy-to-use and affordable automation platform. I really appreciate the customer service : very reactive, professional and solution-oriented.

CONS

It could be more intuitive. Also, it's a bit basic (not a lot of advanced features and no AI integration).

Vendor Response

Hello Aurelie, It's great reading your review; thank you for that. We work a lot around the entire experience of Actito. But definitely do share as much as possible about what is not intuitive enough during a QBR, for example. This is very valuable for our UX team. We don't communicate enough about the advanced features and AI and thank you for pointing that out. AI is present in Actito, but we believe good AI is not visible for the end-user. For instance, everything related to maximize performance in your campaign is AI-driven. The engagement score, which is present on license level and customer, is also AI. I would love to read what you would like to experience. I would also recommend having a chat about our technology partners that enhance Actito capabilities. Your CSM is the right person to do so during a QBR or a call. I hope this is helpful and will allow you to get the full potential of the Actito platform. Feel free to reach out, Jonathan

Replied June 2021

Luis

Banking, 51-200 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed November 2021

Simple marketing automation software

PROS

Customer support and UI is very strong. Scenarios design to build. Relational model on actito is a high plus.

CONS

When designing the scenarios your minimum wait time is 60 minutes that is way too long for a "real time marketing" when you can wait 60 minutes for a decision.

Reason for choosing ACTITO

Price

Reasons for switching to ACTITO

Deliverability, Scenarios and a better way to design marketing automation with relational data model.

Vendor Response

Hello Luis, Happy to read you seemed to appreciate of software. I'm personally also a big fan of the scenario app. Could you share an example of a real-time interaction you would like to leverage? Depending on the channel or the approach I'm convinced we should be able to help you. If you take email everything is triggered in real-time you can for example easily trigger something on an opening or a hard bounce. If you want to fire a scenario you can also do this through this https://developers.actito.com/api-reference/scenarios-v5 I hope this gives you some ideas and feel free to reach out. Kind regards, Jonatan

Replied February 2022

Fanny

Banking, 501-1,000 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2021

Perfect tool for small and medium business

ACTITO allows us to send mass mailing, triggered, scenarized and transactional email. It is also a powerfull tool with large connection plugs such as API, webservices, webhook and RSS feeds.

PROS

What I like about ACTITO is the fact that's it's easy to use, powerfull and has a large pannel of features

CONS

Reporting could be more developed and adapted in function of each users

Reason for choosing ACTITO

Belgium company with the understanding of the language importance in a trilangual country. Very pro active and efficient account.

Vendor Response

Thank you, Fanny. It's a real pleasure to have you as one of our power users. Your business insights are precious. Don't hesitate to have a chat with your CSM about reporting possibilities. I wish you a very sunny day. Jonathan

Replied June 2021