About Adobe Analytics

Adobe Analytics is a web insights solution that provides deep analytics, marketing attribution and predictive analytics. The cloud-based platform provides businesses with deep insights by allowing them to mix and match data from different touchpoints in the customer journey. Users can gather actionable insights by integrating various marketing channels and Adobe Analytics uses AI (artificial intelligence) and machine learning to provide insightful data that can be used to improve the customer journey.

The Adobe Analytics marketing attribution functionality allows businesses to assess how different interactions throughout the customer journey affect conversion rates and ROI. The platform facilitates cross-channel attribution and offers a range of attribution mo...


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168 Reviews of Adobe Analytics

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September 2018

User Profile Picture

Surabhi from Capgemini

Verified Reviewer

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

September 2018

Comprehensive Solution for your Digital Analytics Need

My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

Pros

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.

Cons

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.

April 2020

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

April 2020

High-end, well-integrated analytics tooling

We decided to use Adobe SiteCatalyst because we also used other Adobe digital marketing products (e.g. Web Experience Management) and as you would expect they are all very well-integrated as a complementary product suite.

Pros

Adobe SiteCatalyst is a very powerful, enterprise-grade analytics tool, that allows you to instrument and understand the performance of your web assets - providing easy-to-consume and actionable dashboards for digital marketing teams.

Cons

Compared to other analytics tooling available on the market, AdobeCatalyst is a premium/enterprise service, so comes with a premium/enterprise pricing model.

Reasons for Switching to Adobe Analytics

Google Analytics is a great analytics tool for smaller businesses and start-up's, but SiteCatalyst is more suitable for larger, enterprise customers.

April 2021

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Steve from Cheil UK

Verified Reviewer

Company Size: 51-200 employees

Industry: Consumer Electronics

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

April 2021

A robust enterprise reporting tool with many varying toolsets

I find Adobe Analytics to be a robust, enterprise tool that can handle vast amounts of data (without the sampling that can sometimes affect other tools).

Pros

The 'Workspace' offering becomes a "go to" for both explorative and more regular reporting. The drag 'n' drop nature of the tool allows for swift setting up of dimensions and metrics. This output can then be simply "eyeballed", or extracted out into CSV/PDF for further analysis.

Cons

On occasion the dashboarding options are less user friendly, especially when dealing with stakeholders who might not have a login to the tool. 'Google Data Studio' offers a more visual dashboarding tool for sharing with colleagues, either via a hyperlink or through scheduled emails. The graphing/sharing options are also more appealing in Google Data Studio.

Reasons for Switching to Adobe Analytics

I switched from Google Data Studio to Adobe Analytics simply as the latter was the preferred tool at my new company.

October 2020

Craig from CC'S Lingerie & Bras

Company Size: 2-10 employees

Industry: Apparel & Fashion

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

October 2020

Top Tool for Web Analytics

I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.

Pros

Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.

Cons

Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

March 2021

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Kawsar from University of Colorado, Denver

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Education Management

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2021

Useful Analytics software

Overall good software. If some features can be improved it would be great.

Pros

It has a combination of many powerful features like Channel and marketing analytics and Predictive analytics. All of these features are very powerful.

Cons

Need to have an option so that real-time input method to report any issues found during operations.

December 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

December 2019

Beautiful Visual of Marketing Efforts

Absolutely incredible. Love how it integrates with Adobe Cloud.

Pros

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

Cons

It took a little while to get used to some of the design elements of the charts

Reasons for Choosing Adobe Analytics

We actually use this product with our other products for a balanced approach.

May 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

May 2019

Lots of fire power, worth the money if you use it right.

We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.

Pros

Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.

Cons

No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.

Reasons for Choosing Adobe Analytics

We're adopting a lot of adobe products. Keeping everything as part of the Adobe Suite makes sense for us.

April 2020

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

April 2020

Adobe Analytics Review for Marketing Agency

Pros

Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.

Cons

It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.

Reasons for Switching to Adobe Analytics

This was lead by the agency as well as the client as a desire to migrate to Adobe. While we are relatively new with the implementation, so far results have been great.

November 2020

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

3.0

Functionality

4.0

November 2020

Mostly intuitive to use, but there were some challenges

Pros

Pretty intuitive to use. I mostly use the Workspace to create new reports, and the drag-and-drop features really made it easy to understand and build. The built-in reports are also great.

Cons

Actually a bit difficult to sign on initially. Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation. Also segments were a big confusing as well. Also there weren't a lot of support about how to use report builder with excel.

March 2021

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Customer support

1.0

Functionality

3.0

March 2021

Used for analysing website transaction by customer

I would definitely recommend using it if you have to deal with large website data for analytical purposes.

Pros

Easy to link with an existing website. I like the customization of various charts and different metrics used to analyze data from a different perspective. I can create and test my campaign with greater ease. Documentation of process is clear and informative

Cons

I found it tough o get started but once you get a hang of it it becomes easy to use. Customer support should be better if we are stuck on some functionality

May 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2018

Incredibly robust tool for web analytics that I use daily.

All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.

Pros

The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.

Cons

Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.

August 2018

Rohit from Turner Broadcasting

Company Size: 10,000+ employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Adobe Analytics !! most important tool for us since last 6 years.

This has been the best Analytics tool so far, but there are new players coming into the market, which provide amazing video content tracking features. Conviva is an example, much easier for QA and Data research teams. Adobe Analytics must come-up with an easy way to implement VHL to match Conviva. Still There is no match of Adobe in terms of Page level and interaction tracking.

Pros

1. Kind of page view and Interaction tracking it provides is unmatched. 2. Adobe Omniture dashboard is very easy to use and an excellent report generator. 3. Large array of custom events provided by Adobe is another great help. 4. For years, Adobe Analytics has been our best partner for video and Live content tracking. 5. Being an Employee of one of the biggest Media and Entertainment company of the world, I have enjoyed working on Adobe Anayltics and have used many features if not all. 6. Their scope is so huge that it takes a decade to make use of all of them, but thumbs up to them.

Cons

1. Now a days Organizations are mving to VHL (video heartbeat tracking) from regular Video tracking of Adobe beacons. 2. Testing VHL is a real pain with Charles proxy or other debugging tools. Although Adobe has launched an in-house tool to validate them, but we are still away to use that. 3. Also, Processing rules is a good feature by Adobe, but it actually creates problems for QA teams. since all variables looks good to them but later they are sometime messed up due to the processing rules.

May 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

2.0

Functionality

4.0

May 2020

An enterprise analytics solution that might be too much for your needs

Adobe Analytics helped our company improve our reporting, but ultimately we decided to move away from it. Google Analytics has greatly improved its reporting and tracking capabilities in recent years, and Adobe Analytics was much more robust than what we actually needed for most situations. Unless you are a multi-billion dollar company with very complex tracking and reporting needs, I would not recommend Adobe Analytics.

Pros

The reporting is exceptional and second-to-none. Adobe Analytics gives you very robust tracking options, but where it really blows away other analytics solutions is the reporting capabilities. The presentation is fantastic and easy to understand, and there are incredible customization options.

Cons

It can be difficult to implement. Unlike Google Analytics, there are very few out-of-the-box integrations with Adobe Analytics. Unfortunately, the support isn't that great either. Their help sections are often unavailable or very limited, and there aren't many people writing about Adobe Analytics.

March 2018

Mahidhar Reddy from Computer consultant

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

March 2018

Adobe Analytics is an information investigation instrument that empowers organizations

Pros

Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.

Cons

Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.

January 2020

Sandeep from Snehalata Memorial Foundation

Company Size: 11-50 employees

Industry: Education Management

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2020

Adobe Analytics Review

Its a been a great experience and its easy for non technical people to onboard to this tool.

Pros

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

Cons

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

Reasons for Choosing Adobe Analytics

There were more control and customization possible

July 2018

Anutte from MyTaskHelper.ru

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

July 2018

A handy tool, but not self-sufficient

Pros

To collect statistics on the operation of sites and their attendance, Adobe Analytics, I use in parallel with Google Analytics and only then I manage to get a complete picture on which to plan the development and promotion of my web projects. In general, the product allows me to study marketing activity and create tasks for our marketers. In addition, I work with a lot of projects, so for me it is extremely important that the paid version of Adobe Analytics has no restrictions on the amount of information processed and the number of requests sent.

Cons

At the beginning of my use of Adobe Analytics, it was difficult for me to understand the interface and to study all the icons and icons. So if you first encounter a program, you will have to work hard to master all the functionality.

June 2018

User Profile Picture

Samantha from IT Solutions Consulting, Inc.

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

June 2018

It is also a very intuitive and easy-to-use tool.

In addition to following the effectiveness of the marketing campaign. He does all these things very well, but with the caveat that he spends some time setting things right.

Pros

Interface is quite intuitive and easy to navigate after getting used to the design. It also provides a lot of customization options that can be incorporated, provides a good idea of where to spend time updating a site and was also the first to point out the warning signs, such as tracking problems, the filter tabs are another important point of the tool, with the possibility to filter among many metrics, create segments and quickly access the sections that we use the most. Since I've been working with the tool with other platforms, the possibilities have become endless.

Cons

Some views and reports are limited to 50 pages. However, the most important thing for us is the lack of Google reference data, which is where the vast majority of our search traffic comes from. We are not sure what users are looking for before entering our site.

September 2020

Phillip from B.A.S.S.

Company Size: 51-200 employees

Industry: Sports

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Functionality

5.0

September 2020

Traffic numbers and Adobe Analytics

A valuable tool that offers information necessary for online editorial planning and full reportage. it has helped our site learn more about our audience, and it reveals potential editorial ideas as well as popular evergreen content. We use the information provided in a number of ways across multiple departments. It also breaks down traffic by hardware type and provides the sources for regular traffic. Both are important factors for online editors to consider.

Pros

This is the main tracking software we call on to measure traffic numbers for a website. Once you reach the appropriate screen, it allows flexible reportage based on a number of factors. The information is searchable, and the response times of the searches are always fast. Great tool for traffic reportage.

Cons

Logging in and getting to the Analytics page now takes longer than ever. Multiple log-in screens and multiple clicks are needed to land on the right page for reportage. It's been bundled with a number of features or programs I don't need, and they tend to impair the ease of use.

November 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2018

Rich in functionalities and features

I used it for my own print on demand business. In addition to many things, I was able to understand where the trafic was coming from so that I knew in which marketing channel I should keep investing my time and budget.

Pros

The vast number of functionalities. The software allows you to track the audiences on your website and compare how they evolve in time. You are also able to see the online audience in real-time as well and several data points about those users, eg .their location, which is super useful if you are trying to focus on a certain market. The ease of configuration and set up is amazing. From small to large businesses that rely on the online presence, I would certainly recommend!

Cons

Due to the vast amount of functionalities, it does take a bit to understand what is useful or what is not relevant to you. However, as soon as you do, you can personalize dashboards, so that you can focus on what is important.

October 2018

Stephen from Saga

Company Size: 1,001-5,000 employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

October 2018

Best in class Analytics

Build the team before the software. Very important is point, don't get caught out with this tool. It's power is phenomenal, however you need an army to get it running and continue to maintain. Recommended product

Pros

By far the best in class Analytics solutions for medium to large scale businesses. Integration available with other Adobe products : campaign, target and also a host of third parties. UI (workspace) is very easy to use and generates clear and workable reports.

Cons

Limited variables, however this has been addressed with recent levels of products available. Server calls.