About Adzooma

Adzooma is a digital advertising platform that helps businesses of all sizes improve marketing operations by managing and optimizing sales campaigns across Google, Facebook and Microsoft Advertising. Using the opportunity engine and machine learning algorithms, professionals can view automated recommendations about suggested keywords, presence targeting, budget management and landing page optimization.

Enterprises can use Adzooma to analyze recommended data and automatically pause ongoing campaigns or bids on low performing keywords. Managers can configure automation rules by defining specific conditions and receive notifications about budget overspend across campaigns. Additionally, it lets users manage multiple accounts on a centralized platform and filter ...


Read More

Supported Operating System(s):

Web browser (OS agnostic)

17 Reviews of Adzooma

Average User Ratings

Overall

4.18 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(11)

11

4 stars

(3)

3

3 stars

(0)

0

2 stars

(1)

1

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 17 results

July 2019

Jonny from Experian

Verified Reviewer

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Adzooma, a game changer in PPC account management.

Really positive - due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10.

Pros

Implementing Adzooma into our accounts and has been seamless, stress free and opened my eyes to new areas of account opportunities to create value. Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy. The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems. Also - a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We're looking forward to using the Facebook management features in the account as well. Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts.

Cons

Some of the opportunities presented go aren't necessarily going to help our account.

Response from ClickTech Solutions

Replied July 2019

Thank you for the feedback Jonny! Very much appreciated. We're happy to hear that you're enjoying using the platform. We have recently launched Facebook features and continue to develop this as part of our working roadmap. If you are advertising on Facebook, get in touch and we can show you in more detail how this works. Just noting the 'con' on the review, that's awesome feedback for us to take on board to implement improvements. With Opportunities, if you feel that any of them are not relevant, you can ignore these suggestions and our machine learning technology will work in the background to present more tailored suggestions to your advertising campaigns in the future. Let the team know if you need any assistance in the future and thanks again for the awesome

October 2020

Philip from Bacon Marketing

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2020

End result after just one month 50% increase in click throughs

My account manager [SENSITIVE CONTENT HIDDEN] has been superb, very supportive and helpful, checks in on a regular basis but without being in my face or a distraction, a really nice and helpful chap.

Pros

The simple nature of the platform and the effective results in a short space of time. I've saved £100's across my client's accounts in just over a month and also halfed the amount of time needed to manage them too which free's me up to spend more time investigating and testing on their behalf.

Cons

Occasionally it can hang which is frustrating but given the platform is free to use is not something to grumble about.

Response from ClickTech Solutions

Replied November 2020

Thank you for leaving such a glowing review. This means a lot to us. We aim to provide all our users with the satisfaction of being able to save time whilst also being in control.

September 2020

Alexander from ABCs of Digital Marketing

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

4.0

Value for money

1.0

Customer support

1.0

Functionality

4.0

September 2020

Adzooma Marketplace review: not as promised, negative option billing

There are no Adzooma Marketplace reviews that I can find online, despite the number of agencies that appear to have signed up for it. If their experience is anything like mine, no wonder they're so silent. [SENSITIVE CONTENT HIDDEN] from their team, reached out to me on LinkedIn, and presented this new "agency marketplace" where businesses can look up a digital marketing agency of any kind and match it to their needs. He promised the world: highly targeted leads with a great budget, high traffic, and while Adzooma is based in the UK, they insisted that many of their users are in the United States as well -- and the US is my main target audience. Bottom line, he painted this beautiful picture of it as one of the most profitable sources of leads an agency could have. Sounds good, so we sign up for the 30-day trial. In those 30 days with my listing on the marketplace, I did not get a single contact. None. Despite their suggestions, we still did not get anything. The worst part, it took weeks to book a consultation. Weeks after supposedly cancelling my subscription, they still continue charging my card - and they won't let me remove my credit card from my account. This is a negative-option billing system, where a company will do everything to not lose your business. If I'm not mistaken, this practice is illegal in the United States. I get that the marketplace is new, but if it worked, I'm pretty sure it would have a lot more public feedback by now.

Pros

The business application was comprehensive and detailed. Nothing else I could really say.

Cons

Numerous promises made about results, but absolutely no contacts.

Response from ClickTech Solutions

Replied December 2020

We're committed to providing the best service and support to our clients, thank you Alexander for sharing this feedback on your trial of the Adzooma Marketplace. We work hard with our clients to optimise their listings and improve their traction on our Marketplace, and are sorry that we did not meet your expectations on this occasion.

July 2019

Rod from Level Plus

Verified Reviewer

Company Size: 2-10 employees

Industry: Real Estate

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

5.0

July 2019

Much easier than Google Ads UI

Pros

The simplicity of the user interface. Coming from google ads and facebook ads manger, this is much more intuitive

Cons

Can't think of a big con right now. They did have some bug earlier in their process. They seem to have been worked out now

Response from ClickTech Solutions

Replied August 2019

Hi Rod, thanks for the great review. We're pleased to hear you're enjoying using Adzooma. We are constantly looking to improve the platform and make it a smooth process for everyone. Kind Regards, Adzooma Community Support.

April 2020

kevin from Darcey Quigley & Co

Company Size: 11-50 employees

Industry: Financial Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2020

Great piece of software

Great software and the company have been great to deal with. A special shout out to our account Manager [SENSITIVE CONTENT HIDDEN] too as he took the time to take us through everything and explain it in detail.

Pros

How easy it was to use and how insightful the information it gives you

Cons

It can take a little time to set it up, however most PPC campaigns take a while

Response from ClickTech Solutions

Replied September 2020

Hi Kevin, thanks for the great review! We're glad to hear you're enjoying your experience with Adzooma. If you do need any assistance be sure to contact us directly!