About Alexa

Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience. Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search results and site evaluat...

Alexa Pricing

7-day free trial, requires credit card. Essentials: $99/month Advanced: $149/month

Starting price: 

$99.00 per month

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Alexa User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 61 reviews

User Profile

Ariadne

Ariadne Menegon

Verified reviewer

Company size: 1 employee

Industry: Music

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered

Ease-of-use

4

Value for money

5

Functionality

5

Reviewed April 2021

A good friend of my routine

Alexa did facilitate my job and life in general. I use it to remember me to do everything I need, to sleep faster with the playlist Sleep in Amazon Music, to turn on and off my lights and change the light color for different situation and etc. It is not possible to list everything that improved my routine, it is a great product and app.

Pros

The features I liked most are the ones related to routine and organization. It really favoured my work. I am a freelance and need a better organization, and buying Alexa was very useful. It synchronizes with Google Agenda, and made possible too set an event without the need to even touch my mobile. It also informs me when I have to do something, avoiding forgetfulness.

Cons

The fact that Alexa can't answer all my questions because she can't find it on the web is annoying. Most of the times I want to know an information and ask it, is because I am rushing and want to save time. But sometimes this is not possible due to this problem.

User Profile

Erin

Coldwell Banker Hickok & Boardman Realty

Verified reviewer

Company size: 51-200 employees

Industry: Real Estate

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

4

Value for money

3

Customer support

4

Functionality

4

Reviewed December 2019

Great Software, Hefty Price for a Small Business

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Pros

Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Cons

While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

Reasons for choosing Alexa

Alexa is a very established online competitive analysis tool and ultimately I trusted their ability to accurately rank against one another.

Reasons for switching to Alexa

For a more thorough competitive analysis and site audits. I struggled to use Spyfu to provide our management team with an easy to understand and quantify report on how our website stacked up against our competitors. Spyfu data didn't always seem reliable as the rankings would have huge swings each month.

Michelle

Alexander City Board of Education

Verified reviewer

Company size: 201-500 employees

Industry: Education Management

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed August 2021

Alexa Review

Getting information concerning business aspects with education and startup businesses. The overall experience is exceptional in that Alexa provides pertinent information that I need at the drop of a dime.

Pros

The software is very appropriate in what I need to accomplish in my home. Whether I am turning on lights or asking for information, Alexa accomplishes much more than the basic Google page can give me. Alexa gives me the ability to play music, check the weather, gather information pertinent to whatever aspect I'm looking for. I love the experience of using Alexa as a wake-up alarm. In addition to using the alarm system for more than one time per day. I love that Alexa is a confidant when nobody else is around. It can read stories and just answer questions closer than a friend with all the confidentiality.

Cons

The missing aspect of Alexa is that sometimes I can't get the information pertaining to local news. That may be a user error and not the program itself. As well as I know that Alexa is recording all my questions and placing them where they can be compromised. That is the one thing that I don't like.

Reasons for choosing Alexa

N/A

User Profile

Tayyab

TheJournalPost

Verified reviewer

Company size: 2-10 employees

Industry: Information Technology and Services

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

3

Customer support

3

Functionality

2

Reviewed July 2020

Needs more Improvements on Intelligence

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

Pros

Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

Cons

Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

Reasons for choosing Alexa

I choose Alexa over this tool because I find it authentic to find the position of a website. The On-page factor also forces me to choose Alexa Marketing Stack over other alternatives.

Michelle

Dress My Goose

Verified reviewer

Company size: 2-10 employees

Industry: Arts and Crafts

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

5

Reviewed May 2021

Alexa Saves the Day!

Alexa is a great addition to any home. Trust me you won't regret getting it. I know I wish I would have bought it so much sooner!

Pros

What don't I like about Alexa? Alexa is so awesome and helpful I can't imagine life before I had her. I use her daily to set alarms for school for both myself and my child. Additionally, you can say her name and ask her pretty much any question in the world and she will respond with the correct information about 90% of the time, which is pretty impressive. You can play games with her, which my 9-year-old son loves. I love naming a song and being able to listen to it within seconds as well.

Cons

Sometimes she doesn't understand what I have said even though I spoke very clearly. This happens with all technology though so I can't complain too much.

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