About Alexa Marketing Stack

Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience.

Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search result...


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Supported Operating System(s):

Web browser (OS agnostic)

39 Reviews of Alexa Marketing Stack

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

3.5

Functionality

4.0

Ratings Snapshot

5 stars

(15)

15

4 stars

(18)

18

3 stars

(3)

3

2 stars

(2)

2

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 39 results

December 2018

Jamey M. from YouTube

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Internet

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

A must have tool to keep up with the competition

Pros

If you're going to keep up with your competitor's it's always good to know what they are doing. This tool is great for tracking your site's performance and optimizing it to keep up with the competition. The analysis and reports give you all the information you need to get ahead of the game.

Cons

There's nothing about this service I don't like. It's an invaluable tool in marketing your website, and you can't beat the price.

December 2019

Erin from Coldwell Banker Hickok & Boardman Realty

Verified Reviewer

Company Size: 51-200 employees

Industry: Real Estate

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

December 2019

Great Software, Hefty Price for a Small Business

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Pros

Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Cons

While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

Reasons for Choosing Alexa Marketing Stack

Alexa is a very established online competitive analysis tool and ultimately I trusted their ability to accurately rank against one another.

July 2020

Tayyab from TheJournalPost

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Customer support

3.0

Functionality

2.0

July 2020

Needs more Improvements on Intelligence

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

Pros

Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

Cons

Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

Reasons for Choosing Alexa Marketing Stack

I choose Alexa over this tool because I find it authentic to find the position of a website. The On-page factor also forces me to choose Alexa Marketing Stack over other alternatives.

November 2018

Shyamalee from adelanka (pvt) Ltd

Company Size: 51-200 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

4.0

November 2018

Alexa - website ranking software

I have been using this software for my web site for a long time. I get a daily ranking analysis about my site to know where my site is with other competitors. Their seo reports helped me to improve my site performances. I even had a chance to know performances of my competitors too. Their advises to improve the site helps a lot.

Pros

This software is easy to use, shows the quality of your website with statistics. Uses SEO tools to value your website. It provides you a good analytical report of the performance of your website with other sites. Alexa reports provide you how to improve your site against other competitors.

Cons

Subscriptions packages are bit high. Their support takes some times to reply .

December 2019

Younes from Haykal Media

Verified Reviewer

Company Size: 11-50 employees

Industry: Publishing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

December 2019

Not the best toolset in the competitor analysis field

I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Pros

the "On-Page SEO Checker" is the most useful feature I like in this software.

Cons

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Reasons for Choosing Alexa Marketing Stack

the quality of data