Great product for analytics

Pros

Thanks to Amplitude you can dig really deep into your data. Can be used in to measure both sales and customer success metrics. Can't imagine a project without it.

Cons

It is quite complicate to implement and require a tech knowledge to create and pass events. Also not very intuitive at the start.

Best product analytics tool for teams

Pros

If you're looking for a tool that will allow your team to collaborate when pulling and analyzing your product data, you should try Amplitude. With this tool, you can create i.e. user funnels and easily share them with others. You can also create a dashboard to keep all your important metrics in one place which can be a lifesaver if you're a busy product marketer like me.

Cons

Although you get used to their navigation over time, it can be a bit frustrating in their beginning. I also wish they would explain the features a bit better in their documentation.

Amplitude for product data can help you connect the dots

Love this tool!

Pros

I use Amplitude every day to create cohorts, analyze product trends and evaluate how we are tracking on our metrics. If you are a SaaS platform Amplitude is a huge help in visualizing data. The cohort abilities are also huge in comparing our A/B tests.

Cons

Setting up the events can be kind of tough. If you don't have an easy event set up then not all the features will be usable.

An easy to use analytics dashboard for all members of your product team

Easy and insightful tool that allows teams to communicate or discover their impact on user behaviours or success metrics.

Pros

As a designer, I find Amplitude to be the easiest analysis tool that we have available on my team. My favourite feature is the ability to string together analytics in order to get a sense of how users flow through various parts of the product. I mainly use amplitude in an exploratory way when embarking on redesigning or optimising features in product. However other team members produce great dashboards for each experience that we ship, and these are easy to navigate, manipulate and even remix into new queries.

Cons

I don't really have any problems with Amplitude. Sometimes I wish that it would upskill my ability to form complex queries, however that is asking a lot of the software – given I am probably not their core target audience (Design team).

Great for basic analytics

Pros

Amplitude did a great job at simplifying the UX/UI experiences. They have a great feature set if you're looking for basic analytics on both mobile and desktop platforms.

Cons

Amplitude doesn't seem to get as complex into tracking as other tools on the market. However, if you're still in POC stages, it's well worth it.

Most powerful analytics tool on the market

Pros

I love being able to create charts and dashboards that give me insight into the apps we build. I am given detailed views into the events, cohorts, and a multitude of other attributes of our app.

Cons

Not a fault of the software, but I've had to read the helpful documentation several times to understand calculations.

Very good analytics platform

Pros

I've used this for about 2 years and it is very feature rich with a lot of functionality and options to show and analyse the data.

Cons

Having much options and features bring a problem where sometimes simple things are a little bit complicated.

Data analysis made easy

Pros

Amplitude allows users with little to no experience in data management and analysis to create useful artifacts to extract useful information from raw data. It is quite simple to create and maintain reports on user engagement or funnel analysis.

Cons

When data is combined from multiple sources, it can be tricky to ensure that all those platforms are aligned and properly joined together.

Decent free plan service but the interface has become increasingly overcomplicated over the years.

They ability to freely monitor my application in realtime

Pros

I like their free plan its a godsend for indie developers like myself who have a limited budget.

Their user activity activity information and presentation is top notch. For example on that page I click on a individual user and see how long they've used my app, see what they did during each session and I can even select a option to see what events they're triggering in realtime.

Cons

Over the years its become increasingly more complicated to use their interface and find the information I'm looking for. When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

Definitely a learning curve

Pros

Amplitude allows our marketing team to look directly into how effective our campaigns and promotions are doing by manipulating funnel charts. After integrating Braze Currents into Amplitude we have so much more useful data that is giving us very valuable information. We have a better understanding of whats working, what needs to be fixed, where people are dropping out in our user flow, etc.

Cons

It took me a while to fully understand how to use the software, but our account manager was kind enough to send over some training manuals as well as set up an in person training to make sure I had all the information that I needed.

Amazing Tool!

Pros

Amazing tool. I have personally used at least 4 other analytics tools. Amplitude is hands down the best of them. There's great reporting/graphs features, but my favorite part is seeing the user journey for each user as well as getting detailed data about your users (country, city, courier, device type...etc.)

Cons

Overall it's good, but I'd have loved improving the user experience a little bit. I found it a bit difficult to find certain things at first.

The Free Plan is Perfect

I am very happy. It has become an irreplaceable part of our Analytics repertoire.

Pros

Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you.

Cons

The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company.

i use amplitude to track usage data for my app

Pros

it makes it very easy for a novice data analyst to create queries, visualize data, and share information.

Cons

the ability to track usage across different platforms. I have an apple tv and mobile app that work together and can't track one path across both devices.

Amplitude is the analytics platform to use if you are serious about understanding your users

Pros

* Easy to implement
* A very generous free tier
* Easy to create reports, dashboards and to dissect your data using multiple dimensions
* Integrates well with multi-platform applications
* Behavioural Cohorts, though expensive, offer key insights that help you understand exactly which are your best users and what makes them stick around
* Great tools for understanding and interpreting your data on the paid plans

Cons

* Expensive paid plans
* Not much else, we implement Amplitude in any new product we release