About BuzzSumo

BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. It analyzes the top performing content in all types of markets. BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece. It mainly gives insight into the success of the content through social media platforms. BuzzSumo analyzes, connects and foll...

BuzzSumo Pricing

Pro: $79/month (billed annually) or $99/month (billed monthly) Plus: $139/month (billed annually) or $179/month (billed monthly) Large: $239/month (billed annually) or $299/month (billed monthly) Enterprise: Custom plans designed to suit Enterprise needs. Contact BuzzSumo to discuss your business needs.

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

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Content Analyzer - Assess content across the web by searching for keywords or domains. See social engagements metrics from Facebook, Twitter, Pinterest and Reddit. Also view the content's evergreen score and backlinks, and choose to export to CSV.

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BuzzSumo User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 124 reviews

User Profile

Volodymyr

Verified reviewer

Company size: 11-50 employees

Industry: Information Technology and Services

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

September 2018

Essential Content Research Tool

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Pros

BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go. BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons

It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

User Profile

Younes

Verified reviewer

Company size: 11-50 employees

Industry: Publishing

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
3

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

September 2020

a gold mine for content creator

I really enjoy using BuzzSumo since it is like a swiss knife for the content strategy planning, SEO and Marketing in general.

Pros

I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.

Cons

Topic Explorer feature can use a more improvement.

Reasons for switching to BuzzSumo

the accuracy of results especially for backlinks audit.

Steven

Company size: 201-500 employees

Industry: Real Estate

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

December 2018

Their Purpose is Cloudy

Pros

Originally, it was a good tool for us to get some data on social sharing for our content and help us identify any influencers. We originally got it to help us monitor our brand, but it proved difficult with the tool, hence the shift in its use.

Cons

Nowadays, the product is spotty in what it delivers and what its purpose is. It's monitoring tools for influencers, content, and social doesn't seem accurate from our standpoint. And there's no one helping us understand how to best use it (no support).

Response from BuzzSumo

Hi Steven, Sorry to hear that your experience with BuzzSumo didn't fulfil your needs. Our team are always on standby to help assist you and we even offer 121 live support sessions where we can assist you to get the best out of the tool. Best thing to do is to contact us directly using the in-app chat and we can offer you the assistance to unlock the full potential of BuzzSumo. If you do choose to come back please do make sure you drop us a note and we can see how best to help. Thanks for your feedback and being a valued customer!

Replied February 2019

Ajay

Company size: 1,001-5,000 employees

Industry: Banking

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2021

Why should Marketers use BuzzSumo

Easy to use and a must have if you are churning large scale content to drive traffic to your website or social channels.

Pros

Influencer Marketing plays a key armour in todays digital marketing. Creating content that is trending and viral remains a daunting task. BuzzSumo plays a critical role in filling that gap. It can throw thousands of key words related to your category, trending topics and relevant subjects to create content instantly and get better outcome for your content.

Cons

Since this is a unique tool could not find much of gaps to my disliking.

Reasons for choosing BuzzSumo

Cost was decent and product was unique in its offering

User Profile

Ujjwal

Verified reviewer

Company size: 1 employee

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

September 2018

Amazing Content Research tool!

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Pros

BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons

BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

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