BuzzSumo Software

4.52 / 5 (92)

About BuzzSumo


BuzzSumo is a platform for social media analytics and works as a data curating tool for content marketers. Based on enquirer reports and search queries, this cloud-based application searches the web-content and informs the enquirer of the success rate by calculating the number of shares and likes. It analyses the performing content in all types of markets.

BuzzSumo has an advanced search engine that can identify content about a topic or a domain that has been shared many times, in order to better understand the reaction from the audience. It provides an organized platform which can be used to guide users through the flow of the content piece. It mainly gives insight into the success of the content through social media platforms. BuzzSumo analyzes, connects and follows key influencers to increase the growth rate of users by keeping track of their social content.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

92 Reviews of BuzzSumo

Average User Ratings

Overall

4.52 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(55)

4 stars

(30)

3 stars

(7)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 92 reviews

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February 2019

Alyssa from The Bridgespan Group

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

February 2019

Great for measuring backlinks and level of social sharing

Generally good. Could certainly be improved, and be an even better product, but overall couldn't do without it.

Pros

I find BuzzSumo to be the best solution out there to gauge how much an article has been shared across the web. It is generally more comprehensive than other applications we pay for. I use it in concert with CrowdTangle as well, and I find that it is better for finding Twitter shares. I like that the brand/keyword monitoring is very easy to set up and use. Support has always been responsive and good.

Cons

I think BuzzSumo does an interesting range of things it can be hard to use to their fullest capacity. I always felt that the "influencer" section wasn't fully finished, it's changed a few times since I was a customer. I found it to be useful to a degree (checking at a glance if a Twitter sharer was someone I had added to a VIP list, for example) but not much beyond that. Also - the alerts sometimes scrape up old content, which can be confusing. Especially if you have alerts sent to multiple people.

February 2019

Andrew from EBay Inc.

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

February 2019

BuzzSumo - Not Perfect But Easiest To Use!

Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.

Pros

BuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly.

There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.

Cons

The price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.

September 2018

Volodymyr from The APP Solutions

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2018

Essential Content Research Tool

Developing good content means you need to do a lot of research and sometimes that can be a dubious process even if you have all the tools. Hopefuly, BuzzSumo is one of those tools that makes the process of content research much easier and much more insightful in just a couple of clicks.

Pros

BuzzSumo is tailor-made for content reseach, competition analysis, backlinking and outreach research. It was instrumental in developing my long-term content strategy and adjusting it on the go.

BuzzSumo is relatively easy to use and you don't need to tackle with lots of toggles in order to get a semblance of a result. Saves a lot of time and provides you with a good protection from a content-related headache. All you need to do is insert the words of interests - look through the stats and check out what is up in the list.

Cons

It takes so time to get used to it and it can be really rough in some places. That might be a serious put off. Pricing also may scare some but it is totally worth it.

September 2018

Ujjwal from DroidExtra.net

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

September 2018

Amazing Content Research tool!

Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.

Pros

BuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have.

Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.

Cons

BuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.

December 2018

Anonymous

Company Size: 1 employee

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Functionality

5.0

December 2018

Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are

Pros

Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.

Cons

A little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) )

One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.

February 2019

Antoinette from Enterprise Ireland

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2019

Best content marketing tool on the market

Excellent. It took me a while to procure due to internal issues but the team was very helpful and patient, giving me access when needed. I feel very valued and listened to even though I'm on one of the lower paid tiers.

Pros

BuzzSumo was the first tool of its kind I came across. It was almost magical to be able to explore a list of most effective pieces for specific audiences and sectors. The newer visualisation features are really easy to use. It's great for keeping on top of the most effective pieces on your own domain. The evergreen score is helpful for considering what works past an initial first burst on social. And they're constantly experimenting, so I've no doubt they'll continue to find clever ways to remain an essential resource for content marketers.

Cons

The current features give the best sense of content that performs well on social generally. LinkedIn has reduced access - greater insight into what works on that platform would be a big help.

February 2019

Amy from SSPR

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

February 2019

Extremely useful tool

BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo.

Pros

BuzzSumo's alert and media monitoring are excellent. It picks up a considerable amount of media that other services miss. The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.

Cons

In future iteration, I would like the ability to look at more historic data. Retroactive media monitoring can be a real pain point.

February 2019

Charles from Charles Araujo International, LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

5.0

February 2019

Great Research Tool

Because I publish across a wide range of topics and on several properties that I do not control, this is one of the few ways for me to monitor the effectiveness of my writing and identify emerging trends that should guide my future writing efforts.

Pros

I love the level of insight you can get on topics and influencers and the ability to monitor your brand, etc. It's an extremely powerful tool that I use on a daily basis.

Cons

Its power is also it's greatest challenge. It can be difficult to understand how it all works and how to best use it. They have an extensive training library, which is very helpful, but you'll still need to be prepared to put in the time to learn how to use it effectively. I've been using it for months and still consider myself a novice.

February 2019

CHELSEA from SSPR

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2019

Great product!

I'm making it easier for my clients by providing them with recommendations for influencers that are much simpler to find thanks to using this tool!

Pros

I love BuzzSumo's ease of use with finding influencers. Especially when you're trying to find individuals who are in very niche industries and in specific locations, the target within Buzzsumo is extremely helpful and easy to use. I have found so many niche influencers who have YouTube channels and large social presences thanks to Buzzsumo.

Cons

It's hard for me to think about a "least" :) but I do wish BuzzSumo made influencer searching clearer with multiple social media platforms, and also aggregated individuals email addresses. That would be extremely useful!

February 2017

Tom from Grizzle Marketing

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Must-have for content research & distribution

Pros

I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.

Cons

Awesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.

May 2018

Kinga from Sotrender

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

May 2018

It simply has to be in your toolbox.

Pros

Buzzsumo is a brilliant tool that can save you a lot of time, marketing efforts, stress and hassle. It is not even a tool, it is a machine that can get your content strategy back on track and inspire you on a daily basis. I hit the content jackpot not once and not twice thanks to Buzzsumo. Identifying what content works wonders has never been easier, and I can't imagine my everyday work without Buzzsumo.

Cons

I am trying to think of any cons, but I struggle to find them. Pricing may be a bit offputting, but Buzzsumo is totally worth it. Also, if it only had a mobile app, then my life would be complete. ;)

March 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Customer support

4.0

Functionality

4.0

March 2019

Great for finding influencers and popular content

Pros

I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.

Cons

It not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.