--- title: "Canto Software Overview 2026 - Features & Pricing" description: "Review of Canto Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/canto-profile/" page_type: "product" language: "en" publication_date: "2026-08-10" --- [Home](https://www.softwareadvice.com/) / [Digital Asset Management Software](https://www.softwareadvice.com/cms/digital-asset-management-comparison/) / Canto Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/canto-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/canto-profile/alternatives/) # Canto Review Custom quote Free trial 1 plan Updated August 10, 2026 Written by [Sabrina Khoulalène](https://www.softwareadvice.com/resources/author/sabrina-khoulalene/) Content Analyst Edited by [Mehar Luthra](https://www.softwareadvice.com/resources/author/mehar-luthra/) Team Lead, Content Wondering if Canto is right for your organization? Our Digital Asset Management Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Canto 4.5 [(684)](https://www.softwareadvice.com/marketing/canto-profile/reviews/) Pros: - Digital asset management - Robust search functionality Cons: - Confusing user interface - Slow performance Pricing Pricing available upon request ### What is Canto: Canto is a digital asset management platform that helps businesses organize and share digital content. It offers a central repository for digital assets, making it easier for businesses to find what they're looking for, maintain a consistent brand image, and produce and publish content more efficiently. Users can tag their assets, generate shareable asset links, manage asset access, and collaborate on in-progress assets within the platform. ### Why we like Canto: Canto made our [brand management software FrontRunners](https://www.softwareadvice.com/marketing/brand-management-comparison/#frontrunners); it stands out for its search and filtering functions, as well how easy it is to manage user access and permissions. Overall, Canto has a 4.5-star rating (out of five) among users, who like how easy it is to use and how it streamlines their storage, organization, and sharing of digital assets. ### Who should use Canto: Canto is a good fit for small to midsize companies that want to better manage their brand assets and control access to those assets while facilitating collaboration, all in one platform. Among reviewers on Software Advice, the majority (67%) work at businesses with between 11 and 500 employees, speaking to the software's effectiveness for teams of different sizes. Do you work for Canto? [Manage this product listing](https://www.g2.com/products/canto/claim_requests/new?auto=true) Wondering if Canto is right for your organization? Our Digital Asset Management Software selection experts can help you in 15 minutes or less. ## Canto User Interface ## Popular Canto Alternatives Main Product Canto 4.5 [(686)](https://www.softwareadvice.com/marketing/canto-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.53Customer support - 4.34Functionality Pricing Available upon request Get Price Alternative Product [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/) 4.7 [(13469)](https://www.softwareadvice.com/graphic-design/canva-profile/reviews/) Ratings Breakdown - 4.69Ease of use - 4.61Value for money - 4.40Customer support - 4.55Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Square 9](https://www.softwareadvice.com/cms/square-9-profile/) 4.5 [(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) Ratings Breakdown - 4.30Ease of use - 4.28Value for money - 4.43Customer support - 4.37Functionality Pricing Starting at $50.00 per month Get Price Alternative Product [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/) 4.7 [(87167)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.71Value for money - 4.34Customer support - 4.54Functionality Pricing Starting at $7.00 per month Get Price Alternative Product [Revver](https://www.softwareadvice.com/cms/revver-profile/) 4.4 [(1026)](https://www.softwareadvice.com/cms/revver-profile/reviews/) Ratings Breakdown - 4.28Ease of use - 4.24Value for money - 4.39Customer support - 4.22Functionality Pricing Starting at $25.00 per month Get Price Alternative Product [Kontainer](https://www.softwareadvice.com/marketing/kontainer-profile/) 4.6 [(304)](https://www.softwareadvice.com/marketing/kontainer-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.43Value for money - 4.62Customer support - 4.34Functionality Pricing Starting at €215.00 per month Get Price ## Canto Overview Canto is a digital asset management (DAM) solution that helps organizations centralize, manage, and distribute their digital content. The platform caters to a wide range of industries, including marketing, advertising, e-commerce, and creative agencies. It empowers these businesses to streamline their digital workflows and maximize the impact of their visual assets. Canto's centralized content hub serves as a single source of truth for an organization's entire digital library. The platform's search functionality enables users to quickly locate the right assets, saving time... and boosting productivity. Canto also facilitates seamless distribution, allowing teams to expand the reach of their content by sharing assets more efficiently. Furthermore, the solution's collaboration tools accelerate time-to-market by enabling instant, effortless collaboration on digital projects. Canto connects seamlessly with the tools and software that teams already use, ensuring a streamlined and efficient digital asset management experience. The platform can help organizations organize their visual content, enhance their search capabilities, and improve their content distribution and collaboration. ## Canto Pricing and Plans Canto has one plan. Basic is custom-priced. Free trial Basic Custom Quote Available. Basic plan includes: - Powerful Search - Canto's API - Unlimited Portals - Unlimited Style Guides - Integrations - Geo View - Asset Requests - Upload Links Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Canto pricing compare to alternatives? Explore how Canto's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Canto4.5[(684)](https://www.softwareadvice.com/marketing/canto-profile/reviews/) | Pricing available upon request | Available | Not available | 4.4 | | [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/)4.7[(13,469)](https://www.softwareadvice.com/graphic-design/canva-profile/reviews/) | $10.00 /user/mo | Available | Available | 4.6 | | [Square 9](https://www.softwareadvice.com/cms/square-9-profile/)4.5[(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) | $50.00 /user/mo | Not available | Not available | 4.3 | | [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/)4.7[(87,167)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) | $7.00 /user/mo | Available | Not available | 4.7 | | [Revver](https://www.softwareadvice.com/cms/revver-profile/)4.4[(1,026)](https://www.softwareadvice.com/cms/revver-profile/reviews/) | $25.00 /user/mo | Available | Available | 4.2 | Canto4.5[(684)](https://www.softwareadvice.com/marketing/canto-profile/reviews/) * * * Starting price Pricing available upon request Free trial Available Free version Not available Value For Money 4.4 - [Canva](https://www.softwareadvice.com/graphic-design/canva-profile/)4.7[(13,469)](https://www.softwareadvice.com/graphic-design/canva-profile/reviews/) * * * Starting price $10.00 /user/mo Free trial Available Free version Available Value For Money 4.6 - [Square 9](https://www.softwareadvice.com/cms/square-9-profile/)4.5[(145)](https://www.softwareadvice.com/cms/square-9-profile/reviews/) * * * Starting price $50.00 /user/mo Free trial Not available Free version Not available Value For Money 4.3 - [Google Workspace](https://www.softwareadvice.com/marketing/google-workspace-profile/)4.7[(87,167)](https://www.softwareadvice.com/marketing/google-workspace-profile/reviews/) * * * Starting price $7.00 /user/mo Free trial Available Free version Not available Value For Money 4.7 - [Revver](https://www.softwareadvice.com/cms/revver-profile/)4.4[(1,026)](https://www.softwareadvice.com/cms/revver-profile/reviews/) * * * Starting price $25.00 /user/mo Free trial Available Free version Available Value For Money 4.2 ## Canto Features Drawn from insights across 684 verified reviews, we've outlined Canto's best and worst rated features and how they stack up against the average rating. Canto's score Category average Canto's Best Rated Features Digital Asset Management 4.86 4.24 category average Brand Guidelines 4.75 4.23 category average Document Storage 4.70 4.43 category average Canto's Worst Rated Features Mobile App 3.50 3.33 category average Rights Management 3.63 3.70 category average Content Publishing Options 4.0 4.29 category average - Popular features found in Digital Asset Management Access Controls/Permissions Asset Categorization Content Management Customizable Branding Document Management File Management Metadata Management Reporting/Analytics Search/Filter Tagging Version Control Workflow Management - More features of Canto Access requests Access Rights Activity Dashboard Activity Tracking AI Copilot Alerts/Notifications Analytics API Approval Process Control Artwork Management Asset Library Asset Sharing Audio Automatic Transcription Autonomous Task Execution Brand Guidelines Brand Portal Brand Tracking Catalog Management Categorization/Grouping Change Management Classification Cleansing CMS Integration Collaboration Collaboration Tools Collection Commenting/Notes Competitive Analysis Compliance Compliance Management Configurable Workflow Content Creation Content expiration Content Library Content Publishing Options Content Scheduling Cross-system Integration Customizable Categories Customizable Templates Data Import/Export Data Mapping Data Modeling Data quality Data Synchronization Decision Making Digital Asset Management Documentation Management Document Classification Document Storage Document Templates Drag & Drop eCommerce Management Engagement Tracking Expiration File Conversion File Preview File Transfer File Transformation File Types Filtering Fulfillment Distribution Full Text Search Generative AI Image Editing Image Library Image Recognition Images Import/Export Integration with Creative Software Integration with editing tools Integration with Marketing Software Localization Master Record Management Metadata Mobile App Multi-Channel Distribution Multi-Channel Management Multi-Channel Marketing Multi-Language Multimedia Support Multiple Output Formats Multi-step Planning Natural Language Processing Online Catalog Organizational Interface Performance Photo Editing Pinned search Proactive Assistance Product Catalog Product Data Management Project Management Publication Reporting & Statistics Reputation Management Resizing Rights Management Role-Based Permissions Rules-Based Workflow Sentiment Analysis Single Sign On Social Media Monitoring Storytelling Strategic Planning Suggested search Third-Party Integrations User Management User, Role, and Access Management Versioning Video Video Editing Video Management Video Support Visual Analytics Watermark Watermarking Workflows ## Canto Integrations Based on 684 verified reviews, we've identified products most frequently integrated withCanto. Adobe InDesign Integration rated 4.5 from 2 reviews Adobe Creative Cloud Integration rated 4.5 from 2 reviews Microsoft Outlook Integration rated 4.0 from 1 review Zapier Integration rated 5.0 from 1 review Microsoft Teams Integration rated 4.0 from 1 review Hootsuite Integration rated 4.0 from 1 review See all 36 integrations ## Canto Key Sentiments We analyzed 684 verified reviews for Canto to find out what actual users really think. Most Positive Sentiments Asset management 65% Positive 29% Neutral 6% Negative Users value Canto's robust asset management capabilities, which allow them to store, tag, organize, and share digital assets efficiently. They find the system's ability to keyword tag each asset and the various ways to access assets (via web, apps, or desktop clients) particularly useful. Additionally, users appreciate the platform's flexibility in managing corporate-branded stock assets and how it helps align all marketing functions. Search functionality 59% Positive 24% Neutral 16% Negative Users praise Canto's search functionality, highlighting its comprehensive search options and tagging features. They find the ability to search by keywords, tags, and other metadata extremely helpful in quickly locating the files they need. Additionally, the robust search features powered by meta tags allow users to narrow down their searches effectively, saving them a lot of time. Photo management 58% Positive 34% Neutral 8% Negative Users appreciate Canto's ability to centralize their photos, logos, and stock images in one portal, making them easily accessible to everyone with a login. They find the user permissions and rights management features particularly useful, allowing for granular control and customization. Additionally, users value the ease with which they can share photos with external partners and stakeholders, saying it significantly streamlines workflows. Least Positive Sentiments File management 35% Positive 39% Neutral 26% Negative Users find Canto's asset organization and cloud storage features beneficial for keeping files well-organized and easily accessible. They appreciate the ability to crop, resize, and compress images within the platform before downloading, which saves time. However, some users experience issues with the download options and find the file organization system confusing, especially when dealing with large amounts of data. User administration 49% Positive 27% Neutral 23% Negative Users find Canto's user administration features intuitive and easy to manage, allowing them to quickly create and modify user profiles. They appreciate the detailed and helpful reports available to admins. However, some users find the permissions and user tiers challenging to understand and want more specific permissions for individual users. File upload 48% Positive 29% Neutral 22% Negative Users appreciate the ease and speed of Canto's upload process, especially the batch upload feature that allows them to upload thousands of files at once. They find the Canto Connect desktop application helpful for managing large uploads. However, some users encounter bugs and slow upload times, particularly when dealing with large files, which can be frustrating. ## Canto User Reviews ## Canto customer ratings - Overall rating: 4.5/5 - Total reviews: 684 ### Rating distribution - 5 stars: 395 reviews (58%) - 4 stars: 257 reviews (38%) - 3 stars: 29 reviews (4%) - 2 stars: 1 reviews (0%) - 1 star: 2 reviews (0%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.4/5 - Customer support: 4.5/5 - Functionality: 4.3/5 --- ### Canto Review - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Telecommunications - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Canto mainly serves us to centralize all our content (images, videos, documents). Before, the files were scattered, but today access is much faster and organized. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The search is really effective thanks to tags and filters, which saves a lot of time on a daily basis. Sharing content with teams or clients is simple and well structured. #### Cons The main negative point remains the cost, which can be high depending on the size of the company. The setup phase also takes some time to properly structure the folders and metadata. --- ### Canto is a fantastic asset management tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Insurance - Company size: 1001-5000 employees - Product usage: less than 1 year · weekly - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered Canto functions excellently as a central hub for all my organization’s brand assets. Before, things were all over the place. Now, everything is in one place. Paired with its user-friendly UI and powerful search tools, it’s well worth the price. I’d definitely recommend Canto. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Functionality: 5/5 #### Pros I often create visual (mostly infographics) and video content that’s widely distributed around my company and sometimes externally. With that said, what I like most about Canto is how easy it helps me find essential brand assets and guides. The auto-tagging and version control features stand out because the some of the assets change quite often. Without Canto’s easy-to-understand UI, I’d be left behind using old media in my new creations. #### Cons As a user I have few issues to report. However, I know that Canto is on the more expensive side and there were some questions about how quickly we’d see a return on our investment. Thus far, it’s been worth the cost and more. --- ### Good Digital Asset Management Tool - Overall rating: 4/5 - Reviewer: John D. - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, it continues to be a key tool for our organization that meets all of the requirements we have. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use and allows us to manage content with multiple stakeholders - from photographers to internal marketing team and our customers and partners. The flexibility in how to manage the filing of assets is also very good. #### Cons As we have a very large number of assets in our account, there is room for improvement with the image search functionality. --- ### It keeps all of our files safe and really does work - Overall rating: 5/5 - Reviewer: Peter B. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Because of Canto, my computer will no longer run extremely slow due to having large files stored locally on my desktop. I no longer need to beg other departments to send me their logos. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Canto won’t be able to keep much of our collateral so I feel lucky that it does work. The facial recognition actually picked up on some people at the far end of the crowd and that was shocking. I can also make different sections or folders (parent and child) for my content. The customer support is good. #### Cons Downloading large files is very slow because there are many extra clicks needed before you can start the actual downloading process. Why doesn’t there need to be an “Upload recently” option to upload new assets into Portals? --- ### Canto - Hard to get up and running but saves you time in the long run - Overall rating: 4/5 - Reviewer: Lisa M. - Industry: Education Management - Company size: 201-500 employees - Product usage: 1-3 years · weekly - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered Canto took a lot of work to onboard and get all of our assets loaded into but we now save time on a regular basis. it's easy to use and easy to share files between groups #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros our marketing team loves canto because they have control over all of our digital assets and can easily access them for different campaigns. it is easy to tag files and then later locate them with searches. It ends up saving us time. #### Cons It is pricey and took time to set up and tag all of our files. Sometimes even with consistent effort with tagging the search functionality does not work. --- ### Structured and organized - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Arts and Crafts - Company size: 10000+ employees - Product usage: 1-3 years · weekly - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Canto offers structured media file management, which helped me keep a clear organization in my projects involving a lot of content. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The tool makes it easy to organize assets and access them quickly. It is especially useful for maintaining good organization over the long term. #### Cons The quality of the search strongly depends on the proper use of tags and metadata for clear organization. --- ### Easy to use system - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 1001-5000 employees - Product usage: 1-3 years · monthly - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall Canto is a nice alternative to an internal digital asset management system. For me it only really worked well for photos and graphics and not other types of media like video. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Canto gives a nice visual representation of the different photos and assets you have in your library. It is relatively easy to use and has a nice look. #### Cons Sometimes it can be hard to find exactly what you're looking for. It's nice having the visual representation but it's not the most detail orientated system. --- ### The most fantastic thing about Canto is that it has all of our brand documents in one place - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 11-50 employees - Product usage: 3-5 years · weekly - Reviewed: February 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Before Canto, our team had brand assets scattered all over the place (Drive, random folders, etc.) and none of us really knew what the current version of anything was. Since Canto, everything is now located in one central location, so I know that when I need a template or an image, I am accessing the most current approved version. This helps keep our brand consistent across the team as well as prevents the usage of outdated materials. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Honestly, before Canto I was spending a lot of time trying to locate the most recent versions of things like logos etc. With Canto I simply search for what I need, click on the document and I am good to go. #### Cons There are times when I will upload larger files to Canto and it seems like it will take an eternity. I will begin uploading a file and then I will get frustrated and leave for a while and come back later to find it still uploading. Also, I occasionally find the search function of Canto to be hit or miss? --- ### A robust and user-friendly DAM that supports growing creative teams - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Design - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Canto has been a reliable and well-considered DAM solution. From a Head of Studio perspective, it has improved accessibility, consistency and control of brand assets across the business, while scaling comfortably as content needs grow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Canto excels at making large, complex image libraries genuinely manageable. The search, tagging and metadata functionality is strong, which makes finding assets fast and intuitive, even across thousands of files. From a studio perspective, it’s particularly good at enabling wider teams to self-serve assets without constant oversight from design. Customer support has also been consistently responsive and helpful during onboarding and ongoing use. #### Cons Very few downsides in day-to-day use. As with any DAM, ongoing organisation and tagging require discipline, but the platform provides the right tools to do this well. --- ### Great photo management - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Design - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: January 2026 - Review source details: This review was submitted organically. No incentive was offered Great overall experience. Would reccomend if you need to keep track of different clients photography for projects or if you need a personal filing system for your photography. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Fantastic image management, easy to upload and tag photos so they can be part of specific projects. Easy to use filing for multiple projects. #### Cons There isn’t much to not like, it’s easy to use and navigate, the filing is good but if you don’t file when you upload re-tagging images can be a bit annoying to do. --- Showing 1 - 10 of 684 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/canto-profile/reviews/) ## Canto FAQs - What does Canto do? Canto is a central hub for digital assets, such as videos, images, audio files, and documents. Marketing and branding professionals use Canto to collaborate with each other and make sure the right people can access the files they need as they develop a brand image and build marketing plans. - How many employees does Canto have? According to its LinkedIn profile, Canto has between 201 and 500 employees. The company is based in Atlanta, Georgia. - How much is Canto worth? Canto is a privately owned company, so its valuation is not publicly available. But like other enterprise marketing solutions, it may have a value well into the tens of millions­. Canto also doesn’t publish its pricing structure; potential users must contact the company for a unique quote. - Who uses Canto? Businesses that turn to Canto include marketing agencies, educational institutions, and enterprises that operate in multiple locations; these types of businesses often need an organized approach to their digital assets and content branding. ## Canto Popular Comparisons [Canva vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/canva/)[Square 9 vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/square-9/)[Google Workspace vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/google-workspace/)[Revver vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/revver/)[Kontainer vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/kontainer/)[Box vs Canto](https://www.softwareadvice.com/cms/box-profile/vs/canto/)[MediaValet vs Canto](https://www.softwareadvice.com/marketing/canto-profile/vs/mediavalet/)[Brandfolder vs Canto](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/vs/canto/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/canto-profile/alternatives/) Stuck Between Options? 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