Criteo Dynamic Retargeting Software

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About Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is a cloud-based advertising platform designed to help businesses of all sizes generate brand awareness and acquire customers through targeted campaigns. Features include conversion tracking, ad retargeting, performance metrics and real-time bidding. The AI-enabled application comes with a shopper graph, which allows marketers to identify customers' interests based on searching and buying behavior, letting them create advertisements in real-time with required colors, fonts or navigations. Teams can prioritize clients based on the probability of conversion and generate product recommendations accordingly. With its analytics module, professionals can determine trending product categories and compare sales metrics across different time period...
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Criteo Dynamic Retargeting User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4

Customer support

4

Functionality

4

Showing 1 - 5 of 13 reviews

User Profile

Chitta Ranjan

Verified reviewer

Company size: 201-500 employees

Industry: Health, Wellness and Fitness

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

December 2018

Convert Traffic to Customers Using Criteo

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Response from Criteo

Thank you for your review Chitta. Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Replied December 2018

User Profile

Cameron

Verified reviewer

Company size: 51-200 employees

Industry: Consumer Goods

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
3

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

June 2019

Powerful Retargeting, with a Few Downfalls

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Reasons for choosing Criteo Dynamic Retargeting

The dynamic nature of the retargeting creatives were enough to sell us on the platform.

Anonymous

Company size: 2-10 employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
2

Value for money

out of 5
1

Customer support

out of 5
2

Functionality

out of 5

April 2019

Machine Learning gone awry

NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

Pros

I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

Cons

The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

Response from Criteo

Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

Replied June 2019

User Profile

Artur

Verified reviewer

Company size: 51-200 employees

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2021

A great complement to Google and social media retargeting

An easy-to-manage, effective tool for retargeting on the basis of RTB.

Pros

Easy budget management and a transparent way to define the target result. Very high efficiency. Great support.

Cons

The administration panel after the changes is less transparent and convenient to use (although it looks better). Large, unpredictable fluctuations in effectiveness (though this is a question of market behavior rather than of the software itself).

Reasons for switching to Criteo Dynamic Retargeting

Criteo was much more effective.

Rob

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2018

Converts customers and makes money!

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

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