---
title: "D&B Hoovers Software Reviews, Demo & Pricing - 2026"
description: "Review of D&B Hoovers Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/marketing/dandb-hoovers-profile/"
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---

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D&B Hoovers

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Overview

[Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/alternatives/)

# D&B Hoovers Review

Wondering if D&B Hoovers is right for your organization?

Our Lead Generation Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

D&B Hoovers

4.4

[(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)

Pricing

Pricing available upon request

### About D&B Hoovers

D&B Hoovers is a sales acceleration solution designed to help B2B marketing and sales teams find sales prospects and growth opportunities. It includes comprehensive data on over 170 million businesses from the Dun & Bradstreet Data Cloud. Using D&B Hoovers' data, sales teams can have more informed conversations with qualified leads.

Using an intuitive interface, teams can access detailed company profiles, dynamic search and list-building capabilities, real-time trigger alerts, buyer intent signals, and relevant news. With these features, D&B Hoovers enables teams to increase sales productivity.

Pricing information is provided by Dun & Bradstreet. Support is available via a digital service center and other resources.

Wondering if D&B Hoovers is right for your organization?

Our Lead Generation Software selection experts can help you in 15 minutes or less.

## D&B Hoovers User Interface

## Popular D&B Hoovers Alternatives

Main Product

D&B Hoovers

4.4

[(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)

Ratings Breakdown

-   4.41Ease of use
-   4.07Value for money
-   4.23Customer support
-   4.34Functionality

Pricing

Available upon request

Get Price

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4.5

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Ratings Breakdown

-   4.55Ease of use
-   4.27Value for money
-   4.35Customer support
-   4.47Functionality

Pricing

Available upon request

Get Price

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Ratings Breakdown

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Pricing

Starting at $29.00 per month

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Pricing

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-   4.33Ease of use
-   4.18Value for money
-   4.38Customer support
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Pricing

Starting at $15.00 per month

Get Price

## D&B Hoovers Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Confused about pricing? We've got you covered.

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## D&B Hoovers Features

-   Popular features found in Lead Generation
    
    Campaign Management
    
    CRM
    
    Data Import/Export
    
    Landing Pages/Web Forms
    
    Lead Nurturing
    
    Lead Qualification
    
    Lead Segmentation
    
    Lead Verification/Validation
    
    Pipeline Management
    
    Reporting & Statistics
    
-   More features of D&B Hoovers
    
    Activity Dashboard
    
    Activity Tracking
    
    Alerts/Notifications
    
    Contact Database
    
    Customer Segmentation
    
    Customizable Templates
    
    Event Triggered Actions
    
    Lead Capture
    
    Lead Management
    
    Prospecting Tools
    
    Search/Filter
    
    Third-Party Integrations
    

## D&B Hoovers User Reviews

## D&B Hoovers customer ratings

- Overall rating: 4.4/5
- Total reviews: 56

### Rating distribution

- 5 stars: 30 reviews (54%)
- 4 stars: 20 reviews (36%)
- 3 stars: 4 reviews (7%)
- 2 stars: 0 reviews (0%)
- 1 star: 2 reviews (4%)

### Secondary ratings

- Ease of use: 4.4/5
- Value for money: 4.1/5
- Customer support: 4.2/5
- Functionality: 4.3/5

---

### My Review: D&B Hoovers

- Overall rating: 4/5
- Reviewer: Reunaldo P.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 501-1000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2023
- Review source details: This review was submitted organically. No incentive was offered

My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 2/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners. It was also very helpful that the platform was easy to use.

#### Cons

I dislike how difficult it was to find accurate and up-to-date information on business. Additionally, the subscription cost was too expensive for what I needed.

---

### Would Use Again

- Overall rating: 4/5
- Reviewer: Jacob B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 51-200 employees
- Product usage: Used monthly for less than 2 years
- Reviewed: September 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall the user experience is positive. I find it easy to use and build target lists, which is a helpful feature for my use case. We have a defined market, we are not discovering new accounts, so our use was to explore our current TAM and uncover as much as possible, once completed, the tool didn't get used.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 2/5
- Customer support: 2/5
- Functionality: 4/5

#### Pros

Lots of lists and browsing availability, great options to sort and find new contacts.

#### Cons

Limited exports of 1000 records, not great for niche markets, limited SIC codes for my industry.

#### Reasons for choosing D&B Hoovers

We had a referral from an internal user that vouched for the product as a source of truth.

#### Vendor response

Thank you so much for your kind words, Jacob! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied September 2024

---

### Great resource for company details

- Overall rating: 3/5
- Reviewer: Pam B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 5001-10000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: August 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, a dependable source for detailed summaries of accounts

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Detailed company information - Financials, Company codes, background info etc

#### Cons

Not always available for some accounts. The NAICS code isn't always accurate - which is very important to me. I find myself double checking with other on-line sites to verify

#### Vendor response

Thank you so much for your kind words, Pam! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on company info and NAICS codes). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied September 2024

---

### Happy to Have Such a Prospecting Tool

- Overall rating: 4/5
- Reviewer: Rudy P.
- Verified reviewer: Yes
- Industry: Telecommunications
- Company size: 10000+ employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I like the quality of your database and research. Other search engines don't compare when it comes to reaction time

#### Cons

Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs.

#### Vendor response

Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied September 2024

---

### Associate Director

- Overall rating: 5/5
- Reviewer: Mary B.
- Verified reviewer: Yes
- Industry: Information Services
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Good. I use it daily as part of my prospecting and hunting job responsibilities.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

the snapshot of information that I can get for a portfolio of entities, and a list of affiliated entities

#### Cons

sometimes smaller businesses are not found/listed, which is understandable but if you had a way to see/find small business info that would be a bonus. Also, sometimes the industry/field is vague or not accurate. Classification for industries could use a revisit. A prospecting list with contacts would be a super bonus.

#### Vendor response

Thank you so much for your kind words, Mary! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied September 2024

---

### D&B Hoovers Review

- Overall rating: 4/5
- Reviewer: Guido S.
- Verified reviewer: Yes
- Industry: Accounting
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: May 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well.

#### Cons

That it doesn't integrate with our current CRM (quickbase). The price increases every year.

#### Reasons for choosing D&B Hoovers

We honestly didn't look for any alternatives at the time we purchased this product. We used to just call the companies and ask for their emails, etc. or look on their websites.

#### Vendor response

Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied May 2024

---

### D&B Hoovers Review

- Overall rating: 5/5
- Reviewer: Jasmin L.
- Verified reviewer: Yes
- Industry: Legal Services
- Company size: 5001-10000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Its been extremely helpful towards the work I do, especially with client database maintenance.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I can find single location entities that aren't generally integrated into our internal D&B database. I can also search an individual as well.

#### Cons

I wish I would be able to see parent companies of single locations that don't show up without having to rely on SP's CAPIQ.

---

### Avention use for customer research

- Overall rating: 5/5
- Reviewer: Jay S.
- Verified reviewer: Yes
- Industry: Computer & Network Security
- Company size: 10000+ employees
- Product usage: Used monthly for more than 2 years
- Reviewed: May 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Very good experience and useful information

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

When there is a SWOT available, there is very useful information to use.

#### Cons

There are several companies that do not have SWOT analysis' included

#### Vendor response

Thank you so much for your kind words, Jay! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied May 2024

---

### Customer Verification for duns and branch numbers

- Overall rating: 5/5
- Reviewer: Carol P.
- Verified reviewer: Yes
- Industry: Consumer Electronics
- Company size: 1001-5000 employees
- Product usage: Used daily for more than 2 years
- Reviewed: September 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

D&B Hoovers has met the needs of my usage.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The ease of which to find customers and the info related to the customer.

#### Cons

Family tree - view page - would be better not to have the left panel options taking up space to see the details of the family tree customers. Re: Survey: requesting minimum 40 characters when I can respond with less characters.

#### Vendor response

Thank you so much for your kind words, Carol! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied September 2024

---

### Longtime User

- Overall rating: 4/5
- Reviewer: Jennifer P.
- Verified reviewer: Yes
- Industry: Leisure, Travel & Tourism
- Company size: 11-50 employees
- Product usage: Used daily for more than 2 years
- Reviewed: April 2024
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

For the most part it's been "good" not great. It's frustrating to have incorrect contacts and often times no emails associated to contact. Its frustrating that certain features dont always work.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

That is provides me with contact information and contact email addresses

#### Cons

Out of date contact info (ie: contact left their job 10 years ago and DB shows them as the main contact) No emails or phone numbers for contacts Filtered searching doesn't really work No linking for businesses with two or more names The phone # option of entering the number to find a business rarely works

#### Vendor response

Thank you so much for your honest review Jennifer! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on updated data). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers!

Replied April 2024

---

Showing 1 - 10 of 56 Reviews

[See All Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)

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