--- title: "D&B Hoovers Software Reviews, Demo & Pricing - 2026" description: "Review of D&B Hoovers Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/dandb-hoovers-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / D&B Hoovers Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/alternatives/) # D&B Hoovers Review Wondering if D&B Hoovers is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview D&B Hoovers 4.4 [(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) Pricing Pricing available upon request ### About D&B Hoovers D&B Hoovers is a sales acceleration solution designed to help B2B marketing and sales teams find sales prospects and growth opportunities. It includes comprehensive data on over 170 million businesses from the Dun & Bradstreet Data Cloud. Using D&B Hoovers' data, sales teams can have more informed conversations with qualified leads. Using an intuitive interface, teams can access detailed company profiles, dynamic search and list-building capabilities, real-time trigger alerts, buyer intent signals, and relevant news. With these features, D&B Hoovers enables teams to increase sales productivity. Pricing information is provided by Dun & Bradstreet. Support is available via a digital service center and other resources. Do you work for D&B Hoovers? [Manage this product listing](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/claim_requests/new?auto=true) Wondering if D&B Hoovers is right for your organization? Our Lead Generation Software selection experts can help you in 15 minutes or less. ## D&B Hoovers User Interface ## Popular D&B Hoovers Alternatives Main Product D&B Hoovers 4.4 [(56)](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) Ratings Breakdown - 4.41Ease of use - 4.07Value for money - 4.23Customer support - 4.34Functionality Pricing Available upon request Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(595)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.26Value for money - 4.35Customer support - 4.47Functionality Pricing Available upon request Get Price Alternative Product [Dripify](https://www.softwareadvice.com/crm/dripify-profile/) 4.7 [(477)](https://www.softwareadvice.com/crm/dripify-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.29Value for money - 4.62Customer support - 4.43Functionality Pricing Starting at $39.00 per month Get Price Alternative Product [TAMI AI](https://www.softwareadvice.com/marketing/salesoptimize-profile/) 4.4 [(131)](https://www.softwareadvice.com/marketing/salesoptimize-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.30Value for money - 4.72Customer support - 4.27Functionality Pricing Starting at £60.00 per month Get Price Alternative Product [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) 4.5 [(6258)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) Ratings Breakdown - 4.33Ease of use - 4.18Value for money - 4.38Customer support - 4.41Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Cognism](https://www.softwareadvice.com/crm/cognism-profile/) 4.7 [(265)](https://www.softwareadvice.com/crm/cognism-profile/reviews/) Ratings Breakdown - 4.76Ease of use - 4.46Value for money - 4.64Customer support - 4.64Functionality Pricing Starting at $1000.00 per month Get Price ## D&B Hoovers Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## D&B Hoovers Features - Popular features found in Lead Generation Campaign Management CRM Data Import/Export Landing Pages/Web Forms Lead Nurturing Lead Qualification Lead Segmentation Lead Verification/Validation Pipeline Management Reporting & Statistics - More features of D&B Hoovers Activity Dashboard Activity Tracking Alerts/Notifications Contact Database Customer Segmentation Customizable Templates Event Triggered Actions Lead Capture Lead Generation Lead Management Prospecting Tools Search/Filter Third-Party Integrations ## D&B Hoovers User Reviews ## D&B Hoovers customer ratings - Overall rating: 4.4/5 - Total reviews: 56 ### Rating distribution - 5 stars: 30 reviews (54%) - 4 stars: 20 reviews (36%) - 3 stars: 4 reviews (7%) - 2 stars: 0 reviews (0%) - 1 star: 2 reviews (4%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.1/5 - Customer support: 4.2/5 - Functionality: 4.3/5 --- ### Go to source - Overall rating: 5/5 - Reviewer: David C. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. D&B Hoovers is always my truth checker to the prospects I am speaking with. It helps me discern real facts from prospect fiction. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy to get company structure quickly in an easy to understand tree. #### Cons Outdated information that is really old, should not be there after a certain time. #### Vendor response Thank you so much for your kind words, David! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied May 2024 --- ### D&B Hoovers has been fine for finding some sales leads - Overall rating: 5/5 - Reviewer: Keir A. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. At least it has everything in one place and all of my leads and emails. So I do not need to go through six applications. I was able to narrow down leads by country and technology stack which worked out fine. At least it replaced our old CRM which was expensive and that was at least one less expense. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The D&B Hoovers database is large enough. That allows me to get email and telephone contact information without spending hours on Google (which is great). I can filter leads effectively to determine who is the V.P., most times.I was also impressed that it did not freeze when I just added fifty names to a lead list. #### Cons I hate that I spend 20% of my day on LinkedIn because all the phone numbers I find are desk phones from three years ago. They make a huge mess with the new version of their app, which was very easy to work with in the previous versions. Sometimes it will take forever to load and it is driving me crazy. #### Vendor response Hi Keir, thank you for your review! We’re glad to hear Hoovers helps you quickly find contact details and build lead lists without slowing you down. Your feedback on phone number accuracy, app performance, and the recent version changes is appreciated. Thanks again for sharing your experience and for using D&B to support your lead generation work. Replied January 2026 --- ### Great resource for company details - Overall rating: 3/5 - Reviewer: Pam B. - Verified reviewer: Yes - Industry: Computer Software - Company size: 5001-10000 employees - Product usage: Used daily for less than 2 years - Reviewed: August 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, a dependable source for detailed summaries of accounts #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Detailed company information - Financials, Company codes, background info etc #### Cons Not always available for some accounts. The NAICS code isn't always accurate - which is very important to me. I find myself double checking with other on-line sites to verify #### Vendor response Thank you so much for your kind words, Pam! We’re glad you’re pleased with D&B Hoovers, but we also understand some challenges you face (specifically on company info and NAICS codes). I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### D&B Hoovers: corporate research standard - Overall rating: 4/5 - Reviewer: Ann G. - Verified reviewer: Yes - Industry: Legal Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have used D&B Hoovers for at least 25 years! It used to the only game in town. Enter S&P Capital IQ; Mergent; Bloomberg and Lexis Directories. That makes me less dependent on D&B Hoovers! I use the products in tandem but sometimes I find that D&B Hoovers is less up-to-date than the others. Other times, it finds a global entity I could not find on the other platforms! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Functionality: 3/5 #### Pros I like the global coverage and the fact that private and public companies are often included. #### Cons I do not like the "credits" and having to use them in order to download a family/corporate tree or other contact information. I also do not like the "incomplete information" tag which is confusing and also it does not print on the report! So it seems like fake information! #### Vendor response Thank you so much for your kind words, Ann! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### D&B Hoovers Review - Overall rating: 4/5 - Reviewer: Guido S. - Verified reviewer: Yes - Industry: Accounting - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall our organization has had a great experience in using Hoovers. There's been several deals we were able to close because we found the right contact through this software. Would definitely recommend it to other companies if they can get it for the right price. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros How easy it is to use and train others on using. The amount of contact info we capture through Hoovers that helps with sales team. The customer service team has always been helpful when needed as well. #### Cons That it doesn't integrate with our current CRM (quickbase). The price increases every year. #### Reasons for choosing D&B Hoovers We honestly didn't look for any alternatives at the time we purchased this product. We used to just call the companies and ask for their emails, etc. or look on their websites. #### Vendor response Thank you so much for your kind words, Guido! We are thrilled that you are enjoying your experience and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied May 2024 --- ### Happy to Have Such a Prospecting Tool - Overall rating: 4/5 - Reviewer: Rudy P. - Verified reviewer: Yes - Industry: Telecommunications - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: September 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall D&B Hoovers is better for my prospecting than LinkedIn Sales Navigator. The contacts seem more often refreshed, and it's easier to filter queries with D&B Hoovers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like the quality of your database and research. Other search engines don't compare when it comes to reaction time #### Cons Once in a while I will see the same contact working for two companies, but that simply means a transition period to me. It's not like everyone updates LinkedIn as soon as they switch jobs. #### Vendor response Thank you so much for your kind words, Rudy! We are thrilled that you are enjoying your experience with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied September 2024 --- ### My Review: D&B Hoovers - Overall rating: 4/5 - Reviewer: Reunaldo P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered My overall experience with D&B Hoovers has been great. The platform is easy to use and the data provided is comprehensive and reliable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I liked that D&B Hoovers provided detailed information about companies and their contacts, as well as a wealth resources for researching potential customers and partners. It was also very helpful that the platform was easy to use. #### Cons I dislike how difficult it was to find accurate and up-to-date information on business. Additionally, the subscription cost was too expensive for what I needed. --- ### D &B Hoover - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Telecommunications - Company size: 10000+ employees - Product usage: Used monthly for more than 2 years - Reviewed: April 2024 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros D&B Hoover's is a valuable resource for businesses of all sizes. It provides comprehensive information on companies and industries, and it can be used for a variety of purposes, including market research, competitive analysis, and business development. #### Cons n/a #### Vendor response Thank you so much for your honest review! We’re glad you’re pleased with D&B Hoovers and I wanted to let you know we are constantly improving our product, so we value your feedback. Thank you for taking the time to write this review; we appreciate it greatly. Cheers! Replied April 2024 --- ### The Ideal platform for obtaining information about a company or industry - Overall rating: 4/5 - Reviewer: Khallyl A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Capability to sort information based on the country, industry category, and sometimes by revenue or employee count. #### Cons On occasions, I couldn't locate certain companies I was searching for, particularly smaller private-owned ones that I managed to locate in a different database. --- ### Good contacts database for cold outreach - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Market Research - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros Ability to download industry contacts with email and phone number #### Cons High cost and annual subscription requirements. Can provide discount for SMBs. --- Showing 1 - 10 of 56 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/reviews/) ## D&B Hoovers Popular Comparisons [Seamless vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/seamless-ai/)[Dripify vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/dripify/)[TAMI AI vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/salesoptimize/)[HubSpot Marketing Hub vs D&B Hoovers](https://www.softwareadvice.com/compare/119437-HubSpot-Marketing/vs/261361-dandb-hoovers/)[Cognism vs D&B Hoovers](https://www.softwareadvice.com/crm/cognism-profile/vs/dandb-hoovers/)[Bookyourdata vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/online-list-builder/)[Lead Forensics vs D&B Hoovers](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/vs/lead-forensics/)[ActiveCampaign vs D&B Hoovers](https://www.softwareadvice.com/crm/activecampaign-profile/vs/dandb-hoovers/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/dandb-hoovers-profile/alternatives/) ## Other Top Recommended Lead Generation Software [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6258) Recently recommended **10** times [CASTANET](https://www.softwareadvice.com/marketing/castanet-profile/) **5.0** (4) Recently recommended **3** times [FloStack](https://www.softwareadvice.com/marketing/flostack-profile/) **0.0** (0) Recently recommended **3** times [Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** (19) Recently recommended **1** times Stuck Between Options? 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