Frontify

RATING:

4.85

(65)

About Frontify

Frontify is a cloud-based brand management platform for creators and collaborators of brands, connecting everything (and everyone) important to the growth of your brand. Frontify combines digital asset management, brand guidelines, creative collaboration, and print & design templates in one easy-to-use platform. Get a guided demo to see why 2,500 brands thrive with Frontify. ...
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Frontify Reviews

Overall Rating

4.85

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Showing 1 - 5 of 65 reviews

User Profile

Beatrice

Verified reviewer

Company size: 1,001-5,000 employees

Industry: Financial Services

Time used: Less than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

July 2020

Great tool to digitize your brand guideline

We used Frontify to digitize our brand guidelines and to provide access to it for all our colleagues around the globe. It's a great tool to present all aspects of your brand and to guide everyone through your brand. It is also a great asset tool for your images/photography and videos, icons and documents. You can also easily personalize your content. The support and training provided by Frontify is a great help even if the tool is very self-explaining. It's the perfect software to digitize your brand standards.

Pros

It's an easy-to-use software, self-explaining and almost endless option to use. The content are easily maintained, changes and updates are done immediately. The management of the user groups, user rights and the targets are very smart. It's a great software for all the needs of a brand portal: for guidelines as well as icon, media and document libraries. And it's perfect for all those who have multiple brands to manage.

Cons

Some functionalities in the presentation of the content can be improved, e.g. using tables

Reasons for choosing Frontify

Frontify is very well known and leading in the market and works with great brand together (very good reputations)

Response from Frontify

Thank you for the review!

Replied July 2020

Fredrik

Company size: 1,001-5,000 employees

Industry: Transportation/Trucking/Railroad

Time used: Less than 12 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

September 2022

Frontify enables brand engagement

The overall experience is great. With Frontify, we have made a large portion of the organisation brand ambassadors that keep our brand expression consistent, accessible and engaging.

Pros

Frontify has enabled us to work consistently with our brand across the entire organisation. It has simplified all aspects of our brand management, while at the same time increasing internal brand engagement and commitment a lot, from understanding and emotionally connect to the brand core identity to finding the right assets at the right time. The Frontify support function is also very responsive in every stage of the process, always friendly, agile and helpful regardless of the matter.

Cons

Some parts of the Frontify set up process and administration are somewhat unintuitive and hard to grasp. The backend UI is also not the best from an admin user perspective, with some processes being a bit unclear and overly complex. There are also some bugs within some features, but nothing that can't be worked around.

Reasons for choosing Frontify

Personal commitment and support, in combination with functionality, user interface and price.

Luke

Company size: 5,001-10,000 employees

Industry: Hospitality

Time used: Less than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

May 2021

Enterprise Level CMS and Guidelines

Good solutions that are being improved upon. Also pretty great customer support when you need it.

Pros

That anyone on the team can use the software to update guidelines, control the CMS system, and deploy updated content.

Cons

There is a bit of a learning curve, especially on the admin side.

Reasons for choosing Frontify

Cost and features.

Response from Frontify

Hi Luke, thanks for taking time to leave a review on both Capterra and G2 Crowd. We're grateful for your feedback.

Replied May 2021

Tara

Company size: 51-200 employees

Industry: Cosmetics

Time used: More than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

November 2022

Great data asset management platform

Our Customer Success Manager [SENSITIVE CONTENT] was very helpful and prompt in responding. He went out of his way to accommodate our implementation training sessions or answer any questions we had.

Pros

Easy for clients to use and navigate. Great quick access and search functions.

Cons

There were a few software restrictions on some of our functionality requests however there were work arounds provided. These didn't affect our overall usage experience.

Reasons for choosing Frontify

We upgraded from our basic Frontify account after it was identified that Frontify was still the optimal DAM solution for us - we just needed to unlock additional features!

Gabriella

Company size: 51-200 employees

Industry: Leisure, Travel & Tourism

Time used: Less than 6 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

October 2020

The Publisher is my hero!

I think Frontify is a great software. It's very helpful to have one link for all brand elements and that we are able to personalise it. While building our own style guide, the customer success manager was very helpful with full detailed trainings and keeps me up to date with new features.

Pros

There are many departments in my company that need a lot of banner designs, so I made templates that are easy to use and saves me a lot of time. My colleagues are very happy with this and it gives them the freedom of making their own banners when they need it. Also with the approval feature, I can check if the brand guidelines are respected.

Cons

Hopefully one day we could be able to implement Adobe illustrator files instead of sketch. Our company uses a lot of vectors and illustrations, so it would be nice to be able to change/edit those in the publisher.

Reasons for choosing Frontify

The biggest reason that we went with Frontify is that we can personalise our own style guide and I found the publisher more advanced than the competitor. I felt that Bynder was more of a sales pitch than a company solution.

Response from Frontify

Thanks for taking time to leave a review. We're thrilled to hear that you're having so much success with the Publisher feature. Keep being a brand hero!

Replied October 2020

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