About Klaviyo

Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting.

Klaviyo allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails. The solution offers integration with tools such as e-commerce platforms, payment processors and marketing tools that allows users to centralize data from a variety of sources.

Reporting dashboard allows users to measure performance based on metrics such as recently ordered items, refund requests, visitor activity and revenue generated by email marketing campaigns and advertising campaigns. Users can segment ...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8, Windows 10

182 Reviews of Klaviyo

Average User Ratings

Overall

4.68 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(136)

136

4 stars

(38)

38

3 stars

(6)

6

2 stars

(0)

0

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 182 results

August 2019

Craige Hardel from Hardel Enterprises

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

Best ecommerce autoresponder out there

My go to solution for ecommerce clients. It has automation ,good templates and everything else

Pros

Robust features that just work. It's a bit getting used to but you can do most of what you want with them Really good templates for those starting out and experienced as well

Cons

Their onboarding process could be easier They have tutorials but they're fuzzy and should be made available with webinars being an option.

Reasons for Choosing Klaviyo

Klayvio seemed like a more complete solution and they analytics is quite detailed so you can optimize your campaigns are every stage their integrations with shopify are quite deep as well

January 2020

Arthur from Innovative Journaling

Company Size: 2-10 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

1.0

Functionality

5.0

January 2020

Best CRM for ecommerce, Worst for Customer Support

With no phone support and 30 - 40 minute wait times for chat support and 24 hour response times for email support and no support on weekends, this makes Klaviyo's customer support the absolute worst I have ever seen. Maybe it's due to their growing pains. Their support staff are a mixed bag in terms of knowledge and being helpful and while that's not the norm for most SASS companies, I think that's pretty common across most CRM companies.

Pros

Fairly easy to learn for such powerful software Integration with Facebook Their native integrations and Not having to use Zapier for a lot of my integrations.

Cons

There is almost nothing to not like about this software but to learn it, you need to learn Klaviyo speak. If I had to pick one thing it would be some of the finicky ways in which the email builder acts when dragging in a new widget or row and trying to position it.

August 2020

Megan from Big Leap

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

4.0

August 2020

Klaviyo is Awesome!

My overall experience with Klaviyo has been great! I would definitely recommend

Pros

Klaviyo is a great software. From automation to segmentation, reporting to analytics. This software has really taken eCommerce email marketing and automation to the next level!

Cons

What I like least about Klaviyo is probably the lack of flow functionality. It's great for the basics and must-haves for automation, but it's not as robust as I thought it would be.

December 2016

Jeremy from Mommy Makeup

Company Size: 2-10 employees

Industry: Cosmetics

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

5.0

December 2016

Marketing Automation with support and deliverability concerns

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI. I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched. Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated... 10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless. Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers. In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps. SO the consensus was: Klaviyo usually works great Klaviyo has lousy support Klaviyo is relatively expensive as your customer list grows Klaviyo is very powerful. But Klaviyo *had* an issue with their email hitting a spam RBL... When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM. I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening. Then Cyber Monday's failure... I'm still a K customer for today, but I will probably not be a customer in 60 days. I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Pros

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Cons

Deliverability is a concern. Support is slow to respond.

June 2020

Chris from Skratch Labs

Company Size: 11-50 employees

Industry: Food & Beverages

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

June 2020

Never going back to anything else but Klaviyo

Pros

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Cons

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.