Klaviyo Software

Klaviyo Software

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Recommendations

FrontRunners 2022

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About Klaviyo

Klaviyo is a unified customer platform that gives your online brand direct ownership of your consumer data and interactions, empowering you to turn transactions with customers into productive long-term relationships—at scale. The Klaviyo database integrates seamlessly with your tech stack and gives you the full story on every customer that visits—what makes them click, what makes them bounce, and what makes them buy. From the same platform, you can use Klaviyo’s suite of proven email and SMS templates to automate personalized communications like price drop alerts, friendly cart reminders, and just-in-time recommendations. Customers feel seen, not targeted—which means no more ineffective batching and blasting. Over time, Klaviyo even reveals what works and what doesn’t...

Klaviyo Pricing

Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Starting price: 

$20.00 per month

Free trial: 

Available

Free version: 

Available

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Send eye-catching emails in minutes using ready-to-go templates

Klaviyo User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 274 reviews

Allison

Company size: 2 - 10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

June 2022

Klayvio is GREAT for email list management / engagement

User Profile

Siddharth

Verified reviewer

Company size: 2-10 employees

Industry: E-Learning

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

The Only Email Marketing Software I Needed For Ecommerce Business

Pros

1. Very easy to setup the account 2. Amazing flow templates 3. High quality email templates library 4. Top level of analytics 5. Site tracking with all events 6. Customer Journey

Cons

1. Email reply tracking feature is missing

Reasons for switching to Klaviyo

Email delivery rate, open rate was poor with mailchimp

Sam

Company size: 2-10 employees

Industry: Retail

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

Well worth the money

Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

Pros

Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

Cons

Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

Reasons for switching to Klaviyo

I've used a number of SMS and Email providers over the years. We just outgrew Omnisend and Mailchimp. Emotive, on the other hand, is just bad software. Switching away from them was easy.

Tanya

Company size: 51-200 employees

Industry: Health, Wellness and Fitness

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

May 2022

Very good tool for the price, has some good features

Is definitely sophisticated for its low price, but not optimal for a CRM focussed team and company.

Pros

For the price of the tool, its a super good one! You can even set-up free account, make a full data transfer or data set-up plan in line with the tool and its capabilities and then begin the paid monthly contract.

Cons

Has some funny quirks. Some features can be accessed if your workflows are event based but not list or segments based. Example, if someone re-enters a segment a year later they can no longer receive a flow. This will impact you highly for a multi-purchase business model. Another example is the "add to list" option from a list? segment flow. You cannot add users to a list based on their engagement actions in a workflow.

Reasons for choosing Klaviyo

Lower cost helped us to understand what CRM can bring inn, and then upgrade if required

John

Company size: 2-10 employees

Industry: Apparel & Fashion

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
1

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
5

Functionality

out of 5

June 2022

Klavyio could be better

It is true that Klaviyo has been the leading email marketing software for some time now. However, there are some signs that this may not be the case for much longer.

Pros

Klavyio's integration with almost any product in the market is one of its best features. This allows users to integrate Klavyio into their existing workflows and systems seamlessly. Klavyio's wide range of integrations makes it a versatile tool that can be used in many different ways.

Cons

Klavyio's interface is in dire need of an upgrade. It is outdated and does not meet the needs of modern users. The interface is clunky and difficult to use, and it does not provide users' needed features. Klavyio needs to modernize its interface and provide a more user-friendly experience.

Reasons for switching to Klaviyo

Mailchimp was dumped by Shopify at the moment.

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