# Klaviyo Software Overview 2026 - Features & Pricing > Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing/klaviyo-profile --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Klaviyo Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/klaviyo-profile/alternatives/) # Klaviyo 2026: Benefits, Features & Pricing Updated May 16, 2026 Written by [David Jani](https://www.softwareadvice.com/resources/author/david-jani/) Content Analyst Edited by [Caroline Rousseau](https://www.softwareadvice.com/resources/author/caroline-rousseau/) Senior Editor Wondering if Klaviyo is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary Klaviyo 4.6 [(528)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) FrontRunner 2026 Pros: - Integration with Shopify - Email templates Cons: - High pricing - Slow customer support Pricing Starting at $20.00 per month ### What is Klaviyo: Klaviyo is a customer relationship management (CRM) platform combining marketing, customer service, and analytics. It offers email and SMS marketing, review requests, a customer hub, a unified inbox, and AI-powered answers to product questions. Klaviyo also stores detailed data, including purchase history, browsing data, and demographics. ### Why we like Klaviyo: With a strong 4.6 out of 5 stars from verified user reviews, Klaviyo earned a spot in our [best email marketing software](https://www.softwareadvice.com/email-marketing/) guide. It stands out because of its functionality. Reviewers highlight customer segmentation, marketing automation, and email campaign management as Klaviyo’s top features. ### Who should use Klaviyo: Klaviyo touts its use by business-to-consumer (B2C) brands across industries, but highlights retail and eCommerce, restaurants, and health/wellness on its site. It is popular among smaller firms, with nearly 80% of reviewers coming from businesses with 1-50 employees. Wondering if Klaviyo is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Klaviyo User Interface ## Popular Klaviyo Alternatives Main Product Klaviyo 4.6 [(528)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.29Value for money - 4.31Customer support - 4.62Functionality Pricing Starting at $20.00 per month Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3471)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.49Value for money - 4.52Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Gmail](https://www.softwareadvice.com/email-marketing/gmail-profile/) 4.8 [(13434)](https://www.softwareadvice.com/email-marketing/gmail-profile/reviews/) Ratings Breakdown - 4.81Ease of use - 4.77Value for money - 4.45Customer support - 4.71Functionality Pricing Available upon request Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17624)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.36Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2278)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Constant Contact](https://www.softwareadvice.com/marketing/constant-contact-profile/) 4.3 [(2925)](https://www.softwareadvice.com/marketing/constant-contact-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.11Value for money - 4.23Customer support - 4.19Functionality Pricing Starting at $12.00 per month Get Price ## Klaviyo Overview Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best actio... n, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. ## Klaviyo Pricing and Plans Starting price: $20.00 per month Free Trial Free Version Free $0.00 flat rate, per month Plan includes: - Under 250 active profiles - Integrate data - Academy courses - Mobile push Email $20.00 usage based, per month Plan includes: - 251 - 500 active profiles - Email support - Chat support - 5,000 Emails per month Email + SMS $35.00 usage based, per month Plan includes: - Starting at 5,000 monthly email sends - Email and Chat Support - 1,250 SMS credits per month - Multi-channel A/B testing - Multi-channel attribution - Multi-channel segmentation Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### Our Analysis of Klaviyo's Pricing Plans We've thoroughly examined the key advantages and limitations of Klaviyo's pricing plans to help you determine which option best aligns with your marketing needs and budget. The provider offers several pricing tiers — Free, Email, and Email + SMS — plus reviews, analytics, and data add-ons. Each plan is designed to accommodate different business sizes and marketing requirements, making it essential to understand the nuances of each option bef... ore making your selection. \*\*Free plan\*\* Klaviyo's Free plan serves as an entry point for small businesses or those just starting with email marketing. This plan allows up to 500 monthly email sends and 150 monthly SMS/MMS credits, with access to standard reporting and limited support. \*\*Pros:\*\* - \*\*No financial commitment:\*\* The Free plan enables businesses to explore Klaviyo's core functionalities at no cost. - \*\*Built-in dashboards:\*\* Get a quick view of your performance with access to prebuilt reporting dashboards. - \*\*Unlimited push notifications:\*\* All plans include mobile app marketing in the form of in-app messages and push notifications. \*\*Cons:\*\* - \*\*Severely limited sends:\*\* The 500 email limit is quickly exhausted for growing businesses. - \*\*Profile cap:\*\* Not available for businesses with over 250 active profiles, making scalability challenging. - \*\*Time-limited support:\*\* Email support is only available for the first 60 days, leaving users without assistance after this period. \*\*Email plan\*\* The Email plan, starting at $20 per month for up to 500 active profiles, is designed for businesses focused primarily on email marketing. This plan includes 5,000 emails per month, customer profiles with all-time data, 350 built-in integrations, built-in reporting dashboards, ongoing email support, and generative AI for content creation. Pricing scales with the number of active profiles. \*\*Pros:\*\* - \*\*Substantial email volume:\*\* The 5,000 monthly emails provide sufficient capacity for moderately sized email campaigns. - \*\*Comprehensive customer data:\*\* All-time customer profile data enables deeper personalization and targeting. - \*\*Extensive integration ecosystem:\*\* With 350 built-in integrations, the platform connects seamlessly with other business tools. \*\*Cons:\*\* - \*\*No SMS capabilities:\*\* Businesses requiring text messaging must upgrade to a higher tier. - \*\*Limited scalability:\*\* Growing businesses may quickly outgrow the allocated email volume at $20 and need to increase the number of active profiles. - \*\*No multichannel features:\*\* As it only offers email functionality, this plan doesn’t offer multichannel segmentation or other multichannel features. \*\*Email + SMS plan\*\* The Email + SMS plan, starting at $20 per month for up to 500 active profiles, is Klaviyo's recommended option for businesses seeking a comprehensive multichannel approach. This plan includes the same features as the Email plan, including 5,000 emails per month, as well as 150 SMS/MMS credits per month and multichannel tools. \*\*Pros:\*\* - \*\*Multichannel marketing:\*\* The combination of email and SMS enables coordinated messaging across both channels. - \*\*Includes carrier fees:\*\* SMS pricing includes carrier fees, providing cost predictability. - \*\*Unified customer view:\*\* Managing both channels from one platform creates a cohesive customer experience. \*\*Cons:\*\* - \*\*Pricing jumps:\*\* If 150 SMS/MMS credits isn’t enough, the next step up is 1,250, which raises the monthly plan price to $35. - \*\*Higher costs for texting outside US:\*\* International texting significantly reduces the number of available credits at each plan level. - \*\*Message character limits:\*\* Messages that exceed the standard SMS/MMS character limits may incur additional charges. \*\*Add-ons\*\* Klaviyo offers three add-ons that can expand your marketing functionality: Reviews, Marketing Analytics, and Advanced Klaviyo Data Platform. \*\*Reviews\*\* The Reviews add-on allows users to automate review requests and display reviews within Klaviyo and use reviews data for targeted campaigns. The add-on is free for up to 50 monthly orders; paid pricing starts at $25 per month for up to 250 monthly orders and scales with order volume. \*\*Marketing Analytics\*\* The Marketing Analytics add-on costs $100 per month and provides enhanced analytical capabilities for businesses seeking deeper insights into customer behavior and marketing performance. It allows users to spot trends, set targets based on customer behaviors, and personalize cross-selling. \*\*Advanced Klaviyo Data Platform\*\* The Advanced Klaviyo Data Platform add-on starts at $500 per month for up to 100,000 total profiles, which includes active and nonactive (or suppressed) profiles. Pricing scales with the number of total profiles. This add-on is designed for enterprise-level businesses requiring sophisticated datathat requirent capabilities. \*\*Conclusion\*\* Our analysis of Klaviyo's pricing structure shows that the company offers a range of options designed to accommodate businesses at various stages of growth and with different marketing priorities. \*\*For startups and microbusinesses:\*\* The Free plan offers a no-cost entry point to explore Klaviyo's capabilities, but its severe limitations (500 emails, 250 active profiles) make it suitable only for the smallest operations or as a temporary testing ground. Once you exceed these limits, upgrading becomes necessary. \*\*For small to midsize businesses focused on email:\*\* The Email plan at $20+ per month offers a substantial increase in capacity, starting with 5,000 monthly emails. This plan provides a solid foundation for email marketing, featuring comprehensive customer profiles and numerous integrations, making it ideal for businesses that prioritize email as their primary communication channel. \*\*For businesses requiring multichannel marketing:\*\* The Email + SMS plan, also at $20+ per month, represents the best value for most growing companies. The addition of at least 150 SMS/MMS credits enables a coordinated approach across both channels, creating more touchpoints with customers and potentially increasing engagement and conversion rates. \*\*For established eCommerce businesses:\*\* Combining the Email + SMS plan with the Reviews add-on creates a robust marketing ecosystem that not only facilitates communication but also leverages social proof to drive conversions. This combination provides a comprehensive solution for businesses with established customer bases. - \*\*For data-driven enterprises:\*\* The Marketing Analytics and Advanced Klaviyo Data Platform add-ons are strong options for businesses making significant investments in marketing and requiring detailed insights to optimize their strategies. These higher-tier offerings, although pricey, provide the sophisticated tools necessary for data-driven decision-making at scale. When selecting a Klaviyo plan, businesses should carefully consider their current needs, growth trajectory, and marketing priorities. The platform's modular approach enables customization based on specific requirements; however, costs can accumulate quickly as additional features are added. By aligning your selection with your business objectives and customer communication strategy, you can maximize the value derived from Klaviyo's robust marketing automation capabilities. ### Compare Pricing Compare pricing across our most frequently recommended Email Marketing products. Software options Starting price\* User rating [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) $800.00 4.64[(33 reviews)](https://www.softwareadvice.com/email-marketing/net-results-profile/reviews/) **6** recommendations [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) $25.00 per month 4.20[(530 reviews)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) **4** recommendations [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) $1,000.00 per month 4.69[(51 reviews)](https://www.softwareadvice.com/marketing/emfluence-profile/reviews/) **4** recommendations [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) $15.00 per month 4.51[(6234 reviews)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) **3** recommendations [SalesAndMarketing.ai](https://www.softwareadvice.com/product/529885-SalesAndMarketing-ai/) $0.01 per month No reviews yet **3** recommendations \*Defined as the price above any available free plan ## Klaviyo Features Drawn from insights across 528 verified reviews, we've outlined Klaviyo's best and worst rated features and how they stack up against the average rating. Klaviyo's score Category average Klaviyo's Best Rated Features A/B Testing 4.93 3.86 category average WYSIWYG Editor 4.89 3.99 category average Multi-Campaign 4.88 3.70 category average Klaviyo's Worst Rated Features CRM 3.71 4.06 category average Landing Pages/Web Forms 3.79 4.07 category average ROI Tracking 4.0 3.81 category average - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Klaviyo 2-Way Messaging Access Controls/Permissions Activity Dashboard Activity Tracking AI Copilot Alerts/Notifications API Archiving & Retention Artwork Management Audience Targeting Automated Responses Automated Scheduling Behavioral Analytics Behavior Analytics Behavior Tracking Brand Guidelines Brand Tracking Campaign Management Campaign Planning Campaign Segmentation Canned Responses Channel Management Chat/Messaging Click Tracking Communication Management Compliance Management Consent Management Contact Database Content Library Content Management Content Scheduling Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Database Customer Journey Mapping Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Data Import/Export Data Integration Data Security Digital Asset Management Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Distribution Email Management Email Marketing Email Monitoring Email Sequences Email Templates Engagement Tracking Forms Management GDPR Compliance Generative AI HTML Editor Image Editing Image Library Inbox Management Interaction Tracking Landing Pages/Web Forms Lead Capture Lead Generation Lead Management Lead Nurturing Lead Scoring Lead Segmentation List Management Live Chat Marketing Automation Marketing Calendar Mass Texting Message Personalization Mobile Coupons Mobile Optimization Monitoring Multi-Campaign Multi-Channel Communication Multi-Channel Marketing Multi-Language Multiple Data Sources Multiple User Accounts Multivariate Testing Newsletter Management Open Rate Tracking Personalization Predictive Analytics Predictive Modeling Preview Functionality Prioritization Product Recommendations Prospecting Tools Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Reporting Recommendations Reporting/Analytics Reporting & Statistics Response Management ROI Tracking Sales Analytics Sales Reports Scheduled Messaging Search/Filter Segmentation Shared Inboxes Shortcodes SMS Marketing SMS Messaging Social Marketing Social Media Integration Social Media Monitoring Social Promotion Spam Blocker Storytelling Support Ticket Management Surveys & Feedback Tagging Template Management Text-to-Win Third-Party Integrations Version Control Visual Analytics Web Forms Website Analytics Website Visitor Tracking Workflow Automation Workflow Management ## Klaviyo Integrations Based on 528 verified reviews, we've identified products most frequently integrated withKlaviyo. [Shopify](https://www.softwareadvice.com/retail/shopify-profile/) Integration rated 4.9 from 115 reviews Twana Moore Owner Used for more than 2 years Reviewed February 2022 "“Email marketing is ESSENTIAL. The Klaviyo/Shopify integration helps me to segment my emails based on customer purchasing data.”" Shopify Plus Integration rated 4.9 from 15 reviews Smile.io Integration rated 4.9 from 11 reviews Typeform Integration rated 4.8 from 9 reviews Yotpo Integration rated 4.3 from 8 reviews Gorgias Integration rated 4.6 from 7 reviews Facebook Business Suite Integration rated 4.8 from 7 reviews See all 104 integrations ## Klaviyo Key Sentiments We analyzed 528 verified reviews for Klaviyo to find out what actual users really think. Most Positive Sentiments Email marketing 81% Positive 15% Neutral 4% Negative Users praise Klaviyo for its robust email marketing features, which drive significant revenue for their businesses. They find the platform easy to use, with an intuitive user interface that simplifies email campaign management. The integration with e-commerce platforms and the support team’s assistance further enhance email marketing efforts. Customer engagement 65% Positive 24% Neutral 11% Negative Klaviyo is beneficial for enhancing customer engagement and support, according to users. Reviewers appreciate its seamless integration with Shopify, which simplifies the marketing process and boosts sales. Additionally, users commend the knowledgeable customer support, which helps them navigate and utilize the platform effectively. Email templates 62% Positive 21% Neutral 17% Negative Reviewers appreciate Klaviyo's versatile email templates, which save time and allow for easy customization. They find the template library to be extensive and valuable for quickly creating professional-looking emails. Users also value the ability to design and save personalized templates for consistent branding across campaigns. Least Positive Sentiments Email management 46% Positive 30% Neutral 24% Negative Some users encounter limitations with Klaviyo’s email customization, as well as delays in email delivery. However, reviewers generally value Klaviyo's comprehensive email marketing features, including segmentation and targeted campaigns, and enjoy the customization options and the ability to send timely emails to specific customer groups. Support team 55% Positive 24% Neutral 21% Negative Some users experience inconsistent support quality and long response times, which can be frustrating. Nonetheless,reviewers appreciate the helpfulness and knowledge of Klaviyo's support team, particularly during the onboarding process. They find the team responsive and valuable for resolving issues and learning the platform. SMS marketing 56% Positive 24% Neutral 20% Negative Reviews highlight issues with users feeling that the SMS capabilities are limited, with high costs and restricted availability in certain regions. Yet, overall, users like Klaviyo's SMS marketing features for their convenience and integration with the platform. They find the functionality useful for sending quick messages to customers, enhancing their marketing strategy. ## Klaviyo User Reviews Overall Rating 4.6 Ratings Breakdown 5 71% 4 24% 3 4% 2 0% 1 1% Secondary Ratings Ease of Use 4.5 Value for money 4.3 Customer support 4.3 Functionality 4.6 EM Elizabeth M. Verified reviewer Luxury Goods & Jewelry 2-10 employees Used weekly for more than 2 years Review source Reviewed April 2026 Still great to use 5 We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place Cons: I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users Read More AW Angela W. Verified reviewer Consumer Goods 11-50 employees Used weekly for less than 2 years Review source Reviewed January 2026 One of the Best Marketing Tools We Use 5 Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. Cons: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. Reasons for switching to Klaviyo Mailchimp is an email tool; Klaviyo is an e-commerce growth platform. We made the switch for the seamless Shopify integration, the automation templates, and the fact that it was built specifically for online stores. Read More DS Dayle S. Verified reviewer Consumer Goods 2-10 employees Used daily for more than 2 years Review source Reviewed February 2026 Excellent product 5 Previously 3 Ratings Breakdown 5 Ease of use Previously 3 5 Value for money 1 Customer support 5 Functionality Previously 4 Pros: The simplicity of use for Klaviyo and the amount of features is what makes it so great! Once you have used it, you probably won’t want to use a competitor. Cons: It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. Reasons for choosing Klaviyo I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features. Reasons for switching to Klaviyo I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo. Read More Doga I. Verified reviewer Marketing and Advertising 2-10 employees Used daily for more than 2 years Review source Reviewed February 2026 Great for eCommerce brands 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Integrartion with Shopify great. Best email marketing platform for D2C ecommerce businesses. We use it for all our clients. Cons: Overall, Klaviyo is great. Some features are not available for every account/business. This might be one. Read More KK Kevin K. Verified reviewer Leisure, Travel & Tourism 201-500 employees Used weekly for less than 2 years Review source Reviewed November 2025 Excellent Personalization, With a Pricing Model That Could Be Fairer 5 My overall experience has been very positive. Klaviyo provides the flexibility and depth needed to run advanced, data-driven email marketing across multiple agents. The automation features, segmentation tools, and personalization options offer far more possibilities than most competitors. Aside from the profile-based pricing, the platform has been a major upgrade in capability and efficiency for our organization. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Klaviyo offers incredibly strong personalization and segmentation capabilities. I can create highly targeted, agent-specific emails with dynamic content and custom properties, without running into limitations. The flow builder is powerful, flexible, and ideal for organizations that rely on data-driven automation. Integrations and data syncing work smoothly, which allows us to tailor communication to each traveller or agent effortlessly. Cons: The main downside is the pricing model based on total profiles, even if you’re not actively emailing those contacts. This makes list management more expensive for organizations with large inactive segments. There’s also a small learning curve due to the wide feature set, but beyond that, the platform performs extremely well. Reasons for choosing Klaviyo Brevo was an option, but it didn’t offer the same level of personalization, automation depth, or data-driven segmentation that Klaviyo provides. Klaviyo stood out because of its powerful flow builder, real-time data sync, and the ability to create highly targeted messages for each agent or customer profile. For our organization, it delivered the flexibility and scalability we needed. Reasons for switching to Klaviyo I switched from Mailchimp because it was too limited for our use case. As a travel organization working with multiple agents, we needed deeper personalization, more flexible segmentation, and the ability to send agent-specific communications without workarounds. Mailchimp’s feature set became restrictive, and the pricing escalated quickly as our needs grew. Klaviyo offered far more advanced automation, dynamic content options, and better data management. Read More HM Hannah M. Verified reviewer Publishing 11-50 employees Used daily for less than 2 years Review source Reviewed September 2025 Great email platform 5 Overall, I’ve found Klaviyo really powerful for creating personalised, data-driven campaigns and our automations have increased yoy. It can feel a bit complex at times and the cost does go up as you grow. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I think Klaviyo is great because it makes it really easy to create personalised campaigns. The automation has helped our numbers grow by double and detailed insights has been great for analytics. Cons: Klaviyo has become quite expensive as our list has grown, it was quite tricky to learn it straight away, compared to simpler email tools. Reasons for switching to Klaviyo For better automation and more in depth analytics Read More VR Verified Reviewer Information Technology and Services 51-200 employees Used daily for less than 2 years Review source Reviewed July 2025 A user friendly tool for email marketing 5 They host weekly webinars, which are usually worthwhile and useful for the team to attend to learn about email marketing best practices. Ratings Breakdown 5 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: We switched to Klaviyo from a different product (Hubspot) because the increase in prices and features we didn't need to use. Klaviyo's email building function is perfect for what we need. It's easy to use, and the ability to build lists and segments is useful and also user friendly. Cons: The recent price increases have come unexpectedly where they now charge for x amount of profiles, this wasn't something we expected when we renewed our contract. The support can be quite slow to reply. Reasons for switching to Klaviyo Hubspot pricing became too expensive for what we required. Read More Allie H. Verified reviewer Apparel & Fashion Self-Employed Used weekly for less than 6 months Review source Reviewed January 2026 Klaviyo is a must have for Shopify brands 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: Klaviyo is just such a stellar product, even as a small business owner. It was incredibly easy to set up and get campaigns going. Cons: Pricing is a bit expensive but it's totally worth it in the end as there's just so much capability to use it & grow my business through the Shopify integration. Reasons for choosing Klaviyo LinkedIn presence was far above the rest in terms of employer branding. Read More Jade M. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for less than 6 months Review source Reviewed September 2025 Klayvio is the new guy on campus 5 Overall Klaviyo is built for businesses who want to scale and utilize data to make better decisions. There are a lot of analytics at your finger tips. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: Best for segmentation. Targeting customers becomes really easy with the options available. Powerful atuomations for abandoned carts and etc. SMS and Email together is magical. Cons: Not as beginner friendly as mailchimp and other competitors. Template customization is good but needs some work here. Reasons for choosing Klaviyo Klayvio is better for businesses wanting to scale. Read More Samuel A. Verified reviewer Logistics and Supply Chain 2-10 employees Used daily for less than 2 years Review source Reviewed January 2025 Great email marketing tool, not cheap though 4 I enjoyed using Klaviyo especially for email marketing, it's easy integration with website to interact with signups makes a great option for me Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: Easy automation with website and storefront and their incredible email templates Cons: Their pricing is too high especially when you are not making profit in your business yet Reasons for switching to Klaviyo I prefer Klaviyo because of better template and easy scheduling Read More Showing 1 - 10 of 528 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) ## Klaviyo FAQs - Is Klaviyo considered a CRM? Yes, Klaviyo is considered a customer relationship management (CRM) system that houses detailed customer data. It unifies marketing, customer support, and data analytics to consolidate and centralize customer information. - How much is Klaviyo a month? Klaviyo offers a limited free plan for businesses with fewer than 250 active profiles (subscribers). Paid pricing begins at $20 per month but scales with the number of active profiles and SMS credits. Users can purchase monthly add-ons for reviews starting at $25, marketing analytics starting at $100, and advanced data starting at $500. - Can I use Klaviyo for free? Yes, Klaviyo offers a free plan for businesses with fewer than 250 subscribers on their email list. It includes 500 monthly sends, 150 SMS credits, built-in reporting, and email support. The reviews add-on is also free for businesses with 50 or fewer monthly orders. - Does Klaviyo charge per email sent? Klaviyo does not charge for every email sent; instead, it bills based on usage. Each plan has a maximum number of monthly email sends, and a business is charged based on the plan pricing, even if it sends no emails. ## Klaviyo Popular Comparisons [Brevo vs Klaviyo](https://www.softwareadvice.com/scheduling/brevo-profile/vs/klaviyo/)[Gmail vs Klaviyo](https://www.softwareadvice.com/email-marketing/gmail-profile/vs/klaviyo/)[Mailchimp vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/mailchimp/)[MailerLite vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/mailerlite/)[Constant Contact vs Klaviyo](https://www.softwareadvice.com/marketing/constant-contact-profile/vs/klaviyo/)[Systeme.io vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/systeme-io/)[EmailOctopus vs Klaviyo](https://www.softwareadvice.com/marketing/emailoctopus-profile/vs/klaviyo/)[Omnisend vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/omnisend/)[GetResponse vs Klaviyo](https://www.softwareadvice.com/marketing/getresponse-profile/vs/klaviyo/)[Salesforce Marketing Cloud vs Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/vs/salesforce-socialcrm/)[AWeber vs Klaviyo](https://www.softwareadvice.com/marketing/aweber-profile/vs/klaviyo/)[Kit vs Klaviyo](https://www.softwareadvice.com/marketing/convertkit-profile/vs/klaviyo/)[iContact vs Klaviyo](https://www.softwareadvice.com/marketing/icontact-profile/vs/klaviyo/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/klaviyo-profile/alternatives/) Stuck Between Options? 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