MarcomCentral Enterprise software


67 reviews(4.0/5)
67 reviews(4.0/5)

MarcomCentral Enterprise Edition is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users to create custom marketing collateral from different places.

The solution is suited to organizations in industry verticals like healthcare and hospitality, retail and wholesale, automation and manufacturing, technology and software, education and financial services.

MarcomCentral Enterprise provides users a single portal to enable uploading and sharing of brand assets with internal and external teams. The solution offers various functionalities, such as integrations for CRM, email marketing, business intelligence, ERP, list vendors and shipping solutions.

MarcomCentral Enterprise allows users to customize the marketing portal design. The solution provides support for multiple languages and offers supports file conversion formats.

MarcomCentral Enterprise offers support through online resources, training and via email and phone.

Supported Operating System(s):
Web browser (OS agnostic)

67 Reviews of MarcomCentral Enterprise

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  • Kelsey from Black Hills Federal Credit Union

    Number of employees: 201-500 employees

    August 2018

    Time and Money saved by getting rid of one-off designs

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers.

    We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

    Cons

    The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mark from Optum

    March 2018

    Responsive, willing to find resources to seek out solutions or workarounds.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Flexibility, native use of javascript - can apply to most use case situations. Like the plug in format to avoid having to use a proprietary layout software.

    Cons

    Admin tools can be a bit clumsy to navigate. Would appreciate a sleeker more robust ui with at a glance features and ability to make quick cascading changes.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Matthew from Heartland Financial USA, Inc.

    Number of employees: 501-1,000 employees

    February 2018

    Working with the Marcom Team has been exceptional.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professional across our Member Banks has been invaluable and we continue to expand and leverage our usage of the system.

    Cons

    No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Agata from SE

    January 2018

    A great tool for sharing marketing assets.

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.

    Cons

    I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Samantha from HealthCare Partners Medical Group

    Number of employees: 10,000+ employees

    January 2018

    Great for simple templates; less flexible with variable/complex templates

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates

    Cons

    Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Scott from Optum

    Number of employees: 10,000+ employees

    January 2018

    Set up and implementation was pretty smooth

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Ability for a large user base to order marketing materials and seamlessly connect with multiple vendors to execute.

    Pros

    I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

    Cons

    I'd like to see a smoother interface to configure new items and release them to production for user accessibility of order.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Tequila from ATG

    January 2018

    Robust system that makes creating a DAM easy and user-friendly

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

    Cons

    My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms. We also ran into some issues the log-in setup, as MarCom does not allow changes or customization for login.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Verified Reviewer

    January 2018

    Overall good on-demand product with a great business relationship team

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Lots of capabilities - far more than previous on-demand systems I have used.
    Good, trustworthy reporting system.
    Great relationship managers and team.

    Cons

    Long lead times to get products programmed.
    Challenging to get edits or updates outside of strict FusionPro parameters.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you for your review! We appreciate your business, and I'd like to speak with you personally about your concerns with long lead times. Since you have chosen to review anonymously, please reach out if you'd like!

  • Stephanie from Liberty Property Trust

    January 2018

    The MarcomCentral product and team are both fantastic.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The platform is easy to use and constantly receives updates to increase usability and functionality.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you so much for your glowing review!

  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    January 2018

    We had good experience with the product I have used it for about a year and it's fairly simple.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It's a localized place where users can find collateral and promotional items.

    Pros

    I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

    Cons

    The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.

    Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

  • Verified Reviewer

    January 2018

    I use it on the front and backend

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I like the most that I can see the edits that I make to the platform live time and make minor edits, such as captions or thumbnail image easily. I like that I can pull reports to see who is ordering and downloading from the site.

    Cons

    I do think that there are little nuisances on the back end that add up to be quite time consuming, such as having to re-search for products rather than the search saving.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Hello! Thank you so much for your review. We'd like to send you a thank you and address your concerns, could you please reach out?

  • Giuliana from Aramark

    January 2018

    MarcomCentral is so great to work with and their functionality is game changing.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.

    Pros

    There are always new features coming out and they really value our feedback to help with future innovations.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you, Giuliana!

  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    January 2018

    An extensive implementation process. Still early in the process. Troubleshooting fulfillment.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The benefits we anticipated have not yet been realized. That is disappointing.

    Pros

    Our users seem to like it and find it an improvement over old system.
    The professional presentation and library setup for arranging and accessing collateral.

    Cons

    Issues in back office holding us back on realizing efficiencies:
    As noted, troubleshooting fulfillment - order continuity/approval, invoicing.
    Latency on system, at present, using Internet Explorer - a commonly used browser.
    Lack of training on process; consistency with processes by vendor.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you for your review! Since you have chosen to post anonymously, I can't reach out to you personally. Please reach out!

  • Verified Reviewer

    January 2018

    Adding documents to database.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The tool is very stable once a document is loaded. The tool is very stable once a document is loaded.

    Cons

    I feel that are too many steps to get a document loaded.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Hi there! We'd like to send you a thank you for your review, could you reach out at your earliest convenience? Thank you!

  • Justin from Sentry Insurance

    January 2018

    Marcom has been enjoyable to work with and has really focused on improving the relationship with us.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

    Cons

    I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Jessi from UPMC

    January 2018

    Love the system but the admin can be a little clunky

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.

    Cons

    The admin side can be very clunky. With several portals, it's hard to keep up with updates. Often they get applied to one portal but not another.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Melissa from Tarkett

    January 2018

    Our experience with Marcom has been GREAT!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It is a one stop place for our sales force to have the marketing information that need in one place.

    Pros

    The ease of getting the information out to our users. it is simple tool and easy for our users to navigate.

    Cons

    No complaints here. We did have an issue with the amount of time that it took to upload large files, but that seem to have gotten better.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Alexis from Great Western Bank

    Number of employees: 1,001-5,000 employees

    January 2018

    Our system was improperly implemented by Marcom and we are struggling everyday because of it.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The only thing I can say that I like about this software right now is the portal looks nice for our end users.

    Cons

    We were not taught best practices and have struggled to set up and run our system because of this. Our orders are assigned different order numbers which confuses our vendor and our end users. The digital downloads take quite a while to actually download and we were told this is likely because we have too many customized pieces. We purchased this software because of their promise of ability and functionality to have customized pieces. We were told that we could have resizable ads on the ad for our end users but what we weren't told is that their system simply stretches and distorts the artwork we provide in order to accommodate different ad sizes. It is not the smart resizing we had hoped for (and were sold on).

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you for your review, Alexis. I've spoken with your Business Relationship Manager, Dana Dee, and your Customer Success Manager, Heather Rackley, who are both your best resources to address and alleviate your concerns. We also offer training which we highly suggest you take advantage of -- this is where you will learn your best practices for the tool. The teams are ready to explain and fix the issues with image resizing as well -- it sounds like this is a quick solution! Feel free to reach out to me, or your success team members, at your earliest convenience.

  • Thomas from Wilsonart

    January 2018

    Very happy with the product.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I love the ability to easily modify and customize the UI to accommodate customer requests and make the forms more intuitive for our users.

    Cons

    I would like to see added functionality to include the ability to bulk upload from a single form, incorporate the use of a Marcom dashboard/UI with forms to create or add to existing XDF, TPA's , Images, etc.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you Thomas! I've notified Jess of your concerns to get a fix up and running for you!

  • Eydie from CareMore

    Number of employees: 501-1,000 employees

    January 2018

    Overall, it was good, with a few hiccups along the way.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    The allowed much more flexibility for our users to customize their assets.

    Pros

    The ease of use for the end users. Software support by customer service agent was very helpful and always made herself available to my team when we needed her.

    Cons

    The admin side is much more technical than anticipated. Working with FusionPro seemed to be quite difficult for our designer. The training for use of the Admin site could probably be expanded to give a more indepth understanding of how to manage the app, especially considering the cost of training.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra

    Response: MarcomCentral, MarcomCentral

    January 2018

    Thank you, Eydie! I've passed your feedback along to the appropriate teams, and your BRM is a great resource to help understand any technicalities.

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