MarcomCentral Enterprise Software


 

MarcomCentral Enterprise Edition is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users to create custom marketing collateral from different places.

The solution is suited to organizations in industry verticals like healthcare and hospitality, retail and wholesale, automation and manufacturing, technology and software, education and financial services.

MarcomCentral Enterprise provides users a single portal to enable uploading and sharing of brand assets with internal and external teams. The solution offers various functionalities, such as integrations for CRM, email marketing, business intelligence, ERP, list vendors and shipping solutions.

MarcomCentral Enterprise allows users to customize the marketing portal design. The solution provides support for multiple languages and offers supports file conversion formats.

MarcomCentral Enterprise offers support through online resources, training and via email and phone.

 

MarcomCentral Enterprise - Event management
 
  • MarcomCentral Enterprise - Event management
    Event management
  • MarcomCentral Enterprise - Email template
    Email template
  • MarcomCentral Enterprise - Marketing assets
    Marketing assets
  • MarcomCentral Enterprise - Resource center
    Resource center
  • MarcomCentral Enterprise - Corporate Marketing Template
    Corporate Marketing Template
Supported Operating System(s):
Web browser (OS agnostic)

66 Reviews of MarcomCentral Enterprise

Showing 1-20 of 66

 

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Mark from Optum

March 2018

March 2018

Responsive, willing to find resources to seek out solutions or workarounds.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Flexibility, native use of javascript - can apply to most use case situations. Like the plug in format to avoid having to use a proprietary layout software.

Cons

Admin tools can be a bit clumsy to navigate. Would appreciate a sleeker more robust ui with at a glance features and ability to make quick cascading changes.

Review Source: Capterra
 

Matthew from Heartland Financial USA, Inc.
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

February 2018

February 2018

Working with the Marcom Team has been exceptional.

Ease-of-use

Functionality

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Pros

The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professional across our Member Banks has been invaluable and we continue to expand and leverage our usage of the system.

Cons

No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.

Review Source: Capterra
 

Agata from SE

January 2018

January 2018

A great tool for sharing marketing assets.

Ease-of-use

Functionality

Product Quality

Customer Support

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Pros

I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.

Cons

I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).

Review Source: Capterra
 

Samantha from HealthCare Partners Medical Group
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2018

January 2018

Great for simple templates; less flexible with variable/complex templates

Ease-of-use

Functionality

Product Quality

Customer Support

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Pros

Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates

Cons

Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Review Source: Capterra
 

Scott from Optum
Number of employees: 10,000+ employees Employees number: 10,000+ employees

January 2018

January 2018

Set up and implementation was pretty smooth

Ease-of-use

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Ability for a large user base to order marketing materials and seamlessly connect with multiple vendors to execute.

Pros

I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons

I'd like to see a smoother interface to configure new items and release them to production for user accessibility of order.

Review Source: Capterra
 

Tequila from ATG

January 2018

January 2018

Robust system that makes creating a DAM easy and user-friendly

Ease-of-use

Functionality

Product Quality

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Value for Money

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Pros

I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.

Cons

My biggest complaint is that MarCom Central does have restrictions to integrating with some of our business platforms. We also ran into some issues the log-in setup, as MarCom does not allow changes or customization for login.

Review Source: Capterra
 


January 2018

January 2018

Overall good on-demand product with a great business relationship team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Pros

Lots of capabilities - far more than previous on-demand systems I have used.
Good, trustworthy reporting system.
Great relationship managers and team.

Cons

Long lead times to get products programmed.
Challenging to get edits or updates outside of strict FusionPro parameters.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you for your review! We appreciate your business, and I'd like to speak with you personally about your concerns with long lead times. Since you have chosen to review anonymously, please reach out if you'd like!

 

Stephanie from Liberty Property Trust

January 2018

January 2018

The MarcomCentral product and team are both fantastic.

Ease-of-use

Functionality

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Pros

The platform is easy to use and constantly receives updates to increase usability and functionality.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you so much for your glowing review!

 


January 2018

January 2018

We had good experience with the product I have used it for about a year and it's fairly simple.

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It's a localized place where users can find collateral and promotional items.

Pros

I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Cons

The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.

Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

 


January 2018

January 2018

I use it on the front and backend

Ease-of-use

Functionality

Product Quality

Customer Support

Ease-of-use
Usability
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Pros

I like the most that I can see the edits that I make to the platform live time and make minor edits, such as captions or thumbnail image easily. I like that I can pull reports to see who is ordering and downloading from the site.

Cons

I do think that there are little nuisances on the back end that add up to be quite time consuming, such as having to re-search for products rather than the search saving.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Hello! Thank you so much for your review. We'd like to send you a thank you and address your concerns, could you please reach out?

 

Giuliana from Aramark

January 2018

January 2018

MarcomCentral is so great to work with and their functionality is game changing.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

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Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.

Pros

There are always new features coming out and they really value our feedback to help with future innovations.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you, Giuliana!

 


January 2018

January 2018

An extensive implementation process. Still early in the process. Troubleshooting fulfillment.

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Functionality

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The benefits we anticipated have not yet been realized. That is disappointing.

Pros

Our users seem to like it and find it an improvement over old system.
The professional presentation and library setup for arranging and accessing collateral.

Cons

Issues in back office holding us back on realizing efficiencies:
As noted, troubleshooting fulfillment - order continuity/approval, invoicing.
Latency on system, at present, using Internet Explorer - a commonly used browser.
Lack of training on process; consistency with processes by vendor.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you for your review! Since you have chosen to post anonymously, I can't reach out to you personally. Please reach out!

 


January 2018

January 2018

Adding documents to database.

Ease-of-use

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Pros

The tool is very stable once a document is loaded. The tool is very stable once a document is loaded.

Cons

I feel that are too many steps to get a document loaded.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Hi there! We'd like to send you a thank you for your review, could you reach out at your earliest convenience? Thank you!

 

Justin from Sentry Insurance

January 2018

January 2018

Marcom has been enjoyable to work with and has really focused on improving the relationship with us.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Pros

Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

Cons

I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.

Review Source: Capterra
 

Jessi from UPMC

January 2018

January 2018

Love the system but the admin can be a little clunky

Ease-of-use

Functionality

Product Quality

Customer Support

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Pros

Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.

Cons

The admin side can be very clunky. With several portals, it's hard to keep up with updates. Often they get applied to one portal but not another.

Review Source: Capterra
 

Melissa from Tarkett

January 2018

January 2018

Our experience with Marcom has been GREAT!

Ease-of-use

Functionality

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It is a one stop place for our sales force to have the marketing information that need in one place.

Pros

The ease of getting the information out to our users. it is simple tool and easy for our users to navigate.

Cons

No complaints here. We did have an issue with the amount of time that it took to upload large files, but that seem to have gotten better.

Review Source: Capterra
 

Alexis from Great Western Bank
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2018

January 2018

Our system was improperly implemented by Marcom and we are struggling everyday because of it.

Ease-of-use

Functionality

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Pros

The only thing I can say that I like about this software right now is the portal looks nice for our end users.

Cons

We were not taught best practices and have struggled to set up and run our system because of this. Our orders are assigned different order numbers which confuses our vendor and our end users. The digital downloads take quite a while to actually download and we were told this is likely because we have too many customized pieces. We purchased this software because of their promise of ability and functionality to have customized pieces. We were told that we could have resizable ads on the ad for our end users but what we weren't told is that their system simply stretches and distorts the artwork we provide in order to accommodate different ad sizes. It is not the smart resizing we had hoped for (and were sold on).

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you for your review, Alexis. I've spoken with your Business Relationship Manager, Dana Dee, and your Customer Success Manager, Heather Rackley, who are both your best resources to address and alleviate your concerns. We also offer training which we highly suggest you take advantage of -- this is where you will learn your best practices for the tool. The teams are ready to explain and fix the issues with image resizing as well -- it sounds like this is a quick solution! Feel free to reach out to me, or your success team members, at your earliest convenience.

 

Thomas from Wilsonart

January 2018

January 2018

Very happy with the product.

Ease-of-use

Functionality

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Pros

I love the ability to easily modify and customize the UI to accommodate customer requests and make the forms more intuitive for our users.

Cons

I would like to see added functionality to include the ability to bulk upload from a single form, incorporate the use of a Marcom dashboard/UI with forms to create or add to existing XDF, TPA's , Images, etc.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you Thomas! I've notified Jess of your concerns to get a fix up and running for you!

 

Eydie from CareMore
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

January 2018

January 2018

Overall, it was good, with a few hiccups along the way.

Ease-of-use

Functionality

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The allowed much more flexibility for our users to customize their assets.

Pros

The ease of use for the end users. Software support by customer service agent was very helpful and always made herself available to my team when we needed her.

Cons

The admin side is much more technical than anticipated. Working with FusionPro seemed to be quite difficult for our designer. The training for use of the Admin site could probably be expanded to give a more indepth understanding of how to manage the app, especially considering the cost of training.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Thank you, Eydie! I've passed your feedback along to the appropriate teams, and your BRM is a great resource to help understand any technicalities.

 

Nolan from Holiday Retirement
Number of employees: 51-200 employees Employees number: 51-200 employees

January 2018

January 2018

Some what satisfactory. Site isn't intuitive which makes it difficult and tedious to use at times.

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Allows our communities to place collateral orders, I'm able to see background detail on orders placed.

Pros

I like how the site is organized and the color schemes are set up to make the search process a tad bit easier.

Cons

Searching for an order numbers is a tedious, long winded process. From a user stand point there is a lack of accessibility to the back end (i.e creating customize-able templates). Recommended training to do simple tasks is extensive. Tech support can often times be slow to respond.

Review Source: Capterra

  Response: MarcomCentral, MarcomCentral

Date: January 2018

January 2018

 

Nolan,

Thank you for your review. I've spoken with your Business Relationship Manager and your Customer Success Manager, who are both available to you anytime, for any concern. Training is highly recommended, and this is where you will learn template-building and best practices. I do believe your concerns can be promptly mitigated, so please reach out to your client services team members or myself directly, and we can get you going on a quick fix!

 
 
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