About MarcomCentral Enterprise

MarcomCentral Enterprise Edition is a cloud-based marketing solution that helps businesses enforce brand standards, customize marketing assets and distribute content. It enables sales teams, channel partners, franchisees and users to create custom marketing collateral from different places.

The solution is suited to organizations in industry verticals like healthcare and hospitality, retail and wholesale, automation and manufacturing, technology and software, education and financial services.

MarcomCentral Enterprise provides users a single portal to enable uploading and sharing of brand assets with internal and external teams. The solution offers various functionalities, such as integrations for CRM, email marketing, bus...


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Supported Operating System(s):

Web browser (OS agnostic)

84 Reviews of MarcomCentral Enterprise

Average User Ratings

Overall

4.04 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(28)

28

4 stars

(35)

35

3 stars

(17)

17

2 stars

(4)

4

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 84 results

August 2018

User Profile Picture

Kelsey from Black Hills Federal Credit Union

Verified Reviewer

Company Size: 201-500 employees

Industry: Financial Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Time and Money saved by getting rid of one-off designs

Pros

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

Cons

The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

December 2019

Erinn from Liberty Property Trust

Company Size: 51-200 employees

Industry: Real Estate

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

December 2019

Review of MarcomCentral

Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

Pros

MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Cons

Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

January 2018

Andrew from Sentry Insurance

Company Size: 1,001-5,000 employees

Industry: Insurance

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

2.0

Functionality

3.0

January 2018

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

Pros

The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

Cons

The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

Response from MarcomCentral

Replied January 2018

Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

January 2018

User Profile Picture

Kelsey from Regional Health

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Hospital & Health Care

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2018

Creating a more efficient marketing team by reducing one-off creative requests

1. User-friendly portal internal clients are be able to easily adopt and use 2. Template capabilities 3. Designated caregiver access to create and order materials 4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc. 5. Ability to track utilization and costs by department

Pros

Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Cons

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Response from MarcomCentral

Replied January 2018

Kelsey, Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

January 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

January 2018

We had good experience with the product I have used it for about a year and it's fairly simple.

It's a localized place where users can find collateral and promotional items.

Pros

I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

Cons

The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting. Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

Response from MarcomCentral

Replied January 2018

Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!