About MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

MarketMuse analyzes multiple web pages to identify important subtopics to ...


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Supported Operating System(s):

Web browser (OS agnostic)

12 Reviews of MarketMuse

Average User Ratings

Overall

4.75 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(9)

9

4 stars

(3)

3

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 12 results

September 2018

Brian from Adapt Marketing Inc.

Verified Reviewer

Company Size: 11-50 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

MarketMuse is for serious Content Strategists

The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.

Pros

Time saver Knowledge development Process oriented UX

Cons

At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.

March 2019

Daniella from Wallaroo Media

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2019

Essential for a copy team

Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.

Pros

Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score. We've seen pieces consistently perform better when adding MarketMuse to our process.

Cons

As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.

January 2019

Tyler from Clearlink

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

January 2019

So easy a non-SEO can use it

MarketMuse is an extremely easy software to use for people who are relatively new to SEO keyword research. You won't get super in-depth results, but you'll get a good idea of keywords to start out with in your pursuit for Google ranking.

Pros

If you're looking for keywords, it's the simplest software I've used. All you do is a stick the subject of your piece in the MarketMuse search bar and you'll get all the data you need. You'll get search volumes for different keywords, competition levels, and how many keywords you should use. It doesn't replace a fully-fledged SEO, but it's enough to get started with optimizing written content.

Cons

Don't believe everything MarketMuse tells you about keywords. Sometimes you'll get keyword recommendations that don't make any sense for what you're writing about. For example, I was writing a piece about streaming the channel FOX, and I got keyword recommendations about actual foxes.

October 2020

Leonardo from Wolff Consultoria

Verified Reviewer

Company Size: 2-10 employees

Industry: Internet

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2020

Not the cheapest, but, probably the best

Pros

MarketMuse is not the cheapest tool around, but, if you need a professional tool, that will help you to research, plan and create content that converts, this is definitely the best tool. The price can be justified by the quality of the data. In order to create content, you need good and FRESH data, and MarketMuse is the best tool when comes to this angle. If you want to succeed with content, you need this!

Cons

I think the only con is the price, that is a little bit high, but, the price is according to the quality of the tool and ROI you obtain.

October 2018

Jay from Digital Strike

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

Fantastic Tool For Content Marketing

If you're on the fence, or are just starting out looking for ways to improve your content, do yourself a favor and reach out to the MarketMuse team.

Pros

It provides valuable insight to improve your content creation and optimization. I'm been excited to see the performance of all of our content efforts improve.

Cons

At first it was the price, so I tried a bunch of cheaper options and tried to tape different platforms together but since pulling the trigger on paying for access to MarketMuse I've been kicking myself for waiting so long.