MarketMuse Software

MarketMuse Software

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About MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons. MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings. MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s conten...

MarketMuse Pricing

MarketMuse is available for free. Pricing starts at $79/month and grows with you based on your needs.

Starting price: 

$79.00 per month

Free trial: 

Available

Free version: 

Available

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Research

MarketMuse User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 22 reviews

User Profile

Khan Md Mohaiuminul Islam

Verified reviewer

Company size: 201-500 employees

Industry: Civil Engineering

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2021

For Ranking in Top search engine, Must needed tools for Content Optimization

I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.

Pros

Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. As a result my content become more user frendly and audience loved it.

Cons

I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.

Reasons for switching to MarketMuse

In-depth content research got it in cheap deals in Appsumo.

Response from MarketMuse

Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!

Replied October 2021

Anonymous

Company size: 1 employee

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

May 2022

Excellent for opimizing blog content

Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.

Pros

I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.

Cons

I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.

Reasons for choosing MarketMuse

I chose MarketMuse because of pricing, but I still use Frase as well.

User Profile

Daniella

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2019

Essential for a copy team

Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.

Pros

Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score. We've seen pieces consistently perform better when adding MarketMuse to our process.

Cons

As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.

Ashok

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
3

Value for money

out of 5
2

Customer support

out of 5
4

Functionality

out of 5

October 2021

An tool to organize the Content Writing

On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.

Pros

MarketMuse is good to organize the content writing. The tool has different options to analyze, research and organize the content.

Cons

From the Point of Trust Worthiness, It is absolute zero stars. The [SENSITIVE CONTENT] does stand by his words. He often changes the pricing plan, sudden increase in cost adding limitation to what wee paid for and more.

Response from MarketMuse

Thank you so much for taking the time to leave a review. It's great to hear that you saw value in the platform for organizing and researching your content. Your feedback on pricing is completely understandable we recently made a change across all subscription for a few reasons, which can be jarring. Hopefully we can work together to find a solution so you can still benefit from the value of the platform.

Replied November 2021

User Profile

Zahra

Verified reviewer

Company size: 2-10 employees

Industry: Information Technology and Services

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
2

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

August 2021

Not for Me

Very frustrating! All the 3 trial periods were as bad as the other.

Pros

I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!

Cons

Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content. I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !

Reasons for switching to MarketMuse

Clearscope is very expensive. No other reason

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