About Optmyzr

Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automated suggestions to improve the advertisements to configure accounts, keywords targeting, bids and display networks.

Optmyzr offers enhanced scripts for Google Ads, which automatically generates customizable advertisement script codes for creating custom bid rules, managing budget and pausing advertisements with broken landing pages or errors. Features include personalized templates, manual configuration, interactive dashboard, real-time data refresh and more. Additionally, marketers can gain insight into the performance of campaigns ...


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Supported Operating System(s):

Web browser (OS agnostic)

183 Reviews of Optmyzr

Average User Ratings

Overall

4.64 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(126)

126

4 stars

(50)

50

3 stars

(6)

6

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 183 results

October 2019

Amber from Leap Clixx

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2019

The Best Paid Search Advertising Tools You'll Use

Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with [SENSITIVE CONTENT HIDDEN] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it!

Pros

Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team.

Cons

This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms.

Reasons for Switching to Optmyzr

We felt stagnated with Wordstream - Their 20 Minute Work Week wasn't very customizable and they didn't have as many tools for us to really dig deep into our PPC accounts. When clients pay us for this level of detail, we want to be sure we can deliver and felt like we could deliver better with Optmyzr.

February 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2020

Great Tool to Automate Paid Search Management

We are increasing the productivity of our paid search professionals by redirecting their time away from manual, repetitive tasks to higher value and more strategic ones.

Pros

Optmyzr is a great "second generation" paid search management tool built on AI and machine learning. We enjoy that it automates and enhances many of the day to day and week to week tasks involved with managing a paid search campaign. The customization opportunity is the best feature - it has a of flexibility to be set up per your specific client requirements. Support is also super helpful in ensuring you are taking advantage of the tool.

Cons

Lacks support for non GA/Adwords/Microsoft tracking. If you are not using these solutions to track, it may have less value (ie if you use Adobe for example)

Reasons for Choosing Optmyzr

Better value for the cost and focused on 2nd generation paid search (ie more than bid management).

Reasons for Switching to Optmyzr

Better features and more customization/automation.

December 2020

Paul from Signature Gifts

Verified Reviewer

Company Size: 51-200 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Incredible!

Pros

Includes automation features for repetitive tasks which save me hours of work a day, let alone a week. It took a few weeks for me to fully appreciate how good this programme really is and now i cannot see how i could work without it!

Cons

Sometimes a little fiddly to work out, but once i have worked it out, talked to support or read one of their blogs it's pretty easy!

Reasons for Choosing Optmyzr

Independent reviews from existing users and the amount of awards given to Optmyzr.

Reasons for Switching to Optmyzr

There was too much stuff going on "under the bonnet", when checking a lot of it didn't make too much sense. May work for another client, but not for us.

June 2019

kenji from Hawaii Media Group LLC

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

4.0

Functionality

3.0

June 2019

My Review of Optmyzr

not very good to be honest. I've been a customer for a year or more? I can't remember. The only thing I use your site for is the Optmyzr Express, which I'll add new relevant keywords but most of the times I noticed they are searches in my category that usually misspelled a word or something. Some keywords are good add ons but get very little impressions which I'll have to move to it's own group later on. Then I'll notice that recommended keyword will be back in the recommended option again. It's like a never ending loop, I've done this so many times. I add it, then move it, then delete it, then it's back in the que to add in again. The other features like the gender adjustment or the device bid adjustments are nice touch but sometimes I feel they are way off the mark so I don't even use them now. If I can make a suggestion, you should have weekly group webinars helping people on different discussions. If you do have them, I have never heard about it, but it's free for you and it will help us greatly. Perhaps have an option for private one on one sessions with screen sharing so we can see what you describe. I would say most subscriptions I have like, Ahref, BrightLocal, BuzzStream, Tidio, YouCanBookMe, SpyFu, etc...(there are plenty more I'm signed up with) offer some type of makeover on the dashboard or add new features but have an article to describe how to use that new tool or feature, or they have a video talking about it.. I don't see any of that stuff for you guys.

Pros

Scripts are very helpful. Dashboard is very nice when all accounts are displayed with their spent level. Oprmyzr Express Is Good

Cons

Not user friendly Complex (even for a seasoned SEO/PPC guy who has a lot of other subscriptions!) No real guidance of any sort No good articles/blogs about the industry and how your tools can help No videos explaining how to use the new features or tools. If you do have them, they are probably buried on your YouTube channel, but it should be on your homepage or even a link on the dashboard. The little message that says, "You just saved 45 minutes" is ridiculous, most times it's something very small that I did and suddenly I just saved an hour, it's very exaggerated...

November 2020

Allie from Savvy Search Marketing Ltd

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

Great product for Google PPC-focused managers

I consider it a partner in my PPC development, and I like to interact with it daily, appreciate that the time is always launching new things

Pros

I really like the budget/pacing features, reports are beautiful, and the support team is excellent/responsive and actively acts on feedback and glitches.

Cons

Sometimes features can be glitchy but it comes with the innovation territory!

Reasons for Switching to Optmyzr

Years ago so tough to remember, but we have preffered Opt for a while- we are a very Google Search focused agency and we feel Opt really speaks to that/gears their features around that passion. Unsurprisingly due to the founder!