--- title: "Optmyzr Software Reviews, Demo & Pricing - 2026" description: "Review of Optmyzr Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/optmyzr-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [PPC Software](https://www.softwareadvice.com/marketing/ppc-comparison/) / Optmyzr Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/optmyzr-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/optmyzr-profile/alternatives/) # Optmyzr Review From $299-$389/month Free trial 3 plans Wondering if Optmyzr is right for your organization? Our PPC Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Optmyzr 4.7 [(184)](https://www.softwareadvice.com/marketing/optmyzr-profile/reviews/) Pricing Starting at $299.00 usage based per month ### About Optmyzr Optmyzr is an Adwords optimization tool designed to help marketers create, run and manage PPC marketing campaigns for Bing, Google and various shopping Ads. It includes a one-click optimization functionality, which provides automated suggestions to improve the advertisements to configure accounts, keywords targeting, bids and display networks. Optmyzr offers enhanced scripts for Google Ads, which automatically generates customizable advertisement script codes for creating custom bid rules, managing budget and pausing advertisements with broken landing pages or errors. Features include personalized templates, manual configuration, interactive dashboard, real-time data refresh and more. Additionally, marketers can gain insight into the performance of campaigns and PPC data through budget forecasts, quality score, cause charts and geo analysis. Optmyzr enables managers to generate and share customizable PDF reports or slideshows with custom logo, charts or metrics. Pricing includes monthly/bi-monthly subscriptions and support is extended via email, documentation and other online measures. Wondering if Optmyzr is right for your organization? Our PPC Software selection experts can help you in 15 minutes or less. ## Optmyzr User Interface ## Popular Optmyzr Alternatives Main Product Optmyzr 4.7 [(184)](https://www.softwareadvice.com/marketing/optmyzr-profile/reviews/) Ratings Breakdown - 4.48Ease of use - 4.53Value for money - 4.76Customer support - 4.57Functionality Pricing Starting at $299.00 per month Get Price Alternative Product [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/) 4.4 [(1014)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/) Ratings Breakdown - 4.05Ease of use - 4.24Value for money - 3.87Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Quartile](https://www.softwareadvice.com/marketing/quartile-profile/) 4.5 [(94)](https://www.softwareadvice.com/marketing/quartile-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.63Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [Adalysis](https://www.softwareadvice.com/marketing/adalysis-profile/) 4.6 [(119)](https://www.softwareadvice.com/marketing/adalysis-profile/reviews/) Ratings Breakdown - 4.34Ease of use - 4.35Value for money - 4.67Customer support - 4.51Functionality Pricing Starting at $126.00 per month Get Price Alternative Product [Xnurta](https://www.softwareadvice.com/product/519133-Xmars/) 4.7 [(51)](https://www.softwareadvice.com/product/519133-Xmars/#reviews) Ratings Breakdown - 4.47Ease of use - 4.47Value for money - 4.82Customer support - 4.47Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [TrueClicks](https://www.softwareadvice.com/marketing/trueclicks-profile/) 4.6 [(62)](https://www.softwareadvice.com/marketing/trueclicks-profile/#reviews) Ratings Breakdown - 4.61Ease of use - 4.49Value for money - 4.79Customer support - 4.39Functionality Pricing Starting at $249.00 per month Get Price ## Optmyzr Pricing and Plans Starting price: $299.00 per month Free Trial Free Version Essentials $299.00 usage based, per month Plan includes: - Custom Rule Bidder - Budget Optimization - Bid Management - PPC Insights - One Click Optimizations - Reporting & Monitoring - Real-Time Data Refresh - Enhanced Scripts - Account Blueprints - Logging and Undo Read More Premium $389.00 usage based, per month Plan includes: - Account Blueprints - 50+ Accounts - Shopping Ads - Real-Time Data Refresh - Shopping Campaign 2.0 - Performance Max - PPC Insights - Competitor Benchmarking - Multi-account reporting and budgets - Budget Optimization Read More Enterprise Pricing available upon request Plan includes: - 50+ Accounts - Access Controls - Account Blueprints - Advanced Security - Audit Logs - Bid Management - Budget Optimization - Custom Rule Bidder - Enhanced Scripts - Logging and Undo Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Optmyzr Features - Popular features found in PPC Budget Management Campaign Management Conversion Tracking Keyword Research Tools Keyword Tracking ROI Tracking - More features of Optmyzr A/B Testing Account Alerts Activity Dashboard Advertising Management API Bid Management Campaign Analytics Campaign Planning Campaign Segmentation Conversion Rate Optimization Customizable Reports Data Import/Export Data Visualization For PPC Campaigns Geotargeting Landing Pages/Web Forms Multi-Campaign Performance Management Performance Metrics Real-Time Monitoring Real-Time Updates Scheduled/Automated Reports Third-Party Integrations Trend Analysis Visual Analytics ## Optmyzr Integrations Meta for Business Integration rated undefined from -1 review Google Analytics 360 Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review Google Workspace Integration rated undefined from -1 review CallRail Integration rated undefined from -1 review ## Optmyzr User Reviews ## Optmyzr customer ratings - Overall rating: 4.7/5 - Total reviews: 184 ### Rating distribution - 5 stars: 128 reviews (70%) - 4 stars: 49 reviews (27%) - 3 stars: 6 reviews (3%) - 2 stars: 1 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.6/5 --- ### A solid tool for simplifying PPC management across accounts - Overall rating: 5/5 - Reviewer: Tushar S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered I use Optmyzr daily as part of my workflow, mainly to manage budget pacing and monitor overall account performance across multiple clients. It gives a clear, consolidated view of spend, revenue, and ROAS, which makes decision-making much easier. Since using it, I’ve saved a lot of time on audits, optimizations, and campaign builds. Tools like the PMax Channel Distribution and Shopping Analysis reports are especially useful for deeper insights, while the campaign management features make bulk campaign creation much faster than doing it directly in Google Ads or Microsoft Ads. The Rule Engine is another standout feature, allowing advanced automation that isn’t always possible natively in ad platforms. Overall, it’s helped improve efficiency and made managing multiple accounts at scale much easier. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Saves significant time on optimizations, audits, and campaign creation Strong reporting (especially Shopping and PMax insights) Advanced automation with Rule Engine Easy to manage multiple accounts and track performance in one place #### Cons Some tools can feel overwhelming initially due to the depth of functionality, especially when you’re just getting started. It takes a bit of time to fully understand how different features and reports work together, and to confidently apply them across accounts. --- ### For Marketers, By Marketers - Overall rating: 5/5 - Reviewer: Ryan B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs. #### Cons The only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more! #### Reasons for choosing Optmyzr I am more familiar with [SENSITIVE CONTENT HIDDEN] work and trust that he and his team would provide an excellent product and experience. I was not disappointed. --- ### The Best Paid Search Advertising Tools You'll Use - Overall rating: 5/5 - Reviewer: Amber C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Optmyzr helps us manage our PPC accounts on Google Search Ads on a daily / weekly basis and on a more in-depth monthly basis. Their customizable workouts help our team stay on track with account maintenance while saving us time we would waste doing the same tasks manually. Plus, their support is incredible! I was having an issue in my workouts where I would create two different schedules for my ads. Then when I was using their tool in my workouts to readjust these schedules based on clicks, conversions, etc., I was only able to do one before it would send me along to my next task. I chatted with [SENSITIVE CONTENT HIDDEN] from Optmyzr and a few weeks later, he emailed me back saying "It's done! We'd love to have your feedback!" and they had solved my problem in their platform. I could not believe it! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Optmyzr has the advanced tools we love when it comes to managing the paid search accounts at our marketing agency. It allows us to make quick easy wins in a client account or take a more in-depth audit approach to making changes. We love the variety of tools it offers and we love the support we receive from the Optmyzr team. #### Cons This is one software where I truly have no complaints. I wish we were able to analyze Bing Ads or Facebook Ads with an Optmyzr level of detail so I'm hoping they expand into these markets soon and allow us to apply their tool set to new platforms. #### Reasons for switching to Optmyzr We felt stagnated with Wordstream - Their 20 Minute Work Week wasn't very customizable and they didn't have as many tools for us to really dig deep into our PPC accounts. When clients pay us for this level of detail, we want to be sure we can deliver and felt like we could deliver better with Optmyzr. --- ### Absolute time saver - Overall rating: 5/5 - Reviewer: Oleg E. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used unspecified for less than 12 months - Reviewed: May 2016 - Review source details: This review was submitted organically. No incentive was offered A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 #### Pros - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision #### Cons - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker. #### Vendor response Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-) Replied May 2016 --- ### Can't imagine running PPC campaigns for clients without Optmyzr - Overall rating: 5/5 - Reviewer: Joe W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Worth the cost for the automated reporting alone. #### Cons I'd like more options for posting changes across accounts. Most of our clients are in the same industry and many changes we make in one account would be applicable to all/most of our clients. Being able to make one change that affects multiple accounts would be helpful. --- ### Saves PPC Managers A Fair Amount of Time - Overall rating: 4/5 - Reviewer: Michael B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Generally speaking, Optymzr is inexpensive, and worth a recommendation, but more so for smaller accounts and managers with less experience under their belt who need a tool to handle a wide variety of things. Just don't expect everything to instantly be a homerun. Optymzr requires hand holding. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The Optymzr devs are former Googlers from what I know, and understand the pain points of working with Google Ads, and what needs to happen to make those workflows easier. Shopping functionality to refresh feeds and optimize are great, and quality score tracking are useful. The reporting module is nice, and better than many in the space. Traffic Sculpter is nice for people who have complicated structures and large accounts. #### Cons Dayparting features don't look at how your dayparting is set up currently, and instead overwrites. This is a clear miss for the software, and can actually make you mess your accounts up if you expect it to care how you have things set up. Certain features are more focused on "new to adwords" individuals like workouts. Rules are somewhat outdated with the advent of smart bidding in engine. Other bidding related items also fall prey to google's improving first party solutions. --- ### Great experience from Ex-Googler founders know behind of scenes of Adwords Algorithms - Overall rating: 5/5 - Reviewer: Yiğit K. - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2017 - Review source details: This review was submitted organically. No incentive was offered Better Adwords optimization. Saving more money on my client accounts. Great support & Adwords scripts. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Account workout module works great. Just 15 mins help you to keep up with all changes need to be made. I love QS tracker! I can see all Quality Score changes in campaign / adset level by separating on 3 different factors. So, you can see the spaces where needs your attention. This is missing part of Google Adwords Opportunities module and really excited to see more ML-AI related optimization ideas. #### Cons UI/UX still can be improved. Advanced API integration is must for smaller packages too. The optimization module, mainly focusing on optimizing current account - why not to add new modules for creating a new account structure too. #### Vendor response Thanks for reviewing us Yigit! We will have a tool for creating new search campaign structures by the end of 2017. For shopping campaigns, we already have great tools for building the structure and for keeping it in sync with the merchant center data. We're always excited to be able to work with great agencies like ZEO and learn how we can do even more to make managing PPC easier and more profitable. Replied November 2017 --- ### Powerful, Time-Saving & Reasonably Priced - Overall rating: 4/5 - Reviewer: Subash B. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It saved me lotsa time & money - makes repeated analysis available in a click. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros One-click optimization, workouts for campaign optimization with customizable workflows, scripts, budget management, alerts, quality score management, etc - everything a PPC Manager needs in one package with a very affordable flat price - no % fee on spends. #### Cons It's a powerful tool - it will take time to build your familiarity & get the best out of it. Of course, the team does an introductory one on one with you to take you through the features - but this tool definitely not for a novice. The features on Bing are very very limited. The general user interface can be improved - looks a bit dated & clunky at times especially with large account pagination issues crop up. #### Vendor response Thanks for the review! We just added a lot of new Bing Ads features so hopefully that brings it closer to what you would expect. We also continue to work on our interface to try and hit the right balance between ease-of-use and efficiency for managing lots of accounts. I agree with you that we are primary a solution for PPC Experts. If we can help with anything, let us know! Replied March 2018 --- ### Optmyzr is one of the most important tools we have at the agency. - Overall rating: 5/5 - Reviewer: Bruno F. - Verified reviewer: Yes - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It has helped us get better insights into how our campaigns run as well as scaling up our output. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We've been using Optmyzr for almost three years, and I can't say enough good things about it. The stack of tools offered under a single platform is nothing short of phenomenal. It's instrumental in helping our business grow and in training our analysts as well. It's such a time saver. The support we get from the team is best in class as well. #### Cons The only issue we have at the moment is that Optmyzr is not meant for optimizing more than one account at a time. If you have a client who has multiple AdWords accounts, you'll have to budget pace and manage them one by one. A portfolio solution would be highly recommended. #### Vendor response Thanks for sharing your thoughts Bruno and for being a long-time customer! I'll add multi-account budget pacing to our roadmap. We can already do budget optimization across multiple accounts. I'll email you the instructions to access this experimental feature. Replied November 2017 --- ### Invaluable Tools & Insight At Your Fingertips - Overall rating: 5/5 - Reviewer: Joey H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Optmyzr gives me critical insights it would otherwise take me endless hours to uncover so I can get our clients more conversions & better conversions at a better price. It allows me to optimize ad spend, analyze ad performance, and uncover opportunities to improve ad copy, bidding, and more. It also makes it super easy to run and manage scripts across all client accounts. And I haven't even mentioned other tools like the hour of week bidder, quality score analysis, or the rules engine. It's giving me the insight and tools I need to identify campaign weaknesses and give our clients the best value. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Optmyzr gives you the perfect blend of automation tools and campaign insights to truly optimize your ad campaigns. It saves you a ton of time by streamlining many tedious tasks while still leaving you in control. So many tools to love, it's hard to pick one. #### Cons There's nothing I dislike about it so far. Because it leaves you in control and features many valuable tools that accomplish much, it does come with a learning curve that may be larger or smaller, depending on previous knowledge and experience. That being said, I have found it easy to get going with key tools like account workouts, keyword lasso, negative keyword finder, conversion grabber & others while I get acclimated with the rest. --- Showing 1 - 10 of 184 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/optmyzr-profile/reviews/) ## Optmyzr Popular Comparisons [Google Ads vs Optmyzr](https://www.softwareadvice.com/marketing/google-ads-profile/vs/optmyzr/)[Quartile vs Optmyzr](https://www.softwareadvice.com/marketing/optmyzr-profile/vs/quartile/)[Adalysis vs Optmyzr](https://www.softwareadvice.com/marketing/adalysis-profile/vs/optmyzr/)[Semrush vs Optmyzr](https://www.softwareadvice.com/marketing/optmyzr-profile/vs/semrush/)[ClickCease vs Optmyzr](https://www.softwareadvice.com/web-analytics/clickcease-profile/vs/optmyzr/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/optmyzr-profile/alternatives/) ## Other Top Recommended PPC Software [Amanda AI](https://www.softwareadvice.com/marketing/amanda-ai-profile/) **0.0** (0) Recently recommended **12** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6108) Recently recommended **0** times [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) **4.6** (2326) Recently recommended **0** times [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/) **4.4** (1014) Recently recommended **0** times Stuck Between Options? 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