Outfit is a cloud-based brand management and marketing production platform designed to monitor brand consistency and track asset executions across multi-media channels. The solution is designed to serve midsize to large enterprises in a wide array of segments including franchises, manufacturers, brand promoters, universities, events and marketing agencies.
Outfit helps content authors to create, collaborate and share marketing content within teams and with the customers. The solution converts pre-approved designs into editable HTML templates. Users can create unique materials based on deliberately designed templates. Templates created with Outfit editor are also mobile-ready and can automatically adjust to the different size and aspect ratios.
Outfit also offers a dedicated Account Manager to help with the planning, delivery and scaling of major initiatives. The solution integrates with existing business applications, cloud storages and social media accounts to facilitate seamless exchange of digital assets.
Collaborative, live, role-based marketing collateral editing within design template
Ability to collaborate in designed version of content - no need for extra design time.
Effective permissions control on viewing, editing, and exporting.
Amazing support and collaborative development
No true change tracking feature (only a changelog)
Some browser compatibility issues
Occasional slow performance
No offline editing option
Katrina from Red Hat
Employees number: 10,000+ employees
Outfit makes collaboration on marketing content between employees, business unit SMEs, partners, and/or customers easy. Content can be reviewed in a designed, live template, instead of our previous process of creating content in LibreOffice, then having it laid out in In Design, then exporting to share. The Outfit team has worked closely with us to ensure the necessary features (tracked changes, version control, content governance) are either in place or created new for us. We're still in the pilot phase of our switch, but so far I can't recommend this tool enough.
Some features necessary for collaborative editing were initially missing, but the Outfit team worked with us to develop & implement any necessary capabilities to ensure our work process is as similar as possible to our previous method.
Ann from QUT Science and Engineering Faculty
Employees number: 1,001-5,000 employees
As a newish client, adopting Outfit was super easy. Your results are only as good as your template designs, so keep reviewing the purpose and usability of the templates and update regularly. Be clear about your brand as well, so your team of users internally understands how to utilize the templates properly.
A very supporting team at Outfit makes all the difference to workflows for us. People with some design experience looking for a quick way to share the work load on multiple tasks of similar style really can benefit from Outfit.
Some of our clients internally experience the templates we had designed for their purposes to be a bit inflexible. So we are working this through. For more complex design jobs, we weren't able to make use of Outfit. Gradually customizing to suit out evolving needs.
Your results are only as good as your template designs, so keep reviewing the purpose and usability of the templates and update regularly. Be clear about your brand as well, so your team of users internally understands how to utilize the templates properly.
Response: Outfit, Outfit
Date: September 2016
Hi Ann, many thanks for your review! The Outfit templates are, and can be, as flexible as the organisation allows them to be. We are extremely happy that you are sorting these out.
Andy from Red Hat
Outfit is helping me enable a region of diverse teams with quality design .
Through templates and turnkey fulfilment of branded solutions, I've massively reduced my workload otherwise spent on auditing and training.