About Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more. 

Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results. Keywords can be adapted to specific countries and rank tracking can be measured for user-specified cities, countries or languages.

Serpstat lets users track position changes for domains, inves...


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Supported Operating System(s):

Web browser (OS agnostic)

118 Reviews of Serpstat

Average User Ratings

Overall

4.66 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(80)

80

4 stars

(36)

36

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 118 results

January 2019

aditya from E Com Web Solutions

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Serpstat has been an Asset for my Digital Agency

I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Pros

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Cons

They can certainly improve upon the backlink analysis as there are tools that give better results.

August 2019

Paul from Wild Rosa

Verified Reviewer

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

Extensive SEO Tool for Digital Marketers Without The High Price Tag

We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Pros

Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.

Cons

The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.

Reasons for Choosing Serpstat

Serpstat provides just as good and comprehensive data at a significantly better price point compared to Ahrefs and SEM rush.

May 2020

Fernando from Fernando Orendain

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2020

Excellent tool for SEO tracking

It is a good tool, having everything in one tool is great to have an order in the future. I will try to use it for my client projects.

Pros

It is a complete suite to carry a web positioning strategy, from the analysis of keywords, competitors, SEO audit of the web and more. In short, an all-in-one tool for tracking.

Cons

The results obtained in the search for keywords differ slightly from those obtained in tools such as Ahrefs and SEMrush, taking into account that no tool returns exact data, Just as the cost can be somewhat high to obtain only Branded Reports in the next plan.

December 2019

Armand from Mayumi Publishing Group LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

December 2019

The rarely used tool in my SEO toolbox

Serpstat has been a useful tool for creating client reports.

Pros

I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.

Cons

There are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.

Reasons for Choosing Serpstat

price

February 2020

Georgy from Global Link Services

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2020

Great tools for insights and data driven decision making!

Great tools for everyday use and if you starting doing SEO and PPC really helpful tools to save you time and money.

Pros

Easy of use is key aspect as it really user friendly navigation, with some advanced features included. Great for SEO and PPC keyword research and site audit tools. Multilingual data which is very helpful if targeting different international markets.

Cons

Data is still limited compared to Href & SemRush but team at Serpstat always improving the software and constantly updating database which is helpful.