About Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more. 

Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results. Keywords can be adapted to specific countries and rank tracking can be measured for user-specified cities, countries or languages.

Serpstat lets users track position changes for domains, inves...


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Supported Operating System(s):

Web browser (OS agnostic)

119 Reviews of Serpstat

Average User Ratings

Overall

4.66 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(81)

81

4 stars

(36)

36

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 119 results

March 2019

Kim from Oktoberfest Copenhagen

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

March 2019

Great All-round SEO Tool

This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can

Pros

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research. It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it. I have found many low hanging fruits by trawling through the long tails. This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

Cons

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits. Sometimes I have to click around to find the exact views I want. Some sites are not crawled and shows zero information.

August 2019

Paul from Wild Rosa

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2019

Extensive SEO Tool for Digital Marketers Without The High Price Tag

We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Pros

Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.

Cons

The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.

Reasons for Choosing Serpstat

Serpstat provides just as good and comprehensive data at a significantly better price point compared to Ahrefs and SEM rush.

December 2019

Armand from Mayumi Publishing Group LLC

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

December 2019

The rarely used tool in my SEO toolbox

Serpstat has been a useful tool for creating client reports.

Pros

I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.

Cons

There are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.

Reasons for Choosing Serpstat

price

Reasons for Switching to Serpstat

Price

January 2019

Henrik from AdStrat GmbH

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

User since 2017 and one of my best pick of SEO Tools

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

Pros

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click. In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is. The Rank Tracker works great and will give you a good overview of your most important keywords. Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next. All in all a really great tool for a small amount of money!

Cons

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

November 2017

Alex from Fit Farm

Verified Reviewer

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

This is, bar none, the BEST cloud based SEO platform out there...

It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could). The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

Pros

This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.