Serpstat Software

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About Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more. Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results. Keywords can be adapted to specific countries and rank tracking can be measured for user-specified cities, countries or languages. Serpstat lets users track position changes for domains, investigate traffic...

Serpstat Pricing

Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - Details available on chat-request.

Starting price: 

$55.00 per month

Free trial: 

Available

Free version: 

Available

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Overview

Serpstat User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 144 reviews

User Profile

Joseph

Verified reviewer

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2021

Well rounded and amazing SEO suite of tools to help you rank on Google

I am super impressed with the entire team there. They have amazing software and they are dedicated to helping their congrats improve and get what they need. I am super fond of their social experience with Twitter as well. They are super relevant in the market. Great job!

Pros

I loved the dashboard and how easy it is to audit my sites and track the keywords they are ranking for. I also liked the task list and how easy it was to track improvements.

Cons

I didn't like that it used a "credit" system to pull down keywords and then penalize you when you need them most. I would like a "warning" screen that tells you all your credits will be gone in this crawl.

Reasons for choosing Serpstat

I still use the other products. Most SEO's need more than one product. I would highly recommend Serpstat to be that #1, 2, and or 3rd tool in your arsenal for ranking at the top.

Dan

Company size: 201-500 employees

Industry: Furniture

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2022

A solid SEO tool with superb keyword research functionality

Serpstat is our main tool for all things SEO. We use Majestic as a backlink analysis tool and MOZ Pro occasionally, but all keyword research & tracking is done with Serpstat, also most technical audit stuff.

Pros

Even now that there is a war in the Ukraine, they keep developing their tool. New, useful features keep popping up. They are very responsive. If you suggest a feature, they will seriously consider it. The keyword research functionality is superb, this includes clustering, the ability to automate workflows using their API etc. Huge keyword database. You can add keywords that are important to you to their database (a certain number per day), that's a huge bonus for us because we are in a niche. They offer very good filters for all their reports. (AND/ OR funstionality, you can combine filters, save them if you use them often) It's a cool tool for an amazing price.

Cons

Traffic estimates are too high. Use GSC for this instead. Their email reports could improve.

Reasons for choosing Serpstat

It offers all the functionality we need (extensive keyword research in several languages and technical audit) with very generous credit levels for a very good price.

Reasons for switching to Serpstat

XOVI has a bit of a confusing UI, and it does not have enough English keywords in its database

Colette

Company size: 2-10 employees

Industry: Retail

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
2

Ease-of-use

out of 5
4

Value for money

out of 5
3

Functionality

out of 5

April 2022

Pretty Powerful but We're Using Other SEO Tools Over Serpstat Now

I used to use it more---very regularly. But it seems like more and more options are no longer available with my current plan and require a "plan upgrade". Since I'm finding that I like ahrefs SEO tool format better, we haven't invested the money in a plan upgrade with serpstat.

Pros

Provides helpful information (like keyword info) when writing content.

Cons

Serpstat isn't super intuitive the way it is set up. Our company uses multiple SEO tools (including Serpstat, ahrefs, and more). I feel like Serpstat gives very different results and sometimes it's not easy not navigate.

Anamaria

Company size: 1 employee

Industry: Design

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

April 2022

Sepstat is a fantastic tool to have a deep look into any domain

I loved Serpstat! I not only use it to enhance the performance of my website, but also to help clients do the same, via a freelancing platform. I really fully took advantage of what my package offered me and I was very pleased with my achievements.

Pros

In my opinion, the best feature of Serpstat is the site audit, which is not as easily accessible with other similar tools. By using it, you are able to find issues and quickly fix them to stay on top of competitors. Personally, what I used the most was the backlink analysis to see who is promoting my competitors, find their sites and contact them to be included in those articles as well. This feature is insanely good!

Cons

There isn't anything I would say that I didn't like, but I would recommend for them to also expand their tools into being able to see live Google Ads: banners, search etc. just to boost that competitive advantage even more.

Reasons for switching to Serpstat

When I looked into purchasing a license for SimilarWeb, it was very expensive.

Sebastian

Company size: 2-10 employees

Industry: Information Technology and Services

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2022

A great all-in-one tool for SEO, SEM and website health monitoring

Overall SERPStat gives our agency opportunities to provide more value to our clients as well improve our own digital marketing efforts.

Pros

The Site Audit facility is the main feature we use to monitor the quality and performance of our clients' websites. We have recently been experimenting with automation and using the API's for regular tasks.

Cons

Given that we've not had much time to experiment/learn the SEO features, it's not immediately obvious how to use them to improve a site's positioning. We currently don't have enough time to sit through webinars or long tutorials, but that will come.

Reasons for choosing Serpstat

Was impressed during our free trial and happy with the pricing.

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