Serpstat Software

4.68 / 5 (102)

About Serpstat


Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more. 

Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results. Keywords can be adapted to specific countries and rank tracking can be measured for user-specified cities, countries or languages.

Serpstat lets users track position changes for domains, investigate traffic drops and visibility changes and discover a domain’s most popular and trending pages. Users also have access to a related keywords database, Facebook shares and estimated traffic volume for particular pages. Other tools include on-site audits, backlink analysis, reports, infographics, dashboards and email alerts.

 

 



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Supported Operating System(s):

Web browser (OS agnostic)

102 Reviews of Serpstat

Average User Ratings

Overall

4.68 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(70)

4 stars

(31)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

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Showing 1-20 of 102 reviews

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December 2018

Gina from Enjoy The Enjoyment

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Affordable option for digital marketers!

Pros

Serpstat is an afforfable all-in-one SEO platform. But don't let the price fool you. It is effective and it has lots of useful features. In my opinion, keyword research is the main strength of this tool. I can just input a single keyword and it will generate a lot of related keywords. It will also show the keyword search volume, trends and the competitors. I can also discover what keywords my competitors are ranking.

It also allows me to track my keywords and they will send regular email updates about my rankings. Their backlink analysis tool is quite powerful as well. It's so easy to find the referring domains of our competitors that we can also use on our sites. They also have a Serpstat SEO & Website Analysis Plugin to quickly view the SEO data of any website. Their pricing is solid. Even starters can afford it.

Cons

None, I have no issues using it. Serpstat is the best option if you want an affordable all-in-one SEO tool!

January 2019

aditya from E Com Web Solutions

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Serpstat has been an Asset for my Digital Agency

I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.

Pros

The multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze.

The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors.

Has a very well desgined UI and makes operating the dashboard relatively simple.

Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform.

And yes, they have a great and extremely responsive customer support making troubleshooting easy.

Cons

They can certainly improve upon the backlink analysis as there are tools that give better results.

January 2019

Henrik from AdStrat GmbH

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

User since 2017 and one of my best pick of SEO Tools

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

Pros

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click.
In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is.
The Rank Tracker works great and will give you a good overview of your most important keywords.
Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next.
All in all a really great tool for a small amount of money!

Cons

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

June 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

June 2018

Great alternative to SEMrush with lots of useful features

Saves lots of $$ compared to my old semrush subscription, and getting lots of useful data to help our content marketing efforts in different languages.

Pros

The positions report is really good, and provides a lot of keywords nearly on par with semrush. Theres also a decent PPC tracking, a really good SEO audit and lots of databases for different countries.

Cons

I'm not getting as many keywords and data as with semrush, but I'm sure this is something the team are working on. Also would be great if we could get better competitor tracking within a project, this is something semrush really excels at where it suggests competitors you can save, and then each time you visit the reports it shows you how you're progressing against your competitors and how their positions / keywords compare.
Another small annoyance is the 100 results limit in the positions reports on the A plan, would be great if they considered boosting it to at least 500-1000 to make it easier to get actionable data.
Lastly would be great if they added a traffic analysis feature like similarweb to estimate where traffic is coming from, and top referers.

January 2019

Jason from drillers.com

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

January 2019

Will help the average business achieve 80% of their content marketing goals

As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.

Pros

Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.

Cons

Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.

December 2018

Matthew from Alador and Smith

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Affordable yet feature-rich SEO tool!

Serpstat is affordable, effective and has lots of features!

Pros

Serpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search.

The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes.

Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL.

I can also see my top pages and how many social media shares they had.

Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big.

They have a very helpful blog!

Lastly, their pricing is cheaper than the competition!

Cons

No issues and no missing functions for me. I really liked this software.

December 2018

Richard from Bars and Hustle

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

An SEO tool that has lots of features and inexpensive!

Serpstat helps me to improve my rankings and to monitor my website.

Pros

Serpstat is a neat SEO tool that has a clean UI and is easy to use. Adding your first project is a breeze. Once I input my URL it will quickly show data like how many referring domains my website has, the organic keywords,traffic data and pages with highest visibility as well.

Doing keyword research is nice and easy too. It shows highly relevant keywords that I can use for my articles. The backlink analysis tool is good and it shows all of my backlinks. Their rank tracker tool is accurate as well. Their pricing is very flexible and great for startups.

Lastly, they also have a great blog that can help users to maximize the tool and to learn new strategies.

Cons

I do not have any issues using it. I love how simple and easy it is.

October 2018

Roman from digital marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2018

Serpstat - Perfect SEO tool for Eastern Europe market

We use Serpstat as daily basis tool for Eastern Europe projects and it's perfect for this (getting data like organic rankings, PPC campaigns and ads of our competitors, etc.). Also on paid plans we have an ability to monitor keywords rankings and make site audits automatic.

Pros

- Huge database of backlinks for Yandex and Google Ukraine, Russia and other Eastern Europe countries
- Site audit functions, you can check for performance issues on your website and check pages with bot, so you will get report with problems that can affect your SEO strategy
- Checking out for organic rankings and keywords
- History of website visibility in organic search
- Checking PPC campaigns of your competitors
- You can have FREE account with limitations

Cons

- It doesn't have the biggest database like Ahrefs for US projects, but still have acceptable one

March 2019

Kim from Oktoberfest Copenhagen

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

March 2019

Great All-round SEO Tool

This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can

Pros

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research.

It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it.

I have found many low hanging fruits by trawling through the long tails.

This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

Cons

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits.

Sometimes I have to click around to find the exact views I want.

Some sites are not crawled and shows zero information.

November 2017

Alex from Fit Farm

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2017

This is, bar none, the BEST cloud based SEO platform out there...

It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could). The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

Pros

This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.

December 2017

Christopher from Chaz Digital

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2017

A good product that will get better as they continue to add features and functionality

It allows me to easily grab info about a site that I can use to help me research prospective clients.

Pros

I was able to purchase this for a one-time fee, which while slightly feature limited still provides me with enough functionality that I can use this in my day-to-day SEO work. Most especially while I am prospecting for new clients and I just need a quick look at a site to see how it is ranking and what it is ranking for. It has the same functionality as Moz, SEMRush, AHrefs, and Majestic for a fraction of the price.

Cons

There's not much that I can think of that I don't like about the program. The biggest complaint would have to be that it doesn't cache results, so if you are researching a topic and need to jump back and forth between different views it does a new query. Minor complaint, but when you are limited by the number of searches a day it can matter.

January 2019

Mike from RnDWork

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality