Signpost Software

Signpost Software

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About Signpost

SignPost is a CRM and marketing automation solution that helps small businesses by providing customer feedback, referrals, reviews and insights. It is a cloud-based platform which bridges the gap between local business owners and target audiences. The software enables users to capture contacts, send automated emails and run marketing autopilot. The software provides Mia which is a smart assistant embedded into the Signpost platform. Mia connects with purchases, emails and phones to create automated customer lists based on insights and behavioral data to send personalized messages to customers. In addition to this, SignPost helps businesses with the marketable contact lists by syncing customer data automatically. Signpost integrates with existing customer commu...
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Signpost Reviews

Overall Rating

4.11

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4

Showing 1 - 5 of 53 reviews

Anonymous

Company size: 2-10 employees

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

December 2020

Most Valuable Employee!

Pros

Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service. What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses.

Cons

Signpost reaches out often just to make sure any ideas we have or would like to have implemented are addressed. Not a bad thing to say about this company.

Response from Signpost

We're thrilled to hear this! Thanks so much for sharing your experience with Signpost, and for your collaboration with our team and referrals to other local businesses. We appreciate it!

Replied December 2020

Peter

Company size: 11-50 employees

Industry: Professional Training & Coaching

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

December 2019

Worth every penny

Very happy. It has helped us show the world what great service we do

Pros

We love the fact that It captures the voice, the appreciation of our customers for our service and helps them share it easily on the major review sites. It also helps us identify customers who we did not meet there expectations so we can make that right for them.

Cons

I wish it would identify that a customer who has been solicited for a review 6-12 times is not going to fill out a review, but eventually they get so upset they give us negative feedback and then we have to go in and manually remove them from the mailing list.

Reasons for choosing Signpost

With the demo we saw from Constant Contact, the biggest issue was we do not get to keep our reviews. If we stop paying on that site we lose our reviews which are held by that company

Response from Signpost

Hi Peter, thanks for taking time to leave us this great review! We did have an update release (announced in Signpost News in your inbox) that limits the amount of emails your customers receive, which should solve your frequency concern. Please give us a call or check out the Help Center to get that setting updated in your account. Thanks again!

Replied December 2019

Keli

Company size: 2-10 employees

Industry: Retail

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

2

November 2022

Not a fan of the new Hub

Happy overall. Customer service is always quick to help. They are trying to improve things, hope they do sooner than later. 4 stars overall.

Pros

Being able to contact customers through text is great. Keeping track of how much or how little customers engage is awesome.

Cons

There are some kinks in the New Messaging Hub. We have talked to our reps before and it still happens. We will send one customer a message and that message will appear on another customers conversation.

Reasons for switching to Signpost

Mailchimp did not provide as many options for what we could do with it.

Heather

Company size: 2-10 employees

Industry: Veterinary

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

December 2019

Every business needs a Signpost!

Signpost has made sure i am comfortable with the product and cares to make sure i am up to date on the new stuff they come up with and are available to me.

Pros

You cant get noticed unless you have avaliabilty of soliciting customers. People get busy and so do shop owners. So campaigns are a great way to keep in contact with my clients and scedualed campaings help to keep them professional looking . I like the part where the Mia system makes sure you are not over sending messages and campaings. Making sure our customers have a chance to review our services is a nice feature. The capabilities to rectify any negative feedback before it goes public is a great save. There are mean people out there and this helps us weed them out.

Cons

you fixed one con: being able to edit inside of a customers file.

Reasons for choosing Signpost

n/a

Reasons for switching to Signpost

Ad I Q still has a hold of my google account but I needed the better technology that Mia was offering.

Response from Signpost

Hi Heather, thanks for the great review! We love to hear your feedback so we can adjust the platform based on what our customers are looking for, like your edit to a contact's profile, so keep 'em coming. Thanks again!

Replied December 2019

Nate

Company size: 2-10 employees

Industry: Real Estate

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

December 2019

By a real user

Great customer service. Mediocre product. I feel spammy when SP is doing it’s thing. Some of my customers get annoyed too

Pros

I get plenty of reviews and this program help me. It also help keep my customer list in order.

Cons

Expensive. It doesn’t have all the features I really want as a mover. When my year is up, I’m out for a better CRM

Response from Signpost

Hi Nate, thanks for taking time to review us! Have you seen the update to email frequency? You can now set a limit on how many emails your customers are receiving on behalf of your business. Adjust this in your Settings or visit our Help Center for more information. Thanks again!

Replied December 2019

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