About SignPost

SignPost is a CRM and marketing automation solution that helps small businesses by providing customer feedback, referrals, reviews and insights. It is a cloud-based platform which bridges the gap between local business owners and target audiences. The software enables users to capture contacts, send automated emails and run marketing autopilot.

The software provides Mia which is a smart assistant embedded into the Signpost platform. Mia connects with purchases, emails and phones to create automated customer lists based on insights and behavioral data to send personalized messages to customers. In addition to this, SignPost helps businesses with the marketable contact lists by syncing customer data automatically.

Signpost integrates with existing ...


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Supported Operating System(s):

Web browser (OS agnostic)

51 Reviews of SignPost

Average User Ratings

Overall

4.24 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(32)

32

4 stars

(9)

9

3 stars

(4)

4

2 stars

(2)

2

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 51 results

March 2020

Devon from Crosshairs Texas LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Sporting Goods

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

EASIEST platform & YOU will get RESULTS!

[SENSITIVE CONTENT HIDDEN] totally understood our needs. It is hard to find a company that will work as hard as this one does!! They are WHY we can continue to communicate and get positive reviews and increased SALES---Did I mention increased SALES?? Very happy we are on our 2nd year of being a customer!!

Pros

I love that SignPost automatically captures details and follows up with our customers with different messages and offers. It has really helped us keep in contact with our customers which has increased sales considerably.

Cons

I wish they could add photos to the text messaging.

Reasons for Switching to SignPost

Signpost is so much more user friendly and less complicated!!

Response from Signpost

Replied March 2020

Hi Devon, thank you for the review!

December 2019

Peter from 911 Driving School Marysville

Company Size: 11-50 employees

Industry: Professional Training & Coaching

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

Worth every penny

Very happy. It has helped us show the world what great service we do

Pros

We love the fact that It captures the voice, the appreciation of our customers for our service and helps them share it easily on the major review sites. It also helps us identify customers who we did not meet there expectations so we can make that right for them.

Cons

I wish it would identify that a customer who has been solicited for a review 6-12 times is not going to fill out a review, but eventually they get so upset they give us negative feedback and then we have to go in and manually remove them from the mailing list.

Reasons for Choosing SignPost

With the demo we saw from Constant Contact, the biggest issue was we do not get to keep our reviews. If we stop paying on that site we lose our reviews which are held by that company

Response from Signpost

Replied December 2019

Hi Peter, thanks for taking time to leave us this great review! We did have an update release (announced in Signpost News in your inbox) that limits the amount of emails your customers receive, which should solve your frequency concern. Please give us a call or check out the Help Center to get that setting updated in your account. Thanks again!

December 2019

Leanna from Elizabeth's Catering

Company Size: 51-200 employees

Industry: Food & Beverages

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

December 2019

SignPost is Helpful...but be Hesitant (Dependant on type of Business)

We personally had a bit of a rough start with SignPost. Even though we had multiple phone calls and screen-share meeting with the representatives, we somehow misunderstood the basic features and how they were carried out. We were confused disappointed after signing the contract and not realizing the issues until during the onboarding process. We ended up turning off a few features that didn't appeal to the way we conduct business and interact with our clients. That being said, we have not regretted using SignPost as we have received an influx of positive online reviews, it just takes more supervision than expected. My boss and I agree that I have to "babysit" Mia (Signpost's algorithm) to feel comfortable having her interact with our customers and their information. We have decided to manually unsubscribe clients who have been asked for a Google review, because we don't want them to perpetually be asked. From what we can tell there is an automated follow-up/reminder email prompt every month to three months, and we felt that was hastling to our clients.

Pros

- It's capability to merge contact info from Gmail so you don't have to manually enter clients. - It does work! We have received over 150 positive Google reviews in about 9 months. - It gives you weekly/monthly updates on have many clients were added or how many reviews you receive. - The customer support reps have been very gracious and helpful.

Cons

- While merging contacts from Gmail saves you time, ANYONE you email is eligible for a review. This means if someone only has a basic question, but doesn't get a quote or purchase services can receive a request for a review (unless you have the foresight to manually remove them). Or a partnering vendor or sales person you responded to can be included as well. This has happened to us, and most non-past clients find it odd. It's especially awkward in our case when it's someone who went with a different cater. - Also, there isn't a way for the algorithm to know WHEN the services were. We have had clients book with us and get asked for a review weeks before the actual services. Sometimes they'll still create a Google review that is vague but positive; however, we'd rather wait until we exceed their expectations during their event so they'll write a genuinely enthusiastic and detailed Google review. - You can't really customize the email verbiage to make it sounds like it's actually from you. Compared to our usual company verbiage, the email headlines and overall messages don't sound like their coming from us. The only customization you have are some basic color accents and inputting your logo.

Response from Signpost

Replied December 2019

Hi Leanna, thanks for taking time to leave us a review! We're glad to hear the reviews have been successful and it sounds like you're overall happy with your account. However, a recent update announced in Signpost News a few months back may solve your concern with email frequency! There is now a setting you can adjust to control how many emails your customers receive overall. We also do connect to certain payment/invoicing systems and you can segment your client lists to control what is sending out more specifically. I'll relay this to a member of our Customer Success team so we can get these solutions in front of you. Thanks again!

December 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2020

Most Valuable Employee!

Pros

Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service. What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses.

Cons

Signpost reaches out often just to make sure any ideas we have or would like to have implemented are addressed. Not a bad thing to say about this company.

Response from Signpost

Replied December 2020

We're thrilled to hear this! Thanks so much for sharing your experience with Signpost, and for your collaboration with our team and referrals to other local businesses. We appreciate it!

December 2019

Heather from Prissy Paws Pet Salon LLC

Company Size: 2-10 employees

Industry: Veterinary

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

December 2019

Every business needs a Signpost!

Signpost has made sure i am comfortable with the product and cares to make sure i am up to date on the new stuff they come up with and are available to me.

Pros

You cant get noticed unless you have avaliabilty of soliciting customers. People get busy and so do shop owners. So campaigns are a great way to keep in contact with my clients and scedualed campaings help to keep them professional looking . I like the part where the Mia system makes sure you are not over sending messages and campaings. Making sure our customers have a chance to review our services is a nice feature. The capabilities to rectify any negative feedback before it goes public is a great save. There are mean people out there and this helps us weed them out.

Cons

you fixed one con: being able to edit inside of a customers file.

Reasons for Choosing SignPost

n/a

Reasons for Switching to SignPost

Ad I Q still has a hold of my google account but I needed the better technology that Mia was offering.

Response from Signpost

Replied December 2019

Hi Heather, thanks for the great review! We love to hear your feedback so we can adjust the platform based on what our customers are looking for, like your edit to a contact's profile, so keep 'em coming. Thanks again!