Ability to quickly compare PPC keyword overlap between competitors and identify top competitors for your particular domain.

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

The interface isn't quite as intuitive as it could be, but once you have taken the time to learn the ins and outs it will begin to pay off.

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

SpyFu is a fantastic search analytics tool. One of my favorite things is the features that this analytics tool gives you in their free version.

I like the accuracy of results and I like that, sometimes, it unearths some details not shown by other platforms.

Great business, met the incredible CEO and believe in the product, it has been great working with them and love the data they provide to us.

We've found other software options to be more accurate with the data by testing it on ourselves. Sadly, you have to take every report with a grain of salt.

They have a great ability to do competitive research for search campaigns easily and for the lowest price by far that I have seen.

For that, it's pretty good as they scrape search results for a ton of keywords/queries. It was good from a benchmarking perspective to see where my site stacks up against the competition.

It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.

I love this software because the charts are beautiful, it's easy to see what your competition is up to, and it helps us target our efforts and keep up with the big guys without the same budget.

Great tool and easy to use. Need features, beyond just research.

The reports in the basic version are quite limited.

Very helpful in building my keyword strategy, yet lacks functionalities like those in SEMRush.

It wont solve all your problems but give you some insight.

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

Spyfu has been great for helping us figure out what will likely work for our clients of varying sizes and industries and spend their money most wisely.

I have had a negative experience and will not be using SpyFu in the future.

Only the data is exported. Its a little sluggish at times too.

It is very easy to use app allows you to bring the keywords that will help your advertising grow much more.

The best keyword analysis platform on the market. Interface is clean and intuitive.

I was excited using this software. Alarmist made me want to focus on building PPC campaigns instead of websites.

Great tool for competitive research and keyword research. It lets us know how we're doing in comparison to our competitors.

There is so much the software can do for you. I love the guesswork it takes out of trying to decide what your competitors may be doing.

Integration with my business was very quick and easy to set up. Best Social Media Scheduling app of them all.

Easy to use love the calendar. Really helps to combine all our thoughts in once place.

Zoho Social is a good platform for providing a solution for multiple social media handle in one place. A feature I liked most is scheduling posts for many coming days without any hassle.

Inability to post more images in Instagram and other platforms.

You can schedule multi-page posts which is great. You can schedule videos, which is great.

The ease of use is the primary selling point of this app. As a new marketer, this app is intuitive, and I especially enjoy the ability to schedule posts in advance and monitor their performance.

I like the fact that it integrates into all the important social media app including Google business.

Sometimes the application would lag a bit or even glitch. I don't think that is a dealbreaker because most of the time they fixed the bugs or lag.

Zoho Social is a comprehensive platform for managing all social media activity in one place. I love the simplicity and effectiveness of the platform.

The best features that I like the most are the bulk scheduling and reports generating. Its a perfect app and does it so Professionally and easily.

And on top of everything it has got the best customer support ever encountered.

As a freelancer working on behalf of small & medium-sized charities /non-profits, this tool has been a blessing in helping to get their messages out and raise awareness.

The integration between all of Zoho's products is definitely a plus, however the user experience is easy to use and powerful with the products they present.

The only issue I am having is the inability to post multiple pictures to Instagram.

The best part about zoho is the easy of use, and the analytics that is shown about the health of the brand. Ui is probably the best and it is extremely price efficient.

Zoho as always provides excellent customer service and would always look after their customers. I am very much happy to be with Zoho.

The only thing I don't like is the inability to edit image to each post. I have to use a separate app for this.

Zoho is, so far, the leader. Their app is the most user friendly and robust with features.

I like that this software is easy to use not complicated like their competitors.

The ease of use and the additional platforms such as google my business, and price point. The smart scheduling is also a nice feature if unsure when to post.

Love the reports for each channel. Responsive customer service who listens to suggestions.

Zoho was very easy to adopt without guidance from their customer support. The calendar feature is an excellent tool for visualizing posts.

It also supports more channels than any other app in its price range and has many advanced features like analytics, calendar post scheduling, content re-posting, and more.

We feel secure and in charge with the amazing tools available on Zoho. Thank you for a wonderful experience.

Overall my experience with Zoho, has been quite good. The experience is streamlined, simple to get into, easy to read, and very helpful.

It is the most economical and effective platform for managing all social networks. It is working great with reliable services.

I have a great experience with Zoho Social. I am happy with the service and product, especially, and will continue to be a customer for years.

The resizing of images and the inability to do that automatically is a pain.

The approach is consumer-friendly and easy to understand. Best analytical reports and easy to share and keep a record of.

I absolutely love the pricing and the abilities this has for scheduling and planning my social media and campaigns.

Best of the best when it comes to social media management your overall accounts will be monitored from one Zoho account.

Compared to other products in this space, Zoho Social is much easier to use, has more robust features and is more cost effective. Integration with other Zoho products is seamless.

Uploading images is difficult with mobile application it get stuck and error messages pops up sometimes. Doesn't work on my old mobile.

The best part of this software is the bulk scheduler that has built in analytics that lets you know if your post will reach your top engagers.

It is serving for a long time and giving uncountable benefits. My experience is good because of its being a user friendly tool.

Zoho Social is a nice tools, it makes you save time, effort and energy. It is a brilliant idea to get all your accounts together and manage them.

I like the ease of set up and the post creator simplicity. It is good for scaling up when you want to schedule posts and track mentions, as it is affordable.

US Dollar

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.


Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors.


Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently.


Services are offered on a monthly subscription basis that includes support via live chat and phone.



LongDescription

Keyword Rank Tracking

Competitive Analysis

ROI Tracking

Keyword Tracking

Customizable Branding

Campaign Management

Keyword Research Tools

For PPC Campaigns

For Small Businesses

Backlink Monitoring

Keyword Discovery

Keyword Analysis

Web browser (OS agnostic)

There are three subscription levels available:
Basic - $79/month (paid monthly) or $49/month (paid annually)
Professional - $193/month (monthly) or $75/month (annually)
Agency - $999/month (monthly) or $833/month (annually)

Free accounts are also available, with limited functionality.

Email/Help Desk

FAQs/Forum

Phone Support

Chat

Self-Employed

2-10

11-50

51-200

201-500

501-1000

1000+

SpyFu

In Person

Documentation

Videos

Euro

Zoho Social is a holistic social media management tool that lets you effortlessly expand and grow your social media presence from one platform. Zoho Social supports major social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, GMB (Google My Business), and TikTok (not available for India due to the ongoing regulatory restrictions on the platform). Zoho Social's major features include scheduling, monitoring, collaboration, and analytics. Below is a brief overview of what each of the features covers:

1) Scheduling
Schedule, preview, and reschedule posts with Zoho Social. Schedule multiple posts in one go with bulk scheduling or plan your content mix with the content calendar feature and save time. Zoho Social makes rescheduling hassle free; all you need to do is drag and drop.

2) Monitor
Stay on top of every mention or discussion around your brand using the Social Monitor feature. It lets you create specific listening columns for hashtags, mentions, and more to help you track who has engaged with your brand from live streams and respond directly to messages.
 
3) Collaborate
Coordinating between teams for your social media marketing activities is the most significant practice a business or agency should prioritize. With Zoho Social, you can define workflows to manage content drafts, assign roles to ensure responsible team members are involved whenever required, and initiate team discussions to stay on track with your brand's social media marketing plans.
 
4) Analytics
With Zoho Social's powerful analytics feature, you can have a clear understanding of how your brand is performing on social media. You can also get channel-specific insights to help you drill down important data such as demographics. You can view stats, get metrics, generate customized reports, and schedule automated reports at a desired frequency. 

Zoho Social Agency version
           
Zoho Social also comes with an Agency plan that is built around specific agency requirements to help manage social media profiles for client needs. Here are some feature highlights:

1) A unique dashboard that lets you see all your clients' social media accounts in one place.
2) Manage multiple clients as brands.
3) Invite teams to collaborate and work together. You can also add clients to discussions to ensure they are always informed.
4) Schedule posts with the help of a content calendar and SmartQ. Zoho Social's SmartQ is of a standout feature that predicts the best time for you to post.
5) Monitor activity and view who has engaged with your brand. You can also research trends.
6) View and generate custom reports by choosing metrics that matter for your brand.
 
Integration

The feasibility to integrate multiple products with Zoho Social eases the burden of shifting across for other activities. Zoho Social enables you to integrate with Zoho CRM, making it easy to coordinate between your sales and marketing teams. You can also integrate with Zoho Desk to stay in sync with customer support. Along with these integrations, you can also integrate with Canva to easily design graphics.


Engagement Tracking

Multi-Channel Marketing

Multi-Channel Management

Mobile Alerts

Customizable Reports

Activity Tracking

Customer Segmentation

Brand Tracking

Real-Time Monitoring

Multi-Account Management

Sentiment Analysis

Calendar Management

Automated Publishing

Collaboration Tools

Campaign Scheduling

Contact Management

Content Management

Mobile Access

Social Media Monitoring

Dashboard Creation

Multi-Channel Data Collection

Real-Time Data

Performance Metrics

Social Media Integration

Real-Time Notifications

Visual Analytics

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Data Visualization

Automated Scheduling

Chat/Messaging

Conversion Tracking

Dashboard

Real Time Reporting

Customer Engagement

Reporting/Analytics

Monitoring

Post Scheduling

Social Promotion

Tagging

Keyword Filtering

@mentions

Search/Filter

Digital Asset Management

Brand Guidelines

User Profiles

Lead Capture

Contact Database

Multi-Channel Campaigns

Campaign Tracking

FREE: includes 1 team member, 1 brand, default Zoho Social URL shortener, and zShare browser plugin.
 
Standard: $15/month (or $10/month when billed annually) for 2 team members, 1 brand (7 channels), 6 social channels (1 Twitter profile, 1 Instagram profile, 1 Facebook page, 1 LinkedIn company page, 1 LinkedIn profile, and 1 Google My Business listing.), and standard features.
 
PROFESSIONAL: $35/month (or $25/month when billed annually) for 3 team members, 1 brand (7 channels), 8 social channels, Standard features + publishing calendar, custom audience targeting, bulk scheduler, and more.
 
AGENCY: $275/month (or $200/month when billed annually) for 10 brands (60 channels), 5 team members, Professional features + agency name, logo, favicon, and custom domain, personalized client invite emails, agency-branded reports, and more.
 
AGENCY PLUS: $400/month (or $300/month when billed annually) for 20 brands (120 channels)
5 team members, and all Agency features.

SpyFu vs Zoho Social

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