Supermetrics

RATING:

4.4

(102)

About Supermetrics

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake. Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification. Supermetrics offers an application programming interface (API), which ...

Supermetrics Pricing

In addition to our basic licensing tiers, we offer customized packages according to customer need.

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Available

Slide 1 of 3

Supermetrics Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

3.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Supermetrics

1 - 5 of 102 Reviews

Andrew

Computer Hardware, 10,001+ employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed May 2022

Pricey, But Well Worth the Cost

User Profile

Leigh

Verified reviewer

Hospitality, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Lost without it!

Supermetrics is one of the strongest players in the market and my recommended data connector.

PROS

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

CONS

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2022

Great tool for data in marketing but too expensive for small business

PROS

It great data quality. Its the top tool in the market for data in marketing. Integrations and addon for sheet is easy to use.

CONS

Pricing is too high for small business. They don't do discounts.

Henry

Marketing and Advertising, 11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed July 2021

There are cheaper, better, easier options.

Frustrating and slow. We never attained the level of insight or tracking that we hoped, and after we had the tool set up we still had to manually track and record performance data. If this tool cost 1/3 of what they charge it might be worth it, but Supermetrics is right in the middle: It tries to do too much and makes it messy and not user-friendly; and it tries to be easy to use, which makes the messiness of the tool harder to control. It will add hours and sap dollars.

PROS

It does mostly do what it purports to: takes data from different sources and blends them into a Data Studio dashboard. In general, that is possible with this tool.

CONS

Messy data - connecting new channels creates multiple different sources, and pulls in tons of data automatically that you don't need or requires you to manually sort through the list of data to select. Not efficient. Not the easiest set up - if you're hoping to get more team members onboard as users, they had better have some background in data. Pricing - Going off the above, I thought the price point was worth it because of the ease of use. But with the messiness and overall "hacked together" feeling of the tool, the justification for the price is lost. Social tracking - Social media tracking is incomplete and never provided what my team wanted from it. We ended up tracking IG stories with UTM tags and maintaining our own creative performance charts.... because that manual work was easier (possible) than using Supermetrics. Customer Support - Neither me nor my team used supermetrics for a couple of months, and came to the conclusion that it doesn't suit our needs and doesn't provide all the power and insight it claimed to. I emailed support to cancel. It took them days to respond - coincidentally, they didn't answer until the day after that month's auto-pay went through. When they did respond they pointed to their terms of service, which had updated dramatically at some point during my contract, and said they aren't going to cancel. Not being able to cancel a tool that doesn't work for you should disqualify it from consideration in your techstack.

User Profile

Pedro

Verified reviewer

Consumer Goods, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed November 2018

Good for building web dashboard

Overall good tool but could improve with offering more integrations.

PROS

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive.

CONS

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually.