About Taboola

Taboola is a cloud-based content discovery and marketing platform that helps businesses of all sizes manage customers and website traffic. Designed for both Business to Business (B2B) and Business to Consumer (B2C) implementation, it enables tracking user behavior and interests to deliver relevant content.

Taboola helps businesses increase brand awareness by connecting with the right audience. The key features include multi-language support, custom branding, monitoring, multichannel marketing, reporting and statistics, custom templates, social network marketing and engagement analytics.

Designed to help distribute content across all web platforms, it facilitates advertising management, web traffic monitoring, reader behavior analysis, campaign managem...


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Supported Operating System(s):

Web browser (OS agnostic)

4 Reviews of Taboola

Overall rating

2.50 / 5 stars

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May 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

3.0

May 2018

Content distribution network with some high quality placements

Pros

I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider). It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

Cons

Spam. Along with the good placements there is also a lot of spammy placements, which drives spam referral traffic and can sway your campaign data. However it is possible to filter these out from the report.

February 2019

Blake from SnapPower

Verified Reviewer

Company Size: 11-50 employees

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

2.0

Functionality

2.0

February 2019

Hard to find a winner, and get approvals, but can work with a lot of testing

Pros

The traffic is super cheap, once you get it up and running. You can just set a bid and you're good to go.

Cons

Super hard to get approvals, even on a clean, compliant lander. Support is slow to respond as well.

August 2019

James from Origami Nerd Depot

Company Size: 2-10 employees

Industry: Arts and Crafts

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

1.0

Customer support

1.0

Functionality

4.0

August 2019

Pure Bot Traffic

Disappointing!

Pros

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Cons

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

February 2018

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

3.0

Functionality

3.0

February 2018

Untargeted, worthless traffic

Pros

It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.