Teradata Integrated Marketing Cloud software


Teradata’s Integrated Marketing Cloud is a cloud-based marketing suite which provides enterprise-level businesses tools that help them to manage their campaign processes, data, resources, performance analytics, customer experiences and sales.

Teradata offers segmentation functionality, real-time interaction management, marketing intelligence and visualization capabilities that allow businesses to customize emails, texts and social outreach to target their specific audience base. The solution also features marketing resource management (MRM) and data management platform (DMP) functionalities and a central dashboard that allows users to control their multi-channel marketing strategy. Users can also leverage the cloud's digital marketing capabilities and manage their marketing campaigns via email. social media and various mobile devices.

Additionally, Teradata's Integrated Marketing Cloud offers content decisioning functionality, data-driven analytics and custom user interfaces. Support is available via phone, email and an online ticket portal.

Supported Operating System(s):
Windows 7 , Windows Vista , Windows XP , Web browser (OS agnostic) , Windows 2000 , Windows 8

14 Reviews of Teradata Integrated Marketing Cloud

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  • Hitesh from Atos

    October 2016

    Teradata performance review

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We had a teradata database for one of our Business Intelligence project.Processing speed on teradata was very fast as compared to other databases.

    Review Source: Capterra
  • Durga from oneteksolutions

    Number of employees: 2-10 employees

    October 2016

    Great Product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I am a software employee working on latest tool and technologies. I came across this teradata marketing software and I have analyzed all the features in the product. It is really doing magics

    Review Source: Capterra
  • Venkat from Mouritech

    October 2016

    Quality products and on time delivery

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Quality products and on time delivery Quality products and on time delivery Quality products and on time delivery

    Review Source: Capterra
  • Raja from Wipro Technologies

    October 2016

    Easy Adoption, with more data and integration approach.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Works ok in many use cases, but you need to maintain a close relationship with the vendor or third party to ensure usability, performance and security. Excellent Performance and integration tool.

    Pros

    > Teradata is one of the most reliable RDBMS platforms available in the market

    > Teradata is a power house when it comes to hosting a large data warehouse with greater storage and faster processing power

    > Importing and exporting data is super easy with the teradata utilities

    > Teradata has a strong admin setup which helps keep your data safe using a sound layer of access control

    Cons

    > Teradata can get tangled up in multiple queries running simultaneously and result in a much delayed processing

    > I think the UI is still backdated and desperately needs a next gen look and feel

    Review Source: Capterra
  • Gautam from Investment Fund Management

    October 2016

    CapterraReview

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have tremendous experience with Unica, a similar tool but Capterra seems to be more advanced and being a product from Teradata it has its brand value.

    Review Source: Capterra
  • Jyothirmai from Collabera

    October 2016

    Teradata-Texans

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It has been great using teradata. We have teradata as our warehouse database and the performance is outstanding, commands are closely compatible with SQL language and command short forms are very user friendly.

    Review Source: Capterra
  • sri ramani from ACE communications corp.(acc) client AT&t

    October 2016

    Convinent to use and easy to understand

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    For testing Some internal applications on huge data we are using Teradata along with other RDBMS tools for our Validations and Teradata is convinent for those applications and its convinent to connect to all Databases and its user friendly .what I observed is its Linearly scalable,can be expanded the database capacity by just adding more nodes to the existing database. It can handle multiple adhoc requests and many concurrent users.so feels better at high volume data warehouse work than the Teradata have designed a DW database for fast loading of huge data volumes and fast SQL querying. It is more specialized for DW It acts as a single data store that accepts a large number of concurrent request from multiple client applications. Feature like parallelism along with load distribution shared among several users Execution of complex queries

    Review Source: Capterra
  • Neeraj from Wipro Technologies

    October 2016

    Great Product for Marketing Function

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    In the current Marketing scenario when a tight integration is required among marketing application with existing OLTP systems.Teradata marketing application provides tools and know how to integrate system for our esteemed consumer Goods client.Client is using Digital and Omni Channel applications to bring synergy across Business operations and to bring better ROI on marketing spends.

    Review Source: Capterra
  • Anupama from A2ZIT

    October 2016

    A well blended product for 360 Degree Marketing

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Product provided us capability to build digital and omnichannel marketing application on top pf our existing IT infrastructure.We also used Data management capabilities in the tool for our marketing department to leverage the data.

    Pros

    360 Degree Product

    Cons

    Cost

    Review Source: Capterra
  • Neeraj from AB Inbev

    October 2016

    Very Good Product for Sales and Marketing Analytics

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Product sits well with SAS and other similar analytics product which can be used to analyse the huge amount of data volume.

    Pros

    Integration with EDW

    Cons

    New skill in market

    Review Source: Capterra
  • Kunal from Carlson School of Management

    Number of employees: 1,001-5,000 employees

    October 2016

    Best for Mainstream SQL query

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    As a former Decision Scientist, I have prior experience of using the Teradata. It was very fast and efficient for performing SQL queries. I would definitely recommend it.

    Pros

    The interface.
    The shortcuts.
    The ease of multiple tabs.
    The ease to import/export data.
    Speed.
    Explain function of code

    Cons

    Had to do shut down for some hours every friday for weekly maintenance

    Review Source: Capterra
  • Manish from Hcl technologies

    October 2016

    Lower you AM support cost

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Industry leader in database application, minimum support footprint, and easy to find talent offshore and onshore. Makes life easy for service delivery accross enterprise information landscape.

    Review Source: Capterra
  • SathishKumar from Cognizant

    Number of employees: 10,000+ employees

    September 2016

    Teradata importance in BI

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I have been using teredata for last 4 years,the performance is really good. My client is using teradata to run our BI applications.

    Pros

    very easy to code

    Cons

    need some more performance

    Review Source: Capterra
  • Erica from GIA - Gemological Institute of America

    Specialty: Non-Profit

    February 2015

    Using Teradata Uphill Battle

    Ease-of-use
    Functionality
    Quality
    Support
    Pros

    I understand that their customer service was good. We had a nice relationship with our representative, and we had high hopes of utilizing this program throughout our organization.

    Cons

    Extremely difficult to utilize for any amount of project management. Initially, our team tried to use it with plotting out all the approvals and review and such, and it was a nightmare. Way too difficult to learn.

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