Teradata Integrated Marketing Cloud Software


 

Teradata’s Integrated Marketing Cloud is a broad suite of marketing tools that allows enterprise-level businesses to unify campaign processes, data, resources and performance analytics—which, in turn, helps improve customer experiences and boost sales.

Since being named a leader in Gartner’s 2013 Magic Quadrant for Integrated Marketing Management, Teradata has also been recognized as a leader in Multichannel Campaign Management and Marketing Resource Management (MRM) in 2014. Thus, it’s well-suited to businesses looking for robust, sophisticated applications in those two areas.

Teradata offers advanced segmentation, real-time interaction management, marketing intelligence and visualization capabilities—allowing businesses to customize emails, texts and social outreach to target customers with the right messaging at the right time. This, in addition to strong MRM functionality, makes Teradata Integrated Marketing Cloud a particularly good fit for large business-to-consumer businesses. In particular, Teradata focuses on the financial services, media, telecom and transportation industries.

 

Teradata Integrated Marketing Cloud - Campaign manager
 
  • Teradata Integrated Marketing Cloud - Campaign manager
    Campaign manager
  • Teradata Integrated Marketing Cloud - Email editor
    Email editor
  • Teradata Integrated Marketing Cloud - Asset collaboration
    Asset collaboration
  • Teradata Integrated Marketing Cloud - Operations calendar
    Operations calendar
  • Teradata Integrated Marketing Cloud - Response analysis
    Response analysis
  • Teradata Integrated Marketing Cloud - Digital messaging
    Digital messaging
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8

14 Reviews of Teradata Integrated Marketing Cloud

 

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Software Advice Reviews (1)
More Reviews (13)

Showing 1-1 of 1

Erica from GIA - Gemological Institute of America
Specialty: Non-Profit

February 2015

February 2015

Using Teradata Uphill Battle

Ease-of-use

Functionality

Product Quality

Customer Support

Likes Best

I understand that their customer service was good. We had a nice relationship with our representative, and we had high hopes of utilizing this program throughout our organization.

Likes Least

Extremely difficult to utilize for any amount of project management. Initially, our team tried to use it with plotting out all the approvals and review and such, and it was a nightmare. Way too difficult to learn.

Recommendations

Figure out what you are using this for, and how it can or can't be used to make productivity better.

 
 
 
Showing 1-13 of 13

Hitesh from Atos

October 2016

October 2016

Teradata performance review

Ease-of-use

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We had a teradata database for one of our Business Intelligence project.Processing speed on teradata was very fast as compared to other databases.

Review Source: Capterra
 

Durga from oneteksolutions
Number of employees: 2-10 employees Employees number: 2-10 employees

October 2016

October 2016

Great Product

Ease-of-use

Functionality

Product Quality

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Value for Money

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I am a software employee working on latest tool and technologies. I came across this teradata marketing software and I have analyzed all the features in the product. It is really doing magics

Review Source: Capterra
 

Venkat from Mouritech

October 2016

October 2016

Quality products and on time delivery

Ease-of-use

Functionality

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Value for Money

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Quality products and on time delivery
Quality products and on time delivery
Quality products and on time delivery

Review Source: Capterra
 

Raja from Wipro Technologies

October 2016

October 2016

Easy Adoption, with more data and integration approach.

Ease-of-use

Functionality

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Value for Money

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Works ok in many use cases, but you need to maintain a close relationship with the vendor or third party to ensure usability, performance and security. Excellent Performance and integration tool.

Pros

> Teradata is one of the most reliable RDBMS platforms available in the market

> Teradata is a power house when it comes to hosting a large data warehouse with greater storage and faster processing power

> Importing and exporting data is super easy with the teradata utilities

> Teradata has a strong admin setup which helps keep your data safe using a sound layer of access control

Cons

> Teradata can get tangled up in multiple queries running simultaneously and result in a much delayed processing

> I think the UI is still backdated and desperately needs a next gen look and feel

Advice to Others

> You should purchaseTeradata if you are looking for stability, scalability and reliability.

Review Source: Capterra
 

Gautam from Investment Fund Management

October 2016

October 2016

CapterraReview

Ease-of-use

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Value for Money

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I have tremendous experience with Unica, a similar tool but Capterra seems to be more advanced and being a product from Teradata it has its brand value.

Review Source: Capterra
 

Jyothirmai from Collabera

October 2016

October 2016

Teradata-Texans

Ease-of-use

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It has been great using teradata. We have teradata as our warehouse database and the performance is outstanding, commands are closely compatible with SQL language and command short forms are very user friendly.

Review Source: Capterra
 

sri ramani from ACE communications corp.(acc) client AT&t

October 2016

October 2016

Convinent to use and easy to understand

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For testing Some internal applications on huge data we are using Teradata along with other RDBMS tools for our Validations and Teradata is convinent for those applications and its convinent to connect to all Databases and its user friendly .what I observed is its Linearly scalable,can be expanded the database capacity by just adding more nodes to the existing database. It can handle multiple adhoc requests and many concurrent users.so feels better at high volume data warehouse work than the Teradata have designed a DW database for fast loading of huge data volumes and fast SQL querying. It is more specialized for DW It acts as a single data store that accepts a large number of concurrent request from multiple client applications. Feature like parallelism along with load distribution shared among several users Execution of complex queries

Review Source: Capterra
 

Neeraj from Wipro Technologies

October 2016

October 2016

Great Product for Marketing Function

Ease-of-use

Functionality

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Value for Money

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In the current Marketing scenario when a tight integration is required among marketing application with existing OLTP systems.Teradata marketing application provides tools and know how to integrate system for our esteemed consumer Goods client.Client is using Digital and Omni Channel applications to bring synergy across Business operations and to bring better ROI on marketing spends.

Review Source: Capterra
 

Anupama from A2ZIT

October 2016

October 2016

A well blended product for 360 Degree Marketing

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Product provided us capability to build digital and omnichannel marketing application on top pf our existing IT infrastructure.We also used Data management capabilities in the tool for our marketing department to leverage the data.

Pros

360 Degree Product

Cons

Cost

Review Source: Capterra
 

Neeraj from AB Inbev

October 2016

October 2016

Very Good Product for Sales and Marketing Analytics

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
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Product sits well with SAS and other similar analytics product which can be used to analyse the huge amount of data volume.

Pros

Integration with EDW

Cons

New skill in market

Review Source: Capterra
 

Kunal from Carlson School of Management
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2016

October 2016

Best for Mainstream SQL query

Ease-of-use

Functionality

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Customer Support

Value for Money

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Support

As a former Decision Scientist, I have prior experience of using the Teradata. It was very fast and efficient for performing SQL queries. I would definitely recommend it.

Pros

The interface.
The shortcuts.
The ease of multiple tabs.
The ease to import/export data.
Speed.
Explain function of code

Cons

Had to do shut down for some hours every friday for weekly maintenance

Review Source: Capterra
 

Manish from Hcl technologies

October 2016

October 2016

Lower you AM support cost

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
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Support

Industry leader in database application, minimum support footprint, and easy to find talent offshore and onshore. Makes life easy for service delivery accross enterprise information landscape.

Review Source: Capterra
 

SathishKumar from Cognizant
Number of employees: 10,000+ employees Employees number: 10,000+ employees

September 2016

September 2016

Teradata importance in BI

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Functionality

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Value for Money

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Quality
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Support

I have been using teredata for last 4 years,the performance is really good. My client is using teradata to run our BI applications.

Pros

very easy to code

Cons

need some more performance

Advice to Others

NA

Review Source: Capterra