About Trend

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve and reject applications sent by relevant influencers.

Trend allows brands to collaborate with influencers and curate professional content for websites, social media accounts and advertisements. It lets users gain insights into posts in real-time including key metrics such as likes, comments and impressions.  Additionally, users can create campaigns for brand awareness, product launches and events, improving sales and engagement across the web.

Trend helps brands streamline commu...


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Supported Operating System(s):

Web browser (OS agnostic)

53 Reviews of Trend

Average User Ratings

Overall

4.72 / 5 stars

Ease-of-use

5.0

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(39)

39

4 stars

(13)

13

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 53 results

July 2020

Tim from Phrasing

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2020

Easy to Use and Incredible Value

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pros

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Cons

The only detraction is that it is currently only usable for Instagram.

Reasons for Choosing Trend

I chose Trend due to its simplicity. Extra time that is needed with other similar services costs us time and money that Trend doesn't.

Response from Trend

Replied August 2020

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose. We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

September 2020

Lia from DermaCannix

Company Size: 1 employee

Industry: Retail

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2020

First Time Using Trend

I believe that Trend is delivering on the brand exposure on Instagram that I was looking for. It remains to be seen if this exposure will convert to sales.

Pros

Once I posted the specs of my marketing campaign, I got a great list of qualified and relevant influencers from whom to choose to represent my brand and it saved me the time and frustration of combing through Influencers on my own. Also, they are very responsive in the Chat feature and were always quick and courteous with responses to all kinds of questions I had as a first time user.

Cons

I would have liked to have a "short list" function to "park" candidates while I was choosing the final list. Also, I would have liked to be able to ask them questions BEFORE approving them. I can see why Trend would want to limit communication, lest the user and influencer conspire to cut Trend out of the transaction, so they'll have to figure that out.

August 2020

Chrissy from Kalumi

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

August 2020

Been helpful!

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Pros

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Cons

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Reasons for Choosing Trend

NA

July 2020

Mitchell from Active Wow

Company Size: 2-10 employees

Industry: Cosmetics

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

July 2020

Great for creating content easily

Thus far, Trend has been worth it for simply creating content.

Pros

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Cons

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Reasons for Choosing Trend

- Rates were better for simply creating content. - We did not get a 'sale-sy' vibe while communicating with Trend in lead up deciding to go with Trend.

July 2020

Jeffrey from Shambar

Company Size: 1 employee

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2020

Easy access

I had a technical snafu and customer service was there to help me fix my mistake in minutes. They even followed up afterwards to make sure I got the help I needed. Simple site to use, but the content will pay for itself 10 times over I'm sure.

Pros

I like that it was super easy to setup. It gives me access to great influencers who, generally, go above and beyond to make my brand look good give us bang for the buck. Very easy to communicate back and forth with them. Love that I have access to all the content afterwards for repurposing. This might be the best part of all.

Cons

I wish that brands had an app to manage our campaign. I think the creators are using an app and it would make things easier to have push notifications for communicating and when content goes up/ needs approval, etc. I have to open the site everyday during a launch instead of just having an app tell me when there is something actionable.