Easy to Use and Incredible Value

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pros

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Cons

The only detraction is that it is currently only usable for Instagram.

First Time Using Trend

I believe that Trend is delivering on the brand exposure on Instagram that I was looking for. It remains to be seen if this exposure will convert to sales.

Pros

Once I posted the specs of my marketing campaign, I got a great list of qualified and relevant influencers from whom to choose to represent my brand and it saved me the time and frustration of combing through Influencers on my own. Also, they are very responsive in the Chat feature and were always quick and courteous with responses to all kinds of questions I had as a first time user.

Cons

I would have liked to have a "short list" function to "park" candidates while I was choosing the final list. Also, I would have liked to be able to ask them questions BEFORE approving them. I can see why Trend would want to limit communication, lest the user and influencer conspire to cut Trend out of the transaction, so they'll have to figure that out.

Been helpful!

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Pros

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Cons

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Great for creating content easily

Thus far, Trend has been worth it for simply creating content.

Pros

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Cons

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Easy access

I had a technical snafu and customer service was there to help me fix my mistake in minutes. They even followed up afterwards to make sure I got the help I needed. Simple site to use, but the content will pay for itself 10 times over I'm sure.

Pros

I like that it was super easy to setup. It gives me access to great influencers who, generally, go above and beyond to make my brand look good give us bang for the buck. Very easy to communicate back and forth with them. Love that I have access to all the content afterwards for repurposing. This might be the best part of all.

Cons

I wish that brands had an app to manage our campaign. I think the creators are using an app and it would make things easier to have push notifications for communicating and when content goes up/ needs approval, etc. I have to open the site everyday during a launch instead of just having an app tell me when there is something actionable.