Easy to Use and Incredible Value

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pros

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Cons

The only detraction is that it is currently only usable for Instagram.

Great for creating content easily

Thus far, Trend has been worth it for simply creating content.

Pros

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Cons

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Been helpful!

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Pros

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Cons

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Beyond happy - Trend.io is the solution for your influencer marketing needs

Trend is helping us to connect authentically with customers.

Pros

Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.

Cons

The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.

Simplifying Micro Influencer Marketing

We had a good experience running our first campaign with Trend. Everything worked as expected and there were no real issues throughout our campaign. Would recommend.

Pros

Easy onboarding and campaign setup. Good customer support. Seamless communication with selected influencers.

Cons

The software itself has has very few negatives. The quality of influencers on the platform varies greatly and it's up to the brand to vet each influencer individually.