About Boulevard

Boulevard is a business management solution designed to help salons, spas and enterprises streamline processes related to appointment scheduling, booking, point-of-sale (POS), reporting and more. The application automatically saves client information and lets administrators search for specific customers by location, first or last appointment and referral source.

Key features of Boulevard include customizable reports, loyalty programs, client segmentation, promotions, commission tracking and staff scheduling. Businesses can create a white-labeled self-booking platform with brand logos, service categories, available time slots and waitlists, among other specifications. Additionally, professionals can store customers' payment details for quick che...


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Supported Operating System(s):

Web browser (OS agnostic)

135 Reviews of Boulevard

Average User Ratings

Overall

4.61 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(98)

98

4 stars

(25)

25

3 stars

(10)

10

2 stars

(0)

0

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 135 results

November 2020

Chris from SHED Barber and Supply

Verified Reviewer

Company Size: 11-50 employees

Industry: Consumer Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2020

Top-tier salon management solution that continues to improve

We are very happy with our switch to Boulevard. Migration went very smoothly, we got up and running with minimal problems, support has been great since day 1. The only issues we've had have been or are currently being actively worked on in product cycles. Our day-to-day is much smoother than previous solutions, we love being on Boulevard!

Pros

Intelligent booking and client-specific service timing has saved us countless hours at the front desk and increased our service revenue 10%+. The calendar and schedule are very easy to use, our new front desk staff is trained up in half the time as previous software. The integrated booking widget that lives on our site is wonderful for preserving a fluid brand experience for clients booking online.

Cons

Add-ons for advanced features can start to add up on top of an already higher base price, and the cost to migrate from an another product can get very high (though if you are good with Excel you can prep migration sheets yourself and save a lot like we did). Reporting was initially a weak spot but has been continuously improved over the past year and is nearly at parity with our previous solution.

Reasons for Switching to Boulevard

Intelligent scheduling, more flexibility with service timing and pricing, integrated booking widget.

December 2020

Alicia from Renew Massage Studio, LLC

Company Size: 11-50 employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2020

Boulevard is Awesome

Overall my experience has been pretty great. Such a positive change from Mindbody. I just wished I switched sooner!

Pros

Is it so easy to check clients out! It is so easy for people to schedule online. We switched from Mindbody, and for our massage therapy studio, it is so much more intuitive and easy to take payments without mistakes. Scheduling calendar is easy to use. The Messaging system is so amazing. We text our clients all of the time now and all conversations show under their profile! Online booking is super easy for Clients and guarantees Credit Cards captured to prevent no shows. One of the biggest things I love is customer support. I have a dedicated partner manager, [SENSITIVE CONTENT HIDDEN] that I can contact. She has been absolutely incredible, supportive, and helpful through this whole process. I also have access to a support team that actually knows about the software and helps me learn or troubleshoot. I love that you can book an appt while staying on our website, and the page never has to refresh for online booking and each step of the payment window.

Cons

Not being able to purchase services online or in the app, the app needs more functionality for sure. They have a bunch of new features they are working on that will be rolled out soon, however. They also need better payroll reporting features for paying other than commission. They are also bringing out better online booking smart booking to limit gaps, so that is something I am excited to use in January.

Reasons for Choosing Boulevard

Because of the ease of scheduling, the optimization, the ability to connect client forms, the look and feel of the software, the support team and dedicated partner manager, the ability to suggest features, (they seem to be adding more and better features all of the time), the screen doesn't have to refresh over and over to check out, signing for tips so the client can select a tip, the messaging system, memberships that can auto discount, easy to see appointment notes and info about the client in the same screen as the schedule, and the front desk view is awesome as well.

Reasons for Switching to Boulevard

Mindbody is awful. It isn't set up for massage therapy appointments and schedule optimization. Client forms are not easy with that system. Their hardware is so expensive and never lasts more than a year. Payment mistakes all the time, problems with memberships and paying for add ons, and no customer support. And if you do call in and wait all day for a callback, they don't seem to know the answers to my questions.

January 2021

Michael from Joanna Vargas Salon

Company Size: 51-200 employees

Industry: Cosmetics

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

The most innovative & functional salon software on the market

It's fantastic. It's the best in the industry and I've researched all of them. They're progressive in the sense that the software will continue to expand its features. Which in turn makes it easier for all of my staff and the clients to have the best experience possible.

Pros

The ability to seamlessly book appointments online via our own book now button. The ability have a complete cloud based service.

Cons

The mobile app doesn't allow you to have all the functions as the website

Reasons for Choosing Boulevard

Everything. Even the colors of Boulevard are on brand for us.

Reasons for Switching to Boulevard

STX was horrible

January 2021

Tom from Petite Salon

Company Size: 11-50 employees

Industry: Consumer Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

3.0

January 2021

Payment and sales reporting does not meet expectations

I don’t receive many quick replies and when i do my questions don’t have answers. My suggestions get added to future development.

Pros

Online booking and scheduling appointments

Cons

The reporting doesn’t make much sense for the service providers that switched from other payment platforms like square.

Reasons for Choosing Boulevard

It seemed like the best option at the time. We’re all questioning this with the frequency that complaints from our salons renters are coming in. Mostly related to payment processing not matching reports.

Reasons for Switching to Boulevard

We wanted better payment and booking and pos software.

December 2020

Elyse from Spa Haus Nashville

Company Size: 11-50 employees

Industry: Hospitality

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2020

Happy we made the switch to Boulevard

Overall I am happy with Boulevard. Again, I was told some things upon signing up that were untrue, so that did make a bad first impression. However, [SENSITIVE CONTENT HIDDEN] saved the day as best she could. I am still waiting for hopefully new features in the program to make it easier as a business owner to use, as well as easier for clients and my receptionists to make less errors booking.

Pros

Boulevard is very user friendly. We used to have Mindbody software and are very happy we made the switch. The onboarding process was a little rocky, as there was some misinformation given to me, however, [SENSITIVE CONTENT HIDDEN] was very helpful and attentive helping me figure everything out. The consumer online booking looks sleek and is easy to use.

Cons

There seems to still be some kinks with online booking, I wish it smart booked better. It also is easy to book a staff member a service they don't perform. The sales reports include tax & tip, I wish there was a way to see our true sales without having to get out a calculator and do it myself. I also was told Mailchimp was included in the high monthly price, however, I have to pay almost $200 more a month for Mailchimp on top of the Boulevard price.

Reasons for Choosing Boulevard

It seemed user friendly and I liked the online booking and smart booking option (which ended up being false information, so yes...i was very bummed to realize that one of the reasons I switched was not a reality)

Reasons for Switching to Boulevard

Mindbody customer service was awful. I disliked there online booking platform.