About Dynamic Pricing

Dynamic Pricing is a cloud-based solution, which assists small to large retailers and eCommerce businesses with data collection and multiple pricing strategy creation. Key features include competitor analysis, revenue tracking, process automation and product management. 

The application comes with an algorithm tool, which helps users compare product market value with competitors, examine stock demands, and set up pricing rules at the category or commodity level. Additionally, its elasticity feature allows users to monitor previous price records and current sales volume to apply new recommendations. 

Dynamic Pricing enables employees to use different pricing methods to calculate average rate / gross margin as well implement limits on pricing....


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Supported Operating System(s):

Web browser (OS agnostic)

16 Reviews of Dynamic Pricing

Average User Ratings

Overall

4.70 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(7)

7

4 stars

(3)

3

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 16 of 16 results

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November 2019

Shawn from Self-employed

Verified Reviewer

Company Size: 1 employee

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

November 2019

Works fantastic

I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing.

Pros

I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use.

Cons

The only thing is that it’s kind of expensive.

March 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

It is exactly what we needed

- we can analyze prices on the market easily - automated price matching is quite reliable

Pros

- easy to use - easy implementation, no problems with reliablity - good and fast customer support

Cons

Sometimes products are not correctly matched or not at all matched to products on our competitors' sites

December 2019

Malva from Philips

Verified Reviewer

Company Size: 10,000+ employees

Industry: Hospital & Health Care

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

December 2019

A leapfrog forward through dynamic pricing!

Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets.

Pros

- The flexibility of the tool: every pricing strategy is possible or made possible - Reliability of scraping information. - Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied.

Cons

- Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet. - Analytics on assortment level needs to be done outside of Omnia.

Reasons for Choosing Dynamic Pricing

The collaboration with Omnia is a treat. On top of the topics, a can do mentality and pro-active communication is what we are benefitting from.

March 2019

Alex from Ideal Tech SRL

Company Size: 51-200 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

March 2019

Great tool

Pros

It was easy to integrate their API to dynamically update the prices on our website. Has plenty of options for calculating prices based on competition prices, cost, stock etc. Easy to use interface to manage rules and promotions. We asked for a feature that was not available and it was added pretty fast.

Cons

No cons so far, the software does its job well.

May 2020

Julien from BCC elektro-speciaalzaken B.V.

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Retail

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

May 2020

Great software and support

Pros

The Dynamic pricing software helped us to implement our new pricing strategy and get our prices dynamic. The software is easy to use, got really a lot of features and is getting new improvements on a very frequent basis. Beside of the software the implementation went very well by the help of the people of Omnia Retail.

Cons

At the moment no cons. There were some parts of the pricing strategy we couldn't implement at the beginning. But with some workarounds and help of the product team we got everything worked.

March 2018

Dimitar from Laptop.bg Ltd

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Amazing product. My business grew within just a month. If you want to be on the trend DP is a must.

Pros

It easy to use, really fast and it's browser based. It helped me a lot when I have to check the competition. My role is to manage the prices and promotions on a daly base this tool reduce the process significantly.

Cons

Currently there is nothing that I can state as a negative feature. Sometimes it's a little laggy but it's not significant.

December 2019

Anthony from Philips

Verified Reviewer

Company Size: 10,000+ employees

Industry: Health, Wellness and Fitness

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

December 2019

Great new capability for our stores!

Pros

The flexibility is great. We're able to both standardize and customize as needed for our different markets.

Cons

There is some functionality missing that I hope will be introduced in the future, such as the ability to send reports to multiple recipients, more easily fix prices for multiple products, build rounding rules, etc.

March 2019

Mihael from Sancta Domenica d.o.o.

Company Size: 51-200 employees

Industry: Consumer Electronics

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2019

Very good project with excellent support.

Great, without any complaints.

Pros

The application works very well without any issues but the best thing about Dynamic Pricing are the people behind it. I had a wonderful experience working with representative on a project for one year and she had all our problems and requests answered and resolved.

Cons

User interface of the application can be better.

January 2020

Joris from Wehkamp

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Retail

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2020

Value for money and easy to use

Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues.

Pros

- User interface simplicity - Integration with all major Dutch comparison websites - Does exactly what it needs to do - Great and fast support

Cons

- No A/B testing possibilities available to proof value of dynamic pricing - Pricing of software when having significant volume of SKU's

October 2018

Dimitar from Laptop.bg

Company Size: 11-50 employees

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2018

DP review

Amazing product and it's a must for all onliners.

Pros

The product is very fast, user friendly and so rich with functionalities.

Cons

Sometimes it hangs due to browser cash issues.

January 2020

Onno from Self Employed

Verified Reviewer

Company Size: 1 employee

Industry: Retail

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2020

Good pricing software for setting up dynamic pricing

Pros

Highly customisable for your pricing strategy Interface is very user friendly Great support

Cons

Some pricing tactics are complex to build in such as rounding rules

May 2019

Miljan from Internetstores

Verified Reviewer

Company Size: 201-500 employees

Industry: Internet

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

May 2019

Very Good and Simple Tool for automatic-pricing

Pros

After learning how to deal with that tool, its relative easy to set up prices according to your needs.

Cons

Adjustment of settings is sometimes too slow

May 2019

Sander from Brandfield

Verified Reviewer

Company Size: 51-200 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2019

Ecommerce essential

Pros

-Easy -Complete -Good support One tool for multeple purposes always have my preference.

Cons

setyp needs some technical skills, but this was expected

March 2020

Bas from Fragrance.com

Verified Reviewer

Company Size: 201-500 employees

Industry: Cosmetics

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

Great tool to optimise your pricing strategy

We are using Omnia Pricewatch to retrieve competitive pricing on ourproducts and use that in our algorhytms to determine our own pricing strategy.

Pros

High coverage of our products, great accuracy compared to some other tools we've used.

Cons

The setup was fast & easy based, only some confusion about decimal points over comma's in the spreadheet we use to upload our data. easy to overcome.

Reasons for Choosing Dynamic Pricing

accuracy and speed & ease of setup.

September 2017

Marcha from Cognizant Technology Solutions

Verified Reviewer

Company Size: 10,000+ employees

Industry: Information Technology and Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2017

Easy to set-up pricing automation tool which optimizes your product prices every hour.

Pros

What I like most about this software, is that it is very flexible. You can make adjustments and controle the algorithm in a way that the 'rules' follow your own unique pricing strategy. Furthermore, I like that the tool is very transparant. You can click on 'show me why'-buttons, which explain all the steps the tool took to decide on the advice price.

Cons

Omnia's Dynamic Pricing software is relatively expensive for small retailers (with lower revenue).

March 2018

Laura from Hickety Pickety

Verified Reviewer

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Helps find the sweet spot - at first I regarded it as a novelty app until I became convinced by it.

Pros

Experiment...experiment...experiment. It helps me experiment with market positioning through dynamic pricing, at the same time explaining to me how the algorithm works and the factors that inform the software's recommendations. This empowers me to keep tweaking as I go until I find the sweet spots for my products. Brilliant!

Cons

Still early days for me, trying to get to grips with the reporting. As a sidenote, I'd have liked their own pricing for the software to be more transparent on their website as the lack of this info made them seem at first somewhat of an exclusivist company and it felt like a bit of an effort for me to make the extra steps to enquire about it.