# Instacart Software Reviews, Demo & Pricing - 2026

> Review of Instacart Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/retail/instacart-profile

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Instacart

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Overview

[Reviews](https://www.softwareadvice.com/retail/instacart-profile/reviews/)[Alternatives](https://www.softwareadvice.com/retail/instacart-profile/alternatives/)

# Instacart 2026: Benefits, Features & Pricing

Wondering if Instacart is right for your organization?

Our Food Delivery Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Instacart

4.0

[(48)](https://www.softwareadvice.com/retail/instacart-profile/reviews/)

Pricing

Pricing available upon request

### About Instacart

Instacart is a food delivery platform, which enables grocery stores to manage delivery and online ordering processes for various products across categories such as dairy, baked goods, household essentials, office supplies. beverages and more. Businesses can purchase Instacart Express Memberships or gift cards in bulk for employees, customers and community members.

The platform helps customers interact with their shoppers in real-time, add products to the cart and order specific items based on zip code. Grocery stores can display advertisements on Instacart's marketplace, track campaign performance and set up a budget based on custom requirements. Additionally, businesses can showcase products for sale in the form of an online catalog.

Instacart offers mobile applications for Android and iOS devices, enabling customers to create shopping lists, view food items' nutritional information and more. Pricing is based on the type of order and support is extended via FAQs, phone and email.

Wondering if Instacart is right for your organization?

Our Food Delivery Software selection experts can help you in 15 minutes or less.

## Instacart User Interface

## Popular Instacart Alternatives

Main Product

Instacart

4.0

[(48)](https://www.softwareadvice.com/retail/instacart-profile/reviews/)

Ratings Breakdown

-   4.08Ease of use
-   3.59Value for money
-   3.27Customer support
-   3.94Functionality

Pricing

Available upon request

Get Price

Alternative Product

[DoorDash for Merchants](https://www.softwareadvice.com/retail/doordash-profile/)

4.1

[(188)](https://www.softwareadvice.com/retail/doordash-profile/reviews/)

Ratings Breakdown

-   4.27Ease of use
-   3.84Value for money
-   3.74Customer support
-   4.24Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Restroworks Cloud Kitchen Management Software](https://www.softwareadvice.com/product/421389-Restroworks-Cloud-Kitchen-Management-Software/)

4.9

[(89)](https://www.softwareadvice.com/product/421389-Restroworks-Cloud-Kitchen-Management-Software/#reviews)

Ratings Breakdown

-   4.90Ease of use
-   4.74Value for money
-   4.57Customer support
-   4.84Functionality

Pricing

Available upon request

Get Price

Alternative Product

[GrubHub](https://www.softwareadvice.com/retail/grubhub-profile/)

4.3

[(131)](https://www.softwareadvice.com/retail/grubhub-profile/reviews/)

Ratings Breakdown

-   4.49Ease of use
-   3.80Value for money
-   3.96Customer support
-   4.33Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Owner.com](https://www.softwareadvice.com/retail/owner-com-profile/)

4.6

[(102)](https://www.softwareadvice.com/retail/owner-com-profile/reviews/)

Ratings Breakdown

-   4.65Ease of use
-   4.35Value for money
-   4.57Customer support
-   4.50Functionality

Pricing

Starting at $249.00 per month

Get Price

Alternative Product

[Slerp](https://www.softwareadvice.com/retail/slerp-profile/)

4.9

[(33)](https://www.softwareadvice.com/retail/slerp-profile/reviews/)

Ratings Breakdown

-   4.88Ease of use
-   4.70Value for money
-   4.93Customer support
-   4.73Functionality

Pricing

Available upon request

Get Price

## Instacart Pricing and Plans

Starting price: $3.99

Free Trial

Free Version

Basic

$3.99

flat rate

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Instacart Features

-   Popular features found in Food Delivery
    
    Delivery Tracking
    
    Dispatch Management
    
    Inventory Management
    
    Kitchen/Menu Management
    
    Loyalty Program
    
    Mobile Access
    
    Order Management
    
    Reporting/Analytics
    
    Routing
    
-   More features of Instacart
    
    Food Delivery Dispatching
    
    Live Tracking
    
    Online Ordering
    
    Order Tracking
    
    Real-Time Monitoring
    
    Status Tracking
    

## Instacart User Reviews

Overall Rating

4.0

Ratings Breakdown

5

58%

4

19%

3

4%

2

0%

1

19%

Secondary Ratings

Ease of Use

4.1

Value for money

3.6

Customer support

3.3

Functionality

3.9

NO

Nicky O.

Verified reviewer

Textiles

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed April 2024

Easy to use but often problems

4

I usually get my order delivery incorrect. But I also get my orders quickly.

Ratings Breakdown

5

Ease of use

4

Value for money

3

Customer support

5

Functionality

Pros:

I like that I can shop at multiple stores and have them all picked up oat 1 time.

Cons:

I do not like that I pay a monthly fee to use Instacart delivery, and then still pay for delivery charge.

Read More

JO

Jennifer O.

Verified reviewer

Biotechnology

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2024

Great Software When All Is Functioning Normally

4

Perfect when all functions as it is supposed to. Atrocious customer service when a human is needed.

Ratings Breakdown

4

Ease of use

5

Value for money

2

Customer support

4

Functionality

Pros:

I love that we can have our office's perishables delivered from trusted sources and without a trip to the grocery store. Prices are marked up but not unreasonably so.

Cons:

The customer service for anything beyond a missing item is atrocious. If you have an order problem, that is usually handled with a few clicks quickly and efficiently. If you are honest and not abusing "missing items" you're credited right away. If you have any problem that involves a human and not AI, it is an endless cycle of being bounced between chats with no substantial answers/fixes. The customer service has made me contemplate canceling once.

Read More

RE

Rick E.

Verified reviewer

Wine and Spirits

Self-Employed

Used daily for less than 6 months

Review source

Reviewed March 2025

Don't shop for this company!!

1

Terrible experience! The company owes me $132 for a reimbursment and are not paying me back! Nobody knows how to get me my money back, and they have now deleted my account and I have no way of talking to anyone.

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

Nothing, they don't do anything to help you as a shopper.

Cons:

They are the most unorganized company I have ever had dealings with! The batches they put together are so far away from where you shop, it is totally not worth it to do a shop. Some of the batches had me driving for 100 km and only paying $25. I would end up making about $5 after paying for my gas, not even mentioning my time to complete the order. Customer service for the shoppers is a total waste of time. None of the agents know how to fix an issue quickly.

Read More

VR

Verified

Reviewer

Medical Practice

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed October 2023

Online shopping with convenience

5

You can pay by month or pay yearly for instacart delivery! Its not too expensive, it's definitely cheaper in the long run because you're saving time and gas. My overall experience is fairly good! Other than the charges for delivery and service fees which being a paid member of Instacart you pay cheaper fees and don't pay for delivery fees if a paid member! Other than this, it's a wonderful place to use for places available to shop online at. I recommend this to those that are too busy to shop themselves or for those who don't have the means to get to places themselves!

Ratings Breakdown

5

Ease of use

4

Value for money

3

Customer support

5

Functionality

Pros:

Instacart is very easy to use! There's different places that are available to shop. What I love most about Instacart is being able to stay in touch the entire time my shopper is shopping for me. I Enjoy being able to add more to my list of I forget something and I enjoy them trying to find something else if the item was unavailable that I requested!

Cons:

The one thing I dislike about Instacart is the different fees. There's fees for delivery service with each order. Which I feel we shouldn't have to pay if you're already a paying member. The other negative factor is the prices are usually a bit higher than if you was to shop yourself, to make up for instacart paying the shoppers. However, isn't that the reason we pay for the service to begin with? Otherwise, why do we pay for the Instacart.

Read More

AD

Antoinette D.

Verified reviewer

Management Consulting

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2023

Shopping with ease

5

Overall, the benefits of using Instacart is I don't have to rely on my family to take me shopping nor do I have to do it myself. It makes me feel more independent that I don't have to wait for my daughter to come home and do the grocery shopping. I can just whip out my phone and place an order.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

I like the status tracking most because it puts my mind at ease and I'm able to estimate what time my order will arrive.

Cons:

Those fees can add up quickly depending on how much shopping is being. For instance, I placed a large order with Shoppers because they had a nice sale going on and my delivery fee was $40. I was ready to cancel my order, but I went ahead and paid for it.

Read More

LB

Lisa B.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed December 2021

Grocery Life Saver

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

4

Functionality

Pros:

I have always despised going to the grocery store. Instacart has saved me so much time and stress from having to make the dreadful weekly trip! Ordering groceries is as simple as writing a grocery list and the price is well worth it!

Cons:

I do wish that shoppers were better informed on how to pick quality produce. I order a lot of fresh produce and sometimes have to go back to the store to repurchase them on my own. The app still does save me time because my grocery list is significantly reduced and Instacart makes it easy to report a problem and request a refund when the shopper has done poorly. I think more education for the shoppers would help resolve this problem.

Reasons for choosing Instacart

Better known, more shoppers in my area, more grocery store options.

Read More

PC

Patrick C.

Verified reviewer

Accounting

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed October 2023

Shopper lied

1

I am 71, handicapped. Today, my order arrived missing six items, Fouritems from the deli. The shopper texted me stating "the deli is closed".This was at 10am. I called the deli. It opened today at 7am. The shopperlied, to avoid waiting in line. Also missing 28 oz. can of tomatoes. Icalled; the store had plenty.I emailed customer service at Instacart several times, asked them toredeliver the missing items so I could eat. They told me they were sorry,but they cannot re-deliver. The cost to me is an additional delivery feeof $7.99, an additional service fee of $2.49, plus tip, $3.00I summation: Shopper lied, then customer service (after four attempts),asked me to spend $13.48 more for their mistake.It’s unconscionable

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

1

Functionality

Pros:

Delivery. Shoppers are generally good, but always seem rushed

Cons:

Shoppers can be rushed. Today shopper told me the deli was closed at 10am, to avoid waiting

Read More

VR

Verified

Reviewer

Real Estate

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed February 2023

Instacart Review

5

Great experience! Best grocery delivery software!

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I really like the Instacart software! It's such a great way to order groceries. It has a good variety of nearby groceries and they are very good about live updates on order statues and about unavailable items and substitutes that would be needed. All of the drivers are very friendly too

Cons:

There's nothing I don't like about the software

Read More

VR

Verified

Reviewer

Non-Profit Organization Management

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed July 2022

Get your order quick!

5

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

As a mom of three, including two toddlers, it's not always convenient to run to the store for 1-2 things. I like that I don't have to! Plus, unlike some apps, I can get things within a few hours instead of next day if I really need it quick!

Cons:

It was a little more expensive to use compared to other apps, so I only use if I need something quickly.

Reasons for switching to Instacart

Referred by a friend.

Read More

VR

Verified

Reviewer

Electrical/ Electronic Manufacturing

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

Good, but can be improved

4

Ratings Breakdown

4

Ease of use

4

Customer support

4

Functionality

Pros:

Suggesting replacements in case a requested item is feared to be finished by the time of the pick up.

Cons:

I would like to get an indicator about the average tip I need to pay, giving different percentages is not helping much.

Read More

Showing 1 - 10 of 48 Reviews

[See All Reviews](https://www.softwareadvice.com/retail/instacart-profile/reviews/)

## Instacart Popular Comparisons

[DoorDash for Merchants vs Instacart](https://www.softwareadvice.com/retail/doordash-profile/vs/instacart/)[Restroworks Cloud Kitchen Management Software vs Instacart](https://www.softwareadvice.com/compare/230776-instacart/vs/421389-Restroworks-Cloud-Kitchen-Management-Software/)[GrubHub vs Instacart](https://www.softwareadvice.com/retail/grubhub-profile/vs/instacart/)[Toast POS vs Instacart](https://www.softwareadvice.com/retail/instacart-profile/vs/toast-pos/)

[Compare All Alternatives](https://www.softwareadvice.com/retail/instacart-profile/alternatives/)

## Other Top Recommended Food Delivery Software

[Clover](https://www.softwareadvice.com/retail/clover-profile/)

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[HungerRush](https://www.softwareadvice.com/retail/hungerrush360-profile/)

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Stuck Between Options?

Our experts can help you compare Instacart with other top options, so you can find the best fit for your needs.

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