Not being able to compare one device against another device side by side is a bit of a headache. Mapping is very difficult for an average user even with Admin access, it causes a lot of grief.

Analytical insight into our website to gain knowledge into customer user experience.

Overall, i love the platform. Its easy to use and when I am curious about finding specific metrics, i am always able to get them quickly and efficiently.

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.

The alerts module is not very customizable, and often I receive “false alarms.

Coren, Debs and the team have been really useful as well providing guidance and help along the way.

With the metrics I gather using the tool, I am able to make updates and execute certain changes on site that in the end benefit the customer as well as increase our conversion rate.

This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations.

Wish internal adoption was better - 30% due to tech integration issues, 70% due to internal challenges.

A really positive experience using a tool that helps my team and I make informed decisions. Support is always exceptional.

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users.

I really like how you are able to play out the customer journey, from acquisition through to last click, gaining valuable insight throughout.

Ease of use, exceptional customer support and great visualisation of website analytics. Simple presentation and analysis of complex information.

There are some glitches that I sometimes come across, which can be frustrating, e.g. when you are part way through doing something all of an error message will appear.

Very easy to quantify you GAINS in money. Empowering the business team to test hypothesis quickky, without IT.

So overall this has meant greater visibility of website performance and richer understanding of behaviour.

It's a great tool, essential in customer experience analysis. Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

Customer support - strong analytics teams to make us increase our level on the solution.

Very useful tool, the layout is super easy to navigate and very user friendly. By using Content Square it backs up opinions made and we can see how the customers interact with our website.

Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions.

Great Product for Insights into your Customers.

Content Square is very easy to use. I find it most useful to dig a little deeper when looking into results for experiments.

There isn’t much really to fault about the software.

The employees that I've dealt with are genuinely helpful and want to see you succeed. Everyone on the ContentSquare team seems to be knowledgeable and responsive.

Training sessions have been fun and informative, and support has been great through the first week and months of teething issues.

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Great platform for analysing customer behaviour.

We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.

The UI is interesting and engaging and the tools are generally quite intuitive, with lots of features able to be figured-out if unsure.

CS is key to shaping and optimising UX, CX and ultimately business performance.

Mappings and keeping them up to date can sometimes become a pain, but not a massive issue.

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.

Ability to integrate with AB testing tools also helps us provide additional insights as to why a test version performed well or poorly.

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

I love that the Google name lives on and that this tool is reliable and trustworthy. The pricing is awesome as well.

The breadth and depth of reporting offered by Google Analytics are excellent and it's also great that it is free to use and offers a robust knowledge base and community.

The amount of information available through Analytics is mind-boggling and gives you insights on your traffic that help you better understand their habits, leading to better sales.

We are so thankful to have a program so easy to use that also does such an awesome job at what it's meant to do.

I love the ability to customize the info layout so I can quickly access the information that is most important to me.

I truly love google because it is very helpful and easy to use, Google products are awesome.

Overall we've been really happy. Considering that it's free, and integrates with everything, and lets a non-technical founder like myself get something up and running quickly, it's amazing.

I love the features and ease of using this platform. It helps me to keep track of my traffic and to help build upon it by finding areas that I can improve on all while getting my results via numbers.

Analytics is a win win, definitely easy to start and the results are clear and accurate.

It is very confusing to navigate and when they update it makes it even worse to re-learn where all of the features are located.

I love Google Analytics and would recommend it to anyone or any company looking for an easy to integrate robust analytics software.

Overall experience with Google Analytics has been very positive and we are lucky we were able to use it with Google Adwords to help us.

I liked that it made it easy for me to track what kind of traffic I was getting at my website. Their breakdown of accessed location was very helpful.

Great experience, have loved using analytics to improve our website and all aspects of our online profile.

I love that they have a great customer support team and the name sells itself.

My personal experience with Google Analytics is great so far as it not only saves a lot of money as its Free but also help me to improve my website statistics for my audience.

There is a free version that provides some data about how your website or app performs if you want to test it out in the beginning. Customer service is also great as with any Google product.

I followed a detailed step-by-step tutorial to set up Google Analytics. But even after repeating the whole process to exclude any possible mistakes, it is not working for me.

This is an excellent software for knowing general demographics about the people visiting your software. It is free, so it is an excellent resource for any user.

My overall experience with google analytics is very amazing with help of this excellent platform i can keep deep Insight in my website and check anytime which areas requires attention.

I like the most is it help me see the analytics easier and better it is so easy to use so yeah is cool too.

Like I said, Great but not at the same time it has a nice pleasant and easy to use interface but can be a little slow at times.

One of its best features is the ability to create custom reports that help you target exactly what metrics you want to measure.

Best thing ever if you are doing any type of research whether it's just for fun, a project or something for work its great for everything. Completely free and it's very easy to use.

Its has a bad feature that it also counts website owner visit on his page that gives a wrong information but this option may be done disable during setting.

You do not have to be very technical to use the tool. I love the visuals and on top their customer service is remarkable.

It has a pretty bad UI/UX. Its feels horrible to navigate and is a chore to implement it, we need a specialist only to set it up so everyone can get the data.

The major downside for me is the lack of user support. It's difficult to get an answer (or atleast a quick answer) to issues with Analytics which can be frustrating.

In a way I see it as a problem are identifier that is incapable of identifying the problem itself.

It's super easy to integrate and shows so many different key figures. I am really very convinced and I like it.

I've been very happy with Google Analytics and have used it with several businesses to track web performance, identify opportunities for improving the site, and tracking leads/ecommerce revenue.

It provides great visibility of all important metrics you are looking for when using this kind of software.

It has been a great addition to the resources we are able to provide our team and it's a win - win, we get improved performance and results.

US Dollar

Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue.

Our cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation. 

From optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app. 

Features include 
- Session Replay
- Customer Journey Analysis
- Zone-based Heatmaps
- Merchandising Analysis
- Mobile App Analysis 
- Impact Quantification 
- AI Insights
- Struggle and Error Analysis 
- Web Performance Monitoring
& more.

Contentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.


LongDescription

Analytics

Third-Party Integration

Real Time Analytics

Engagement Tracking

Funnel Analysis

AB Testing

Website Analytics

Prototype Creation

Text Analysis

Performance Management

Customizable Reports

Activity Tracking

Customer Segmentation

Real-Time Monitoring

Referral Tracking

Sentiment Analysis

Usability Testing

Behavioral Analytics

Event Tracking

Sales Trend Analysis

ROI Tracking

Data Import/Export

Campaign Segmentation

User Journeys

Customer Activity Tracking

Customer Experience Management

Heatmaps

Content Management

Conversion Rate Optimization

Mobile Access

Dashboard Creation

Multi-Channel Data Collection

Real Time Data

Pageview Tracking

Performance Metrics

User Interaction Tracking

Web Traffic Reporting

Real-Time Notifications

Time on Site Tracking

Event Triggered Actions

Visual Analytics

Activity Dashboard

Alerts/Notifications

Reporting & Statistics

Predictive Analytics

Data Visualization

Visitor Tracking

Visualization

Conversion Tracking

For Mobile

Issue Tracking

Revenue Tracking

Dashboard

Customer Journey Mapping

Alerts/Escalation

Real Time Reporting

For Websites

Behavior Tracking

Goal Setting/Tracking

Reporting/Analytics

Customer Profiles

Monitoring

Screen Activity Recording

Action Management

Third-Party Integrations

Element Analytics

Search/Filter

Feedback Management

Please contact Contentsquare directly for pricing details.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

11-50

51-200

201-500

501-1000

1000+

Contentsquare

In Person

Live Online

Webinars

Documentation

Videos

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Contentsquare vs Google Analytics 360

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