Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.  

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile. 

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite. Pardot is used by over 300 companies in 10 countries and serves clients in multiple industries. 

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

243 Reviews of Pardot

 
Software Advice Reviews (102)
More Reviews (141)

Showing 1-20 of 102

from Ripken Baseball
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

Pardot Review

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Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team. The interface for sales reps is easy to navigate and allows them to focus on prospects with high priority. The Engagement Studio offers automation triggered by buying behavior to mitigate some outbound sales efforts. Page Actions, Custom Redirects, and Notifications are easy to manage and provide instant feedback on customer actions.

We have our platform integrated with Salesforce, and the lead assignment rules work well. It is a little bit surprising that the amount of custom privilege sets are very low given that Salesforce is the exact opposite, which does lead to some confusion when dealing with overlapping products and representatives. There are some functions I wish we could allow sales reps to utilize (like read-only Segmentation Lists) without having to bump them up to Marketing status.

Overall, Pardot has been an excellent tool as we grow our brand and business.

Pros

Email execution and reports
Connection to Salesforce
Engagement Studio / Drip Programs
Page Actions (domain tracking)
Clean, easy UI
Custom fields

Cons

User privilege sets
Mobile-friendly templates

 
 

from CCP Global
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

Salesforce Admin's Review of Pardot

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As the marketing platform for Salesforce, Pardot's functions very well as a means for trackable communication to prospects. There are minor frustrations like the inability to recall an email once it has been sent to a list of prospects but overall I am very satisfied with this product.

Pros

Easily identify interested prospects based on standard reports Pardot generates daily and weekly.

Cons

No email recall.
No email template that is best suited for both a mobile and a desktop stage.

Advice to Others

Utilize the knowledge base articles - they are extremely helpful!

 
 

from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Awesome Tool for Marketing Automation

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Pardot has been a great tool for us to use and has helped the business grow. Its lead scoring and email campaign automation functionalities have been very useful to us and the team. It has a friendly UI and is intuitive. The product as such has added some good functionalities recently which brings it up to par with other Marketing automation tools available out there. It syncs with Salesforce seamlessly and the sales reps love the visuals it provides at the detail page level.
Their pricing structure is a little difficult to understand.

Pros

Scales well, robust, clean UI

Cons

Pricing Structure

 
 

from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Pardot - Perhaps Not There Yet

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We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there.

Pros

Great UI
Easy to configure
Easy to manage
Lead Scoring
Salesforce sync

Cons

Doesnt do well with large volumes of data

Advice to Others

Do your research on how it scales.

 
 

from Motorola (a Google Company)
Specialty: Telecommunications
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

Great Marketing Automation Tool

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Pardot after its acquisition has a lot of really good features. Obviously, its Salesforce integration is solid and the UI is fresh and clean unlike Marketo. It is very easy to configure and users get a seamless experience specially they see most of the data within Salesforce.

Pros

The UI is intuitive and user friendly
Great things in its roadmap
Since acquired by Salesforce, the support received is great

Cons

May not work well with too much lead data. Connect with your rep on its limitations.
Internal reporting and dashboards arent that extensive.
Integration with internal website.

Advice to Others

The product has good speed and its UI is neat and clean. Go for it after ensuring it will be able to handle your lead volumes.

 
 

from Enzigma Software Pvt. Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

Pardot - A Great Tool for Marketing Guys

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Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well.

Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros

Highly Configurable
Drag and Drop
Designing
Analytics and Tracking
Connectors
Profile and Grading

Cons

Must allow the users to have custom CSS for designing the templates for Emails and Forms

Advice to Others

Very nice tool for marketing activities, like email tracking, website tracking, capturing leads from different sources and syncing those with so many number of systems will definitely help you and your marketing team

 
 

from ROI4Sales
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

Much more difficult than it has to be

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I find Pardot to be feature rich. The problem, however is the logic used when they programmed it. It is difficult to remember how to perform simple functions like simply create an email and send it. As I said they are feature rich though. If you want to schedule something you have to count the days out and then the hour you want it sent and then schedule it. This is simply idiotic. It is powerful in the sense that it has great templates, pretty good customization features, and it does interface with SFDC.

Pros

Powerful features and customization options. Really good support! Great options.

Cons

UI is marginal, and the difficulty in doing simple tasks.

Advice to Others

Dig deeper when looking at Marketo, Pardot, and Elonqua. They are all pretty close in functionality, it is just how they handle the most routine tasks.

 
 

from Rowmark, LLC
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

Pardot Review

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N/A

Currently using Pardot. The product itself is ok and does some ok things, but the templates and working with templates is a bit cumbersome. The one very nice thing is that a lot of the previous mailchimp templates I had customized imported seamlessly so that was pretty awesome. Overall though its definitely not near as easy to use as Mailchimp.

Pros

I like the seamless integration of old Mailchimp templates. Scheduling out e-blasts is pretty easy and intuitive.

Cons

The system is clunky and building out custom e-blast templates leaves a lot to be desired. Its actually pretty difficult to integrate some of the features to make your e-blasting more effective and there doesn't seem to be much as far as training to help with that.

Advice to Others

I would definitely do a few trials on a lot of different systems and find the one that works best for you. If we were to do this one over, I am not sure we would have went with Pardot - seems to just be a bloated featureless, clunky system.

 
 

from Geneva Advisors
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

Highly Recommended

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As an institutional sales team of seven reps for an investment firm, we are reaching out to current advisors/investors as well as prospects - thousands of emails are being sent out each quarter. In the past we were using the Salesforce mass email tool until realizing that a better option was available. Pardot is so simple to use and has many more capabilities.

Advice to Others

This product is highly recommended by my team of seven sales reps to track emails to prospects and leads.

 
 

from Zodiac Pool Systems
Specialty: Manufacturing
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

I Love Pardot!

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Pardot is simple, intuitive, and easy to navigate. Having worked in other email distribution platforms, Pardot is a delight to use. UI is important, but functionality is also vital — Pardot has both. Drip Campaigns, A/B testing, basic open/click metrics, and now the new Engagement Studio are incredible features that not all other platforms have. Engagement Studio opens opportunities for personalized customer journeys in more ways than you can imagine with built-in logic and the flexibility to create rules that make sense for your audience.

Also, as usual, SalesForce delivers fun ways to learn and become familiar with their products through their OfficeHours, Knowledgebase, and additional resources. I would recommend Pardot to anyone as their email management platform. I also expect my loyalty to only be strengthened as I become more familiar with the platform.

Pros

UI / Functionality

Cons

I haven't used it enough yet.

 
 

from Merkle
Specialty: Other

Pardot makes a marketers life so easy!

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Likes Best

Pardot is user friendly and I really like to new layout. The capabilities and insights it provides for marketing automation is great and allows us to connect with salesforce to see marketing activity and true deal flow.

Likes Least

I think there are some inefficiencies as it relates to video. You can't set automation rules for videos. While wistia is part of Pardot, I think there could be more flexibility to incorporate video into drop campaigns etc.

Recommendations

Take a look at all your technologies and if Marketing automation is something you are looking for, make sure it meets the needs for your organization and can be integrated easily.

 
 

from Merkle
Specialty: Marketing Agency

Marketing automation made easy.

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Likes Best

Ease of use and scalability. As long as you have a clear picture in your mind of the campaign you'd like to run, Pardot will make it easy to execute.

Likes Least

Occasionally lags, but understandable given the workload put on the system.

Recommendations

Make sure you plan out your automated campaigns in detail. It makes it a lot easier to implement than trying to build it as you go.

 
 

from Merkle
Specialty: Marketing Agency

Intuitive and Useful Marketing Automation Software

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Likes Best

I use Pardot in a variety of ways - to send emails, create custom URLs and track lead sources, to view lead info on AdWords performance, to create lead capture forms for our website, etc. In all aspects, the software is easy to use and has the functionality my team needs. Its integration with Salesforce is especially helpful for our lead gen efforts.

Likes Least

Nothing. I've also used Marketo as a marketing automation software and I think Pardot is more intuitive to use and has better functionality.

Recommendations

Try a demo of each software and see which you prefer. Pick a few ways in which you'll get value from the software and make sure it has that functionality.

 
 

from Formtek, Inc.
Specialty: Manufacturing

Great Marketing Automation Application

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Value for Money

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Likes Best

The reputation level of Pardot is the highest among any marketing automation software we have tried, so our deliverability rates are excellent. Also, the data and business intelligence Pardot makes available is far and away the best we have seen anywhere. It is extremely helpful and makes it possible to refine our marketing to specifically target segments of our audience.

Likes Least

Having a background working with salesforce, the upload and attributes search functions are not quite to the capability of salesforce, but that may be something improved within Pardot down the road, to make it function even more like salesforce.

Recommendations

Consider deliverability, ease of use, customer service and what do you really want to get out of the application. If you are new to Marketing automation, it may be best to consider an agency to assist with the ramp up, it will be a greater expense initially, but it will help to ramp up faster and make sure you get the most out of your investment.

 
 

from Saddle Creek Logistics Services
Specialty: Transportation

Pardot for the win!

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Likes Best

Pardot is very friendly and helpful. Anytime I need help, I can reach into chat and get the right answers. They know Marketing Automation.

Likes Least

Sometimes you get random errors but nothing crazy. It won't copy what you did before and have to back out of it sometimes.

Recommendations

Just test it out. That is the best way to learn. Just testing things for yourself and trying it out. That is how I learned! (with the help of the Chat room as well!)

 
 

from Alltrust Insurance
Specialty: Insurance

Pardot Review

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Likes Best

They are helpful, and compared to other robust automated systems is the easiest one to utilize that I've come across.

Likes Least

I wish they had their own implementation rather than utilizing a third party.

Recommendations

Find out what your true needs are first - don't get caught up in the 'bells and whistles'. Depending on the role that you are in, make sure that you can train on the system and it's easy to use for others that are not 'experts' or are just learning.

 
 

from Riskalyze
Specialty: Software / IT

Sales Leads Powerhouse

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Likes Best

What I love about Pardot is the salesforce partnership. Our team being able to partner/integrate the lead software with CRM software is very powerful.

They help you take the leads you already have and gauge their quality. The automation feature has really helped us maximize our efficiency of capturing game changing leads.

Likes Least

The most difficult part for our team has been the cost benefit. There are other softwares out there that do similar tasks, however this one seems to do the best, to my knowledge and experience.

Recommendations

If you have a business that depends on creating and generating leads for your sales team, you need a software like this. Trying to do lead generating using just your CRM wont help maximize your leads and simply can't get the job done.

 
 

from Arkieva
Specialty: Software / IT

Not as Integrated With Salesforce as they make it seem!

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Likes Best

Nothing exciting - basic functionality. I'm not impressed.

Likes Least

I was sold on the Salesforce integration but in actually there are other products that are not owned by Salesforce that have a better integration. Connector breaks all the time. You reverify, and there is no live support number to call for quick support. The email marketing system is also a bit antiquated doesn't offer easy drag and drop features, CSS buttons, inbox previews or RSS to email - leaves much to be desired. Social media feature is very weak at best, no social monitoring for tracking prospects and customers just a basic scheduling feature. Dynamic lists are not that dynamic; neither is the automation or updates. Their system can handle at best batch updates instead of instant updates like other systems. Forms load in iframes, not javascript, so it doesn't always load cohesively with your web page. There is no easy way to segment visitors to only view companies that fit in your target range.

Recommendations

Please do your research before you are locked into the one-year contract. Just because they Pardot is owned by Salesforce doesn't mean it works beautifully with your Salesforce. It's more of marketing tactic than an actual reality

 
 

from General Water
Specialty: Utilities

Best solution for customized marketing campaigns

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Likes Best

Its very easy to use and offers a wide range of solutions.

Likes Least

Using Pardot only makes sense if your strategy consists in a lot of email marketing campaigns

Recommendations

It works better when you are familiar with Salesforce.com (CRM solution)

 
 

from Settlers
Specialty: Insurance

Great tool to use with Salesforce

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Likes Best

The integration with Salesforce takes sending e-blasts to a whole new level of user-friendliness. Gone are the days of exporting a list from Salesforce, uploading the list to a separate email client, etc... The syncing with Salesforce allows me to create dynamic lists based on Salesforce field values with ease! When building the emails the HTML editor is great and the WYSIWYG editor is simple to use, plus there are plenty pre-built templates to choose from. The automation options like drip campaigns and dynamic lists help me be more efficient than ever. The analytics are very helpful in determining the effectiveness of our email campaigns and A/B testing helps us know what works best with our audience. The customer service if I have a problem is wonderful--they follow up quickly and helpfully explain how to resolve issues.

Likes Least

While the Salesforce integration is great, I wish there was a way to "filter" which records in Salesforce get synced to Pardot. When you have multiple records in Salesforce using the same email address the process can get tricky.

Recommendations

If you're already using Salesforce, Pardot can absolutely help you with email marketing. You'll love reporting/analytics!