Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

With intuitive email builder, marketers can build professional emails and send targeted messages to their clientele. The solution also provides tools to create interactive landing pages using customizable templates. When combined with Salesforce Engage, marketing professionals can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

229 Reviews of Pardot

 

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Software Advice Reviews (77)
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Showing 1-20 of 77

Justin from Private Jet Services
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Salesforce Users Should Strongly Consider Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love working in it daily!

Pros

If your sales team has a high volume of leads/contacts (1million+) Pardot has an awesome feature call Engage Alerts which will help your sales reps filter out prospects/clients with the most activity in real-time. Especially, good when an email campaign goes out.

Cons

You need to setup your campaigns the right way, the first time. If you don't, it's hard to go back and restructure.

 
 

Neil from OpenSesame
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Marketing Automation for price conscious organizations

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel.

Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends.

Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy.

Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

 
 

Par from Ledarna
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Pardot - automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence

Pros

Easy to connect to SalesForce

Cons

User interface and reporting

 
 

Joseph from UT Austin
Specialty: Marketing Agency
Number of employees: 10,000+ employees Employees number: 10,000+ employees

March 2017

March 2017

Joseph's Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!

Cons

If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.

 
 

Luis from OnePhase
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Excellent customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.

 
 

Taylor from TurnKey Vacation Rentals
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Deliverability issues

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch

 
 

Clark from Arkansas Economic Development Commission
Specialty: Public Sector
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Glad we chose Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros

Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons

Lack of live support outside of open office hours.

 
 

Ben from Reciprocity
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Must have tool for any marketing team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

 
 

Patrick from Charlie's Chalk Dust
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Robust

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Our company opted to roll out Pardot to expand our B2B marketing efforts within Salesforce.

The interface is robust with a strong lead ranking system. However, once enrolled, our only option to overcome the learning curve and capture ROI on Pardot itself were to hire an outside firm.

As with its competitors, some functions are simple and intuitive, while some are not.

Pros

Functionality
Lead ranking

Cons

Steep learning curve
Little training (without enlisting and paying for outside consultants)

 
 

Nelson from Saddle Creek Logistics Services
Specialty: Transportation
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2017

January 2017

Pardot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have been using Pardot for almost 2 years. I am very impressed with the changes and updates. Pardot really helps make sales/marketing a little easier with tracking and keeping files on your leads/contacts.

Pros

How it stores your information and keeps track of your leads/contacts.

Cons

Issues with Salesforce and the 2 of them reading off each other.

Advice to Others

Learn as much as you can when you can!

 
 

Nick from Ripken Baseball
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Pardot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team. The interface for sales reps is easy to navigate and allows them to focus on prospects with high priority. The Engagement Studio offers automation triggered by buying behavior to mitigate some outbound sales efforts. Page Actions, Custom Redirects, and Notifications are easy to manage and provide instant feedback on customer actions.

We have our platform integrated with Salesforce, and the lead assignment rules work well. It is a little bit surprising that the amount of custom privilege sets are very low given that Salesforce is the exact opposite, which does lead to some confusion when dealing with overlapping products and representatives. There are some functions I wish we could allow sales reps to utilize (like read-only Segmentation Lists) without having to bump them up to Marketing status.

Overall, Pardot has been an excellent tool as we grow our brand and business.

Pros

Email execution and reports
Connection to Salesforce
Engagement Studio / Drip Programs
Page Actions (domain tracking)
Clean, easy UI
Custom fields

Cons

User privilege sets
Mobile-friendly templates

 
 

Taylor from CCP Global
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Salesforce Admin's Review of Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

As the marketing platform for Salesforce, Pardot's functions very well as a means for trackable communication to prospects. There are minor frustrations like the inability to recall an email once it has been sent to a list of prospects but overall I am very satisfied with this product.

Pros

Easily identify interested prospects based on standard reports Pardot generates daily and weekly.

Cons

No email recall.
No email template that is best suited for both a mobile and a desktop stage.

Advice to Others

Utilize the knowledge base articles - they are extremely helpful!

 
 

Julia from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Awesome Tool for Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has been a great tool for us to use and has helped the business grow. Its lead scoring and email campaign automation functionalities have been very useful to us and the team. It has a friendly UI and is intuitive. The product as such has added some good functionalities recently which brings it up to par with other Marketing automation tools available out there. It syncs with Salesforce seamlessly and the sales reps love the visuals it provides at the detail page level.
Their pricing structure is a little difficult to understand.

Pros

Scales well, robust, clean UI

Cons

Pricing Structure

 
 

Laura from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Pardot - Perhaps Not There Yet

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there.

Pros

Great UI
Easy to configure
Easy to manage
Lead Scoring
Salesforce sync

Cons

Doesnt do well with large volumes of data

Advice to Others

Do your research on how it scales.

 
 

Elias from Motorola (a Google Company)
Specialty: Telecommunications
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

December 2016

December 2016

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot after its acquisition has a lot of really good features. Obviously, its Salesforce integration is solid and the UI is fresh and clean unlike Marketo. It is very easy to configure and users get a seamless experience specially they see most of the data within Salesforce.

Pros

The UI is intuitive and user friendly
Great things in its roadmap
Since acquired by Salesforce, the support received is great

Cons

May not work well with too much lead data. Connect with your rep on its limitations.
Internal reporting and dashboards arent that extensive.
Integration with internal website.

Advice to Others

The product has good speed and its UI is neat and clean. Go for it after ensuring it will be able to handle your lead volumes.

 
 

Parag from Enzigma Software Pvt. Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Pardot - A Great Tool for Marketing Guys

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well.

Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros

Highly Configurable
Drag and Drop
Designing
Analytics and Tracking
Connectors
Profile and Grading

Cons

Must allow the users to have custom CSS for designing the templates for Emails and Forms

Advice to Others

Very nice tool for marketing activities, like email tracking, website tracking, capturing leads from different sources and syncing those with so many number of systems will definitely help you and your marketing team

 
 

Michael from ROI4Sales
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Much more difficult than it has to be

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I find Pardot to be feature rich. The problem, however is the logic used when they programmed it. It is difficult to remember how to perform simple functions like simply create an email and send it. As I said they are feature rich though. If you want to schedule something you have to count the days out and then the hour you want it sent and then schedule it. This is simply idiotic. It is powerful in the sense that it has great templates, pretty good customization features, and it does interface with SFDC.

Pros

Powerful features and customization options. Really good support! Great options.

Cons

UI is marginal, and the difficulty in doing simple tasks.

Advice to Others

Dig deeper when looking at Marketo, Pardot, and Elonqua. They are all pretty close in functionality, it is just how they handle the most routine tasks.

 
 

Jerod from Rowmark, LLC
Specialty: Manufacturing
Number of employees: 201-500 employees Employees number: 201-500 employees

November 2016

November 2016

Pardot Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

Currently using Pardot. The product itself is ok and does some ok things, but the templates and working with templates is a bit cumbersome. The one very nice thing is that a lot of the previous mailchimp templates I had customized imported seamlessly so that was pretty awesome. Overall though its definitely not near as easy to use as Mailchimp.

Pros

I like the seamless integration of old Mailchimp templates. Scheduling out e-blasts is pretty easy and intuitive.

Cons

The system is clunky and building out custom e-blast templates leaves a lot to be desired. Its actually pretty difficult to integrate some of the features to make your e-blasting more effective and there doesn't seem to be much as far as training to help with that.

Advice to Others

I would definitely do a few trials on a lot of different systems and find the one that works best for you. If we were to do this one over, I am not sure we would have went with Pardot - seems to just be a bloated featureless, clunky system.

 
 

Cynthia from Geneva Advisors
Specialty: Other
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

October 2016

October 2016

Highly Recommended

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

As an institutional sales team of seven reps for an investment firm, we are reaching out to current advisors/investors as well as prospects - thousands of emails are being sent out each quarter. In the past we were using the Salesforce mass email tool until realizing that a better option was available. Pardot is so simple to use and has many more capabilities.

Advice to Others

This product is highly recommended by my team of seven sales reps to track emails to prospects and leads.

 
 

Briana from Zodiac Pool Systems
Specialty: Manufacturing
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

October 2016

October 2016

I Love Pardot!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot is simple, intuitive, and easy to navigate. Having worked in other email distribution platforms, Pardot is a delight to use. UI is important, but functionality is also vital — Pardot has both. Drip Campaigns, A/B testing, basic open/click metrics, and now the new Engagement Studio are incredible features that not all other platforms have. Engagement Studio opens opportunities for personalized customer journeys in more ways than you can imagine with built-in logic and the flexibility to create rules that make sense for your audience.

Also, as usual, SalesForce delivers fun ways to learn and become familiar with their products through their OfficeHours, Knowledgebase, and additional resources. I would recommend Pardot to anyone as their email management platform. I also expect my loyalty to only be strengthened as I become more familiar with the platform.

Pros

UI / Functionality

Cons

I haven't used it enough yet.