Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

231 Reviews of Pardot

 

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Software Advice Reviews (78)
More Reviews (153)

Showing 1-20 of 78

Steven from FormAssembly
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Everything has a learning curve

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

 
 

Thomas from Lakonia Capital, LLC
Specialty: Energy
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Using pardot and salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

 
 

Abbey from DyKnow
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

We've had a fantastic experience with Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros

Easy to Use
Easy to Train On
Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons

The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.

 
 

Justin from Private Jet Services
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Salesforce Users Should Strongly Consider Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love working in it daily!

Pros

If your sales team has a high volume of leads/contacts (1million+) Pardot has an awesome feature call Engage Alerts which will help your sales reps filter out prospects/clients with the most activity in real-time. Especially, good when an email campaign goes out.

Cons

You need to setup your campaigns the right way, the first time. If you don't, it's hard to go back and restructure.

 
 

Neil from OpenSesame
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Marketing Automation for price conscious organizations

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel.

Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends.

Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy.

Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

 
 

Par from Ledarna
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Pardot - automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence

Pros

Easy to connect to SalesForce

Cons

User interface and reporting

 
 

Joseph from UT Austin
Specialty: Marketing Agency
Number of employees: 10,000+ employees Employees number: 10,000+ employees

March 2017

March 2017

Joseph's Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!

Cons

If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.

 
 

Luis from OnePhase
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Excellent customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.

 
 

Taylor from TurnKey Vacation Rentals
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Deliverability issues

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch

 
 

Clark from Arkansas Economic Development Commission
Specialty: Public Sector
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Glad we chose Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros

Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons

Lack of live support outside of open office hours.

 
 

Ben from Reciprocity
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Must have tool for any marketing team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

Pros

Tracking ability
Implementation of nurture campaigns
Automation rules that remove the manual steps of "what happens next" after a lead are generated.

 
 

Patrick from Charlie's Chalk Dust
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Robust

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Our company opted to roll out Pardot to expand our B2B marketing efforts within Salesforce.

The interface is robust with a strong lead ranking system. However, once enrolled, our only option to overcome the learning curve and capture ROI on Pardot itself were to hire an outside firm.

As with its competitors, some functions are simple and intuitive, while some are not.

Pros

Functionality
Lead ranking

Cons

Steep learning curve
Little training (without enlisting and paying for outside consultants)

 
 

Nelson from Saddle Creek Logistics Services
Specialty: Transportation
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

January 2017

January 2017

Pardot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I have been using Pardot for almost 2 years. I am very impressed with the changes and updates. Pardot really helps make sales/marketing a little easier with tracking and keeping files on your leads/contacts.

Pros

How it stores your information and keeps track of your leads/contacts.

Cons

Issues with Salesforce and the 2 of them reading off each other.

Advice to Others

Learn as much as you can when you can!

 
 

Nick from Ripken Baseball
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Pardot Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has allowed us to streamline our email marketing communications while leveraging insights and activities to empower our sales team. The interface for sales reps is easy to navigate and allows them to focus on prospects with high priority. The Engagement Studio offers automation triggered by buying behavior to mitigate some outbound sales efforts. Page Actions, Custom Redirects, and Notifications are easy to manage and provide instant feedback on customer actions.

We have our platform integrated with Salesforce, and the lead assignment rules work well. It is a little bit surprising that the amount of custom privilege sets are very low given that Salesforce is the exact opposite, which does lead to some confusion when dealing with overlapping products and representatives. There are some functions I wish we could allow sales reps to utilize (like read-only Segmentation Lists) without having to bump them up to Marketing status.

Overall, Pardot has been an excellent tool as we grow our brand and business.

Pros

Email execution and reports
Connection to Salesforce
Engagement Studio / Drip Programs
Page Actions (domain tracking)
Clean, easy UI
Custom fields

Cons

User privilege sets
Mobile-friendly templates

 
 

Taylor from CCP Global
Specialty: Consulting
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Salesforce Admin's Review of Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

As the marketing platform for Salesforce, Pardot's functions very well as a means for trackable communication to prospects. There are minor frustrations like the inability to recall an email once it has been sent to a list of prospects but overall I am very satisfied with this product.

Pros

Easily identify interested prospects based on standard reports Pardot generates daily and weekly.

Cons

No email recall.
No email template that is best suited for both a mobile and a desktop stage.

Advice to Others

Utilize the knowledge base articles - they are extremely helpful!

 
 

Julia from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Awesome Tool for Marketing Automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has been a great tool for us to use and has helped the business grow. Its lead scoring and email campaign automation functionalities have been very useful to us and the team. It has a friendly UI and is intuitive. The product as such has added some good functionalities recently which brings it up to par with other Marketing automation tools available out there. It syncs with Salesforce seamlessly and the sales reps love the visuals it provides at the detail page level.
Their pricing structure is a little difficult to understand.

Pros

Scales well, robust, clean UI

Cons

Pricing Structure

 
 

Laura from Eventbrite
Specialty: Software / IT
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Pardot - Perhaps Not There Yet

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We had rolled out Pardot but then decided to go with Marketo. Pardot was not scaling well as our lead database grew. Till the time we did not have such high volumes the tool was working really well for us. But within a few months, things started to fall apart for us unfortunately. As you may know that Salesforce has taken over it. I believe it has now improved tremendously so please do check where they are at this point. At the time we used it, it was there.

Pros

Great UI
Easy to configure
Easy to manage
Lead Scoring
Salesforce sync

Cons

Doesnt do well with large volumes of data

Advice to Others

Do your research on how it scales.

 
 

Elias from Motorola (a Google Company)
Specialty: Telecommunications
Number of employees: 5,001-10,000 employees Employees number: 5,001-10,000 employees

December 2016

December 2016

Great Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot after its acquisition has a lot of really good features. Obviously, its Salesforce integration is solid and the UI is fresh and clean unlike Marketo. It is very easy to configure and users get a seamless experience specially they see most of the data within Salesforce.

Pros

The UI is intuitive and user friendly
Great things in its roadmap
Since acquired by Salesforce, the support received is great

Cons

May not work well with too much lead data. Connect with your rep on its limitations.
Internal reporting and dashboards arent that extensive.
Integration with internal website.

Advice to Others

The product has good speed and its UI is neat and clean. Go for it after ensuring it will be able to handle your lead volumes.

 
 

Parag from Enzigma Software Pvt. Ltd
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

November 2016

November 2016

Pardot - A Great Tool for Marketing Guys

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Being working with so many tools for different purposes and learning ASAP is a tough job, Pardot is one of the tool which is very well designed in terms of using it, configuring it and getting ready for the end users as well.

Simple Clicks, Drag and Drop makes it one of the most powerful tool in the market, and gives a tough competition to the similar products

Pros

Highly Configurable
Drag and Drop
Designing
Analytics and Tracking
Connectors
Profile and Grading

Cons

Must allow the users to have custom CSS for designing the templates for Emails and Forms

Advice to Others

Very nice tool for marketing activities, like email tracking, website tracking, capturing leads from different sources and syncing those with so many number of systems will definitely help you and your marketing team

 
 

Michael from ROI4Sales
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

November 2016

November 2016

Much more difficult than it has to be

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I find Pardot to be feature rich. The problem, however is the logic used when they programmed it. It is difficult to remember how to perform simple functions like simply create an email and send it. As I said they are feature rich though. If you want to schedule something you have to count the days out and then the hour you want it sent and then schedule it. This is simply idiotic. It is powerful in the sense that it has great templates, pretty good customization features, and it does interface with SFDC.

Pros

Powerful features and customization options. Really good support! Great options.

Cons

UI is marginal, and the difficulty in doing simple tasks.

Advice to Others

Dig deeper when looking at Marketo, Pardot, and Elonqua. They are all pretty close in functionality, it is just how they handle the most routine tasks.

 
 
 
Showing 1-20 of 153

Randy from PayJunction
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Horrible product, customer support, and contract.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

None

Pros

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does¿t meet our sales and marketing requirements.

Cons

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:
- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.
- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.
- Poor reporting on emails:
* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.
* CTR doesn¿t show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison
* There are no reports generated for engagement studio (only drip programs - old feature now retired)
- Can't track replies on emails > can¿t gauge performance
- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)
- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)
- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Source: Capterra
 

Jonathan

June 2017

June 2017

Not as simple as expected ed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

To be 100% honest, the only pro to this service is that fact that it can get the job done other than that, it's nothin you can't find elsewhere; perhaps simpler. The program has potential but lacks provisions.

Cons

The software is not user friendly , when working with a team of 20-30 people ; with varying degrees of tech awareness, it makes using a service like such incredibly difficult . Additionally I feel the program needs to revamp its approach.

Source: GetApp
 

Kara from Alexian Brothers
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2017

May 2017

Lead Automation Platform attached to SFDC

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If a great lead automation system wasn't good enough as it is, try adding that to a CRM that is pioneering the industry. Pardot packs all the power of the SFDC platform into a lead automation platform.

Cons

The user experience matches Salesforce and can be a little stale. The ability to customize screens and pages with point and click tech would be nice.

Source: Capterra
 


May 2017

May 2017

Not for beginners

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The tool has a lot of capabilities, it's nice that it's a Salesforce product. The drip functionality was just was just upgraded and improved, I think that helped its usability.

Cons

It's very cumbersome and not at all intuitive. I would not recommend this as a first automation tool for teams just dipping their toe into it.

Source: GetApp
 

Bharath from Zenoti

April 2017

April 2017

Best Outbound Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have been using Pardot for more than 4 years and I must say it's a great software.

Pardot has come up with lot more cool features over years. I especially love their engagement studio feature - simply the best to nurture cold prospects.

Source: Capterra
 

Travis from PureCars
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

underwhelming

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used Pardot for several years, but it stills leaves some to be desired. While the distinctions are clear, it doesn't seem to offer a marked advantage over free email clients, especially for a SMB.

Pros

email marketing templates are helpful and time-saving

Cons

emails end up in spam folders much too often; cannot say with confidence that it is worth the money.

Advice to Others

improve baseline functionality to the point that it has a clear advantage over free solutions on the market.

Source: Capterra
 

Ray from PureCars

April 2017

April 2017

Streamlines the process of sending clients marketing collateral

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have the Pardot integration with Salesforce. Our marketing team uploads marketing material into our client base. I'm able to send out selective collateral to specific personal versus just blasting everyone in a customer account. We have different messages so using the Pardot integration makes it easy to send the document to that person as an email versus as an attachment. Our marketing team also sends out by monthly material as well to a define target of clients.

Source: Capterra
 

Bob from Godlan

April 2017

April 2017

Pardot is a Very Good Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used Pardot for more than 2 years now. It is a very good marketing automation platform and has the best Salesforce.com integration, particularly now that Salesforce owns them.

Source: Capterra
 

David from Acuity
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Great for quantifying prospect engagement!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot will score a prospect on the level of engagement they have with your website. The higher a prospect scores, it's more likely that they are interested in your product. Makes it easy to know when to reach out to older prospects.

Pros

Great for knowing that clients are interested.

Cons

A high pardot score does not always mean they are very interested in your product.

Source: Capterra
 

Melissa from Brandon Hall Group

February 2017

February 2017

Pardot is Good But a Work in Progress

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot.

Pros

It's attractive app-style interface

Cons

Functionality is down a lot and we need to reach out to customer service often

Source: Capterra
 

Katie from Billhighway

February 2017

February 2017

Pardot - Working Well

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I am still a new user to Pardot but with my minimal use have found it to be a good asset for our team to use with email communications.

Source: Capterra
 

Akinori from Benefit One USA, Inc.

February 2017

February 2017

Most Effective Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Really great product through features and functionality. It is a great tool for those companies that have a need for such a tool. The tool is easy (it's required to get used to this software) to use and has tons of nice features.

Source: Capterra
 

Aden from Disruptive Advertising
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Overpriced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot is overpriced, but it will get the job done. Even after getting the product at a significant discount, I still feel like the product was overpriced. There are much cheaper marketing automation options out there that match Pardot's features and functionality.

Pros

Lots of great features

Cons

Lots of other marketing automation software have the same features and at a much lower price point.

Advice to Others

Haggle like crazy with them! I think they know they're overpriced, so you can probably negotiate a deal that is far below the list price. If they won't give you the price you want, walk away and find another software to use.

Source: Capterra
 

Max from Keeper

February 2017

February 2017

Great tool for streamlining lead nurturing and follow up

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

While my experience with Pardot has been rather short, I have found it to be an incredibly helpful resource to connect the marketing and sales team. Ability to nurture leads with emails, newsletters, etc and have a score to qualify them as ready for the sales team has been a great asset.

Source: Capterra
 

Matt from Inviscid Software
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Great Automation Marketing tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used other systems before but Pardot by far out does any of their competition. Great tool for automating the client experience throughout the sales process. We use it for implementing new clients too and the notifications are a huge timesaver.

Source: Capterra
 

Renae from iSALUS Healthcare

January 2017

January 2017

Not as Easy or Intuitive as Similar Software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We switched from another software to Pardot and realized that some of the expected functionality is missing. What I mean by that is we didn't ask about certain items that we "figured" were there and when we got into the meat of setting up email marketing we became extremely frustrated. Additionally, I didn't realize how spoiled we were with customer service. We were told that there was online chat help but apparently right when we got started it became unavailable for our plan. Little things like only being able to choose a Day to start the email campaign versus a day and time is crazy. I find myself getting up at 6am to be able to start a campaign on time because that's when my target audience is checking their email. If I create my campaign at 3pm on Thursday, my only choice is to start it the same time on any given day in the future. Additionally, the list segmentation is more complicated than it needs to be. Overall, it does allow you to create campaigns based on behavior and score your audience, etc. However, everything is more complicated and the customer support is lacking. There are better softwares available with better customer support for less money.

Pros

You can create email campaigns based on behavior.

Cons

Customer Support is lacking and the functionality is complicated.

Advice to Others

Make sure you do thorough research about the functions that are most important to your company.

Source: Capterra
 

Paul from Simplus
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Powerful Marketing Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot can be very powerful. It can do quite a bit, including manage email marketing, lead segmentation, lead tracking, lead scoring, nurture campaigns and more. Best of all, it syncs perfectly with Salesforce.

Pros

The updated interface is wonderful. I also really enjoy the new Engagement Studio when compared to the older drip programs. It's powerful and automation rules, dynamic content, drip campaigns and more really add a lot to your marketing department.

Cons

It can definitely be pricey.

Advice to Others

Have a plan and make sure you utilize this fully. Also, ensure Marketing and Sales are aligned and communicating.

Source: Capterra
 

Ryan from LawnStarter
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Expensive, overly complex, and still lacking basic features

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We were pressure sold on pardot even though we are a consumer-facing company. They sold us on the premise that it could do everything and more. Additionally they sold that the integration is superior to other solutions because it is owned by SFDC. That's also untrue.

It really has only one purpose, to convert a prospect to a sales call. So I suppose if that's your use case, it may work.

If you want to remarket a close lost opp, that's a hassle.

Want to mail merge unique links from custom fields and track them? Well, you can't do that.

Want to add a 15 minute time delay to an email? Can't do that.

Want to A/B test within a drip campaign? yup you guessed it, can't do that either.

Want to email existing customers to upsell? That's a nightmare.

And the support has not been great - they only contact you when you go over the limit. No offer to help.

My recommendation would be to use anything but Pardot.

Source: GetApp
 

Amanda from Luxottica

December 2016

December 2016

Easy tool, great fit, great value!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We were already using Exact Target and SalesForce. Adding Pardot to our suite of tools has really elevated what we can do for our B2B marketing. After the initial learning curve (plenty of vendors to help with training if needed) once we got up and running this has freed up so much time to focus on other areas but it has also GREATLY increased our leads, the value of our leads and our conversion rates. The tools is pretty easy to use one you get the lay of the land!

Pros

All of the functionality. The flexibility and the ease of use (once you have been trained)

Cons

It took us a bit to get trained on the tool, they way they use terminology and how they have things set up are very different than what most tools utilize. But once you understand the lay of the land it is super easy to use and set up.

Source: Capterra
 

Andy from Skuidify
Number of employees: 51-200 employees Employees number: 51-200 employees

December 2016

December 2016

Great entry level lead management tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Huge fan, initially, of Pardot. Did all we could ever want, and really got us going with drip campaigns per each event we do, which is a few. Got us further down the road really understanding where each marketing $1 was going.

Source: Capterra