Pardot Marketing Automation Software


 

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step decisions associated with B2B sales.

The Pardot suite includes products with functionality that includes lead management, batch email marketing, automated drip marketing and real-time sales alerts. The system has particularly been recognized for its lead scoring capability.

The Enterprise edition offers more advanced capabilities such as custom security controls, increased storage space and a dedicated IP address.

When combined with Salesforce Engage, reps can connect in real-time to deliver campaigns, receive alerts, report on trends, track Gmail emails and more, all via mobile.

Pardot's Software-as-a-Service (SaaS) model is built on the Force.com platform and integrates with Salesforce as well as Microsoft CRM, SugarCRM and Netsuite.

 

Pardot - Reporting
 
  • Pardot - Reporting
    Reporting
  • Pardot - Activities
    Activities
  • Pardot - DripBuilder
    DripBuilder
  • Pardot - Email layouts
    Email layouts
  • Pardot - Increase score
    Increase score
  • Pardot - Landing page builder
    Landing page builder
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 8

243 Reviews of Pardot

 

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Software Advice Reviews (83)
More Reviews (160)

Showing 1-20 of 83

Nathan from Elevated Third
Specialty: Marketing Agency
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Incredibly Powerful and Flexible

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The UI makes seemingly complicated things, like drip campaigns, accessible.
There is an almost endless variety of rules that allow of incredibly detailed campaigns.
Integrations with CRMs and other tools are very easy to set up.

Cons

Many training resources are old and have not been updated for the current UI.
Submitting tickets to customer support can be cumbersome and it may take a while to hear back from them

 
 

Sue from Cezanne HR
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Good value for money and a reliable service

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

If Salesforce delivers on their promise to improve the reporting - and don't try to charge extra for it - the solution would be much stronger.

Pros

Great value for money and has helped us take our marketing campaigns to the next level. Seems generally robust and integration with Salesforce improving.

Cons

Integration with Salesforce is still a work in progress (after several years), especially around reporting. Terminology is confusing and reporting at campaign level weak.

 
 

Ben from Reciprocity
Specialty: Software and technology
Number of employees: 51-200 employees Employees number: 51-200 employees

August 2017

August 2017

Great automation tool for companies looking to scale email marketing and nurture programs

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall great product. Excellent value for the money.

Pros

Ease of use, lots of functionality (nurture campaigns, social posting, salesforce integration, lots of automation opportunities)

Cons

Customer support is still strong but not as good as it once was (used to have customer support chat feature but recently got rid of it). Better integration of Pardot campaigns with Salesforce campaigns would be great. More integrations with other tools.

 
 

Meghan from Employment Solutions
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

August 2017

August 2017

Excellent Marketing Software!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Overall, I have thoroughly enjoyed using this product and would recommend it to any business looking for a savvy inbound marketing strategy!

Pros

Ease of use, intuitive design, excellent (and abundant) reporting features, several tiers of customer support and a thorough knowledge base, communicates incredibly well with Salesforce (naturally) and is chock-full of helpful and user-friendly templates and creation wizards that make each element flow unto each other, all with a set of very prudent organizational tools!

Cons

I really don't have much to say in the way of cons - it was a learning curve getting started, but coming from a rather mundane marketing background with little experience in such a complicated software, it was honestly relatively easy to pick up, particularly when partnered with an implementation expert!

 
 

George from CLEAResult
Specialty: Consulting
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

July 2017

July 2017

Pardot is an extremely flexible tool that I have come to really enjoy using

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Soooo many options. Very flexible set of tools lets you adapt Pardot to your end goals. I have been able to use Pardot in several very different scenarios to a high degree of success. (BTW - it's kind of cool how my colleagues throw problems at me and I'm like, "Hmmmm...Pardot has a tool for that...here, let's do this and that and bingo! Success. Done. What else you got?")

Cons

Soooo many options. I know - that's what I said about the "Pros". Here's the deal: when I first dove (dived?) into Pardot head-first, I was quickly overwhelmed by the sheer size/scale/number of options, terms, concepts, etc. That said, there were so many helpful resources. Took me a couple of weeks to wrap my head around what was going on but then I got it. Keep in mind: I'm not an IT guy. I have some IT experience but the majority of that was helping my folks with their PC and Mac issues. Point being: I'm not a tech/computer/IT person and I was able to gain a relatively high degree of mastery of Pardot in relatively short order. Now, for better or worse, I'm the "Pardot" guy for my program. People come to me when they have questions and I can help them so I will put this in the "win" column.

 
 

Suzanne from Horizon House
Specialty: Publishers
Number of employees: 201-500 employees Employees number: 201-500 employees

July 2017

July 2017

I breifly work with Pardot for a contract position. I found it very easy to learn as the product is intuitive.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Easy of use, features, online learning tools, very little knowledge of HTML is need to create email campaigns.

Cons

Forms are not as flexible as I would like. Landing pages are semi complicated to build. Event module difficult to use.

 
 

Matt from Omnipress
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

July 2017

July 2017

100% YOY Increase in Leads with Pardot and Salesforce Intergration

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

We've been using Pardot for years to manage emails and landing pages, but once we added Salesforce, we saw a dramatic increase in Pardot's usefulness. Having the ability to score prospects' interactions on the web and easily hand off warmed up leads has made a real impact.

Pros

- Once you have solid templates built, creating new emails and landing pages is very fast
- Integration with Salesforce is solid, no issues with data sync in either direction
- Automation rules (especially b/t Salesforce and Pardot) can take care of a lot of mundane tasks without needing to remember to do them

Cons

- Getting started with the Program can be tough because there is so much it can do
- Reporting on data can be difficult to figure out. Not on a per-email basis, but rather on Campaign-level performance. There seem to be multiple places to get information and they don't always match up.
- Landing page templates are not responsive. Seriously! You have to have a web designer built and import them to be useful

 
 

Austin from Marketer as a Service
Specialty: Consulting
Number of employees: 1 employee Employees number: 1 employee

July 2017

July 2017

Ok Product, Leaves Much to Be Desired

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

The Salesforce integration is solid, as one would hope, considering they're owned by Salesforce. Good functionality and certainly gives someone who knows what they're dong the power to build some excellent campaigns and automations. The reporting is pretty good.

Cons

The landing page and email builders are a joke, one of the worst in the industry. To do anything decent, you'll need a talented web developer. There's just so many solutions on the market that blow Pardot out of the water in this area. The form builder is better than the landing page builder, but nothing to brag about. The drip campaign builder is powerful, but a user experience nightmare.

 
 

Steven from FormAssembly
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Everything has a learning curve

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot's just great overall, every tool has a grace period of learning and individualizing the use - you can't always read a KB article and have things humming, you have to hit the dirt face first a few times, show some humility, not break the law and find your fit with how you use it most effectively.

Pros

Once you understand the areas of Pardot and how affective they are throughout the areas of your marketing efforts and establish a synergy it's a great tool that's used frequently to solve and offload processes from other, potentially costly systems.

Cons

My con is a con that anyone would have, it's a different UI, capabilities are different in some contexts, and it really just takes a matter of time to feel it out and get comfortable with. If time is that bad of a con, than we'd all have a bad wrap. I do with their integrations were a bit long but with most things going to Salesforce and Pardot having a bond with it, we can solve things through that channel.

 
 

Thomas from Lakonia Capital, LLC
Specialty: Energy
Number of employees: 2-10 employees Employees number: 2-10 employees

May 2017

May 2017

Using pardot and salesforce

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

There is so much to learn. I have two employees earning badges working toward certification. I need a better understanding of some of the products like Lightning. Google analytics

Pros

Managing drip campaigns and the ability to consistently market to large groups of leads and PROSPECTS is great.

Cons

I wish salesforce emails had the same functionality as engage emails. I like using engage alerts but I do not have that in salesforce. I have created dynamic templates for delivering content but in salesforce not pardot.

 
 

Abbey from DyKnow
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

We've had a fantastic experience with Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot is reliable and easy to use, and has helped our organization objectively measure return on investment in marketing automation. I can say with certainty that last year 50% of the net new revenue opportunities we won were tied to marketing automation via Pardot. I only need support from Pardot's customer service team about once per year, but when I do, they are friendly, helpful, and efficient in their responses.

Pros

Easy to Use
Easy to Train On
Pardot makes it easy to measure a return on investing in marketing automation. The tool is reliable and performant, and the Pardot team's customer service is outstanding.

Cons

The Client Advocate email domain was terrific -quick and helpful customer support for usage-related questions. I'll be very sad to see this deprecated and replaced with the success community.

 
 

Justin from Private Jet Services
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Salesforce Users Should Strongly Consider Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Love working in it daily!

Pros

If your sales team has a high volume of leads/contacts (1million+) Pardot has an awesome feature call Engage Alerts which will help your sales reps filter out prospects/clients with the most activity in real-time. Especially, good when an email campaign goes out.

Cons

You need to setup your campaigns the right way, the first time. If you don't, it's hard to go back and restructure.

 
 

Neil from OpenSesame
Specialty: Software / IT
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Marketing Automation for price conscious organizations

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pardot has a lot of base functionality that sets it apart from email platforms like Mailchimp and the like. It also provides better integration with Salesforce than hubspot and other less expensive CRMs to give your organization with a complete picture of the sales funnel.

Pardot provides email templates upon sign-up that are easily customizable for specific needs. You can test this emails to internal lists and with its integration with Litmus you can view how different clients and platforms will render you email before sends.

Landing pages and form are an easy way to collect leads, track conversion points, and keep the source of a lead. Forms enable you to send auto-response emails, notify teams or sales reps, and assign leads to the correct person. The can also send leads to a Salesforce campaign with detailed member statuses to provide for multi-touch attribution. Landing pages are easy to build, add Google analytics or any other tracking code and deploy.

Automation rules allow you to keep your database clean and ensure that all prospects are going to the right place, tagged correctly, and scored appropriately. Dynamic content is an excellent investment as an add on to allow you to use one template but change messaging based on known prospect information. No need to create 5 different emails or landing pages for industry segments, just create on template and use the dynamic content feature to show messaging that applies to them.

Pros

Intuitive UI, great functionality for the price, native integration with Salesforce, dynamic content add-on. Automation rules that can help keep the system clean and prospects updated.

Cons

Limitations within automation rules for mutli-variable updates. For example - Loading a tradeshow list with campaign member statuses in SFDC. I would like to upload in one automation rule to say if X campaign status, update to this campaign in SFDC for X status, within the same rule I would like to add all of the other statuses with specific completion actions instead of having to run 1 rule for each status.
Dynamic content should be able to trigger via a URL parameter and not just a known prospect field.

 
 

Par from Ledarna
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Pardot - automation

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Hard to get help from SalesForce Pardot with the right setup. I use this program in Sweden and maybe you are short of people with the right competence

Pros

Easy to connect to SalesForce

Cons

User interface and reporting

 
 

Joseph from UT Austin
Specialty: Marketing Agency
Number of employees: 10,000+ employees Employees number: 10,000+ employees

March 2017

March 2017

Joseph's Review

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Pros

Easy to use, simple enough to learn without prior crm software knowledge. I learnt most of it after about a week or 2. Very user friendly!

Cons

If it could be cheaper I think it would be used more widely. Although i do find this product to be value for money, I would like to see the price drop comparable to other products.

 
 

Luis from OnePhase
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2017

March 2017

Excellent customer service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

I had a lot of comprehension issues, but every time I get stuck, I call to the customer service, and I receive a very useful responses.

 
 

Taylor from TurnKey Vacation Rentals
Specialty: Hospitality / Travel
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Deliverability issues

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Set up was fairly simple, though it took several months. The syncing is seamless, which is wonderful, and there are so many resources to learn how to use all of the many functions of the system. Unfortunately, though we've been able to build elaborate drips and beautiful emails, we found that they often are not actually making it into the inboxes. Our deliverability and response rate have dropped significantly since making the switch

 
 

Clark from Arkansas Economic Development Commission
Specialty: Public Sector
Number of employees: 51-200 employees Employees number: 51-200 employees

February 2017

February 2017

Glad we chose Pardot

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We selected Pardot over 2 other well-known marketing automation options. After using Pardot for the past several months, I have found it to be fairly easy to use and powerful. There is a learning curve, and the best way to learn is to use it often and try new things (e.g. - engagement studio). There are lots of webinars and support materials available and the open office hours is usually helpful (although not always the most convenient since you have to wait in a queue before getting your question addressed and have a limited window to do so as others are typically waiting in the queue as well). Overall I am pleased with Pardot and hope to get even more out of it in the coming months. I would recommend it for marketing automation.

Pros

Powerful. Generally easy to use. Reporting/metrics. Integration with Salesforce.

Cons

Lack of live support outside of open office hours.

 
 

Ben from Reciprocity
Specialty: Software / IT
Number of employees: 11-50 employees Employees number: 11-50 employees

February 2017

February 2017

Must have tool for any marketing team

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

The ability to scale a marketing team's effort has never been made easier with Pardot. Super easy to use and totally worth the investment.

Pros

Tracking ability
Implementation of nurture campaigns
Automation rules that remove the manual steps of "what happens next" after a lead are generated.

 
 

Patrick from Charlie's Chalk Dust
Specialty: Other
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Robust

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Our company opted to roll out Pardot to expand our B2B marketing efforts within Salesforce.

The interface is robust with a strong lead ranking system. However, once enrolled, our only option to overcome the learning curve and capture ROI on Pardot itself were to hire an outside firm.

As with its competitors, some functions are simple and intuitive, while some are not.

Pros

Functionality
Lead ranking

Cons

Steep learning curve
Little training (without enlisting and paying for outside consultants)

 
 
 
Showing 1-20 of 160

Meghan from Dunn Solutions

September 2017

September 2017

Pardot has been fairly easy to implement and the functionality is great for B2B

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I do like the user interface for than some other automation platforms, they're pricing structure works well for us, and you don't have to buy tons of add ons to get full functionality you should definitely have in marketing automation like paid search, seo, and social tools

Cons

This software isn't as customizable as it could be, would like to be able to use query string parameters and lookup fields for custom objects

Source: Capterra
 

Pam from FSE

September 2017

September 2017

Pardot makes building a drip campaign a breeze

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I love the engagement program it's easy to set up and the reporting features tell me what's working and what's not.

Cons

The customer service hasn't been the best since they removed the chat support feature. Now the only support is via email or open hours.

Source: Capterra
 

Julie from Ciceron

September 2017

September 2017

Good platform if you don't need robust features.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that it is Integrated with Salesforce. I also appreciate the value and features you get for the price.

Cons

I would appreciate if the dynamic content functionality was more robust. I find that it is lacking in comparison to other platforms.

Source: Capterra
 

Seth from InWhatLanguage

September 2017

September 2017

It's good but sometimes too complicated

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

I like that it's easy to track the data behind reports. For instance, the email data reports are very valuable for me to analyze trends and best practices.

Cons

I do NOT like the email builder within pardot. It's super complicated to build a good looking email and we frequently have to using CSS coding to make changes to the templates.

Source: Capterra
 

Alicia from Telligen

August 2017

August 2017

Used Pardot to handle mass mailings

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The best feature is that you can send the same email to hundreds of email addresses. This speeds up our work so much.

Source: Capterra
 

Brittany from Evans Senior Investments
Number of employees: 11-50 employees Employees number: 11-50 employees

July 2017

July 2017

Clunky tool with limited capabilities

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

It's cheap. Like almost free with our SFDC subscription. Makes it hard to rip and replace when you're a small team.

Pros

I like the insights that you get from sent emails. It's not better than many of the tools out there but I appreciate the simplicity of the reports that surface only the data you need.

Cons

Pardot jargon is different than other tools terms for marketing automation.

When something breaks, it's hard to identify and even harder to fix

Programatizing emails is harder than it should be. And having to create multiple email templates seems inefficient.

Source: Capterra
 

Don from Checkmate

July 2017

July 2017

A very robust marketing automation tool that gives you multi-level insights.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It has tons of features and allows you to set completely automate client acquisition, connecting with the Salesforce CRM. Salespersons don't even need to get involved until the prospect is primed and ready.

Cons

It take a LONG time to master this one and the customer service on the product is horrible. You have an account exec that's supposed to be your point of contact and I highly suggest you contact them before calling the outsourced help line.

Source: Capterra
 

Daniel from NorthCentral University
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

July 2017

July 2017

Great marketing automation tool, but lack of support has lead to issues.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The marketing automation features are best in class. They allow any larger marketing department to be more efficient and effective. The program is easy enough to use for anyone who has ever done any marketing email or automation and the program can be a great tool.

Cons

Getting customer support has been problematic. My company has issues with email delivery to certain ISPs and we have reached out to Pardot for help on several occasions. We have not received too much help.

Source: Capterra
 

Randy from PayJunction
Number of employees: 51-200 employees Employees number: 51-200 employees

June 2017

June 2017

Horrible product, customer support, and contract.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

None

Pros

We have fully implemented Pardot into our sales and marketing teams. We use everything from landing pages, forms, custom redirects, email templates, email automation, and their gmail plugin. It does¿t meet our sales and marketing requirements.

Cons

In less than one year we have opened 42 support tickets with Pardot. Many with no resolution. After determining that the product simply doesn't work we are transitioning to their competitors. Pardot is still forcing us to pay licensing fees even though their product failed to function. Do not use.

Stand Out Issues:
- The Gmail plugin simply doesn't work. Activity is not consistently logged in SalesForce. We have reported the technical issue many times to their support.
- They cap uploaded assets (Ex: images) at 100 MB storage. This is ridiculous. When we hit the cap they wanted to charge us 4K to increase storage.
- Poor reporting on emails:
* Missing data on 1:1 emails. Direct emails sent via the Gmail plug-in.
* CTR doesn¿t show for under 1% in engagement studio > Requires us to click down into each email template to pull report and export details to do a side by side comparison
* There are no reports generated for engagement studio (only drip programs - old feature now retired)
- Can't track replies on emails > can¿t gauge performance
- Recurring issues with Engage in Gmail and Engage Alerts (holds up the sales team from their day-to-day tasks)
- Poor UX in Engage via gmail for sales team (cannot organize 1:1 templates by folder)
- Limited on engage logic, can only use prospect fields. We can't use opportunity or account data in automation.

Source: Capterra
 

Jonathan

June 2017

June 2017

Not as simple as expected ed

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

To be 100% honest, the only pro to this service is that fact that it can get the job done other than that, it's nothin you can't find elsewhere; perhaps simpler. The program has potential but lacks provisions.

Cons

The software is not user friendly , when working with a team of 20-30 people ; with varying degrees of tech awareness, it makes using a service like such incredibly difficult . Additionally I feel the program needs to revamp its approach.

Source: GetApp
 

Kara from Alexian Brothers
Number of employees: 201-500 employees Employees number: 201-500 employees

May 2017

May 2017

Lead Automation Platform attached to SFDC

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If a great lead automation system wasn't good enough as it is, try adding that to a CRM that is pioneering the industry. Pardot packs all the power of the SFDC platform into a lead automation platform.

Cons

The user experience matches Salesforce and can be a little stale. The ability to customize screens and pages with point and click tech would be nice.

Source: Capterra
 


May 2017

May 2017

Not for beginners

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The tool has a lot of capabilities, it's nice that it's a Salesforce product. The drip functionality was just was just upgraded and improved, I think that helped its usability.

Cons

It's very cumbersome and not at all intuitive. I would not recommend this as a first automation tool for teams just dipping their toe into it.

Source: GetApp
 

Bharath from Zenoti

April 2017

April 2017

Best Outbound Marketing Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have been using Pardot for more than 4 years and I must say it's a great software.

Pardot has come up with lot more cool features over years. I especially love their engagement studio feature - simply the best to nurture cold prospects.

Source: Capterra
 

Travis from PureCars
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

underwhelming

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used Pardot for several years, but it stills leaves some to be desired. While the distinctions are clear, it doesn't seem to offer a marked advantage over free email clients, especially for a SMB.

Pros

email marketing templates are helpful and time-saving

Cons

emails end up in spam folders much too often; cannot say with confidence that it is worth the money.

Advice to Others

improve baseline functionality to the point that it has a clear advantage over free solutions on the market.

Source: Capterra
 

Ray from PureCars

April 2017

April 2017

Streamlines the process of sending clients marketing collateral

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We have the Pardot integration with Salesforce. Our marketing team uploads marketing material into our client base. I'm able to send out selective collateral to specific personal versus just blasting everyone in a customer account. We have different messages so using the Pardot integration makes it easy to send the document to that person as an email versus as an attachment. Our marketing team also sends out by monthly material as well to a define target of clients.

Source: Capterra
 

Bob from Godlan

April 2017

April 2017

Pardot is a Very Good Automation Platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I have used Pardot for more than 2 years now. It is a very good marketing automation platform and has the best Salesforce.com integration, particularly now that Salesforce owns them.

Source: Capterra
 

David from Acuity
Number of employees: 51-200 employees Employees number: 51-200 employees

April 2017

April 2017

Great for quantifying prospect engagement!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot will score a prospect on the level of engagement they have with your website. The higher a prospect scores, it's more likely that they are interested in your product. Makes it easy to know when to reach out to older prospects.

Pros

Great for knowing that clients are interested.

Cons

A high pardot score does not always mean they are very interested in your product.

Source: Capterra
 

Melissa from Brandon Hall Group

February 2017

February 2017

Pardot is Good But a Work in Progress

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Pardot is a good starting point but the flexibility is lacking in certain areas. Often times there is more flexibility required, for example, when creating email templates that one would need to have HTML knowledge to accomplish. The interface is easy on the eyes, so that's a plus. Functionality is often down, in my experience and requires us reaching out to customer service to troubleshoot.

Pros

It's attractive app-style interface

Cons

Functionality is down a lot and we need to reach out to customer service often

Source: Capterra
 

Katie from Billhighway

February 2017

February 2017

Pardot - Working Well

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I am still a new user to Pardot but with my minimal use have found it to be a good asset for our team to use with email communications.

Source: Capterra
 

Akinori from Benefit One USA, Inc.

February 2017

February 2017

Most Effective Marketing Automation Tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Really great product through features and functionality. It is a great tool for those companies that have a need for such a tool. The tool is easy (it's required to get used to this software) to use and has tons of nice features.

Source: Capterra