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Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product...Read more about Avochato


Birdeye is the highest-rated all-in-one reputation and customer experience platform for local businesses and brands. Over 100,000 businesses use Birdeye’s all-in-one platform to effortlessly manage online reputation, connect with ...Read more about Birdeye

Notifii Connect

FrontRunners 2023

Notifii Connect is a cloud-based text and email communications tool designed to keep residents, employees, and community members informed. It can be used to send unlimited text and email notifications to specific audience segments...Read more about Notifii Connect


OneSignal is the market-leading customer engagement platform offering mobile push, web push, email, SMS, and in-app messages for developers and marketers, all on one platform. OneSignal offers tools such as customer journeys, A/B ...Read more about OneSignal


FrontRunners 2023

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and...Read more about Omnisend

Liberty Connect

The Liberty Platform is an all-in-one customer experience solution that includes all the intelligent automation (low-code), customer engagement and contact centre management solutions you need to improve your customer experience, ...Read more about Liberty Connect

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For 23 years, Solutionreach has been helping vision, dental, and medical organizations of all sizes implement technology that supports practice-wide efficiency and revenue growth with flexible patient communications and office ope...Read more about Solutionreach

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TXT180 is a cloud-based SMS marketing solution designed for businesses of all sizes. It offers messaging templates, mobile send management, a web widget, contact management and message forwarding functionalities within a suite. ...Read more about TXT180

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SimpleTexting is a cloud-based platform for 1-on-1 business texting and mass text message campaigns. The platform provides the ability to send and receive messages using a 6-digit short code, an existing 10-digit phone number or a...Read more about SimpleTexting

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FrontRunners 2023

SlickText is a cloud-based SMS marketing solution for business of all sizes. It caters to various industries including retail, restaurants, schools, churches, ministries, real estate, marketing agencies, e-commerce and nonprofits....Read more about SlickText

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Call Loop

Send personalized, informational, and emergency text messages, calls, and ringless voicemails messages, fast -- whether they're going to 5 people or 50,000. ...Read more about Call Loop

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Medallia Concierge

Zingle is a cloud-based SMS messaging platform that allows users to communicate with their customers via text message and other mobile messaging channels. It is suitable for businesses of all sizes. Key features include conta...Read more about Medallia Concierge

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Mobiniti provides a mobile marketing platform for small and midsize businesses, as well as enterprise customers. It enables users to engage their customers via mobile with SMS marketing. Key features include mobile coupons, contes...Read more about Mobiniti

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TrueDialog is a cloud-based SMS texting platform that helps businesses of all sizes send both one-to-one as well as bulk messages to customers. It provides special administrative controls for educational institutions to track and ...Read more about TrueDialog


Targeteveryone's all-in-one marketing platform helps businesses market better, scale business growth, and reach customers globally. The web-based platform allows you to send bulk SMS, email marketing campaigns and SMS promotions o...Read more about TargetEveryOne

4.5 (2 reviews)


Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also off...Read more about Textedly

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SMS Workflow

SMS Workflow is a cloud-based SMS marketing solution designed for small and midsize businesses. It offers outbound broadcasts, workflow management, scheduling, keyword management and reporting functionalities within a suite. ...Read more about SMS Workflow

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SendHub is a business voice over internet protocol (VoIP) solution. Integrated applications for PBX, Auto Dialer, ACD, CTI, workforce scheduling, softphone, SMS marketing and more are available within the system. This solution is ...Read more about SendHub

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Textmagic is a cloud-based bulk SMS service for small and midsize businesses that is able to send notifications, alerts, reminders and promotion messages via text messages. The web interface allows businesses to upload contact lis...Read more about Textmagic

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Cheapest Texting

Cheapest Texting is a cloud-based SMS marketing solution that caters to organizations of all sizes that include hotels, churches, non-profit groups, retailers and realtors. Key features include contact management, subscriber manag...Read more about Cheapest Texting

Buyers Guide

Last Updated: May 04, 2023

Are you looking to level up your marketing strategy by directly connecting with your customers using mobile devices? Using SMS marketing software for your startup or rapidly growing small business can help you boost open rates of your marketing campaigns by providing personalized and engaging messages that are optimized for mobile devices.

SMS marketing software, or text message marketing software, sends promotional messages, mobile text alerts, and updates via text messages. You can include images, videos, and other graphic elements to capture the attention of your audience. This process allows you to reach your target audience in real time and on the go, leading to higher engagement and conversions. 

This guide provides information you need to choose the right SMS marketing software for your business.

What is SMS marketing software?

SMS (short message service) marketing software lets businesses reach their customers through mobile text messaging. The tool helps users create and manage mobile SMS messages campaigns, track customer responses, and analyze the effectiveness of different marketing strategies. In addition, the tool personalizes SMS messaging content based on individual preferences or previous interactions with the business.

Sales and marketing managers can use SMS marketing software to automate scheduling, segmenting, and sending bulk messages at specific times or intervals. The software also targets relevant audiences, and measures performance metrics across multiple channels such as third party chat applications and social media.

What are some common features of SMS marketing software?

  • Mass texting: Automate marketing campaigns by sending out bulk SMS to large audiences using personalized templates for each recipient. 

  • Contact management: Organize customer contact information, such as email and phone numbers, in one place, allowing users to add new contacts and manage existing ones. 

  • Mobile keywords: Track and store user-submitted keywords to customize the SMS messaging for the recipients.  

  • MMS: Send multimedia messages, such as videos, images, and other dynamic content that are tailored according to the preferences of each customer segment. 

  • Scheduled messaging: Set schedules for sending out notifications, reminders, or alerts at predefined intervals while ensuring peak engagement with customers.

What are the benefits of using SMS marketing software?

  • Boost open rates: Text-based marketing tools let you send SMS messages that are personalized and targeted, increasing the likelihood to be opened by the recipients. Further, with the ability to reach large audiences, SMS software helps increase conversions from potential leads into paying customers.

  • Enhance customer engagement: Using an SMS marketing platform, you can track SMS performance in real-time to make changes accordingly and maximize customer engagement. The text marketing software provides detailed analytics to gain valuable insights into how the text message campaigns perform. You can use the insights to optimize the effectiveness of the text marketing strategies for improved customer experience and higher engagement.

  • Elevate brand recognition: You can add your company’s logo, background color, images, font style, and other graphic elements to your SMS marketing campaigns to match the brand voice. This ensures effective communication with potential and loyal customers while reinforcing the company's identity and branding objectives on a large scale.

  • Foster customer loyalty: Using an SMS marketing campaign platform, you can send personalized messages to the customers' inboxes. This ensures that your messages reach the customers on time, providing useful information and driving a positive feedback loop between the customers and the business. Additionally, you can use an SMS marketing tool to track individual responses from each contact, using them to evaluate customer engagement over time.

  • Improve customer support: You can allow customers to receive updates, notifications, and other important messages directly on their phones. The text message marketing platform can also be used as a communications platform to connect with customers in real time, such as responding promptly when they have queries or complaints about products/services. This helps improve customer satisfaction since companies can address their problems quickly and efficiently.

What are the potential issues with SMS marketing software?

  • Poor deliverability: Poor deliverability can lead to messages going undelivered or being sent late. This impacts the effectiveness and success of campaigns, resulting in lost opportunities to engage with customers. In addition, poor deliverability may result in increased costs due to unnecessary message retries in the case of a bulk SMS campaign.

  • Spam messages: Spam filters may block messages sent through the platform, causing them to not reach their intended recipients. This could lead to decreased engagement and trust from customers, as well as lost revenue due to missed opportunities for promotions or sales. Spam filters also need constant monitoring and updating for effective message delivery. 

  • Unclear unsubscribe feature: Poorly configured unsubscribe features can lead to customers feeling frustrated or ignored when they try to opt out, creating an unfavorable impression and decreasing customer loyalty. Failing to comply with the CAN-SPAM Act by not providing clear instructions on how customers can unsubscribe may result in fines for your business. It is essential that any SMS marketing automation platform provides users easy access and understanding of its unsubscribing feature.

  • Lack of compatibility: Without proper compatibility, the software may not work properly with certain devices or operating systems, resulting in a poor user experience and limited reach to customers. Additionally, incompatibility can lead to data loss or errors when syncing information across different platforms; impacting the accuracy of data captured from the campaigns.

How much does SMS marketing software cost?

Most SMS marketing software products are priced on a “per month” basis, and their entry-level pricing plan ranges from $19 to $99+* per month. An enterprise product that’s priced higher may include additional features such as IVR support, video calls, call tracking, and website builder.

*The pricing included is for the entry-level/lowest-priced offerings found on vendor websites as of March 14, 2023. 

Key considerations when purchasing SMS marketing software

  • Assess the coverage of the software across different carriers and countries. When purchasing SMS marketing software, it is important to assess its coverage across different carriers and countries. This will help ensure that your messages are delivered successfully regardless of geographic location or the recipient's carrier network.

  • Evaluate the integration capabilities with other software platforms. Integration allows you to connect your SMS marketing platform with other marketing automation software, such as email marketing or customer relationship management (CRM). This can be beneficial to automate processes, such as combining customer data from multiple sources or integrating a messaging campaign into the overall digital marketing strategies.

  • Check the ability to track and measure campaign results. By tracking customer responses, you can gain valuable insights into what works for your campaigns and optimize the marketing message accordingly. Additionally, measuring results allows you to understand the effectiveness of each SMS campaign in achieving its goals so that future digital marketing strategies are adjusted to achieve greater results.


Products evaluated for the pricing calculation were taken from Software Advice’s SMS marketing software directory, sorted by the number of reviews. The pricing ranges exclude freemium versions of the products. The features highlighted were identified based on their relevance and the percentage of products in Software Advice’s directory that offer them. 

Disclaimer This SMS marketing software buyers guide was authored by Software Advice’s content team. We develop our guides using the author’s expertise, insights from 2M+ unique user reviews, and our proprietary data science algorithms to identify trends in user sentiment, preferences, and priorities. Some text was generated with assistance from AI tools.