About CallRail

CallRail is a cloud-based marketing attribution and lead management platform that includes call tracking, lead center, conversation intelligence, and form tracking software.

Small businesses need to make every dollar count. Call Tracking lets them know which ads, keywords, and campaigns make their phones ring. It unlocks access to call data, helping them spend smarter and get more from their marketing mix. Call Tracking also lets users record, score, and forward calls or build call flows to improve routing and response.

Missed calls and messages often become lost opportunities. Lead Center helps small businesses manage and control all their leads. Not only is Lead Center a virtual phone, it collects calls, texts, form sub...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

134 Reviews of CallRail

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(94)

94

4 stars

(27)

27

3 stars

(6)

6

2 stars

(2)

2

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 134 results

March 2018

User Profile Picture

Chris from GNGF

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

March 2020

Emma from Gruen Agency

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

March 2020

High Quality and Reliable Call Tracking Software

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Reasons for Switching to CallRail

Integrated directly with Google Analytics and Google Data Studio

April 2021

Katherine from Sit Stay Play

Company Size: 2-10 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

We love using CallRail

CallRail is awesome! We've been able to track our leads perfectly with this software.

Pros

CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much.

Cons

There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward.

January 2021

Teresa from Money Mailer San Diego

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

2.0

January 2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Reasons for Choosing CallRail

Corporate was offering additional benefits that wee tied into the using CallRail.

Reasons for Switching to CallRail

Corporate was encouraging franchisees to use this product.

April 2021

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

Best call tracking software

Pros

User interface, especially desktop is really good. Best call tracking software ive used

Cons

The mobile app is clunky and does not share same features as desktop