CallRail software


CallRail is cloud-based call tracking and marketing analytics software that lets advertisers track which advertising campaigns are generating calls and gives them the ability to dive into those calls for data on how to further refine their marketing. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more.

The product also uses machine learning to automatically score calls as good leads or bad leads so that advertisers can convey the value of their campaigns to clients. Advertisers can use CallRail to track any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns.

CallRail's analytics suite also offers call recording to monitor sales teams and customer interactions and cost-per-lead reporting that allows users to see cost per lead broken down by campaign and keyword across all their marketing channels.

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 10

72 Reviews of CallRail

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  • Tyler from EKR

    Specialty: Advertising

    Number of employees: 11-50 employees

    August 2018

    Great Call Tracking Software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    I highly recommend this tool for any marketer or business owner looking to get more data about business phone calls.

    Pros

    We use this product to track calls from digital advertising ads. We can track call length, call source and call conversions plus so much more. This is a great tool for any company running digital ads.

    Cons

    The only con to this is that it Ads to your marketing costs but the results it produces are well worth the expense.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Nefer from Self-Employed

    Number of employees: 2-10 employees

    August 2018

    Excellent Call Tracking Software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

    Pros

    Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

    Cons

    We are not able to connect phone calls that turn into customers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Kevin from Agile Internet Marketing

    August 2018

    Easy to Set Up Call Tracking for your Website

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

    Pros

    Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

    Cons

    Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    July 2018

    We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Easy and everything you need to show ROI to clients

    Pros

    We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

    Cons

    Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 1,001-5,000 employees

    July 2018

    I used CallRail to track a number of SEO campaigns.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Using call tracking through CallRail was a great way to keep our clients informed as well as see the direct results of tests and changes we made on client websites.

    Pros

    CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

    Cons

    Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    June 2018

    Easy Integration, Always Updating

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    The team at CallRail we're helpful from day 1. From assisting with integrations, to suggesting work arounds, to follow up and so much more.

    Cons

    The Facebook integration isn't reliable or feasible for ad agencies. Our clients do not always have as accounts set up and frankly don't care because they are doctors/dentists. But the integration requires individual ad accounts. Which just isn't feasible for our clients business models. Wish there was a work around. They said they were working on it.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    May 2018

    Great for call tracking.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Needed to track phone call leads from a unique phone number included in our pay per click campaign and this software worked well and was easy to use.

    Cons

    No complaints as the software does what it's supposed to do. Wish I had more time to get into the details and use it more.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Daniel from RB

    May 2018

    Great customer service

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The customer service with this company is really amazing. They are great at taking feedback and like to try to incorporate this into their product roadmap.

    Cons

    There aren't really any that come to mind for this product. The only one may be that the cost can become quite high if you use a lot of phone numbers.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Samantha from Leap Clixx

    May 2018

    Call Tracking Made Easy

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.

    Cons

    If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: CallRail, CallRail

    May 2018

    Hi Samantha, Thanks so much for sharing your feedback! I'm happy to share that as of today our HubSpot integration has been revamped! We'd love to hear if this update solves your issues and improves functionality for you. You can learn more about it here: https://www.callrail.com/blog/callrail-hubspot-integration/ Please feel free to reach out to us via reviews@callrail.com. Thanks, Kate

  • Larissa from Wake Up With Leads

    April 2018

    It has been wonderful to monitor calls coming in from our site.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    It is great to know where our leads are being generated from!

    Pros

    Easy to set up! Also there is a nice clear recording when monitoring the calls that are coming in through our site. I like that it shows the date and number so we can easily track everything.

    Cons

    Things can get a bit tricky when you add a bunch of clients. It seems it is better suited for monitoring just a few.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mark from MNSC

    April 2018

    Tracking made easy!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This was by far the easiest we have ever used for tracking. It was simple to use and my managers loved it

    Cons

    Once they got used to the new system it was super simple. Other than a few basic questions it was off and running

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Melissa from Liberty Investment Properties

    April 2018

    Great software and easy to use

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This software was so easy to use and it is so nice to be able to record calls and play them back to many different people.

    Cons

    At the time we used this we needed the Internet to listen to calls which was kind of difficult at times but I understand given the type of software.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 11-50 employees

    April 2018

    Easy way to Spot Check Customer Service Reps

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Call tracking as the name says. Breaks calls down by user, source, date etc. its great.

    Pros

    This is a fast and easy way to spot check your call centers as well as track marketing initiatives . It is very easy to set up multiple numbers and you can make custom ones quickly.

    Cons

    The ability to Jump around inside of a recording could be improved. Its not easy to find where you are. should fucktion more like a video platform.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Josh Bernthold, from The Hotshot Group

    April 2018

    I could'nt live without CallRail!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.

    Cons

    The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra

    Response: CallRail, CallRail

    April 2018

    Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to reviews@callrail.com? Thanks! Kate

  • Verified Reviewer

    April 2018

    Best Call Tracking Software on the Market

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Best call tracking software on the market.

    Pros

    We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
    recording and listing with a click, analytics, call backs and so much more.

    Cons

    The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Chris from GNGF

    Number of employees: 11-50 employees

    March 2018

    Easy to use and great data gained from all types of marketing campaigns.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

    Cons

    The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Mike from James Publishing

    Specialty: Other

    Number of employees: 11-50 employees

    March 2018

    Ultra-Powerful Call Tracking & Management

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

    Pros

    CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

    Cons

    We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Kasey from University of North Carolina at Asheville

    Number of employees: 501-1,000 employees

    March 2018

    Overall pretty great software

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Haven't used them much but they provide all the standard features that you would expect and deliver on them quite successfully. If you need this type of software consider givi g these guys a shot.

    Cons

    Although cheaper than the competors, they still have a bit of a cost to them obviously targeted at the smaller to medium sized business, and deliver very well to that market.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Krystal from City Ranked Media, Inc

    Number of employees: 2-10 employees

    March 2018

    Great Call Tracking Software!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy setup, clear instructions, and easy to navigate. Dynamic insertion is a must! Easy to disable or permanently remove accounts that cancel service.

    Cons

    Charges per phone number. If there were different package levels, it would be more beneficial to smaller businesses. Also, have experienced call tracking disconnect with Google Analytics, which directly effects data. Support never really fixed the issue, so we had to disable the call tracking for that account.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Uzair from instaMek

    Number of employees: 11-50 employees

    March 2018

    We're always looking for something better but unable to find it

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Text messages and calling, plus all our calls are recorded and easy to find.

    Pros

    We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

    Cons

    It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
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