CallRail is cloud-based call tracking and marketing analytics software that lets advertisers track which advertising campaigns are generating calls and gives them the ability to dive into those calls for data on how to further refine their marketing. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more.

The product also uses machine learning to automatically score calls as good leads or bad leads so that advertisers can convey the value of their campaigns to clients. Advertisers can use CallRail to track any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns.

CallRail's analytics suite also offers call recording to monitor sales teams and customer interactions and cost-per-lead reporting that allows users to see cost per lead broken down by campaign and keyword across all their marketing channels.

Adwords tracking
Adwords tracking
Adwords tracking
Call analytics
Call analytics
Call tracking
Call tracking
Dashboard
Dashboard
Geo-routing
Geo-routing

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10



74 Reviews of CallRail

Overall rating

5.0 / 5 stars

Write a review

Showing 1 - 20 of 74 reviews

Start your review of CallRail

Write a review

Jordan from Country Hills Media

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

September 2018

Best call tracking phone number provider

Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.

Pros

It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward

Cons

That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

LinkedIn icon
Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

CallRail is very utilitarian and does what it needs.. but not always easily

Overall a good software and definitely useful.

Pros

Useful due to being able to track flow of calls. Setting up call attribution with multiple channels and analytics are all fluid and easy to use.

Cons

Haven't heard much from others but sometimes the software wasn't very reliable and we had lots of problems for a short stint. In their defense, it was cleared up.

Tyler from EKR

Specialty:  Advertising

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Great Call Tracking Software

I highly recommend this tool for any marketer or business owner looking to get more data about business phone calls.

Pros

We use this product to track calls from digital advertising ads. We can track call length, call source and call conversions plus so much more. This is a great tool for any company running digital ads.

Cons

The only con to this is that it Ads to your marketing costs but the results it produces are well worth the expense.

Nefer from Self-Employed

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Excellent Call Tracking Software

Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

Pros

Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

Cons

We are not able to connect phone calls that turn into customers.

Kevin from Agile Internet Marketing

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Easy to Set Up Call Tracking for your Website

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

Pros

Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

Cons

Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

July 2018

We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value

Easy and everything you need to show ROI to clients

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

LinkedIn icon
Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

I used CallRail to track a number of SEO campaigns.

Using call tracking through CallRail was a great way to keep our clients informed as well as see the direct results of tests and changes we made on client websites.

Pros

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Cons

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Functionality

June 2018

Easy Integration, Always Updating

Pros

The team at CallRail we're helpful from day 1. From assisting with integrations, to suggesting work arounds, to follow up and so much more.

Cons

The Facebook integration isn't reliable or feasible for ad agencies. Our clients do not always have as accounts set up and frankly don't care because they are doctors/dentists. But the integration requires individual ad accounts. Which just isn't feasible for our clients business models. Wish there was a work around. They said they were working on it.

LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Great for call tracking.

Pros

Needed to track phone call leads from a unique phone number included in our pay per click campaign and this software worked well and was easy to use.

Cons

No complaints as the software does what it's supposed to do. Wish I had more time to get into the details and use it more.

Daniel from RB

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Great customer service

Pros

The customer service with this company is really amazing. They are great at taking feedback and like to try to incorporate this into their product roadmap.

Cons

There aren't really any that come to mind for this product. The only one may be that the cost can become quite high if you use a lot of phone numbers.

Samantha from Leap Clixx

Ease-of-use

Value for money

Customer support

Functionality

May 2018

Call Tracking Made Easy

Pros

CallRail's customer support has always been great! I lean on them for set-up questions, and appreciate their willingness to help.

Cons

If I had to point out what I like least about this software, it would be the HubSpot integration. I have had issues in the past where calls were not being reported in HubSpot and I was not notified that the integration had a glitch and needed re-verification.

Response: CallRail, CallRail

May 2018

Hi Samantha, Thanks so much for sharing your feedback! I'm happy to share that as of today our HubSpot integration has been revamped! We'd love to hear if this update solves your issues and improves functionality for you. You can learn more about it here: https://www.callrail.com/blog/callrail-hubspot-integration/ Please feel free to reach out to us via reviews@callrail.com. Thanks, Kate

Larissa from Wake Up With Leads

Ease-of-use

Value for money

Customer support

Functionality

April 2018

It has been wonderful to monitor calls coming in from our site.

It is great to know where our leads are being generated from!

Pros

Easy to set up! Also there is a nice clear recording when monitoring the calls that are coming in through our site. I like that it shows the date and number so we can easily track everything.

Cons

Things can get a bit tricky when you add a bunch of clients. It seems it is better suited for monitoring just a few.

Mark from MNSC

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Tracking made easy!

Pros

This was by far the easiest we have ever used for tracking. It was simple to use and my managers loved it

Cons

Once they got used to the new system it was super simple. Other than a few basic questions it was off and running

Melissa from Liberty Investment Properties

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Great software and easy to use

Pros

This software was so easy to use and it is so nice to be able to record calls and play them back to many different people.

Cons

At the time we used this we needed the Internet to listen to calls which was kind of difficult at times but I understand given the type of software.

LinkedIn icon
Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Easy way to Spot Check Customer Service Reps

Call tracking as the name says. Breaks calls down by user, source, date etc. its great.

Pros

This is a fast and easy way to spot check your call centers as well as track marketing initiatives . It is very easy to set up multiple numbers and you can make custom ones quickly.

Cons

The ability to Jump around inside of a recording could be improved. Its not easy to find where you are. should fucktion more like a video platform.

Josh Bernthold, from The Hotshot Group

Ease-of-use

Value for money

Customer support

Functionality

April 2018

I could'nt live without CallRail!

Pros

CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.

Cons

The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.

Response: CallRail, CallRail

April 2018

Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to reviews@callrail.com? Thanks! Kate

LinkedIn icon
Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

April 2018

Best Call Tracking Software on the Market

Best call tracking software on the market.

Pros

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.

Cons

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Chris from GNGF

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Mike from James Publishing

Specialty:  Other

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Ultra-Powerful Call Tracking & Management

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Kasey from University of North Carolina at Asheville

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Overall pretty great software

Pros

Haven't used them much but they provide all the standard features that you would expect and deliver on them quite successfully. If you need this type of software consider givi g these guys a shot.

Cons

Although cheaper than the competors, they still have a bit of a cost to them obviously targeted at the smaller to medium sized business, and deliver very well to that market.


Displaying 1 - 20 of 74 reviews