CallRail is cloud-based call tracking and marketing analytics software that lets advertisers track which advertising campaigns are generating calls and gives them the ability to dive into those calls for data on how to further refine their marketing. The solution features call routing, scheduling, round-robin queues for sales teams, keyword spotting, call transcriptions and more.

The product also uses machine learning to automatically score calls as good leads or bad leads so that advertisers can convey the value of their campaigns to clients. Advertisers can use CallRail to track any type of marketing campaign, from paid search to organic search to radio advertisements and print campaigns.

CallRail's analytics suite also offers call recording to monitor sales teams and customer interactions and cost-per-lead reporting that allows users to see cost per lead broken down by campaign and keyword across all their marketing channels.



89 Reviews of CallRail

Overall rating

5.0 / 5 stars

Showing 1 - 20 of 89 reviews

December 2018

Greg from Fox Dealer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Functionality

4 of 5

December 2018

Callrail is our companies goto call tracker.

Pros

It's very easy to setup and track numbers & phone calls. The dashboard makes it very easy to see results. Setting up integrations are also a breeze.

Cons

Google Map calling could use some development attention.

December 2018

Michael from SparkMixer Enterprises, LLC

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

CallRail is Simple To Implement...With some Support

Pros

Call Rail does a great job helping us track calls for our SEO clients. We are happy with the results that we see in our reports. We also like that one simple script added to our sites let us track phone calls and form fills.

Cons

There is a bit of a learning curve that requires the help of their support team. However, the support team is always eager to assist and very friendly.

November 2018

Lukas from LDA Social

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

November 2018

Incredibly simple yet powerful all in one call solution

Pros

The simplicity of use with the more than adequate capabilities.

Cons

That you are not able to send text message automation with your tracking numbers

November 2018

Jean from C3 Creative Telemarketing Services

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

CallRail provides excellent communication and professional customer service

Outbound outreach telephone calls to potential prospects for companies I represent.

Pros

The sound quality and ease of use. I appreciate the excellent customer service support and would recommend the tool to other outbound business developers.

Cons

I found nothing to be concerned about regarding this tool.

November 2018

Mike from Implicit Success Marketing

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Great Call Tracking Software

Great call and form submission tracking software. It has a lot of integrations and always adding new ones. Support is responsive to inquires, which is another plus.

Pros

It helps business owners figure out which advertising platform brings in the most business.

Cons

Although tracked by the software, form submissions cannot be used as conversions in Google Ads and Bing Ads. Yet. The software does get constant updates.

November 2018

Mike from Firmidable

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

My Favorite Call Tracking Service

We use it to track the results of our marketing campaign both in-house and for clients.

Pros

Very easy to set up. Doesn't take a lot of time. Can track both calls and forms.

Cons

There are issues from time to time with bad numbers. However, for the most part their customer service is quick to fix.

November 2018

Jen from Clearlink

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

4 of 5

November 2018

An Easy Solution for Tracking Calls

Pros

Being able to track phone calls from different verticals is a huge analytical advantage you can add to your marketing efforts. CallRail makes it simple to see which users are converting via phone calls and which channels are converting. You can record calls and set up whisper messages to make sure that you're compliant too which is very convenient.

Cons

The reporting isn't always the easiest to understand, setting up numbers is pretty easy, but making heads or tails from the different channels can be difficult if you don't set everything else up correctly.

November 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

November 2018

Easy Call Tracking

Overall, great company. We are new users and have a lot to learn, however, their customer service is second to none so we know that we will be expert users in no time!

Pros

I like that we receive updates weekly that provide us with information regarding our website/call traffic.

Cons

I find that our inner office call tracking and Call Rail's call tracking numbers are always off by one or two each week.

November 2018

Chris from Direction.com

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

3 of 5

Customer support

4 of 5

Functionality

5 of 5

November 2018

Great software, but more expensive than the other like it

Pros

I like a lot about this - it's simple to use once you get the hang of it, and from there - you can do so much.

Cons

I got a ton of numbers that had issues, I guess they were used before for other things but it's like they were all spammy. I even got calls from numbers I never called and they said I was calling them, when I definitely wasn't. It's also really expensive.

October 2018

Steve from Clearlink

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Functionality

4 of 5

October 2018

Call Tracking for a Modern Business

Pros

The UI is very nice, the tracking seems to do a very good job and is accurate. I love the ability to record calls and add numbers at will.

Cons

It can be hard to convey the information proved to clients at times.

October 2018

Roy from WritersDomain.net

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

4 of 5

October 2018

A Budget Friendly Way to Track Calls

Pros

This software does an excellent job of tracking phone calls and even recording calls. You can add a whisper message to make sure that you're compliant on recorded conversations and the tracking is very easy to use. Setting up new numbers takes only a few seconds and you're good to go.

Cons

The UI isn't super attractive. I also wish there were easier ways to track different channels, sometimes I feel like that gets muddied up a bit.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4 of 5

Value for money

5 of 5

Functionality

5 of 5

October 2018

CallRail Review

Pros

We use CallRail with one of our HVAC clients, and they work perfectly. They're able to track the calls they receive wonderuflly.

Cons

The integration with Google Adwords isn't seamless.

October 2018

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Callrail - Call tracking and more

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure. It is simple and fast to set-up.

Pros

Easy to set-up and create tracking numbers. The dashboard has some great features to see your call stats. The mobile app keeps you informed on the go. The price is reasonable.

Cons

Can not export visually appealing reports with graphs etc. Only export raw data in a spreadsheet.

October 2018

Taylor from Fast Home Buyer AZ

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

October 2018

Great phone system

Pros

Callrail makes advertising and tracking different channels easy. We assign each campaign a different number, and Callrail's dashboard tracking make KPIs easy to see. All incoming calls are recorded so quality control can be performed. As long as outgoing calls are made through the system, and the agent checks the record box, you can also list to outgoing calls. Our Callrail is connected with our database, so we can see the call log and recordings within our CRM.

Cons

Not ideal for mass outbound calling. We use Mojo Sells dialer for high volume cold calling.

September 2018

Jordan from Country Hills Media

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Functionality

3 of 5

September 2018

Best call tracking phone number provider

Great service. Tracked incoming calls through the phone numbers and area codes I chose with reliable reported and great call quality. Perfect for wanting to track specific marketing efforts or even for agencies working with multiple clients. Plan on using well into the future.

Pros

It is designed for tracking campaigns and online advertising efforts. I struggled to find a simple call forward service and found this through a facebook suggestion. It ended up being perfect and worked seamlessly. Very happy I didn't try to use a side feature of other providers, it offers multiple numbers that can all be forwarded to different phone nubmers with simple reporting and analytics in every area code I needed. Very simple and straightforward

Cons

That I can't use it the same way I would other virtual phone providers. If I want an office phone system, I'd be better off with others. It does exactly what I want it to, but no more. I'd like one company to handle all company virtual phone needs. This one has proven to be the best value for tracking marketing campaigns though, it is less expensive than other providers for this function.

August 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

August 2018

CallRail is very utilitarian and does what it needs.. but not always easily

Overall a good software and definitely useful.

Pros

Useful due to being able to track flow of calls. Setting up call attribution with multiple channels and analytics are all fluid and easy to use.

Cons

Haven't heard much from others but sometimes the software wasn't very reliable and we had lots of problems for a short stint. In their defense, it was cleared up.

August 2018

Tyler from EKR

Company Size: 11-50 employees

Review Source


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

Great Call Tracking Software

I highly recommend this tool for any marketer or business owner looking to get more data about business phone calls.

Pros

We use this product to track calls from digital advertising ads. We can track call length, call source and call conversions plus so much more. This is a great tool for any company running digital ads.

Cons

The only con to this is that it Ads to your marketing costs but the results it produces are well worth the expense.

August 2018

Nefer from Self-Employed

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

Excellent Call Tracking Software

Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

Pros

Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

Cons

We are not able to connect phone calls that turn into customers.

August 2018

Kevin from Agile Internet Marketing

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2018

Easy to Set Up Call Tracking for your Website

Allow sus to measure conversions for phone calls from our online marketing efforts. Without call tracking, we could not attribute where our phone calls were coming fro and measure ROI of our online spend.

Pros

Affordable and fairly simple to set up on your website. Make sit easy to establish an ROI for your paid or organic traffic.

Cons

Reporting is still pretty weak. Not very easy to set up custom data and filter through the data. Basic information is there bot not very customizable reporting.

July 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

5 of 5

July 2018

We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI value

Easy and everything you need to show ROI to clients

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags