--- title: "Ortto Software Reviews, Demo & Pricing - 2026" description: "Review of Ortto Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/autopilot-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Email Marketing Software](https://www.softwareadvice.com/email-marketing/) / Ortto Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/autopilot-profile/alternatives/) # Ortto Review From $199-$509/month Free trial 3 plans Wondering if Ortto is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Ortto 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Pricing Starting at $199.00 flat rate per month ### About Ortto Build journeys that drive revenue. Your customer data, marketing automation & analytics, together. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto. Wondering if Ortto is right for your organization? Our Email Marketing Software selection experts can help you in 15 minutes or less. ## Ortto User Interface ## Popular Ortto Alternatives Main Product Ortto 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) 4.6 [(1889)](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/reviews/) Ratings Breakdown - 4.13Ease of use - 4.41Value for money - 4.16Customer support - 4.49Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Tableau](https://www.softwareadvice.com/bi/tableau-profile/) 4.6 [(2359)](https://www.softwareadvice.com/bi/tableau-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.20Value for money - 4.24Customer support - 4.49Functionality Pricing Starting at $15.00 per month Get Price Alternative Product [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/) 4.7 [(8101)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/) Ratings Breakdown - 4.17Ease of use - 4.66Value for money - 4.15Customer support - 4.61Functionality Pricing Available upon request Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(285)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.40Value for money - 4.46Customer support - 4.41Functionality Pricing Available upon request Get Price Alternative Product [Reportei](https://www.softwareadvice.com/bi/reportei-profile/) 4.7 [(241)](https://www.softwareadvice.com/bi/reportei-profile/reviews/) Ratings Breakdown - 4.77Ease of use - 4.53Value for money - 4.62Customer support - 4.51Functionality Pricing Starting at $24.00 per month Get Price ## Ortto Pricing and Plans Starting price: $199.00 per month Free Trial Free Version Starter $199.00 flat rate, per month Plan includes: - 5000 contacts - 24/6 support (live chat and email) - Visual journey builder - Drag and drop email builder - Email & SMS marketing - Form & pop-up builder - AI suggestions - Reporting & funnel analysis - Key integrations - Google SSO & basic roles Read More Professional $509.00 flat rate, per month Plan includes: - 10,000 contacts - Branded sender ID for SMS - Mobile push marketing - Dynamic Content - Landing Pages - NPS - Lead scoring - Dedicated email IPs - Transactional emails & SMS - Custom user roles & permissions Read More Enterprise Pricing available upon request Plan includes: - Dedicated success manager - Email deliverability consultant - Custom setups for large volume sending - Service level agreement (SLA) - Custom user roles & permissions - SSO (OKTA, Active Directory, SAML) - Early access to beta features - Multiple workspaces & partitions - Professional onboarding - Mobile push marketing Read More Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Ortto Features - Popular features found in Email Marketing A/B Testing Autoresponders Campaign Analytics Campaign Scheduling CAN-SPAM Compliance Contact Management Customer Segmentation Email Tracking Event Triggered Actions Subscriber Management WYSIWYG Editor - More features of Ortto Access Controls/Permissions Activity Dashboard Activity Tracking Ad hoc Query Ad hoc Reporting AI/Machine Learning API Audience Targeting Behavioral Analytics Behavioral Targeting Behavior Tracking Campaign Management Campaign Personalization Campaign Planning Campaign Segmentation Campaign Tracking Channel Management Click Tracking Cohort Analysis Contact Database Content Creation Content Management Contextual Targeting Conversion Rate Optimization Conversion Tracking CRM Customer Activity Tracking Customer Database Customer Profiles Customer Surveys Customizable Branding Customizable CTAs Customizable Dashboard Customizable Fields Customizable Forms Customizable Reports Customizable Templates Customization Dashboard Dashboard Creation Data Capture and Transfer Data Connectors Data Extraction Data Import/Export Data Integration Data Management Data Synchronization Data Visualization Drag & Drop Drip Campaigns Dynamic Content Email Campaign Management Email Management Email Marketing Email Sequences Email Templates Engagement Tracking For Marketing and Advertising Forms Management GDPR Compliance Image Library Interaction Tracking Key Performance Indicators Keyword Tracking Landing Pages/Web Forms Lead Capture Lead Distribution Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Lead Segmentation Lead Verification/Validation List Management Marketing Automation Marketing Calendar Marketing Management Match & Merge Mobile Optimization Multi-Campaign Multi-Channel Attribution Multi-Channel Communication Multi-Channel Marketing Multiple Data Sources Multivariate Testing Performance Metrics Personalization Predictive Analytics Real-Time Analytics Real-Time Data Real-Time Reporting Real-Time Updates Reporting/Analytics Reporting & Statistics ROI Tracking Role-Based Permissions Sales Analytics Search/Filter Search Marketing Segmentation Single Sign On SMS Marketing Social Marketing Social Media Integration Social Promotion Source Tracking Tagging Target Account Identification Template Management Third-Party Integrations Trend Analysis Visitor Tracking Visual Analytics Visualization Web Forms Website Analytics Website Visitor Tracking Widgets ## Ortto Integrations Shopify Integration rated undefined from -1 review Stripe Integration rated undefined from -1 review WooCommerce Integration rated undefined from -1 review Gorgias Integration rated undefined from -1 review Typeform Integration rated undefined from -1 review Twilio Integration rated undefined from -1 review See all 27 integrations ## Ortto User Reviews ## Ortto customer ratings - Overall rating: 4.6/5 - Total reviews: 113 ### Rating distribution - 5 stars: 81 reviews (72%) - 4 stars: 21 reviews (19%) - 3 stars: 7 reviews (6%) - 2 stars: 2 reviews (2%) - 1 star: 2 reviews (2%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 4.4/5 - Customer support: 4.4/5 - Functionality: 4.4/5 --- ### Solid tool - Overall rating: 4/5 - Reviewer: Leonardo M. - Verified reviewer: Yes - Industry: Legal Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the email automation and how "complex" it can get if you want it to! The support is great. #### Cons Still waiting to get transferred from the old version they had with the new one - to be done by end of year I hope. #### Reasons for switching to Ortto We needed more functionality. --- ### A must have app for your business - Overall rating: 5/5 - Reviewer: Jon C. - Verified reviewer: Yes - Industry: Professional Training & Coaching - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2016 - Review source details: This review was submitted organically. No incentive was offered Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Easy to use, affordable to everyone, and world class support. #### Cons I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best! --- ### Don't be fooled by the visual feel. Very basic and lots of issues. - Overall rating: 2/5 - Reviewer: Bianca L. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 3/5 - Functionality: 1/5 #### Pros The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes. #### Cons - Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end. --- ### Helped make email marketing easier! - Overall rating: 4/5 - Reviewer: Jackie B. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is. #### Cons As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore. --- ### The most powerful and modern marketing automation software - Overall rating: 5/5 - Reviewer: Bryan M. - Verified reviewer: Yes - Industry: Design - Product usage: Used weekly for more than 2 years - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Autopilot allows us to schedule complex marketing automation sequences with ease. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. #### Cons While there are some organization features like folders, I feel that journeys can get a little crowded quickly. --- ### Beware: Ludicrous Pricing Model - Overall rating: 2/5 - Reviewer: Robbie P. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used other for less than 6 months - Reviewed: February 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros As a concept, AutoPilot is great. We believed in it so much that we spent weeks building out a 100 day journey that included emails, audiences and lists... #### Cons But then we encountered something extremely absurd... AutoPilot syncs and bills for any and all contacts you have in PipeDrive—*even deleted contacts* 😑 Said differently, whether or not your contacts have ever been on a journey in AutoPilot, they charge you for them; and they continue to sync deleted contacts from PipeDrive as if they are equivalent to active contacts. After contacting AutoPilot multiple times, they refused to acknowledge how ridiculous this was. Instead they recommended to 1) not keep our past 14,000 customers in PipeDrive 🙄 2) remove the PipeDrive integration and add/remove all contacts via Zapier 😖 or 3) contact PipeDrive engineers every single time we delete a contact and have them “really delete” the contact. AutoPilot, if you are reading this, you’ve simply got to stop the freaking madness. You’ve lost us as customers, because it’s utterly absurd how much of our time and money you wasted over such a short-sighted pricing policy. The only thing we should be billed for are contacts who are on an actual journey through your software. --- ### Great Visual Marketing Automation Software - Overall rating: 5/5 - Reviewer: Nivas R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges. #### Cons The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms. #### Vendor response Hello there! We are working very hard on integrations and next year is going to be full of surprises. Have fun with Autopilot. Replied December 2018 --- ### I'm in LOVE with this software - Overall rating: 5/5 - Reviewer: Tim H. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Very easy to use, great automation, good heads up feature. Love the postcard integration. From a workflow and automation perspective, it's really effective. #### Cons Email templates are lacking. Some functionality leaves a bit to be desired. I'd love to see them improve their more basic email functionality. #### Vendor response Hi Tim, We really appreciate your support of Autopilot and your feedback for improvements. We're pleased to share we've made some improvements to our email editor. You can now fully customize your emails using drag and drop editing, save templates for later, and preview emails on desktop and mobile. You can watch a short video on our blog to see how it works: https://blog.autopilothq.com/create-beautiful-emails-advanced-editor/ If you have any questions about this update or need help designing an email with the Advanced Editor, please email us at support@autopilothq.com. Replied December 2017 --- ### Superb - Overall rating: 5/5 - Reviewer: Sherrie G. - Verified reviewer: Yes - Product usage: Used monthly for less than 2 years - Reviewed: June 2017 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - Super easy to use - Comes with many prompts to creativity built-in, including pre-built (and tested) customer journeys designed for various outcomes - The email component: I don't wind up with any of the myriad deliverability issues/questions/headaches that I get with ESPs. (Why do I need an ESP?) - Super-high open + click through rates (as high as 84% open rate). - Messages "feel" authentic and personalized to recipients: I get warm engagement with recipients via replies. - Has just what you need: no unnecessary features that can complicate and bog down deployment and use. - Having SMS, in-app messaging, email, and on-demand print built in, helps support an integrated approach to marketing. #### Cons Can't think of anything at the moment. Autopilot has a means for you to submit ideas for future functionality. --- ### Great Entry Level Marketing Tool - Overall rating: 4/5 - Reviewer: Jeff G. - Verified reviewer: Yes - Product usage: Used daily for less than 12 months - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The easy to use interface with the drag and drop journey builder. The heads up message are great and the api is easy to use. #### Cons Support is limited on the lower level accounts they will only speak with you on the phone if you spend a certain level of money. --- Showing 1 - 10 of 113 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) ## Ortto Popular Comparisons [Microsoft Power BI vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/microsoft-power-bi/)[Tableau vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/tableau/)[Omnisend vs Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/vs/omnisend/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/autopilot-profile/alternatives/) ## Other Top Recommended Email Marketing Software [Paminga](https://www.softwareadvice.com/email-marketing/net-results-profile/) **4.6** (33) Recently recommended **12** times [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/) **4.5** (6253) Recently recommended **7** times [emfluence Marketing Platform](https://www.softwareadvice.com/marketing/emfluence-profile/) **4.7** (51) Recently recommended **4** times [AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/) **4.8** (116) Recently recommended **2** times Stuck Between Options? 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