Brand24 Software


 

Brand24 is a cloud-based marketing solution that helps businesses of all sizes, across a variety of industries, with content discovery and distribution. 

It offers an "online mentions" feature, which shows mentions across social media platforms, blogs, news sites, forms and more, and generates alerts when mentions occur.

The platform also tracks sudden changes in companies’ discussion volumes, so users can spot issues as they arise, as well as capitalize on positive publicity.

Other features include mention analytics, influence scores and sentiment analysis. With mention analytics, users can analyze who is talking about their brands online and what they are talking about.

Influence scores help users identify industry influencers they should be working with, and sentiment analysis helps gauge customer attitudes and satisfaction.

Brand 24 generates alerts when new brand mentions appear on social media, and it includes data exporting from the system.

Brand 24 offers three different subscription plans, priced monthly. Mobile apps are available for Android and iOS.

 

Brand24 - Mentions
 
  • Brand24 - Mentions
    Mentions
  • Brand24 - Project analysis
    Project analysis
  • Brand24 - Sources
    Sources
  • Brand24 - Comparisons
    Comparisons
  • Brand24 - Multiple devices
    Multiple devices
Supported Operating System(s):
Web browser (OS agnostic)

93 Reviews of Brand24

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Itzel from Gelattina
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

I have worked for crisis in social networks, I have been able to see the behavior by days to ident

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Searches for crisis of different brands as well as perception in social media

Pros

It brings information from different social media, which allows us to see the behavior of Keywords in digital

Cons

There are no historical elements, which encourages me not to have complete data of information and that is true for the tool

Review Source: Capterra
 


October 2017

October 2017

Catches mentions that other tools miss

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Pros

Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons

Monitoring social media comments and a few other features are not available on the lower pricing tier.

Review Source: Capterra
 

robert from Tidwell Group
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

I liked the product, I just needed something with more functionality.

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Keywords being sent to select people was nice. But much of the conetnt did not apply. People stopped reading them and it becasme not as valuable.

Pros

OI was clean and nice. I liked the pdf reports but also need more options. It did not generate full reports with all mentions. That is something I like to send out to principals.

Cons

I needed more options. I'm going to SocialSprout, which has similar features, but a lot more like social posting and interacting with the mentions.

Review Source: Capterra
 

Vincent from 19 IDEAS
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

It's a good product that is versatile.

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Pros

All major social platforms are tracked. This makes it easy to get all information in one place and also measure impact across multiple platforms.

Review Source: Capterra
 

Dave from Element5
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

Good software for a quick overviews. Not recommended for deep dives or custom queries.

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Good for keeping a pulse on the conversation.

Pros

Easy to use, UI was well thought out. Set up is quick, in fact, you can be up and running in under five minutes.

Cons

Lacks many basic features like excluding URLs, or following companies whose names contain common words. For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible. I've used larger tools like BrandWatch and Sysomos for the US Navy where we were up against Old Navy and the color navy and those tools had no trouble narrowing the query. Brand24 tech support was unable to help us.

Review Source: Capterra
 

Abdul from Applied memetics

October 2017

October 2017

Pleasant

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Pros

The collection of mentions and the ability to search through the results. We also like that there is an app to complement the web interface.

Cons

Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts.

Review Source: Capterra
 

Matt from Marketing and Advertising

October 2017

October 2017

Flawless with great service

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Competitor analysis

Pros

Simplicity and great overview.
Interface was easy to use
Easy to export
Good language integration

Cons

Trial version had more benefits than the basic, paid version
Would Be interesting to compare competitors more easily

Review Source: Capterra
 

Brian from Simon/Myers

October 2017

October 2017

Grood alternative to some of the more expensive tools with a much better interface.

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Pros

- User interface is one of the best that I've seen for a tool like this.
- Easy to train others to use and simple to add new projects to.
- Very useful for social listening research with quick results across all channels for new projects.
- Good price point for what the tool offers.

Cons

- Customer service can lag significantly and needs improvement; a dedicated account manager would be ideal.
- Does not currently have the ability to drill down by specific countries or DMA's
- Needs a more sophisticated Boolean logic for specific searches.
- Results can vary widely across different tools; I'd like to see results better align with what we see in other tools.

Review Source: Capterra
 

Barbora from Jodel Venture GmbH

October 2017

October 2017

We have been using Brand24 for the last five months and are satisfied with the overall performance.

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Pros

The product features a simple Interface and intuitive UX. The customer service is always there to help you solve any issues. The value for money is definitely worth it.

Cons

There is still space for improvement, especially in the categorization of mentions. We were informed the engineering team is already working on this.

Review Source: Capterra
 

Richard from zooom productions gmbh

October 2017

October 2017

Working with brand24 is easy, straightforward, but I wish there were some more specified analytics.

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Pros

It's very user-friendly and the UI makes the platform a breeze to use, even when just starting out. There are a lot of options for customization, which means reporting becomes much easier.

Cons

The analytics options need to be expanded - there are a lot of numbers floating around within the platform that seem to be generated out of nowhere. Specifying how these were made, or further breaking them down into smaller segments would allow for reporting to be more precise.

Review Source: Capterra
 

Lisa from Inspire to Thrive

October 2017

October 2017

Loving this service! It's so easy to use and can use with their mobile app now too.

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Knowing when I am mentioned online so I can engage with others and thank them for the mentions.

Pros

I love being notified when either my brand or my name is mentioned online. It's a great way to engage with others on social media and to know when my name or brand is mentioned on other blogs or in the news.

Cons

#1 price tag. I wish their offered lower price options. I think an option would be easier for bloggers and other small businesses to participate in their software even if it had a few less options for this level.
#2 I like the mobile app but it is not as good as the desktop version. It's a little harder to use than desktop. If there was a way to be notified via phone with it - it would make it even better - probably perfect!

Review Source: Capterra
 


October 2017

October 2017

Brand24 monitors important keywords and brand mentions of our business

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Brand24 works great and monitors important keyword and brand mentions on multiple channels.

Pros

It's super easy to use and works great. We tried several different keyword monitoring tools and Brand24 was the best price/quality ratio for us.

Cons

Some of the mentions (for Twitter especially) will get repeated and you have to manually turn them on. So far that' s the only con we found.

Review Source: Capterra
 

Auden from Otto

October 2017

October 2017

Easy to use and straight to the point. Gets the job done!

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catering needs to customer feedbacks that wouldn't have been captured without using brand24

Are there any other ways to locate articles other than keywords? I assume picking up videos that do not have keywords tagged is something not possible?

Pros

I like the sentiment analysis and the easy filter options. The exportable data graphics is also neat to have so i can share with the team that does not have brand24 access.

Review Source: Capterra
 


October 2017

October 2017

Amazing team and customer support. Great features for the cost.

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Pros

Really great features and depth of social analysis for the cost. Able to collect valuable insights from our entire campaign and compare to competitors' work.

Cons

Wish it fully pulled all the reach and impressions from all the channels - seems to only be able to count from SOME sources (i.e., Facebook reach is lower than the actual Facebook reports).

Review Source: Capterra
 

Shane from Shane Barker Consulting

October 2017

October 2017

Awesome platforms that more people need to know about!

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It will tell my clients how well they are doing online and the reports are great.

Pros

I love how easy it is to set up clients and then send them customized reports with my logo on them. ;)
It is really easy to use and my team (and clients) love it.

Review Source: Capterra
 


October 2017

October 2017

We have had a great experience with Brand 24. They help our clients with brand awareness

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Our clients gain satisfaction and are able to stay on top of their brand and respond directly to specific comments.

Pros

The reporting is clean and client facing friendly! The reporting is clean and client facing friendly!

Cons

There is no way to track or identify job posting sights. Maybe sometime in the future.

Review Source: Capterra
 


October 2017

October 2017

Very easy to use platform, customer support is responsive and helpful.

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I'm able to monitor social posts and forums for our brand mentions. Instead of spending time looking for these opportunities, Brand24 finds them for me so that I can spend my time responding to them.

Pros

They definitely find discussions and posts that I would not have found alone. The interface effectively displays a lot of features without feeling cluttered.

Cons

A fair number of useless hits in between the good ones. Lots of noise to filter. Good value for the money but it would be nice if more keywords were allowed in each pricing tier.

Review Source: Capterra
 

Dan from nDreams Ltd
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

Love Brand 24, saves me hours a day searching through various sources to track mentions.

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Pros

Great to be able to get a quick snapshot of what people are saying about our products online. It would be great when you press engage if you could reply to a post.

Cons

Sentiment tracker - it would be good to see it pick-up words automatically or allow you to enter a list of keywords rather than addressing individual mentions.

Review Source: Capterra
 


October 2017

October 2017

The amount of information we have access is unparalleled

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Pros

That you can and do pull in Instagram posts. This is extremely useful information for us and you are the only tool that can do it.

Cons

Unable to follow/track specific handles. It would be hugely beneficial for us as, again, you are the only tool that gives us access to Instagram.

Review Source: Capterra
 

Jacqueline from YumEarth
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

Professional, Prompt, Easily Navigable Platform

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Great use of looking at mentions, distinguishing marketing/PR news cycles, tracking marketing growth since the beginning of my employment.

Pros

The ease of switching between looking at blogs and looking at social media mentions is really helpful. I like being able to separate the two out.

Cons

When mentions from tiny websites that are offering deals get caught up in blogs/news categories making it seem like there are more editorial mentions than in reality.

Review Source: Capterra