Brand24 Software


 

Brand24 is a cloud-based marketing solution that helps users with content discovery and distribution. It offers an "online mentions" feature that shows mentions across social media platforms, blogs, news sites, forms and generates alerts when mentions occur. The platform also tracks sudden changes in companies’ discussion volumes, so users can spot issues as they arise and capitalize on the positive publicity. Other features include mention analytics, influence scores and sentiment analysis. With mention analytics, users can analyze who is talking about their brands and what they are talking about.

Brand 24 generates alerts when new brand mentions appear on social media and it includes data exporting from the system. Influence scores help users identify industry influencers they should be working with and sentiment analysis helps gauge customer attitudes and satisfaction. Mobile apps are available for Android and iOS.

Brand 24 caters to businesses of multiple sizes. Pricing is per month. Support is provided via knowledge base and email.

 

Brand24 - Mentions
 
  • Brand24 - Mentions
    Mentions
  • Brand24 - Project analysis
    Project analysis
  • Brand24 - Sources
    Sources
  • Brand24 - Comparisons
    Comparisons
  • Brand24 - Multiple devices
    Multiple devices
Supported Operating System(s):
Web browser (OS agnostic)

101 Reviews of Brand24

Showing 1-20 of 101

 

Start your review of Brand24

Click to start
https://www.softwareadvice.com/marketing/brand24-review/

Zenia from Talkabout Technologies

April 2018

April 2018

Brand24 is the best I've user used or have ever experienced

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

If you want to keep the business under control, then Brand24 will help you in this. You can always be aware of what your customers and competitors are writing about your company. Working with Brand24 is a pleasure, you can intuitively manage this software. I like that I can compose a quick and concise report for my company, which sets out our data in social networks for a certain period, and it is also easy to compare data with previous months.

Cons

I found no big drawbacks for myself. Whenever I have problems with something, I just talk to the support service, it can be done in social networks on their page and in the online chat.

Review Source: GetApp
 

Benjamin from Bolton Fine Foods

April 2018

April 2018

I like the product very much

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Interface is easy to use
Very useful for social relation
Good prices
The reporting is clean
Get a quick snapshot of what people are saying about our products online

Cons

Some functions can not be done from the mob app
Insight generation and sentiment analysis can be improved

Review Source: Capterra
 

Deborah from Rational Software
Number of employees: 1,001-5,000 employees Employees number: 1,001-5,000 employees

March 2018

March 2018

Perfect for monitoring social conversations.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Brand24 provides businesses with an easy to use , and cost friendly program to track,engage relevant online conversations to a business in real time. It is perfect for measuring the effect of marketing campaigns and sales.

Cons

The sentiment filter needs be improved .Apart from this Brand24 does a perfect job for our business .

Review Source: Capterra
 

Tracy from Tracy Arrington Studios
Number of employees: 2-10 employees Employees number: 2-10 employees

March 2018

March 2018

Good info about my brand mentions

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Pros

I think this software has lots of possibilities period just started using it recently but when I did some searches I came up with a lot of results and found places I had been mentioned that I was not aware of.

Cons

The monthly fee is a little bit high for my budget and the searches need to be very specific to get a reasonable number of results. Otherwise you will get thousands of results to comb through.

Review Source: Capterra
 

catherine from Marketing Surfers - Tu Agencia de Marketing en Internet

March 2018

March 2018

Brand24,The best tool for social media monitoring!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

very useful for my job

Pros

Brand24 is great at catching brand mentions in technical articles, easy to use, Set up is quick, in fact, you can be up and running in under five minutes.
Very useful for social listening research with quick results across all channels for new projects.

Cons

No CRM option but I know that it will be do ne in near future, i hope so. Still, this software is very useful, an important part of my work.

Review Source: Capterra
 

Ksenia from CFT

March 2018

March 2018

Brand24 is the 1st Email I Look at daily

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Many times I'm notified of a new link to our website before the writer who may have done a guest post on someone else's website. When I reach out to thank them, this not only starts a great conversation, but they're happy we notified them and they're more likely to mention Social Quant again in a future blog post.

Pros

Simply put, the Dashboard is good. It's ability to quickly provide a once-over look that provides a quick snapshot of everything that's going with the social media profiles I and my team are managing. Also, importantly is the competition tracking on social it also allows. This is very good!

Cons

There are a few things that can be made better. Insight generation and sentiment analysis can be much better. It would also be good for the team to consider providing support with developing negative incidence sentiment audit & analysis reports as well as social media strategic measurement & reporting framework for same client.

Review Source: Capterra
 

Maksymilian from Ageno
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2018

March 2018

Great information monitoring tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use, great piece of software, developed in Wroclaw, Poland. I'm using it daily with my personal projects.

Cons

Little bit too expensive for personal usage.

Review Source: Capterra
 

Itzel from Gelattina
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

I have worked for crisis in social networks, I have been able to see the behavior by days to ident

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support


Searches for crisis of different brands as well as perception in social media

Pros

It brings information from different social media, which allows us to see the behavior of Keywords in digital

Cons

There are no historical elements, which encourages me not to have complete data of information and that is true for the tool

Review Source: Capterra
 


October 2017

October 2017

Catches mentions that other tools miss

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Brand24 is great at catching brand mentions in technical articles, on obscure forums and other websites. It is easy to group and filter results. We manage web monitoring for multiple clients, and Brand24 lets us add more "projects" or companies compared to other tools for the same pricing tier.

Cons

Monitoring social media comments and a few other features are not available on the lower pricing tier.

Review Source: Capterra
 

robert from Tidwell Group
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2017

October 2017

I liked the product, I just needed something with more functionality.

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

Keywords being sent to select people was nice. But much of the conetnt did not apply. People stopped reading them and it becasme not as valuable.

Pros

OI was clean and nice. I liked the pdf reports but also need more options. It did not generate full reports with all mentions. That is something I like to send out to principals.

Cons

I needed more options. I'm going to SocialSprout, which has similar features, but a lot more like social posting and interacting with the mentions.

Review Source: Capterra
 

Vincent from 19 IDEAS
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

It's a good product that is versatile.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

All major social platforms are tracked. This makes it easy to get all information in one place and also measure impact across multiple platforms.

Review Source: Capterra
 

Dave from Element5
Number of employees: 11-50 employees Employees number: 11-50 employees

October 2017

October 2017

Good software for a quick overviews. Not recommended for deep dives or custom queries.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Good for keeping a pulse on the conversation.

Pros

Easy to use, UI was well thought out. Set up is quick, in fact, you can be up and running in under five minutes.

Cons

Lacks many basic features like excluding URLs, or following companies whose names contain common words. For example, our company name is Element5, but getting B24 to ignore companies with element in their names was near impossible. I've used larger tools like BrandWatch and Sysomos for the US Navy where we were up against Old Navy and the color navy and those tools had no trouble narrowing the query. Brand24 tech support was unable to help us.

Review Source: Capterra
 

Abdul from Applied memetics

October 2017

October 2017

Pleasant

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The collection of mentions and the ability to search through the results. We also like that there is an app to complement the web interface.

Cons

Being unable to input individual posts to get statistics on them. Additionally, b24 is unable to detect spam posts.

Review Source: Capterra
 

Matt from Marketing and Advertising

October 2017

October 2017

Flawless with great service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Competitor analysis

Pros

Simplicity and great overview.
Interface was easy to use
Easy to export
Good language integration

Cons

Trial version had more benefits than the basic, paid version
Would Be interesting to compare competitors more easily

Review Source: Capterra
 

Brian from Simon/Myers

October 2017

October 2017

Grood alternative to some of the more expensive tools with a much better interface.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

- User interface is one of the best that I've seen for a tool like this.
- Easy to train others to use and simple to add new projects to.
- Very useful for social listening research with quick results across all channels for new projects.
- Good price point for what the tool offers.

Cons

- Customer service can lag significantly and needs improvement; a dedicated account manager would be ideal.
- Does not currently have the ability to drill down by specific countries or DMA's
- Needs a more sophisticated Boolean logic for specific searches.
- Results can vary widely across different tools; I'd like to see results better align with what we see in other tools.

Review Source: Capterra
 

Barbora from Jodel Venture GmbH

October 2017

October 2017

We have been using Brand24 for the last five months and are satisfied with the overall performance.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The product features a simple Interface and intuitive UX. The customer service is always there to help you solve any issues. The value for money is definitely worth it.

Cons

There is still space for improvement, especially in the categorization of mentions. We were informed the engineering team is already working on this.

Review Source: Capterra
 

Richard from zooom productions gmbh

October 2017

October 2017

Working with brand24 is easy, straightforward, but I wish there were some more specified analytics.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

It's very user-friendly and the UI makes the platform a breeze to use, even when just starting out. There are a lot of options for customization, which means reporting becomes much easier.

Cons

The analytics options need to be expanded - there are a lot of numbers floating around within the platform that seem to be generated out of nowhere. Specifying how these were made, or further breaking them down into smaller segments would allow for reporting to be more precise.

Review Source: Capterra
 

Lisa from Inspire to Thrive

October 2017

October 2017

Loving this service! It's so easy to use and can use with their mobile app now too.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Knowing when I am mentioned online so I can engage with others and thank them for the mentions.

Pros

I love being notified when either my brand or my name is mentioned online. It's a great way to engage with others on social media and to know when my name or brand is mentioned on other blogs or in the news.

Cons

#1 price tag. I wish their offered lower price options. I think an option would be easier for bloggers and other small businesses to participate in their software even if it had a few less options for this level.
#2 I like the mobile app but it is not as good as the desktop version. It's a little harder to use than desktop. If there was a way to be notified via phone with it - it would make it even better - probably perfect!

Review Source: Capterra
 


October 2017

October 2017

Brand24 monitors important keywords and brand mentions of our business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Brand24 works great and monitors important keyword and brand mentions on multiple channels.

Pros

It's super easy to use and works great. We tried several different keyword monitoring tools and Brand24 was the best price/quality ratio for us.

Cons

Some of the mentions (for Twitter especially) will get repeated and you have to manually turn them on. So far that' s the only con we found.

Review Source: Capterra
 

Auden from Otto

October 2017

October 2017

Easy to use and straight to the point. Gets the job done!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

catering needs to customer feedbacks that wouldn't have been captured without using brand24

Are there any other ways to locate articles other than keywords? I assume picking up videos that do not have keywords tagged is something not possible?

Pros

I like the sentiment analysis and the easy filter options. The exportable data graphics is also neat to have so i can share with the team that does not have brand24 access.

Review Source: Capterra