--- title: "Brand24 Software Reviews, Demo & Pricing - 2026" description: "Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing/brand24-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/) / Brand24 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) # Brand24 Review From $199-$1,499/month Free trial 5 plans Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brand24 4.7 [(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Pricing Starting at $199.00 flat rate per month ### About Brand24 Brand24 is an AI-powered social listening and media monitoring platform that gathers and analyzes publicly available mentions of your keywords across the Internet. All the data is accessible from a single dashboard, with AI features helping you turn large volumes of conversations into actionable insights. How Can Brand24 Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, PR professionals can monitor their brand online, stay on top of industry news, create PR clippings, evaluate target audiences, improve their PR strategy, and measure campaign results. Brand24 provides valuable information about your brand, how it is perceived online, and where and what people say about it. In addition to collecting mentions, Brand24 offers analytics and AI-powered features that help you understand the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence Score — Mention volume — Engagement metrics — Estimated reach — AI-powered sentiment a... nalysis — Influence metrics — AI Topics — AI Insights — AI Events Detection — AI Brand Assistant — Custom reports 2. Competitor Analysis With Brand24, you can keep track of your competitors, their online visibility, and broader industry trends. You can monitor customer feedback, product launches, sentiment, reach, share of voice, and recurring topics around competing brands. Brand24 also allows you to compare projects and use AI-powered analysis to identify changes, strengths, weaknesses, and opportunities across your competitive landscape. 3. Customer Insights Monitoring discussions about your brand can provide valuable customer insights. Brand24 helps you find online opinions, suggestions, questions, complaints, and feedback across multiple sources. You can analyze recurring topics, sentiment, customer language, and use cases to better understand what your audience values, what causes frustration, and how people actually describe your product. Features such as AI Topics, AI Insights, and AI Brand Assistant make it easier to analyze large volumes of conversations and identify patterns without manually reviewing every mention. 4. Sentiment Analysis Brand24 uses sentiment analysis to identify whether online mentions are positive, negative, or neutral. Sentiment data is available across different areas of the platform and can be used to monitor changes in brand perception over time. PR and marketing teams can also receive alerts about important or negative conversations, allowing them to react quickly when something unusual happens and reduce the risk of a potential crisis. 5. Influencer Marketing Brand24 helps you identify influential creators and authors who are already talking about your brand, competitors, or industry. You can analyze data such as reach, engagement, sentiment, Influence Score, and Share of Voice to understand which creators are most relevant to your brand. This makes it easier to find potential partners based on real conversations rather than follower count alone. 6. Customer Service Brand24 gives teams real-time access to online mentions, including social media posts, comments, reviews, forum discussions, and other public conversations. This allows brands to quickly identify questions, complaints, and feedback and respond when needed. Alerts and integrations with tools such as Slack and Microsoft Teams can help teams stay up to date on important mentions and collaborate more efficiently. As you can see, Brand24 turns online conversations into business intelligence that can support PR, marketing, customer experience, competitive research, and strategic decision-making. Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. ## Brand24 User Interface ## Popular Brand24 Alternatives Main Product Brand24 4.7 [(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.43Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.64Value for money - 4.95Customer support - 4.72Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) 4.6 [(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.59Value for money - 4.55Customer support - 4.57Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(610)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.25Customer support - 4.19Functionality Pricing Starting at $79.00 per month Get Price ## Brand24 Pricing and Plans Brand24 has five plans. Individual is $199.00/mo billed monthly. Team is $299.00/mo billed monthly. Pro is $399.00/mo billed monthly. Business is $599.00/mo billed monthly. Enterprise is $1,499.00/mo billed monthly. Free trial Individual $199.00 flat rate, per month It is designed for tracking a small brand, and includes up to 3 keywords, 2k mentions per month, and updates every 12 hours. There is a free 14-day trial.… Individual plan includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Product Training - Push Notifications - Storm Alerts - Update Every 12h - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Reddit Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Sentiment Analysis - Push Notifications (Mobile App) - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Team $299.00 flat rate, per month The Team plan is designed for startups and small businesses, and includes up to 7 keywords, 5k mentions per month, unlimited users, and updates every hour. There is also a free 14-day trial.… Team plan includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Most-Sharable Links - Product Training - Push Notifications - Reach Tracking - Storm Alerts - Trending Hashtags - Unlimited Users - Update Every Hour - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking Pro $399.00 flat rate, per month The Pro plan is designed for growing businesses and small agencies. and includes up to 12 keywords, 25k mentions per month, unlimited users, and real-time updates. There is also a free 14-day trial.… Pro plan includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking - Reviews Tracking - Twitch Tracking - Newsletters Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Word Cloud (Context of discussion) - Most active sites/profiles - Source Analysis - Finding influencers - Sentiment Analysis - Presence Score - AVE (Advertising value equivalency) - Discussion Leaders - AI Reports - Push Notifications (Mobile App) - Custom email notifications - Integrations (Slack) - White-labelled reports - PDF Reports - Filtering by Engagement - Filtering by Sentiment - Filtering by Reach - Filtering by Language (country) - Filtering by Source - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Business $599.00 flat rate, per month The Business plan is designed for big businesses and includes up to 25 keywords, 100k mentions per month, unlimited users, and real-time updates. There is also a free 14-day trial.… Business plan includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports Enterprise $1,499.00 flat rate, per month Enterprise plan includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Brand24 pricing compare to alternatives? Brand24's starting price is $199.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Brand244.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) | $199.00 /mo | Available | Not available | 4.5 | | [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)4.4[(3,804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) | $99.00 /user/mo | Available | Not available | 4.1 | | [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/)4.9[(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) | $499.00 /mo | Available | Not available | 4.6 | | [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/)4.6[(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) | $69.00 /user/mo | Available | Not available | 4.4 | | [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/)4.6[(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) | $9.00 /mo | Available | Available | 4.6 | Brand244.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) * * * Starting price $199.00 /mo Free trial Available Free version Not available Value For Money 4.5 - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)4.4[(3,804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) * * * Starting price $99.00 /user/mo Free trial Available Free version Not available Value For Money 4.1 - [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/)4.9[(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) * * * Starting price $499.00 /mo Free trial Available Free version Not available Value For Money 4.6 - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/)4.6[(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) * * * Starting price $69.00 /user/mo Free trial Available Free version Not available Value For Money 4.4 - [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/)4.6[(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) * * * Starting price $9.00 /mo Free trial Available Free version Available Value For Money 4.6 ## Brand24 Features - Popular features found in Social Media Monitoring Campaign Analytics Competitive Analysis Content Management Dashboard Engagement Tracking Multi-Channel Data Collection Performance Metrics Reporting & Statistics Social Media Integration Trend Analysis - More features of Brand24 Activity Dashboard AI/Machine Learning AI Mention Tracking AI Visibility Score Alerts/Notifications API Article Author Database Audience Targeting Benchmarking Brand Tracking Campaign Management Chatbot Citation Intelligence Collaboration Tools Competitive Benchmarking Competitive Intelligence Competitor Analysis Competitor Monitoring Contact Management Customer Engagement Customer Experience Management Customer Feedback Customizable Reports Data Import/Export Data Visualization Decision Making Email Alerts Feedback Management Filtering Generative AI Hashtag Tracking Impact Measurement Influencer Discovery Influencer Tracking Insights Keyword Tracking Media Monitoring @mentions Misinformation Detection Mobile Alerts Monitoring Multi-Language Tracking Multi-Platform AI Coverage Natural Language Processing Press Monitoring Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Report Exporting Reporting/Analytics Reputation Management Response Management Response Position Analysis Review Monitoring Review Notification Search/Filter Sentiment Analysis Share of Voice (SoV) Social Listening Social Media Monitoring Social Mentions Tracking Social Performance Management Third-Party Integrations Visual Analytics ## Brand24 Integrations Slack Integration rated undefined from -1 review ## Brand24 User Reviews ## Brand24 customer ratings - Overall rating: 4.7/5 - Total reviews: 257 ### Rating distribution - 5 stars: 193 reviews (75%) - 4 stars: 53 reviews (21%) - 3 stars: 9 reviews (4%) - 2 stars: 2 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.4/5 --- ### Brand24 and a Customer Success Manager who genuinely cares about your results - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: October 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. I used Brand24 for a research project on a healthcare-related topic, to understand the public’s communication needs around it. I am happy with the results. What made the real difference was the support from my Customer Success Manager, [sensitive content hidden]. She met with me twice and walked me through the platform step by step. Without her guidance, I would not have used anywhere near the full capability of Brand24. She listened carefully to why I was doing the research and what I planned to do with it, and she tailored her advice to that purpose. She also gave me practical, ready-to-use prompts that helped me get more from my data and turn it into something I could use. It felt like she cared about the quality of my results, not just about onboarding me, and she was very responsive whenever I had a question. I would recommend Brand24 to anyone, and I would especially recommend making use of the Customer Success team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Personal onboarding from a Customer Success Manager who took the time to understand my research goal. Practical, ready-to-use prompts for the AI Brand Assistant. Very responsive support. Clear guidance on how to get the most from the platform. User-friendly platform. #### Cons I was initially unsure how far I could trust the AI assistant’s output, and I found it a little difficult to understand how mentions were classified as positive, negative or neutral. More transparency on how sentiment is determined would help users judge how reliable the results are. --- ### Great service and good insights! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · weekly - Reviewed: September 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Great follow up with from [sensitive content hidden] The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. Additionally, the Ai summary was real helpful and surprisingly on the money! #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The AVE insight was particularly useful to us and it definitely has saved us a lot of time manually calculating earned media. #### Cons Could perhaps redesign a more seamless format as we could forget which tab we need to refer to, a number of times. --- ### An essential tool for PR and media monitoring - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Legislative Office - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered Brand24 has become an essential part of our communications and PR strategy at Donateo Foundation. It enables us to monitor media coverage, track online conversations, and measure the impact of our campaigns in real time. The platform is intuitive, reliable, and provides valuable insights that help us make better communication decisions. The reports are clear, the alerts are timely, and the overall experience has been excellent. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What we value most is the real-time monitoring and comprehensive media coverage. The platform is very easy to use, offers powerful analytics, and makes it simple to track brand mentions across news websites, social media, blogs, and forums. The reporting features save us a lot of time, and the intuitive interface allows our team to quickly find the insights we need. #### Cons We haven't encountered any significant drawbacks. While there is always room for additional advanced analytics, the current feature set fully meets our needs. --- ### Brand24 make the invisible visible - Overall rating: 5/5 - Reviewer: Kuba D. - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Our overall experience with Brand24 has been transformative for our foundation. It solved a massive visibility gap for us by acting as our "digital eyes and ears" in small towns across Poland. Before using it, we struggled to track how local media and social platforms covered our daily workshops and meetings, which are the most important part of our youth development program. Now, we can ensure that young people remain the protagonists of these stories through sentiment analysis. It is a powerful, future-ready tool that provides immense value to any organization focusing on social impact and nationwide reach. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I value most about Brand24 is its incredible ability to "make the invisible visible" across dozens of small local communities in Poland. As an organization running the "Równać Szanse" program, we monitor youth projects in very small towns where traditional media monitoring often fails. Brand24 allows us to catch authentic stories from daily workshops and meetings, which we call "Moments of Power." The AI-driven insights and automated PDF reports save us around 10 to 15 hours of manual work every month. We also love the pace of development and the fact that the team is always one step ahead with new features. The partnership-based relationship with their support team makes the whole experience even better. #### Cons I have not encountered any significant issues or features that I dislike so far. The tool is very intuitive and the team updates it frequently. If I had to mention one challenge, the sheer volume of data can be overwhelming at first, but the filtering options and AI summaries do a great job of helping us manage it. It is honestly difficult to find flaws in a product that evolves as quickly as Brand24 does. --- ### Brand24 is great! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: January 2026 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. 9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like the responsiveness of the team, from [sensitive content hidden] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster. #### Cons I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited) --- ### Great for the price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Hospitality - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. #### Cons A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. --- ### A reliable online monitoring tool for Trefl SA - Overall rating: 5/5 - Reviewer: Michał A. - Industry: Entertainment - Company size: 501-1000 employees - Product usage: 3-5 years · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. #### Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. --- ### Growth Hacking Manage - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Hardware - Company size: 1001-5000 employees - Product usage: 3-5 years · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image. #### Cons Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful. --- ### Powerful Media Monitoring with Excellent Data Visualization - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. #### Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. --- ### Founder/CEO - Overall rating: 5/5 - Reviewed: November 2026 - Company size: 201-500 employees The reviewer experienced a seamless onboarding process with Brand24, which contributed to their ability to gather customer insights. They appreciate the tools for tracking customer preferences but seek more direct feedback on social media efforts. Full review available after login on Software Advice --- Showing 1 - 10 of 257 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) ## Brand24 Popular Comparisons [Hootsuite vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/hootsuite/)[YouScan vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/youscan/)[Agorapulse vs Brand24](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/brand24/)[Lyfpit vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/lyfpit/)[Sprout Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprout-social/)[Brandwatch vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Birdeye vs Brand24](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brand24/)[Sprinklr Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprinklr/)[Meltwater vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sysomos/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) ## Other Top Recommended Social Media Monitoring Software [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23647) Recently recommended **0** times [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6134) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3804) Recently recommended **0** times [BigSpy](https://www.softwareadvice.com/social-media-monitoring/bigspy-profile/) **4.8** (2485) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Brand24 with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice