emfluence Marketing Platform

4.74 / 5 (38)

Our advisors have recommended this product 3 times in the last 30 days

About emfluence Marketing Platform


emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing tools, a survey builder and reporting tools.

With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads.

Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter. emfluence also offers reporting and analytics tools that help marketers to monitor key performance metrics and report campaign ROI.

Support is available via phone and email. Pricing is per month, based on number of contacts. 



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

38 Reviews of emfluence Marketing Platform

Average User Ratings

Overall

4.74 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(29)

4 stars

(8)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 38 reviews

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February 2018

Sara from Sullivan Higdon & Sink

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

emfluence is the most underrated marketing platform out there

Pros

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

July 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

I use the platform daily and it is such an easy tool that helps with our marketing needs.

Pros

This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Cons

The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

December 2018

Kent from Arrow Truck Sales

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Solved unique problems for our company

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Pros

emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons

I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

December 2018

Missy from Bruhn Marketing Resources

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Ease of use for new marketers

I've used the platform on the client and the agency side. I recommend it to everyone I work with - it's easy to use and there is a great support group to help if you struggle. Mostly used for onboarding and customer retention communications.

Pros

Even if you're just starting out in emarketing communications this is an easy platform to learn and navigate. Love the drag and drop feature in composing emails. The archiving of social media posts is perfect for the financial services industry that has annual audits/exams of marketing communications.

Cons

Every time I've suggested improvements or shown concern about some functionality it's been fixed or improved. I can't think of anything I don't like right now!

December 2018

Kristen from ScriptPro

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

December 2018

Frequent Email and Survey User

Pros

Overall it is a very easy user interface to use. Most things are intuitive and questions can be answered on their own. If you do have a question, Emfluence has excellent customer service that answers questions very quickly.

They also developed better logic for their survey builder that has been very helpful for us. It now gives us the ability to create skip logic and different user journeys.

Cons

While the User Interface is easy to use, it has its quirks where it is very particular about how you set-up templates in order for it to work across all platforms.

February 2018

Todd from Proven Winners, llc

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2018

15+ Years of continued growth and success!

Pros

We utilize all the data and tracking that the system does automatically. We've been fortunate to have such a great marketing partner with emfluence. The marketing platform has given us great flexibility to grow our business. The beautiful part for us is that emfluence keeps making the system better and better. We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization. All of which was not available when we started many years ago. Having all of this in one places saves us a great amount of time.

The system is very user-friendly and intuitive. They always welcome suggestions for improvements and actually act on many of them.

Cons

There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.

September 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2018

emfluence Marketing Platform

Sending/scheduling email campaigns is a big part of what I do, this platform has been the best sidekick throughout the process, hands down.

Pros

I like being able to get a snapshot of how each of my accounts are performing, in one area. Being able to take a quick look at the overall effectiveness of my campaigns is extremely helpful.

Cons

At one point I was setting up a new account and getting my templates ready to go was semi-confusing. The software was and is very intuitive, my own ability was mostly to blame.

September 2018

Cara from AWG

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

5.0

September 2018

Great program & support

Great platform if you have a ton of users, but want to control what they do and see. Scheduling options and workflow keep me organized.

Pros

Lots of useful features, plus they are always updating the platform to keep up with new trends. Great support team as well if you ever have any questions.

Cons

I have no knowledge of html, so a few of the advanced features were a little difficult for me to master. Luckily they have a training course so you can learn how to use them.

July 2018

Scott from Country Club Bank

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

Pros

Automation, Form design, Landing page design, Survey design, reporting... there's so much to like. THe social media component (scheduling) is also great.

Cons

I really can't think of anything, but I guess the product can do so much, that you'll sometimes need to ask for help. They're always very responsive, though, and offer training classes several times a year.

December 2018

Robin from Forrest T. Jones & Company

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

4.0

December 2018

Satisfied

The platform allows me to offer a valuable service to internal clients.

Pros

When I have a question I can call and talk to a smart person who fully understands the platform and who has a team of developers supporting him who can answer any question I could ever ask.

Cons

It overwrites your code without telling you what it changed.

December 2018

Hannah from ER Marketing

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

December 2018

ER Marketing Emfluence Review

It is very easy to use. There are a few feature that other email platforms provide that we have requested. The customer services is great and very responsive.

Pros

I like how user friendly and easy to use it is.

Cons

There are a few feature that other email platforms provide that we have requested (these have been requested, though).

August 2018

Fraser from Ideagen PLC

Company Size: 201-500 employees

Review Source


Ease-of-use

5.0

Functionality