emfluence Marketing Platform Software

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About emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing tools, a survey builder and reporting tools. With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter. emfluence also offers reporting and an...
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emfluence Marketing Platform User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 46 reviews

User Profile

Sara

Verified reviewer

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2018

emfluence is the most underrated marketing platform out there

Pros

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use. As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver. Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Savannah

Company size: 51-200 employees

Industry: Public Safety

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2021

New to Emfluence but impressed so far!

Overall my company has had a very positive experience with Emfluence. Emfluence is quick to notice any issues with our campaigns and offers assistance/solutions to those issues.

Pros

Easy to have all of our email campaigns and social media management in one place. We haven't deployed their CRM Integration feature yet but we are excited to do so soon!

Cons

The reporting features for the email campaigns are minimal - you can export to a csv but cannot export the charts/graphs/visuals that are shown in Emfluence.

Reasons for switching to emfluence Marketing Platform

More control over our data.

Scott

Verified reviewer

Company size: 201-500 employees

Industry: Banking

Time used: More than 2 years

Review Source: GetApp

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2021

Everything we've needed for both internal and external email marketing

Very satisfied as a long-time customer with the system and with support. They really listen to user feedback and try to add new features regularly.

Pros

Easy to use and powerful. Support is always very quick and helpful!

Cons

Some of the more advanced features like automated workflows can take some getting used to, but they work really well.

Reasons for choosing emfluence Marketing Platform

features and pricing

Reasons for switching to emfluence Marketing Platform

emfluence is much more robust and customizable.

Anonymous

Company size: 201-500 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
4

Value for money

out of 5
3

Customer support

out of 5
4

Functionality

out of 5

February 2021

Great Functionality But Lacking in UI/UX

My experience has mostly been with email campaigns and managing customer contacts.

Pros

I liked how easy it was to access emails, make copies, and track analytics. There are so many different metrics rolled into one program and it makes it easy to connect your campaigns and assess progress.

Cons

The user experience is a little lacking. Their email builder is wonderful but to build templates and edit content blocks you really need someone with coding experience to get the design where it needs to be

User Profile

Kent

Verified reviewer

Company size: 501-1,000 employees

Industry: Transportation/Trucking/Railroad

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

December 2018

Solved unique problems for our company

They are exceptional in the email marketing space and have been a major problem for our company. We generate business at a higher level thanks to emfluence.

Pros

emfluence allowed us to solve email marketing problems with technical constraints that few were willing to help us tackle. Our ability to share and organize data is restricted, and emfluence came up with a custom solution for us to be able to send emails consistently. They provide excellent customer service, education and make it easy for to build campaigns in a restricted environment.

Cons

I have no qualms with this platform. They've made my life so much easier with the solutions they provided that I can't complain in the slightest.

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