emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing tools, a survey builder and reporting tools.

With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads.

Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter. emfluence also offers reporting and analytics tools that help marketers to monitor key performance metrics and report campaign ROI.

Support is available via phone and email. Pricing is per month, based on number of contacts. 

Drag and drop editor
Drag and drop editor

Drag and drop editor

Drag and drop social media scheduler

Drag and drop social media scheduler

Drag and drop workflow builder

Drag and drop workflow builder

Email pre flight

Email pre flight

List query builder

List query builder

Surveys with skip logic and alternate endings

Surveys with skip logic and alternate endings

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10



19 Reviews of emfluence Marketing Platform

Overall rating

5.0 / 5 stars

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Showing 1 - 19 of 19 reviews

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Lauren from The Roasterie

Number of employees:  11-50 employees

Ease-of-use

Customer support

Functionality

October 2018

User Friendly & Effective

Pros

I love how user friendly this platform is. It's extremely intuitive and if you can't figure something out, there is an extensive help section that you can almost always find your answer. Their customer service is top notch too.

Cons

The ability to edit content (specifically photos) in emails isn't the easiest. But they've begun adding features to make this a bit easier.

Review Source: Capterra

Stephen from Pinsight Media

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Excellent Email Mgmt Platform

Pros

Emfluence is a great email management and social platform for both new and power users. Excellent team for customer support. They're truly engaged and care about their clients.

Cons

Minimal cons. It's easy to get acquainted with the platform, and support is quick to help with any questions/challenges.

Review Source: Capterra
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Verified Reviewer

Number of employees:  1,001-5,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

emfluence Marketing Platform

Sending/scheduling email campaigns is a big part of what I do, this platform has been the best sidekick throughout the process, hands down.

Pros

I like being able to get a snapshot of how each of my accounts are performing, in one area. Being able to take a quick look at the overall effectiveness of my campaigns is extremely helpful.

Cons

At one point I was setting up a new account and getting my templates ready to go was semi-confusing. The software was and is very intuitive, my own ability was mostly to blame.

Review Source: Capterra

Cara from AWG

Number of employees:  5,001-10,000 employees

Ease-of-use

Customer support

Functionality

September 2018

Great program & support

Great platform if you have a ton of users, but want to control what they do and see. Scheduling options and workflow keep me organized.

Pros

Lots of useful features, plus they are always updating the platform to keep up with new trends. Great support team as well if you ever have any questions.

Cons

I have no knowledge of html, so a few of the advanced features were a little difficult for me to master. Luckily they have a training course so you can learn how to use them.

Review Source: Capterra

Rylie from Arrow Truck Sales

Number of employees:  201-500 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Emfluence Solves Problems

Pros

It makes email marketing for my company possible. We have a lot of things to work around on the IT side. The entire Emfluence team has gone above and beyond to help us. The customer service is outstanding!

Cons

The design side is a little awkward and not very intuitive to use.

Review Source: Capterra

Sean from Associated Wholesale Grocers

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Love the platform

Pros

I like how easy it makes my job to create and schedule multiple emails, and jumps between different accounts. All of the things you can do beyond email is what sets emfluence apart.

Cons

I wish there were more size and type face options.

Review Source: Capterra

Billy from The HALO Foundation

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Great on boarding process and education

Emfluence marketing platform has really added organization and consistency to our messages and performance.

Pros

I like how interactive and resourceful the tools are on the platform. Most questions are answered right there on the site. The on boarding process in very engaging and the training gets you up to speed quickly.

Cons

Nothing yet. Nothing yet. Nothing yet. Nothing yet.

Review Source: Capterra

Dioshai from Huawei Technologies

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

with eemfluence Marketing Platform manages your digital marketing professionally

emfluence Marketing Platform helps me automate all processes in my online marketing strategy

Pros

everything I need in a single program, thanks to emfluence Marketing Platform, among the functions that I like the most are email marketing and tracking visitors to our website that helps us to do personalized retargeting to make successful campaigns.

Cons

I do not think of something that I do not like about this program, but it was annoying when integrating with my CMS (WordPress), but it was resolved in minutes.

Review Source: Capterra

Fraser from Ideagen PLC

Industry:  Software / IT

Number of employees:  201-500 employees

Ease-of-use

Functionality

August 2018

brilliant platform that is easy to use and does everything we need it to

Pros

- emfluence is so easy to use, it only takes 10 minutes to master.
- the customer service is second to none
- the design of the software, from landing page creation to form designs are excellent

Cons

- there are very few faults in the software, but if i was to be hypercritical, i would say that we don't use every single aspect of the program, so having a more condensed version with less features unlocked may be more useful to smaller companies

Review Source
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Verified Reviewer

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2018

I use the platform daily and it is such an easy tool that helps with our marketing needs.

Pros

This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

Cons

The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

Review Source: Capterra

Scott from Country Club Bank

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

Pros

Automation, Form design, Landing page design, Survey design, reporting... there's so much to like. THe social media component (scheduling) is also great.

Cons

I really can't think of anything, but I guess the product can do so much, that you'll sometimes need to ask for help. They're always very responsive, though, and offer training classes several times a year.

Review Source: Capterra

Karen from Tension Corporation

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

We are able to elevate our b2b marketing efforts by using the emfluence platform.

Pros

The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation.

Cons

The software meets all our needs as a B2B company. In the future, I would like to see more customizable dashboards.

Review Source: Capterra

Sean from AWG

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Create professional emails easily. The reports are great as well.

Pros

It is easy to recreate emails. Targeting specific groups is easy as well. All of the things you can do beyond email is what puts emfluence over the top.

Cons

Uploading images is a hassle. The image library can be clunky. It doesn't feel as up to date as the rest of the platform.

Review Source: Capterra

Mike from O'Keeffe & O'Malley

Ease-of-use

Value for money

Customer support

Functionality

February 2018

We've used the email & tracking Platform for 5+ years to position ourselves as experts in our field.

Pros

Easy to use and we love seeing the results. We can develop campaigns quickly, provided we have our content ready. The reporting helps us understand which of our email subscribers are most engaged with our campaigns and with the content on our website, which then helps us understand who may be better prospects for us.

Cons

There are a lot of features that we don't use, like social media posting, landing pages and workflows. Automated campaigns seem like a great idea, but we struggle with the appropriate strategy to use this feature.

Review Source: Capterra

Erin from Tension Corporation

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Short learning curve for a robust suite of capabilities.

Pros

It's easy to use and the support is second to none. It allows us to automate external and internal communications seamlessly.

Cons

I'd like to see some more streamlined ways to post across different social media platforms. Right now, I'm required to set up each post one at a time on our 9 channels vs. selecting all channels within one post.

Review Source: Capterra
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Verified Reviewer

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Simple yet very buttoned up and professional.

Pros

Ease of use: This platform is built with smooth and logical user experience in mind. Value: there is a lot of competition in this space, but few solutions manage to find the sweet spot of Features and Functionality for a sensible price...emfluence does just that.

Cons

Built-in data connectors, though this issue is mostly addressed via Zapier where emfluence's Zap allows you to connect with dozens of other digital platforms.

Review Source: Capterra

Todd from Proven Winners, llc

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

February 2018

15+ Years of continued growth and success!

Pros

We utilize all the data and tracking that the system does automatically. We've been fortunate to have such a great marketing partner with emfluence. The marketing platform has given us great flexibility to grow our business. The beautiful part for us is that emfluence keeps making the system better and better. We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization. All of which was not available when we started many years ago. Having all of this in one places saves us a great amount of time.

The system is very user-friendly and intuitive. They always welcome suggestions for improvements and actually act on many of them.

Cons

There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.

Review Source: Capterra

Jeremy from Uinta Brewing Company

Ease-of-use

Value for money

Customer support

Functionality

February 2018

Outstanding experience feature-rich, intuitive, and effective. Continues to impress.

High email deliverability and excellent customer service can't get much better than that.

Pros

Contact and list management features are flexible and easy to manage. Reporting tools are robust and informative. Campaign feature supports social feeds. Customer service has been excellent when questions arise.

Cons

Not much. Would like to include Instagram on social posts. Template tools are much improved over previous versions, but as a designer I always long to make more intuitive.

Review Source: Capterra

Sara from Sullivan Higdon & Sink

Ease-of-use

Value for money

Customer support

Functionality

February 2018

emfluence is the most underrated marketing platform out there

Pros

Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

Cons

I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

Review Source: Capterra

Displaying 1 - 19 of 19 reviews