emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing tools, a survey builder and reporting tools.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads.
Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter. emfluence also offers reporting and analytics tools that help marketers to monitor key performance metrics and report campaign ROI.
Support is available via phone and email. Pricing is per month, based on number of contacts.
Karen from Tension Corporation
Employees number: 501-1,000 employees
The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation.
The software meets all our needs as a B2B company. In the future, I would like to see more customizable dashboards.
Sean from AWG
It is easy to recreate emails. Targeting specific groups is easy as well. All of the things you can do beyond email is what puts emfluence over the top.
Uploading images is a hassle. The image library can be clunky. It doesn't feel as up to date as the rest of the platform.
Mike from O'Keeffe & O'Malley
Easy to use and we love seeing the results. We can develop campaigns quickly, provided we have our content ready. The reporting helps us understand which of our email subscribers are most engaged with our campaigns and with the content on our website, which then helps us understand who may be better prospects for us.
There are a lot of features that we don't use, like social media posting, landing pages and workflows. Automated campaigns seem like a great idea, but we struggle with the appropriate strategy to use this feature.
Erin from Tension Corporation
Employees number: 501-1,000 employees
It's easy to use and the support is second to none. It allows us to automate external and internal communications seamlessly.
I'd like to see some more streamlined ways to post across different social media platforms. Right now, I'm required to set up each post one at a time on our 9 channels vs. selecting all channels within one post.
Ease of use: This platform is built with smooth and logical user experience in mind. Value: there is a lot of competition in this space, but few solutions manage to find the sweet spot of Features and Functionality for a sensible price...emfluence does just that.
Built-in data connectors, though this issue is mostly addressed via Zapier where emfluence's Zap allows you to connect with dozens of other digital platforms.
Todd from Proven Winners, llc
Employees number: 11-50 employees
We utilize all the data and tracking that the system does automatically. We've been fortunate to have such a great marketing partner with emfluence. The marketing platform has given us great flexibility to grow our business. The beautiful part for us is that emfluence keeps making the system better and better. We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization. All of which was not available when we started many years ago. Having all of this in one places saves us a great amount of time.
The system is very user-friendly and intuitive. They always welcome suggestions for improvements and actually act on many of them.
There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.
Jeremy from Uinta Brewing Company
High email deliverability and excellent customer service can't get much better than that.
Contact and list management features are flexible and easy to manage. Reporting tools are robust and informative. Campaign feature supports social feeds. Customer service has been excellent when questions arise.
Not much. Would like to include Instagram on social posts. Template tools are much improved over previous versions, but as a designer I always long to make more intuitive.
Sara from Sullivan Higdon & Sink
Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.
As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.
Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.
I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!