emfluence Marketing Platform


12 reviews(5.0/5)
12 reviews(5.0/5)

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing tools, a survey builder and reporting tools.

With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads.

Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter. emfluence also offers reporting and analytics tools that help marketers to monitor key performance metrics and report campaign ROI.

Support is available via phone and email. Pricing is per month, based on number of contacts. 

Supported Operating System(s):
Mac OS , Web browser (OS agnostic) , Windows 10

12 Reviews of emfluence Marketing Platform

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  • Dioshai from Huawei Technologies

    Number of employees: 51-200 employees

    September 2018

    with eemfluence Marketing Platform manages your digital marketing professionally

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    emfluence Marketing Platform helps me automate all processes in my online marketing strategy

    Pros

    everything I need in a single program, thanks to emfluence Marketing Platform, among the functions that I like the most are email marketing and tracking visitors to our website that helps us to do personalized retargeting to make successful campaigns.

    Cons

    I do not think of something that I do not like about this program, but it was annoying when integrating with my CMS (WordPress), but it was resolved in minutes.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Fraser from Ideagen PLC

    Specialty: Software / IT

    Number of employees: 201-500 employees

    August 2018

    brilliant platform that is easy to use and does everything we need it to

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Pros

    - emfluence is so easy to use, it only takes 10 minutes to master.
    - the customer service is second to none
    - the design of the software, from landing page creation to form designs are excellent

    Cons

    - there are very few faults in the software, but if i was to be hypercritical, i would say that we don't use every single aspect of the program, so having a more condensed version with less features unlocked may be more useful to smaller companies

    This review was submitted organically. No incentive was offered
    Review Source
  • Verified Reviewer

    Number of employees: 11-50 employees

    July 2018

    I use the platform daily and it is such an easy tool that helps with our marketing needs.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This platform is easy to use. I like the recent updates to the email section that makes it a lot easier to move sections of copy around within an email. Emfluence cares about what the users want and implement changes according to what the clients want. Customer service is amazing. I always hear back within 24 hours and usually it's within the hour. I've been to their office many times and know a lot of the staff. They have a great team who care about even the small nonprofit organizations. The social media section of the platform allows us to schedule posts months in advance freeing up our staff during the busy times of the year. The campaign section allows us to quickly assemble data to share with our sponsors when we need to give them a year-end report. I like the website popup component in the pages/modules section. We change that up constantly.

    Their seminars are well worth the money. Always top speakers with cutting edge information. Their platform certification seminars are intense but very informative.

    Cons

    The least thing I like about the platform is more about our usage. We have not taken the time set up an email campaign to send emails to people in a series. We are still trying to figure out how to incorporate that into our needs.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Scott from Country Club Bank

    July 2018

    Switched from Constant Contact years ago and have never regretted it- emfluence is MUCH more robust.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Automation, Form design, Landing page design, Survey design, reporting... there's so much to like. THe social media component (scheduling) is also great.

    Cons

    I really can't think of anything, but I guess the product can do so much, that you'll sometimes need to ask for help. They're always very responsive, though, and offer training classes several times a year.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Karen from Tension Corporation

    Number of employees: 501-1,000 employees

    March 2018

    We are able to elevate our b2b marketing efforts by using the emfluence platform.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The ease of use - very intuitive. And anything we don't understand, we are able to get a quick and easy explanation.

    Cons

    The software meets all our needs as a B2B company. In the future, I would like to see more customizable dashboards.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Sean from AWG

    February 2018

    Create professional emails easily. The reports are great as well.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is easy to recreate emails. Targeting specific groups is easy as well. All of the things you can do beyond email is what puts emfluence over the top.

    Cons

    Uploading images is a hassle. The image library can be clunky. It doesn't feel as up to date as the rest of the platform.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Mike from O'Keeffe & O'Malley

    February 2018

    We've used the email & tracking Platform for 5+ years to position ourselves as experts in our field.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use and we love seeing the results. We can develop campaigns quickly, provided we have our content ready. The reporting helps us understand which of our email subscribers are most engaged with our campaigns and with the content on our website, which then helps us understand who may be better prospects for us.

    Cons

    There are a lot of features that we don't use, like social media posting, landing pages and workflows. Automated campaigns seem like a great idea, but we struggle with the appropriate strategy to use this feature.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Erin from Tension Corporation

    Number of employees: 501-1,000 employees

    February 2018

    Short learning curve for a robust suite of capabilities.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It's easy to use and the support is second to none. It allows us to automate external and internal communications seamlessly.

    Cons

    I'd like to see some more streamlined ways to post across different social media platforms. Right now, I'm required to set up each post one at a time on our 9 channels vs. selecting all channels within one post.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Verified Reviewer

    Number of employees: 51-200 employees

    February 2018

    Simple yet very buttoned up and professional.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Ease of use: This platform is built with smooth and logical user experience in mind. Value: there is a lot of competition in this space, but few solutions manage to find the sweet spot of Features and Functionality for a sensible price...emfluence does just that.

    Cons

    Built-in data connectors, though this issue is mostly addressed via Zapier where emfluence's Zap allows you to connect with dozens of other digital platforms.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Todd from Proven Winners, llc

    Number of employees: 11-50 employees

    February 2018

    15+ Years of continued growth and success!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    We utilize all the data and tracking that the system does automatically. We've been fortunate to have such a great marketing partner with emfluence. The marketing platform has given us great flexibility to grow our business. The beautiful part for us is that emfluence keeps making the system better and better. We use social media planning, landing pages, surveys, google tracking, list scoring, modals, and personalization. All of which was not available when we started many years ago. Having all of this in one places saves us a great amount of time.

    The system is very user-friendly and intuitive. They always welcome suggestions for improvements and actually act on many of them.

    Cons

    There is really nothing that we don't like. We would like to see a way to target by zip code radius vs just range. But that is a minor issue.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Jeremy from Uinta Brewing Company

    February 2018

    Outstanding experience feature-rich, intuitive, and effective. Continues to impress.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    High email deliverability and excellent customer service can't get much better than that.

    Pros

    Contact and list management features are flexible and easy to manage. Reporting tools are robust and informative. Campaign feature supports social feeds. Customer service has been excellent when questions arise.

    Cons

    Not much. Would like to include Instagram on social posts. Template tools are much improved over previous versions, but as a designer I always long to make more intuitive.

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
  • Sara from Sullivan Higdon & Sink

    February 2018

    emfluence is the most underrated marketing platform out there

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Every feature and update is driven by a combination of customer feedback/requests and smart integrations with tools like Litmus and Yext. I personally know the development team behind this tool and they think of everything, down to the smallest detail, when building and expanding the tool set. I left emfluence a little over a year ago to move into an agency strategy role, but I've used the emfluence Platform at my current agency since that time, and I continue to compare all other ESPs and MAPs to emfluence for breadth of features and ease of use.

    As an agency, I love being able to generate PDF reports with thorough and nicely formatted charts and graphs of really relevant campaign metrics. It makes monthly and ad hoc reporting to my clients extremely easy. And being able to manage email, customer journey automations, lead scoring, forms, surveys, and social media, all from ONE place is such a time saver.

    Composing emails and creating custom email templates in emfluence is great. It's simple enough for a beginner or a non-coder who wants a really easy WYSIWYG editor, but has options for customizing html and CSS for those more advanced email coders.

    Cons

    I wish the system had more website tracking integrations for on-site behavior retargeting, but they announced that this feature is coming out soon at the last User Conference, so I'm excited to see what that tool looks like!

    This reviewer was invited by the software vendor to submit an honest review.
    Review Source: Capterra
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