Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks.

The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.

What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads.

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors.

The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget.

Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights.

There are so much keyword data and graphs that sometimes it may be confusing to analyze the volume and priority scores.

Great, user friendly tools for marketers and business owners.

If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Covers whole breadth of needs. Good value for price, generally.

With good support articles, help section, and support they know what they're doing and want your site to succeed.

It can be somewhat limited in its results. At some points, it did not show results/data for some of the keyphrases I input.

The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments.

The moz bar tool is an awesome extension that enhances SEO analysis throughout the work day, and the weekly performance emails are useful tracking progress.

Tracking of customer search engine optimization is quite easy in Moz. It allows us to deliver great value to our customers.

I love it just wish it came with a smaller price tag.

The best is the keyword analysis, which helps to find out your competitor's keywords and the website ranking. There is also a link explorer, on-page optimization, site crawl, etc.

My overall experience with Moz local is bad. I will not use it again.

My main gripe with this software is that it seems features are often struggling to work correctly.

I love their keyword tracker - it's really easy to use. Since its most recent update, Moz's link explorer is now one of the best and boasts one of the largest link databases in the industry.

Moz is a great tool for individuals wanting to capitalize on their online presence.

Compared to other SEO tools, they have the most modern UI, which is extremely important to me.

The Moz software has been extremely helpful as we choose which keywords to capitalize on when we run internet campaigns.

Overall, still very useful - but cost and user limitations (API, # of seats) make it harder to enthusiastically recommend.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Windows 8

Windows 10

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

Moz Pro offers a suite of SEO tools to help your business to improve rankings, increase traffic, and gain visibility in search results. Keyword research, rank tracking, site audits, and backlink analysis are the main features of the tool. With Moz Pro you can fine-tune content and marketing strategies with the help of keyword research capabilities. It also helps you outrank competition with the help of keyword suggestion tools. With Moz Pro you can identify and find ways to fix technical SEO issues that affect your site’s ranking, visibility, and traffic. Competitor tracking allows you to follow what competitors are doing and finding ways to outrank them. Weekly site audit reports help you to stay on top of the health of your website and inform you of any issues.

Link Analytics

Website Monitoring

Google Analytics Integration

Keyword Rank Tracking

Access Controls/Permissions

Broken Link Discovery

Multiple Site Management

Site Search Tracking

Categorization/Grouping

Digital Asset Management

Rank Tracking

Problem Area Alerts

Pageview Tracking

Issue Management

Web Traffic Reporting

Alerts/Notifications

Keyword Tracking

Audit Management

Monitoring

Link Management

Moz Pro offers four plans directed to different SEO needs and with features and limits increasing per plan level. Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and Premium plan $599/month.

Marketo Engage vs Moz Pro

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Advisor Recommendations & User Awards

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