About Oracle CX Marketing

Oracle CX Marketing is a cloud-based marketing platform. It helps in marketing campaigns and activities. It comes with built-in-email, web marketing, automation and built-in-analytics tools that streamlines and automates the processes of marketing.

Oracle CX Marketing increases customer reach and effectiveness by running adaptive campaigns. It helps deliver high-quality leads, leads volume and conversions via automated lead nurturing campaigns. The product helps in maximizing return-on-investment by analyzing the unified revenue gathered from all marketing and sales channels.

Oracle CX Marketing provides services to industries including life science (medical), life science (pharma), high technology, insurance, automotive and wealth management. It inte...


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Supported Operating System(s):

Web browser (OS agnostic)

46 Reviews of Oracle CX Marketing

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

3.5

Value for money

3.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(11)

11

4 stars

(28)

28

3 stars

(6)

6

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 46 results

August 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

5.0

Functionality

5.0

August 2019

Expensive and Complex, if you're into that kinda thing

Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Pros

If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Cons

In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

November 2014

Matthew from ObservePoint

Industry: Computer Software

Time Used: Free Trial


Ease-of-use

4.0

Customer support

4.5

Functionality

4.5

November 2014

Deliver the right message at the right time.

Pros

Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Cons

Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

April 2019

Chee from UNB Student Recruitment

Verified Reviewer

Company Size: 11-50 employees

Industry: Higher Education

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

April 2019

Workhorse, but not UI friendly.

Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for.

Pros

Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts.

Cons

There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc.

March 2019

Raghu from Trelleborg Sealing Solutions

Verified Reviewer

Company Size: 10,000+ employees

Industry: Mechanical or Industrial Engineering

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

March 2019

Oracle Marketing Cloud: A Full fledge marketing automation solution

We use it for our marketing automation needs, mainly lead scoring and email marketing.

Pros

Seamless integration with third party tools like Dynamics, sales force. Social integration such as twitter and Facebook give you insight of social media campaigns, this has helped us a lot. Also, hyper cloud feature is cool which is used to create personalized micro sites using dynamic user content.

Cons

Reporting feature can be improvised. Customer support can be improved.

December 2018

Mark from Stretchline Holdings Ltd.

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Textiles

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

December 2018

Oracle Marketing Cloud

Oracle Marketing has eased our Departments working conventions due to the many functionalities it offers such as data tracking, automated report generation, reminder, hierarchy etc..

Pros

My company had purchased a 2 year contract with Oracle package which includes the Marketing Cloud of which was used by me. Changing from an old system to Oracle was done with ease and the functionality Oracle offers along with its UI and troubleshoot is great for its users. Overall i am pleased with this software.

Cons

The price for the package was quite high in its 2 year contract, also the customer support was not easy to get a hold of, at least for me.