Luminate Online Marketing Software


Luminate Online Marketing is an online fundraising and marketing automation software for non-profits. The solution offers a host of interactive tools to develop dynamic marketing campaigns and organize online fundraising events. The software features tools to allow non-profits build campaigns via email, mobile, and social channels, along with donation and email acquisition technology that allows organizations to engage effectively with their constituents and convert them to regular donors.

Luminate Online Marketing partners non-profits with a comprehensive staff of fundraising experts. Organizations can smoothly drive top-performing donor acquisition, donor retention and fundraising results. The digital marketing tools enable organizers to create and design interactive webpages with personalized message for members and donors.

Luminate Online is suitable for organizations looking to expand online and multi-channel fundraising strategies. The solution is a good fit for several types of organizations, including faith-based ministries, human services, international organizations and national organizations.

Charity walk marketing-donation form
Charity walk marketing-donation form

Charity walk marketing-donation form

Scholarship fund marketing-email

Scholarship fund marketing-email

Food bank marketing-donation form

Food bank marketing-donation form

Church marketing-email

Church marketing-email

Homeless shelter marketing-email

Homeless shelter marketing-email

Parks department marketing-donation form

Parks department marketing-donation form

Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 8



20 Reviews of Luminate Online Marketing

Overall rating

4.0 / 5 stars

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Showing 1 - 20 of 20 reviews

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Felipe from Serradell A.C.

Type of Nonprofit:  Other

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

is really necesary?

I really don't like at all, but i have to work with

Pros

I love web pages that can help us with the task we need to do, and this tool do that I need to do, but personaly i do not really liked

Cons

Sometimes need a previous training before you start and its a little bit complicate, if you are not familiar with manage web pages

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Ease-of-use

Value for money

Customer support

Functionality

April 2018

Horrid, stay away!

Pros

Nothing. Since this space has to be filled with 100 characters I will reiterate that there is nothing positive to say about this platform.

Cons

Blackbaud is a hydra with a thousand heads and zero direction. It's products, including Luminate, are archaic and outdated, lacking in user experience, features and functionality. Platform support is laughable. Choose an alternative and stay far, far away!

Review Source: Capterra

Amanda from BoatU.S. Foundation

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

July 2017

Easy to use without a programmer, but much better with programming experience.

The biggest thing I've been using this for lately is event registration and management. Without this product we wouldn't be able to pilot the programs we're piloting right now.

Pros

Very robust software with a ton of features built in. It requires some initial training to get started but once you get the hang of it, figuring out all the menus and features gets easier.

Cons

The interface can be clunky at times. Some things require navigating multiple menus and clicking multiple times to complete a task. But overall the functionality is incredible.

Review Source: Capterra

Shawna from Union Rescue Mission

Ease-of-use

Value for money

Customer support

Functionality

October 2016

Workhorse, but clunky and challenging to use

Luminate's email marketing tools are clunky. The segmentation is challenging as is building split tests. The support materials are dense but the support team itself is knowledgeable, which is the only saving grace in this review.

Review Source: Capterra

Jamie from Project Angel Heart

Type of Nonprofit:  Human Services

Ease-of-use

Value for money

Customer support

Functionality

September 2016

Luminate Online: Sophisticated, Imperfect

Pros

Overall, I really like Blackbaud. I'm an expert user/administrator of several of their products. And to be perfectly frank, Blackbaud is THE industry standard software. You can go with another vendor, but Blackbaud WILL end up buying that product out. Luminate in all of its iterations is a perfect example of this. It used to be Convio, its own, standalone non-profit software company. It is now a product in the Blackbaud family.

I use Luminate in conjunction with Raiser's Edge via a Blackbaud-provided integration plugin. One thing I really like about this is that my two database software components communicate with one another. I also really like that you can use formulas--from simple to complex--to generate targeted ask strings for constituents in emails and donation forms.

And that is the best thing about Luminate Online. It is powerful and customizable. It is capable of nuance and automation. It has API access for developers. These things are vital in the world of internet marketing, communications, and donation processing.

I am also thrilled with its capability to automate recurring giving, providing recurring donors with logins to self-manage some of their giving information. Recurring giving in Raiser's Edge is a relatively manual process still. For orgs with large recurring donor groups, this product can help save a lot of time and energy by automating many of the aspects of managing these donors.

Cons

My biggest beef with Luminate Online is that it is ill-equipped to deal with non-individual, organizational records, such as businesses. There really is no functionality for org-type records, let alone the ability to manage and communicate with contacts. I would really like to see this part of the product fleshed out more in a similar way to the Raiser's Edge.

I also really dislike the event management piece of Luminate Online. It lacks basic functionality, such as the ticket buyer being able to provide guest names (!). It's almost unbelievable that any 21st century software product that provides event management functions would be incapable of collecting the most rudimentary, necessary information for an event.

Both of these issues are points in the software that make it clear this product was acquired by Blackbaud and not designed from the ground up by Blackbaud. Small snags in integration and imperfections in the product become sore points after a while, and the only way to overcome them is to have some serious web-developing firepower at your command. Many of Luminate Online's issues CAN be overcome by having a consultant or in-house web-developer customize the product for you. However, small non-profits rarely can afford this.

Sally from Carry The Load

Type of Nonprofit:  Other

Ease-of-use

Customer support

Functionality

January 2016

Bad Timing for us

Pros

It is powerful in the use of the data and also in the production of web pages.

Cons

It seems like every time we pay for some customization, then not long after, it becomes a feature or fix in a future release. I just feel like we're not being advised very well. We aren't a cookie-cutter blackbaud client, so it doesn't always fit with what we are trying to do.

Shaun from AIDS Resource Center Ohio

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

November 2015

Great product with a lot of potential

Pros

The flexibility and the integration are the best parts.

Cons

Blackbaud has acquired a lot of products over the years and even though integration is happening, your needs may be slower at integration than others.

Jackie from Interfaith Ministries for Greater Houston

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

September 2015

We use LO in conjunction with TR. We have several TR events each year.

Pros

It is easy to use once you spend the time to learn the product and receive the appropriate training.

Cons

The learning curve is steep. There is a big up tick in learning the product and using it to meet best practice standards.

Molly from Hephzibah Children's Association

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

September 2015

Luminate provides an on-line branded look!

Pros

The look of the finished product is incredibly professional. The software is also easy to use after you spend time learning it.

Cons

It has been difficult to get used to using the Community when issues arise however on the other hand the Community is an excellent resource.

Barb from Hephzibah Children's Association

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

August 2015

Luminate Online "Go to the community"!

Pros

It's a wonderful way to engage with your constituents and look at online marketing as a tool for growth.

Cons

I want a live person to ask questions to, without having to be told "post it to the community" every time an issue comes up. And then having to wait a day or two for a response or comment.

Angie from Van Andel Institute

Type of Nonprofit:  Healthcare & Hospitals

Ease-of-use

Customer support

Functionality

June 2015

Luminate Online is a great email and fundraising tool

Pros

I like that it syncs with Raiser's Edge and is very easy to upload data into the system.

Cons

I wish the donation pages were a bit easier to design.

Keri from Greater Vancouver Food Bank

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

May 2015

Luminate Go!

Pros

I loved their Go! Program. It enabled us to get up and running with our eNewsletter, and various eCampaigns. Providing templates and guidance.

Cons

Not as intuitive as I would like. Also you either have to use the WYSIWYG Editor (which can be buggy) or know HTML.

Kelsie from Columbia University

Type of Nonprofit:  Environmental

Ease-of-use

Customer support

Functionality

March 2015

Luminate Review

Pros

This product is fairly easy to use, and if I have any questions the FAQ or Luminate employees are easy to get in touch with.

Cons

It's similar to other products but, it seems to lack some of the features of Salesforce.

Lance from Westco

Type of Nonprofit:  Other

Ease-of-use

Customer support

Functionality

February 2015

Mysurvey22

Pros

The speed. It is very reliable and dependable. Like the aspects.

Cons

There is really nothing at all except for maybe the costs.

stella from Unibank

Type of Nonprofit:  Environmental

Ease-of-use

Customer support

Functionality

February 2015

Accountant

Pros

Very professional and prompt on getting back to me

Cons

It's sometimes hard to reach people. Initial contact is hard.

Ali from Southlake regional health centre foundation

Type of Nonprofit:  Healthcare & Hospitals

Ease-of-use

Customer support

Functionality

February 2015

Easy to use, amazing results!

Pros

I like that it integrates almost seamlessly with Raisers Edge! I love how the Constituent 360 database tracks every interaction a user makes.

Cons

I don't like that the C360 database doesn't allow for Organisational records. That's silly Blackbaud! And the preceding alpha and zeros on a receipt number don't transfer to RE.

Jody from Canadian Cancer Society AB/NWT

Type of Nonprofit:  Other

Ease-of-use

Customer support

Functionality

October 2014

Luminate Review

Pros

It allows us to create online fundraising sites when you have little knowledge of website design.

Cons

Their eCommerce module is out of date, and many times, we find that we are battling the system to do what we want and writing custom code to get what we want.

Anna from Four Oaks

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

October 2014

Luminate Online Rocks!

Pros

Luminate Online is a cutting-edge and forward-thinking software that leverages the strength of the world's leading fundraising software developer with the input from actual end users of the product. Blackbaud listens to us!

Cons

It's slightly expensive, but you get what you pay for.

Alicia from National Relief Charities

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

August 2014

Used service since 2006

Pros

I love that I can do everything in one tool. The initial training and ongoing resources are great. The support team is helpful, and if you ever use client services, they are even better.

Cons

The price is a little steep, and the reporting could be a little more in-depth.

Keri from GVFBS

Type of Nonprofit:  Human Services

Ease-of-use

Customer support

Functionality

August 2014

We purchased the platform nine months ago

Pros

This product integrates with Raiser's Edge, which streamlines data entry. They have a great program called Go!, which takes you through three different email campaigns and provides specific direction and feedback to grow your email lists. It is not difficult to set up new action forms. Emails are not difficult to send (especially if you are working off a template designed for you in the Go! Program). Blackbaud has been quick to respond to concerns and problems that arose from the integration with Raisers Edge.

Cons

Navigating to some of the reports is less intuitive than I would like. But, like anything, once you understand the structure, it is okay.


Displaying 1 - 20 of 20 reviews