Blackbaud Luminate Online

RATING:

3.74

(33)

About Blackbaud Luminate Online

Luminate Online Marketing is an online fundraising and marketing automation software for non-profits. The solution offers a host of interactive tools to develop dynamic marketing campaigns and organize online fundraising events. The software features tools to allow non-profits build campaigns via email, mobile, and social channels, along with donation and email acquisition technology that allows organizations to engage effectively with their constituents and convert them to regular donors. Luminate Online Marketing partners non-profits with a comprehensive staff of fundraising experts. Organizations can smoothly drive top-performing donor acquisition, donor retention and fundraising results. The digital marketing tools enable organizers to create and design interac...

Blackbaud Luminate Online Pricing

Contact Blackbaud for pricing details

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Free version: 

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Charity walk marketing-donation form
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Blackbaud Luminate Online Reviews

Overall Rating

3.74

Ratings Breakdown

Secondary Ratings

Ease-of-use

3

Customer Support

4

Value for money

3

Functionality

3.5

Showing 1 - 5 of 33 reviews

Kaitlyn

Company size: 1,001-5,000 employees

Industry: Higher Education

Time used: More than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

3

FUNCTIONALITY

4

July 2021

Luminate Online Review

Overall experience is good with Luminate. Although we have to test many times to ensure the template looks good in the email structure, the system itself is great for scheduling, uploading lists, analytics, and more.

Pros

The analytics in Luminate Online (LO) are the best feature. You are able to get analytics in real-time by refreshing the page. The stats are up to date always and provide accurate numbers.

Cons

The email builder itself is not that user-friendly. I always have a tough time with transferring over templates. Luminate adds/deletes spaces, changes fonts and font sizes consistently.

Amy

Company size: 501-1,000 employees

Industry: Non-Profit Organization Management

Time used: More than 2 years

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

July 2022

Long time user review

Pros

The things I like most about Luminate are; It is a very powerful tool, it does a LOT. Email, newsletters, donation forms, donation management. It is easy to access from anywhere. It is highly customizable with the right skills.

Cons

The things I dislike are: It takes a very long time to learn how to use it well. I have been using it for over 14 years and still feel like I have barely scratched the surface. A bit outdated. While they relatively recently made it able to accept organization gifts, that functionality was never fully built out, is clunky, and less than great. The integration with RE is not great. I wish it were more seamless. Doesn't feel especially up-to-date, no major updates or changes in years and years

Jamie

Industry: Civic & Social Organization

Time used: Less than 6 months

EASE OF USE

2

VALUE FOR MONEY

3.5

CUSTOMER SUPPORT

5

FUNCTIONALITY

3.5

September 2016

Luminate Online: Sophisticated, Imperfect

Pros

Overall, I really like Blackbaud. I'm an expert user/administrator of several of their products. And to be perfectly frank, Blackbaud is THE industry standard software. You can go with another vendor, but Blackbaud WILL end up buying that product out. Luminate in all of its iterations is a perfect example of this. It used to be Convio, its own, standalone non-profit software company. It is now a product in the Blackbaud family. I use Luminate in conjunction with Raiser's Edge via a Blackbaud-provided integration plugin. One thing I really like about this is that my two database software components communicate with one another. I also really like that you can use formulas--from simple to complex--to generate targeted ask strings for constituents in emails and donation forms. And that is the best thing about Luminate Online. It is powerful and customizable. It is capable of nuance and automation. It has API access for developers. These things are vital in the world of internet marketing, communications, and donation processing. I am also thrilled with its capability to automate recurring giving, providing recurring donors with logins to self-manage some of their giving information. Recurring giving in Raiser's Edge is a relatively manual process still. For orgs with large recurring donor groups, this product can help save a lot of time and energy by automating many of the aspects of managing these donors.

Cons

My biggest beef with Luminate Online is that it is ill-equipped to deal with non-individual, organizational records, such as businesses. There really is no functionality for org-type records, let alone the ability to manage and communicate with contacts. I would really like to see this part of the product fleshed out more in a similar way to the Raiser's Edge. I also really dislike the event management piece of Luminate Online. It lacks basic functionality, such as the ticket buyer being able to provide guest names (!). It's almost unbelievable that any 21st century software product that provides event management functions would be incapable of collecting the most rudimentary, necessary information for an event. Both of these issues are points in the software that make it clear this product was acquired by Blackbaud and not designed from the ground up by Blackbaud. Small snags in integration and imperfections in the product become sore points after a while, and the only way to overcome them is to have some serious web-developing firepower at your command. Many of Luminate Online's issues CAN be overcome by having a consultant or in-house web-developer customize the product for you. However, small non-profits rarely can afford this.

Amanda

Company size: 11-50 employees

Industry: Hospital & Health Care

Time used: Less than 12 months

Review Source: Capterra 

This review was submitted organically. No incentive was offered

EASE OF USE

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

March 2022

Luminate Online

Pros

Robust nature of software, both donations and emails in one space plus the ability to create donor-centered web spaces

Cons

Not user friendly - the interface has a STEEP learning curve. Implementation requires an outside consultant or additional services from Blackbaud.

Glynis

Company size: 51-200 employees

Industry: Museums and Institutions

Time used: Less than 2 years

Review Source: Capterra 

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

EASE OF USE

2

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

January 2021

Not intuitive

We use it for transactional and reminder emails for registered programs, and marketing emails.

Pros

Honestly, I cannot think of any pros at this time.

Cons

Nothing about Luminate Online is intuitive. It does not integrate well with other Blackbaud products. We have had to purchase other third-party software to send information between Altru and Luminate.

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