Easy to use and reliable

Pros

We have used this product for 20 years. It has been very reliable throughout the years. In the early years we had to archive the data annually to be performance effective. In later versions this was not necessary. The search capability is very flexible and allows for many variations. Overall this software is really good.

Cons

The report writer is limited and is not very robust. They have some canned "types" of reports and that is all you can get. You can get to the data easy but not in a nice formatted report format.

Great CRM for my marketing business

It allowed me to get a Lead to a Customer quickly while capturing all the notes and interactions along the way.

Pros

When I get a lead from the website it goes right to the CRM and the sales team can follow up. The stages it goes through from Lead to Customer is intuitive and helps by not letting any leads fall through the cracks.

Cons

I'm looking for them to do some improvements on their phone app. It's too simple and needs additional functionality.

Our team has successfully used Soffront for years. They have great features and excellent cust svc!

Pros

I like that it was easy to customize the tabs specifically to our sales cycle. Soffront makes it very easy to stay on task and organize the sales process.

Cons

Some actions with Groups aren't as intuitive as other actions in the software, but I usually figure it out. As with many programs, it takes a little practice to remember everything.

I've had a very positive experience with Soffront CRM.

The ability to track, monitor and measure the success of our Sales efforts.

Pros

I like the ease of use. It's extremely functional yet clearly laid out and easy to use. I also like the fact that the Marketing portion of the CRM has many options for different campaigns you can run. We have a sales team that didn't really like the last CRM we had but no complaints from them regarding Soffront....so if their happy, I'm happy!

Cons

Some additional customization features would be nice. I called support and asked about their new release and they said it's due in Q1 of 2018 so I'm looking forward to that.

Good marketing automation software

Pros

Good software for small and medium sized business. Pictorial representation is good, can be used in any presentation.

Cons

Duplicate creation, need option in multiple fields or user can select based on his fields. Edit option should be given

Amazing product

Pros

The vendor is very knowledgeable about the product. I had a few questions concerning if I ended up not liking the software, and they assured me that my concerns would ease after the first week of use.

Cons

I least like the price. I feel like a bit pricey. I am very cautious of how our company spends money, so I want to make sure that each thing we invest in will be worth out while and something that we can benefit from greatly.

a CRM that is Customizable for our Business Processes

Pros

This product is intuitive for users has been relatively easy to use for our sales force. Our administrative team has been able to make changes to fields and forms that work better for our business processes. The support has been excellent, too!

Cons

sending emails with attachments has been slow at times. A suggestion to add to this product is an 'opt-out' option for sending emails, so we don't have to remove their email and save in another field.

Soffront Feedback

Pros

The flexibility of the product and the ability to customize it the way we want to use it.

Cons

The product itself is not all that user friendly, new functions cannot be easily be learned on your own, and the documentation is pretty lacking. Typically requires training from Soffront, at a cost, just to fully understand how to utilize different pieces of the product.

Great value for small and mid-sized service companies

SOFFRONT has served as a key tool to determined marketing stats. We never had that option before and now it is easy.

Pros

SOFFRONT has helped marketing to bridge its current client entry and accounting software to the added component of including research, industry and details on type of specific work. Now the two systems are linked and leverages to help develop substantive pitches and proposals.

Cons

Tracking duplicates by email only is an obstacle. In some cases, we do not have emails, even in this day and age.

Great Tool for Contact Management and EMail Marketing

Soffront CRM folks are quick to respond and help solve even the easiest problems. We were able to get up and underway in a few days. We continue to build our knowledge of its usage and are utilizing more not only for a CRM but as an active email marketing tool.

Pros

Soffront CRM was quite easy to upload our prior contact and client information.

Cons

On the initial uploading of contact information, you can only manage duplicate based on emails or company name. We would like this option to include the contact name or unique ID.

Great customer service

Pros

Very impressed with the customer service. Very responsive and they work to resolve any issues.

Cons

The application is a little quirky with text displays.

CRM that is customizable for the ever changing business world

Pros

The customization options are great. The product is very flexible.

Cons

Support is not that easy to access. They do not call you back and only email you. Sometimes you submit a ticket and they do not contact you other than an automated response for over 24 hours. Support does not teach much and never offer root cause.