Good marketing automation software

Pros

Good software for small and medium sized business. Pictorial representation is good, can be used in any presentation.

Cons

Duplicate creation, need option in multiple fields or user can select based on his fields. Edit option should be given

Easy to use and reliable

Pros

We have used this product for 20 years. It has been very reliable throughout the years. In the early years we had to archive the data annually to be performance effective. In later versions this was not necessary. The search capability is very flexible and allows for many variations. Overall this software is really good.

Cons

The report writer is limited and is not very robust. They have some canned "types" of reports and that is all you can get. You can get to the data easy but not in a nice formatted report format.

Penny wise, pound foolish

The system navigation is clunky and not user-friendly. The variety of options are limited. Email content corrupts on sending out mails to a third party. Upload of content is slow. Quality is horrific. Service is delayed and they cannot seem to grasp that as an end user my job is not to solve or figure out their complicated back-end systems. Little communication is provided and is very hard to find in order to find a "specific protocol" which is definitely not at all in line with industry best practice standards. Today I opened my CRM system to find that the email newsletter that I've been drafting for 2 days, is just missing. Even after a call with them, and being told it definitely would be available on backup, it was lost. Never had such shocking service or experienced such a terrible product in my life. The discounted price is not worth the pain. A massive big no for me.

Pros

Absolutely nothing. Not more I can say about it.

Cons

Absolutely everything. Not more I can say about it.

Our team has successfully used Soffront for years. They have great features and excellent cust svc!

Pros

I like that it was easy to customize the tabs specifically to our sales cycle. Soffront makes it very easy to stay on task and organize the sales process.

Cons

Some actions with Groups aren't as intuitive as other actions in the software, but I usually figure it out. As with many programs, it takes a little practice to remember everything.

I've had a very positive experience with Soffront CRM.

The ability to track, monitor and measure the success of our Sales efforts.

Pros

I like the ease of use. It's extremely functional yet clearly laid out and easy to use. I also like the fact that the Marketing portion of the CRM has many options for different campaigns you can run. We have a sales team that didn't really like the last CRM we had but no complaints from them regarding Soffront....so if their happy, I'm happy!

Cons

Some additional customization features would be nice. I called support and asked about their new release and they said it's due in Q1 of 2018 so I'm looking forward to that.