Lead Center
Supported Operating System(s):
Mac OS, Web browser (OS agnostic), Windows 10About CallRail
CallRail is a cloud-based marketing attribution and lead management platform that includes call tracking, lead center, conversation intelligence, and form tracking software.
Small businesses need to make every dollar count. Call Tracking lets them know which ads, keywords, and campaigns make their phones ring. It unlocks access to call data, helping them spend smarter and get more from their marketing mix. Call Tracking also lets users record, score, and forward calls or build call flows to improve routing and response.
Missed calls and messages often become lost opportunities. Lead Center helps small businesses manage and control all their leads. Not only is Lead Center a virtual phone, it collects calls, texts, form sub...
140 Reviews of CallRail
Average User Ratings
Overall
4.56 / 5 stars
Ease-of-use
4.5
Value for money
4.5
Customer support
4.5
Functionality
4.5
Likelihood to Recommend
Not likely
Very likely
March 2018
Chris from GNGF
Verified Reviewer
Company Size: 11-50 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
4.0
March 2018
Easy to use and great data gained from all types of marketing campaigns.
Pros
Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.
Cons
The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.
August 2021
Jason from Lead to Conversion
Company Size: 11-50 employees
Industry: Marketing and Advertising
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2021
CallRail is a perfect solution for agencies
CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.
Pros
From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.
Cons
Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.
Reasons for Switching to CallRail
We originally switched because we needed a better solution and would never go back.
January 2021
Teresa from Money Mailer San Diego
Company Size: 2-10 employees
Industry: Marketing and Advertising
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
3.0
Customer support
4.0
Functionality
2.0
January 2021
CallRail Not Intuitive or Feature Friendly
Not good. We are leaving CallRail to go to another call tracking service.
Pros
System uptime was good. The technical support individuals know their product and were very helpful.
Cons
As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.
Reasons for Choosing CallRail
Corporate was offering additional benefits that wee tied into the using CallRail.
Reasons for Switching to CallRail
Corporate was encouraging franchisees to use this product.
August 2021
Anonymous
Verified Reviewer
Company Size: 11-50 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
4.0
August 2021
A Superb Call Tracking Tool
Pros
CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.
Cons
CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.
Reasons for Switching to CallRail
CallTrackingMetrics was extremely expensive.
April 2021
Katherine from Sit Stay Play
Company Size: 2-10 employees
Industry: Consumer Services
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2021
We love using CallRail
CallRail is awesome! We've been able to track our leads perfectly with this software.
Pros
CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much.
Cons
There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward.
