About CallRail

CallRail is a cloud-based marketing attribution and lead management platform that includes call tracking, lead center, conversation intelligence, and form tracking software.

Small businesses need to make every dollar count. Call Tracking lets them know which ads, keywords, and campaigns make their phones ring. It unlocks access to call data, helping them spend smarter and get more from their marketing mix. Call Tracking also lets users record, score, and forward calls or build call flows to improve routing and response.

Missed calls and messages often become lost opportunities. Lead Center helps small businesses manage and control all their leads. Not only is Lead Center a virtual phone, it collects calls, texts, form sub...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

140 Reviews of CallRail

Average User Ratings

Overall

4.56 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(103)

103

4 stars

(30)

30

3 stars

(6)

6

2 stars

(2)

2

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 140 results

March 2018

User Profile Picture

Chris from GNGF

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

August 2021

Jason from Lead to Conversion

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2021

CallRail is a perfect solution for agencies

CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Reasons for Switching to CallRail

We originally switched because we needed a better solution and would never go back.

January 2021

Teresa from Money Mailer San Diego

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

2.0

January 2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly. I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Reasons for Choosing CallRail

Corporate was offering additional benefits that wee tied into the using CallRail.

Reasons for Switching to CallRail

Corporate was encouraging franchisees to use this product.

August 2021

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

August 2021

A Superb Call Tracking Tool

Pros

CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.

Cons

CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.

Reasons for Switching to CallRail

CallTrackingMetrics was extremely expensive.

April 2021

Katherine from Sit Stay Play

Company Size: 2-10 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2021

We love using CallRail

CallRail is awesome! We've been able to track our leads perfectly with this software.

Pros

CallRail is a great software and handles everything you need for tracking phone calls. It's helped our business very much.

Cons

There aren't many cons for this software. If we had to pick one, it would probably be learning the initial setup but that is very straightforward.