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Kickbox Email Verification

Kickbox is an email verification software solution. Companies can use it to improve marketing and promotional campaigns. A drag-and-drop tool allows users to import contacts directly via the interface. The software automatically v...Read more about Kickbox Email Verification


ZeroBounce is an industry-leading email verification tool that helps companies identify invalid, outdated emails with zero effort. Clean your list of contacts by uploading your file. Get results with 99% accuracy that reduce your...Read more about ZeroBounce


Bouncer - The easiest to use, yet the most powerful E-mail Validation and deliverability Service. Bouncer is a fortress-like secure - SOC 2 and GDPR-compliant e-mail verification and deliverability platform trusted by over 5000 c...Read more about Bouncer


Emailable is a cloud-based email verification solution designed to help marketers and developers manage marketing campaigns. It comes with an email parsing tool, which enables users to analyze contacts and filter dead/spam emails....Read more about Emailable

Melissa Data Quality Suite

Melissa Data Quality Suite is a data verification solution that helps businesses validate, standardize and rectify a variety of contact information like email/postal addresses, names and phone numbers. The solution includes geocod...Read more about Melissa Data Quality Suite

4.8 (4 reviews)


mailfloss is a cloud-based solution that helps businesses of all sizes automatically scan and remove invalid and fake email addresses from email lists. It offers a decay protection module, which enables employees to prevent outdat...Read more about mailfloss

Byteplant Email Validator

Byteplant Email-Validator is a Market Leader in Email Validation - remove invalid, disposable and spam-trap emails from your CRM and Database. Powerful and easy-to-use API and Plugins allows you to integrate Email Validator direct...Read more about Byteplant Email Validator


SafetyMails is an email verification tool designed to help organizations identify and remove invalid, disposable and spam email addresses. It allows employees to upload email lists into the system, automatically fix typing errors ...Read more about SafetyMails


Sealit solutions provide end-to-end encryption giving full data management to its users with email and file protection. Seamlessly implemented with communication & collaboration tools that you already use. Best for small businesse...Read more about Sealit

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NeverBounce is an email verification solution that enables enterprises, startups and non-profit organizations to remove duplicate emails, detect threats and verify email lists. The platform lets professionals utilize various propr...Read more about NeverBounce

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WinPure Clean & Match is WinPure’s award-winning data cleansing and data matching software suite, specially designed to increase the accuracy of business or consumer data. This software suite is ideal for cleaning, correcting and ...Read more about WinPure

5.0 (2 reviews)


1PointMail is a cloud-based email marketing solution that helps small to midsize businesses create and execute custom marketing campaigns. The platform allows users to manage lists, personalization, optimization, contacts, informa...Read more about 1PointMail

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Leads And CRM

Get new leads fitting all your criteria with the freshly launched solution: Leads and CRM, where it helps you find new leads. This lead generation software is insanely valuable for companies that are looking to tap into a much bi...Read more about Leads And CRM

4.5 (2 reviews)


Klemail easily and accurately spot invalid, disposable and unwanted emails in your file or database. These email addresses are problematic for your email reputation. Cleaning your contact lists will allow you to reduce your bounce...Read more about Klemail


DeBounce is an email verification tool that allows businesses to remove invalid, disposable and spam-trap emails from the database. Users can use DeBounce API, WordPress plugin or the easy to install JavaScript widget to integrate...Read more about DeBounce

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KudosHub Email Validation

Designed by email validation experts, KudosHub Email Validation platform allows businesses to detect and remove all bounced, duplicate, and spam emails from any contact list. With an integrated email scrubbing API, KudosHub can sc...Read more about KudosHub Email Validation


Lusha's intelligent go-to-market platform delivers the data and insights you need to reach out to your ideal customers at the right time, every time Get accurate, direct contact information with Lusha’s prospecting platform and g...Read more about Lusha

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Experience the power of – your ultimate sales growth helper! Our acclaimed toolkit will improve your lead generation, outreach, email deliverability and customer management. Say hello to streamlined sales at any scale!With...Read more about

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Folderly is an all-in-one email solution platform to supercharge your email performance. Locate, solve, and prevent email deliverability pitfalls. Reach the Inbox with any email service provider. Deep email deliverability fixes, ...Read more about Folderly

Learn More offers an online email lookup software designed to help businesses find validated B2B email addresses of professionals. It lets users find professional email addresses across the internet by indexing public data and thir...Read more about

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Buyers Guide

Last Updated: March 16, 2023

Using email lists for bulk email campaigns can be challenging. These lists have to be scrubbed regularly to ensure all addresses are correct and to avoid bounced emails. However, manually identifying and correcting incorrect addresses is a mammoth task.

Email verification tools automatically validate the authenticity of email addresses to help minimize bounce rates. They filter out incorrect addresses to increase deliverability and improve the performance of email campaigns.

Given the many solutions available on the market, it can be difficult to find an email verification tool that’s right for your business. In this buyers guide, we’ve included all the information you’ll need to make a purchase decision.

Here’s what we’ll cover:

What are email verification tools?

Email verification tools are software applications that allow users to verify if an email address or a list of email addresses is valid. They conduct email pattern analysis and DNS verifications to label recipient addresses as valid, high risk, or spam. They also filter out incorrectly formatted and duplicate email addresses.

Some email verification tools offer simple mail transfer protocol (SMTP) validation, a type of email verification technique in which mail servers are pinged (without sending an actual email to the inbox) to check if an email address has a valid mailbox.


Analysis of an email list in Blaze Verify (Source)

Common features of email verification tools

Selecting software with the right features is easier when you know what the most common features are and what they do. Following are the key features of email verification software tools:>

Email list categorization: Verifies your email lists to categorize addresses as valid or invalid. It also identifies syntax errors and typos in addresses, thereby helping create clean email lists.

Mail server validation: Performs email server tests to validate the authenticity of email addresses. For an email to be valid, its domain exchange server must be able to receive emails.

Email list reports: Generates reports that help analyze various aspects (gender, location, etc.) of your email lists to target the right audience.

What type of buyer are you?

Before you start evaluating software options, you should know which buyer category you belong to so that you pick the right software. Most buyers belong to one of the following categories:

Small and midsize businesses (up to 1,000 employees): SMBs have smaller marketing teams and set up fewer email campaigns than large businesses. These buyers should invest in an email verification tool that offers the list categorization feature, which helps clean up email lists to ensure maximum deliverability.

Large businesses (over 1,000 employees): These businesses have larger marketing teams and thus more complex email verification requirements than SMBs. They usually organize bulk email campaigns that are targeted at different audiences. An email verification tool with the list categorization, server validation, and reporting features should be suitable for such buyers.>

Benefits of email verification tools

In this section, we’ve listed the key benefits of email verification tools.

Improved campaign ROI: Every bounced email costs your business money. A clean email list with verified addresses reduces the bounce rate of your email campaign and saves you money. You’ll be sending fewer but more targeted emails than before. Also, since all addresses are verified, you have a better chance of engaging the recipients.

Fewer spam complaints: Email verification tools allow you to identify and filter out recipients that are likely to mark your emails as spam. This ensures that your business has a low spam complaint rate, which helps avoid potential blocking by internet service providers (ISPs).

Key considerations when purchasing email verification tools

These are some factors that you should keep in mind when investing in an email verification tool.

Accuracy level of email verification: Different tools use different approaches for email verification. Some use publicly available contacts to validate your email list, while others run email server tests. Thus, the accuracy level of each email verification tool will differ. Perform due diligence to assess a tool’s actual accuracy rather than simply believing the vendor’s claims. Read user reviews to check out what actual buyers have to say. You can also ask the vendor for some product case studies.

Pricing tiers: The pricing tiers of most tools vary based on email volume, i.e., the number of emails to be verified. Some tools provide free checks for a limited number of addresses, but as the number increases, the price also increases. Thus, there’s a possibility that the cost can get significantly high for large email volumes. Ensure that the tool you select covers your required email volume but doesn’t exceed your budget.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.