Find the best Political Campaign Software
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ISPolitical is the most advanced political campaign finance management platform for first-time campaigners to savvy political treasurers that need the best software NOW. Automate your workflow with an A.I. - assisted suite of tool...Read more about ISPolitical
NGP VAN is a political campaign management software designed to help labor unions and democratic committees create websites to organize fundraising campaigns. The platform enables administrators to build customizable call sheets a...Read more about NGP VAN
NationBuilder is a cloud-based website, database and fundraising solution designed for nonprofits to connect with their communities and scale their organizations. It includes features to identify key supporters, turn them into don...Read more about NationBuilder
Anedot is a cloud-based solution that helps non-profit organizations manage fundraising campaigns and collect donations. The centralized platform enables users to create customizable forms and embed them into websites. Furthermore...Read more about Anedot
Trail Blazer Campaign Manager
Trail Blazer Campaign Manager
Trail Blazer is an all-in-one software solution for campaigns of all sizes. Every tool that we've built over 20+ years is included, as are future upgrades, unlimited user accounts, and top-notch live tech support and training. Y...Read more about Trail Blazer Campaign Manager
Partyline is a cloud-based political advocacy tool that helps government organizations and legislators manage projects, fundraising operations and political campaigns on a centralized platform. Professionals can use the dashboard ...Read more about Partyline
Campaign Deputy is a Political CRM that empowers Progressives to easily manage their fundraising, digital, and compliance needs allowing them to focus on the important work of building movements, changing the conversation, and tur...Read more about Campaign Deputy
Mobilize is a comprehensive event management and volunteer recruitment platform. It is specifically designed for nonprofits, labor unions, campaigns, committees, advocacy groups, and other mission-driven organizations. Mobilize is...Read more about Mobilize
CamBuildr is a cloud-based solution that allows organizations to manage political campaigns, raise awareness, and more. It provides a drag-and-drop interface for users to create customized campaign pages, as well as personalize th...Read more about Cambuildr
SmartiElection is a political campaign management tool that helps organizations manage strategic planning operations across multiple levels, such as state, country, constituency, and ward. It enables staff members to centrally man...Read more about SmartiElection
i360 is a data management software designed to help political organizations, consulting agencies and commercial enterprises leverage artificial intelligence (AI) technology and machine learning capabilities to analyze and structur...Read more about i360
Qomon is a citizen engagement software & mobile app for NGOs, campaigns, political movements, unions, advocacy groups, elected officials and business-to-public organizations. Qomon is made for multiple use cases such as build m...Read more about Qomon
Trusted by grassroots organizations, ActBlue is a free online fundraising solution that utilizes a single-click payment system and customizable branded forms to create online donation pages. With ActBlue's payment system, ActBlue ...Read more about ActBlue
SnapSite.us is a website building solution, which enables municipal and government organizations to create websites for political campaigns. The platform helps political parties choose custom domain names and publish online forms ...Read more about SnapSite.us
Six Lambda is a structured data solution that ensures monitoring and testing of pay-to-play policies for compliance professionals. It scrapes federal, state and local public data sources on a daily basis and creates a comprehensiv...Read more about Six Lambda
FundHero is one of the most streamlined, user-friendly, and affordable donor management tools on the market. The app provides a mobile and desktop-friendly CRM, simple automation and reminders to facilitate fundraising best practi...Read more about FundHero
Ecanvasser is a user-friendly software that lets you efficiently plan and manage all aspects of your canvassing – saving hours of time and increasing supporter engagement. Streamline campaign management through a centralized dash...Read more about Ecanvasser
Blitzfile is a campaign finance management software for political candidates and political action committees (PACS). It is fully integrated with NationBuilder, a company that develops software for political campaigns. By working...Read more about Blitzfile
New/Mode is a cloud-based software designed to help advocacy managers plan and organize outreach campaigns through various communication channels including emails, fax, calls, SMS and social media applications. Administrators can ...Read more about New/Mode
Outbrain Amplify is a content discovery platform designed to connect marketers, publishers and consumers around the globe. It works by drawing data-driven connections between interests and actions. This native advertising platform...Read more about Outbrain
Buyers GuideLast Updated: March 16, 2023
The modern political campaign has moved toward the digital landscape. Even traditional methods of personal contact, such as door-to-door canvassing and phone banking, are fine-tuned using digital campaign tools. Political campaign software also opens digital channels to engage voters, recruit volunteers, manage events, and raise funds. Accessing these tools gives political candidates and their teams detailed data on every activity that can be analyzed and used to improve future strategies.
This guide will explain how political campaign software helps candidates, campaign staff, and political organizations change the way that campaigns reach voters, influence opinions, and win votes.
Here’s what we’ll cover:
What is political campaign software?
Political campaign software provides the necessary tools and features to help political candidates and their teams effectively manage campaigns. Campaign teams use this type of system to identify potential donors, increase voter outreach, manage volunteers, track contributions, and assess the effectiveness of different campaign strategies. Political campaign software also typically offers regulatory compliance monitoring, demographic and voter behavior data, polling tools, and other campaign management necessities, such as call center integration.
Common features of political campaign software
While features vary from product to product, political campaign software typically offers some or all of the following functionality:
Access detailed donor lists and track collected funds to simplify compliance reports and stay within contribution limits. This helps campaigns spend less time generating finance reports and helps organizations maximize fundraising potential.
Eliminate data silos to streamline fundraising and donor management. A single platform holds contact information, previous outreach, donation history, and other important insights that help campaigns spend less time managing donors and more time engaging with them.
Improve voter communication with a centralized list of target voters. Create specific voter groups based on shared qualities to enhance personalized campaign strategies and unlock key insights about the voter base.
Manage volunteer information and direct resources to efficiently monitor volunteers' time, streamline communication, and improve the volunteer experience. Create an integrated program that attracts and retains dedicated campaign workers.
Identify patterns in collected data to inform campaign strategies. Campaign analytics help with microtargeting, understanding demographics, finding undecided voters, knowing where voters stand on issues, and other important components of effective political campaigns.
What type of buyer are you?
Political campaign software meets the needs of candidates running for office at all levels of government. Choosing the right solution starts with identifying what kind of buyer you are.
Campaign managers: Campaign managers oversee all aspects of the campaign including the network of staff and volunteers. Look for software features that reduce time spent on administrative tasks, such as contribution tracking and donor management. This frees up time for campaign managers to focus on more important campaign goals.
Political consultants: Campaigns look to their consultants for the insights and strategies needed to win elections. Political consultants benefit from software with analytics features that help dig into demographic and voter behavior data. This helps consultants make the most of their campaign data expertise to drive efficient election strategies, communications, and analysis.
Political organizations: Political organizations benefit from solutions that help reach voters and grow organizational membership. Look for tools that help teams reach out into communities and build party awareness, such as voter databases and volunteer management. Analytics tools provide insights based around campaigns and messaging that help organizations achieve their goals.
Benefits and potential issues
Political campaign software provides candidates and parties with a range of benefits:
Maintain control of your campaign analytics: Reduce costs and save time by analyzing campaign data internally instead of outsourcing to consultant groups. Search, filter, and sort through data based on specific criteria to gain insights that help you build strategic and effective campaigns.
Access data from a central location: Running a successful campaign depends on accurate, easily accessible data. Every member of a political campaign team uses data in their job roles, from campaign managers to consultants, fundraisers, treasurers, communication coordinators, and volunteer coordinators. Data-driven campaigning gives candidates and their teams powerful insights for enhancing electoral strategies. Political campaign software houses data in a single location, which means every person on the team can access the information they need to make campaigns more efficient and effective.
Optimize volunteer outreach and management: Volunteers are some of a campaign's most valuable supporters. They play a key role in canvassing efforts, voter outreach, and more. Political campaign software with volunteer management features provides a comprehensive solution for scheduling, recruiting, and engaging volunteers. This makes it easier for volunteer coordinators to keep volunteer events, tasks, and programs running smoothly.
Market trends to understand
Machine learning helps identify potential campaign supports. An Association for Computing Machinery (ACM) Digital Library research article highlights the recent trend of using sentiment analysis in political campaign strategies. Machine learning with sentiment analysis allows campaigns to better understand where voters stand on certain issues. The sentiment analysis tools can analyze social media posts and identify subjective information such as emotional language, word sequences, sarcasm, disambiguation, and more. The collected data is categorized into positive, negative, and neutral sentiments, which campaigns can use to decipher voters' opinions of a political party or candidate. This helps campaigns focus their energy on those voters most likely to support them.
Mobile features enhance field operations. Political campaign software that offers mobile compatibility makes it easy to access voter data on the go. Update information in real time rather than relying on time-consuming manual paperwork. Field volunteers can easily access scripts, surveys, contact details, and interaction history from their mobile devices.