Keap pricing starts at $249 per month (billed annually) or $299 per month (billed monthly) for 1,500 contacts and two user licenses. Additional users cost $39 monthly. The platform includes a 14-day free trial with no credit card required, though usage is limited to 25 email sends and excludes payment processing. A required one-time $500 implementation package includes onboarding support, automation setup, data migration, and strategic coaching. Text marketing is available for $9 per month after the trial.

Does Keap integrate with other software?

Yes, Keap connects with over 5,000 apps through its integrations marketplace and third-party tools like Zapier. Popular integrations include Gmail, Outlook, QuickBooks, Shopify, WordPress, Zoom, and Calendly. The platform also offers API access for custom integrations. Most integrations can be set up without coding and are easily configured through Keap’s user interface. Key business tools like PayPal, Stripe, LeadPages, and various social media platforms are also supported.

Is Keap suitable for eCommerce businesses??

Keap includes built-in eCommerce functionality without requiring third-party integrations for online sales. The platform handles invoice creation, payment processing, recurring billing, promotional codes, and subscription management. Users can create checkout forms, set up one-click upsells, and automate post-purchase sequences. Keap integrates with major payment processors, including PayPal, Stripe, and Venmo, for flexible payment options.

How does Keap compare to other CRM platforms?

Keap is priced higher than competitors like HubSpot or Zoho CRM, but its all-in-one approach consolidates tools that typically require multiple subscriptions. Unlike contact-focused CRMs, Keap emphasizes marketing automation and includes built-in eCommerce tools. The platform offers comprehensive automation features but may lack advanced customization of enterprise solutions.

Updated July 22, 2025 at 2:16 AM

Keap 2026: Benefits, Features & Pricing

Written by Molly Burke

Senior Specialist Analyst

Edited by Caroline Rousseau

Senior Editor

Wondering if Keap is right for your organization?

Our Email Marketing Software selection experts can help you in 15 minutes or less.

On this page

Our Summary
Pricing and Plans
Features
Integrations
Key Sentiments
User Reviews
Frequently Asked Questions

Our Summary

Keap

4.1

(1297)

Pros:

CRM system
Campaign management

Cons:

High cost
Steep learning curve

Pricing

Starting at $299.00 per month

What is Keap:

Keap combines customer relationship management with business automation tools for small businesses. The platform includes contact management, email marketing, sales pipeline tracking, appointment scheduling, invoicing, and payment processing. Users create automated workflows for follow-up emails and lead nurturing.

Why we like Keap:

Users praise Keap's user-friendly interface and automation capabilities that save time on repetitive tasks. The software excels at sales automation with drag-and-drop workflow builders. Users rate its customer service, which can be accessed by phone, chat, and community forums, 4 out of 5 stars.

Who should use Keap:

Keap suits small businesses needing comprehensive sales and marketing automation. It’s also good for companies selling courses, consulting, or coaching, which find value in its automation features. The platform works best for businesses with at least 1,000 contacts and teams with existing digital marketing experience.

Keap Screenshots

Keap Overview

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences.

Users can segment contacts, track customer interactions, send emails, as well as run campaigns with personalized communication triggers based on emails opened, clicks, and more. Users can also manage e-commerce, from inventory management to payments and purchase fulfillment, set...

Keap Pricing and Plans

Starting price: $299.00 per month

Free Trial

Free Version

Basic

$299.00

usage based, per month

Plan includes:

CRM
Automation
Email & Text
Pipeline
Landing Pages
Payments
Appointments
Reporting

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Our Analysis of Keap's Pricing Plans

Keap has simplified its pricing into one all-inclusive plan designed to support small and midsize businesses with CRM, marketing automation, and sales tools in a single platform. Instead of choosing between feature tiers, pricing now scales based on your number of contacts and users. Here’s what that looks like—and what you’ll get with a subscription.

Keap pricing overview

Keap’s platform starts at $249 per month (billed annually) or $...

299 per month billed monthly, for up to 1,500 contacts and two users. Additional users cost $39 per month each. This plan is designed for small to medium-sized businesses looking for an all-in-one solution to manage customer relationships, automate marketing, and streamline sales processes. __Required implementation fee__ All new customers are required to purchase an implementation package for a one-time fee of $500, which includes: - Strategy consulting and automation setup - Data import and migration (up to 15 hours) - Weekly and monthly check-ins with a strategy manager - Up to 2 third-party tool integrations While mandatory, this service is designed to shorten your ramp-up time and ensure you get value from the platform quickly. __Pros:__ - All-in-one platform: Includes CRM, email marketing, sales automation, landing pages, forms, and text marketing. - Advanced automation: Build complex workflows with visual automation builders and AI-powered campaign templates. - Text marketing: Includes 150–250 monthly SMS credits depending on the plan variant, with additional messages billed at $0.015 each 2. - AI tools: Access to AI Content and Automation Assistants to speed up campaign creation and communication. - Customization: Create custom fields, dashboards, and reports tailored to your business needs. - Sales pipeline management: Visualize and manage deals with drag-and-drop pipelines. - Implementation support: Includes onboarding services like strategy consulting, data migration, and done-for-you setup. __Cons:__ - High starting price: At $249 per month (billed annually),, it may be cost-prohibitive for solopreneurs or very small teams. - Mandatory implementation services: While helpful, these services are required and may add to the initial cost. - Limited SMS availability: Text marketing is only available in the U.S. and Canada. - No free or entry-level tier: Unlike many competitors, Keap does not offer a free or low-cost starter plan. __Conclusion__ Keap’s pricing is simple but positioned at the higher end, making it a strong fit for small to midsize businesses ready to invest in an all-in-one CRM and automation platform. For teams that need a unified tool to manage sales, marketing, and customer relationships, Keap offers robust functionality and hands-on onboarding support to help justify the cost. That said, solo entrepreneurs or early-stage businesses may find the lack of a free or lower-tier plan limiting. If affordability or flexibility is a top priority, exploring more scalable alternatives could be the better route.

Compare Pricing

Compare pricing across our most frequently recommended Email Marketing products.

Software options

Starting price*

User rating

Paminga

$800.00

4.64(33 reviews)

recommendations

Salesforce Marketing Cloud

$25.00 per month

4.20(524 reviews)

recommendations

SalesAndMarketing.ai

$0.01 per month

No reviews yet

recommendations

HubSpot Marketing Hub

$20.00 per month

4.51(6208 reviews)

recommendations

emfluence Marketing Platform

$1,000.00 per month

4.69(51 reviews)

recommendations

*Defined as the price above any available free plan

Keap Features

Drawn from insights across 1297 verified reviews, we've outlined Keap's best and worst rated features and how they stack up against the average rating.

Keap's score

Category average

Keap's Best Rated Features

Customizable Templates

4.71

4.16 category average

Campaign Planning

4.63

4.38 category average

Confirmations/Reminders

4.58

4.54 category average

Keap's Worst Rated Features

Calendar/Reminder System

2.64

3.98 category average

Territory Management

2.83

3.69 category average

Workflow Management

2.90

3.94 category average

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Keap
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Availability Management
Batch Processing
Behavior Analytics
Billing & Invoicing
Business Process Automation
Calendar Management
Calendar/Reminder System
Calendar Sync
Campaign Management
Campaign Planning
Campaign Segmentation
Catalog Management
Channel Management
Chat/Messaging
Click Tracking
Client Database
Client Management
Collaboration Tools
Commenting/Notes
Communication Management
Confirmations/Reminders
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Accounts
Customer Database
Customer History
Customer Journey Mapping
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Security
Data Synchronization
Data Visualization
Design Management
Discount Management
Drag & Drop
Drip Campaigns
Dynamic Content
eCommerce Management
Electronic Payments
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
File Management
Forecasting
For Financial Institutions
For Insurance Industry
For iPad Devices
Form Builder
Forms Management
For Real Estate Agencies
For Sales Teams/Organizations
For Small Businesses
For Startups
Image Library
Inbox Management
Interaction Tracking
Interactive Content
Inventory Management
Invoice Management
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
List Management
Live Chat
Marketing Automation
Mass Texting
Media Library
Mobile Access
Mobile App
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Management
Multi-Channel Marketing
Multi-Location
Multi-Store
Newsletter Management
Online Booking
Online Forms
Online Payments
Order Management
Order Tracking
Performance Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Predictive Analytics
Pricing and Cost Calculations
Prioritization
Process/Workflow Automation
Promotions Management
Prospecting Tools
Quotes/Estimates
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Notifications
Real-Time Reporting
Recurring Appointments
Referral Tracking
Relationship Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Role-Based Permissions
Sales Activity Management
Sales Forecasting
Sales Order Management
Sales Pipeline Management
Sales Reports
Sales Trend Analysis
Search/Filter
Search Marketing
Segmentation
SEO Management
Shared Contacts
Shopping Cart
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Source Tracking
Tagging
Task Management
Task Scheduling
Template Management
Templates
Territory Management
Third-Party Integration
Third-Party Integrations
Visitor Tracking
Visual Analytics
Web-based Deployment
Web Forms
Website Integration
Website Management
Website Publishing Options
Website Visitor Tracking
Widgets
Workflow Management

Keap Integrations

Based on 1297 verified reviews, we've identified products most frequently integrated with Keap.

Zapier

Integration rated 4.6 from 20 reviews

Jacob Siner

Marketing Director

Used for more than 2 years

Reviewed August 2022

"I can use almost any lead capture on the market and add them to Keap thanks to Zapier"

QuickBooks Online

Integration rated 3.5 from 9 reviews

Gmail

Integration rated 5.0 from 8 reviews

Twilio

Integration rated 5.0 from 5 reviews

Google Workspace

Integration rated 5.0 from 4 reviews

Google Drive

Integration rated 5.0 from 4 reviews

OnceHub

Integration rated 5.0 from 4 reviews

See all 87 integrations

Keap Key Sentiments

We analyzed 1297 verified reviews for Keap to find out what actual users really think.

Most Positive Sentiments

Customer service management

63% Positive

20% Neutral

18% Negative

Users appreciate Keap's ability to organize customer information and automate tasks, enhancing their customer service management. They find the software helpful in maintaining customer relationships and providing timely support. The customer support team is praised for being accessible and responsive, contributing to a positive user experience.

Marketing campaigns

61% Positive

28% Neutral

11% Negative

Users value Keap's marketing campaign features for their ability to segment customers and tailor communications effectively. They find the platform versatile for various marketing needs, from targeted email campaigns to comprehensive customer engagement strategies. The software's robust functionality and integration capabilities support diverse marketing efforts.

Campaign builder

59% Positive

26% Neutral

15% Negative

Keap’s campaign builder earns praise for its intuitive, visual interface and drag-and-drop workflow design. Users find it especially helpful for building multi-step automations without needing technical expertise. Its customization options and visual clarity make it a go-to feature for those managing complex campaign logic or coordinating actions across tools.

Least Positive Sentiments

Email management

39% Positive

32% Neutral

29% Negative

Users appreciate Keap’s email management features for their tracking, customization, and automation capabilities. Many find it helpful for streamlining routine communications and monitoring engagement. However, some reviewers note challenges with deliverability, occasional system bugs, and a learning curve when setting up automated email sequences.

Learning and training

41% Positive

37% Neutral

22% Negative

Users find Keap’s training resources and support team valuable for navigating the platform’s complexity. They appreciate the mix of personalized coaching, online tutorials, and a supportive user community. At the same time, some express concerns about the high cost of advanced training options and the steep time investment needed to become proficient.

Keap User Reviews

Overall Rating

4.1

Ratings Breakdown

47%

32%

12%

Secondary Ratings

Ease of Use

3.6

Value for money

3.8

Customer support

4.1

Functionality

4.1

MICHAEL A.

Verified reviewer

Warehousing

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

PRICE KEEPS GOING UPPPP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the new custom tags. I also like the workflow enhancements through the campaign builder feature.

Cons:

Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem.

Gert V.

Verified reviewer

Fund-Raising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2025

You need patience until you have really programmed everything to your company's need.

Customer activities are processed and mapped. Processing and the interface to the backend are optimized. A faithful companion in everyday life.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are extensive customization options and even larger data sets can be easily edited. A good overview is also provided.

Cons:

The design is a bit outdated. Connectivity to other programs is difficult to achieve. Mobile apps are only possible to a limited extent.

Reasons for switching to Keap

Nothing really motivated me to switch to Keap but I already like the mobile app more.

Vendor Response

Hi Gert, Thank you for taking the time to share your experience with Keap. We really appreciate your honest feedback. We’re glad to hear you’re finding value in the customization options and data management features. It’s great to know Keap is serving as a reliable companion in your daily workflow. We also appreciate your notes on areas for improvement, especially around design, integrations, and mobile functionality. Thanks again for choosing Keap. We’re excited to keep supporting your business as it grows!

Replied June 2025

Bob G.

Verified reviewer

Retail

51-200 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

I love Infusionsoft

Previously 5

I have enjoyed using Infusionsoft for 4 years. It is a great value for what you get. Onboarding is costly but monthly fees are reasonable. Support is mostly provided by 3rd parties.

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Previously 5

Functionality

Previously 5

Pros:

Easy to use. I can create Campaigns and email marketing Does a great job of segmenting customers

Cons:

Search options are limited Onboarding costs are high

Reasons for choosing Keap

The cost and ease of use helped me make my decision.

Reasons for switching to Keap

I needed an email marketing program that would work with the CRM. Salesforce added quite a bit of cost to be able to do email marketing.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed August 2025

Keap? Not worth keeping anymore !!!

Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons:

Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

Vendor Response

Thank you for taking the time to share your honest feedback. We’re truly sorry to hear about your experience and the frustrations you’ve encountered. While we’re glad you found the interface appealing, we understand that the challenges you mentioned outweigh that benefit, and that’s not the experience we want for our customers. Even if we weren’t the right fit for you, we sincerely wish you the best moving forward and continued success with your business.

Replied August 2025

Fabrizio G.

Verified reviewer

Architecture & Planning

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2025

Keap is the Great Marting Campaign Management Tool.

The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing.

Cons:

Nothing for me to dislike now about the platform and its easy features and the implementation is easy.

Verified

Reviewer

Telecommunications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Excellent automation and search, limited templates

Pretty good for the cost, and custom options. The UI doesn't look that modern, but it works well. Their integration team is good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Super easy to setup. Excellent search and automation options for the price. Also was able to integrate our SMS api pretty easily and build an integration. Good developer support.

Cons:

Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. So, you have to keep saving HTML emails externally and copy and pasting them back in.

Reasons for switching to Keap

Active campaign had very poor search options, and limited automation features

Vendor Response

Thanks so much for sharing your feedback, we really appreciate it! We're glad to hear you're finding value in Keap and that our developer support has been helpful along the way. We also appreciate your note about the email templates and HTML editing. That’s great feedback, and we’ll be sure to pass it along to our product team as we work on improving the experience.

Replied June 2025

Erik S.

Verified reviewer

Logistics and Supply Chain

11-50 employees

Used daily for less than 6 months

Review source

Reviewed July 2025

Keap Review

Overall the Keap software is one of the most advance systems compared to others on the market today. The price comparison is a bit above average but for what you receive it is worthwhile.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons:

They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

Reasons for choosing Keap

They were not the cheapest but they had the most advanced features, there customer service was the best and the sales team was very helpful.

Reasons for switching to Keap

Needed a more advance system then what we were currently using with Zoho CRM.

Vendor Response

Thank you so much for sharing your experience and for highlighting what you love about Keap, especially the dedicated numbers and communication tracking. We’re thrilled to hear that our advanced features, customer service, and sales team stood out and made a positive difference for you. We also truly appreciate your feedback about integrations. It means a lot that you chose Keap even with other options on the table, and we’re grateful to have you in the community. Wishing you continued success as you grow your business with Keap!

Replied August 2025

Ruel D.

Verified reviewer

Recreational Facilities and Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2024

Great Tool for Small Business Growth, But With a Learning Curve

My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.

Cons:

Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.

Reasons for choosing Keap

Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.

Vendor Response

Hello Ruel, Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!

Replied January 2025

Karyn K.

Verified reviewer

Education Management

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Great software that just needs some work on mobile stability

In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.

Cons:

Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.

Reasons for choosing Keap

Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.

Vendor Response

Hi Karyn Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!

Replied December 2024

David V.

Verified reviewer

Information Technology and Services

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed January 2026

Powerful Tool That Can be Overly Complex

I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.

Cons:

The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.

Showing 1 - 10 of 1297 Reviews

See All Reviews

Keap FAQs

What does Keap cost?
Keap pricing starts at $249 per month (billed annually) or $299 per month (billed monthly) for 1,500 contacts and two user licenses. Additional users cost $39 monthly. The platform includes a 14-day free trial with no credit card required, though usage is limited to 25 email sends and excludes payment processing. A required one-time $500 implementation package includes onboarding support, automation setup, data migration, and strategic coaching. Text marketing is available for $9 per month after the trial.
Does Keap integrate with other software?
Yes, Keap connects with over 5,000 apps through its integrations marketplace and third-party tools like Zapier. Popular integrations include Gmail, Outlook, QuickBooks, Shopify, WordPress, Zoom, and Calendly. The platform also offers API access for custom integrations. Most integrations can be set up without coding and are easily configured through Keap’s user interface. Key business tools like PayPal, Stripe, LeadPages, and various social media platforms are also supported.
Is Keap suitable for eCommerce businesses??
Keap includes built-in eCommerce functionality without requiring third-party integrations for online sales. The platform handles invoice creation, payment processing, recurring billing, promotional codes, and subscription management. Users can create checkout forms, set up one-click upsells, and automate post-purchase sequences. Keap integrates with major payment processors, including PayPal, Stripe, and Venmo, for flexible payment options.
How does Keap compare to other CRM platforms?
Keap is priced higher than competitors like HubSpot or Zoho CRM, but its all-in-one approach consolidates tools that typically require multiple subscriptions. Unlike contact-focused CRMs, Keap emphasizes marketing automation and includes built-in eCommerce tools. The platform offers comprehensive automation features but may lack advanced customization of enterprise solutions.