Find the best Digital Experience Platforms (DXP) Software

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Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing experiences by capturing and storing data signals from multiple sources. Advertisers can utilize machine learning techn...Read more about Salesforce Marketing Cloud

Kontent.ai

Complete control over your content. Kontent.ai is the headless CMS that enables organizations to have complete control over content to speed up time to market and engage meaningfully with audiences across channels. In the Konte...Read more about Kontent.ai

OneSpot

OneSpot is a cloud-based digital experience platform that helps businesses track the behavior of website visitors and suggest relevant content accordingly. Professionals can create behavioral profiles for visitors and send persona...Read more about OneSpot

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Sitefinity

Sitefinity is a content management system (CMS) designed to help businesses in energy, higher education and financial services industries create personalized online experiences to engage with visitors across multiple websites and ...Read more about Sitefinity

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Jahia

Jahia is a cloud-based platform that helps businesses monitor customers’ experiences and provide personalized content accordingly. Professionals can use the built-in CMS solution, jContent, to create, store, manage and share enter...Read more about Jahia

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OrchestraCMS

OrchestraCMS is a content management system, which enables businesses in media, retail, financial services, consumer goods and other industries to deliver digital experiences for employees, partners and customers across multiple c...Read more about OrchestraCMS

4.0 (2 reviews)

Magnolia

Magnolia CMS is the fastest way for mid-market and large organizations to launch world-class digital experiences. Integrating with your existing applications and frameworks is seamless thanks to Magnolia's API-based architecture, ...Read more about Magnolia

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Smartsheet

Smartsheet is a work execution platform and collaboration tool with a familiar spreadsheet-like interface that helps teams plan, track, and manage projects in real-time. Smartsheet features include a range of project management to...Read more about Smartsheet

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Ceros

Ceros is a cloud-based marketing solution that helps designers and marketers create, publish and deliver engaging content experiences across the web. The drag-and-drop interface allows users to add animations and interactions to s...Read more about Ceros

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Bloomreach

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for ...Read more about Bloomreach

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Mura CMS

Mura is a headless content management system (CMS) designed to help businesses, government organizations and educational institutes create, manage and deploy content across multiple channels. Features include versioning, rollback,...Read more about Mura CMS

5.0 (1 reviews)

Moxo

Engaging end-users with a one-stop digital experience, Moxo is a cloud-based business interaction management solution that enables businesses to create a branded portal to maintain continuous connection with internal teams and ext...Read more about Moxo

HeadSpin

HeadSpin is a digital experience platform that helps businesses in gaming, banking, retail, eCommerce and other industry segments optimize mobile, audio, video and web-based application experiences. With the performance optimizati...Read more about HeadSpin

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Adobe Experience Manager

Adobe Experience Manager is a cloud-based content management solution designed to help businesses create websites, mobile applications and web forms. The artificial intelligence (AI)-enabled platform allows content creators to cre...Read more about Adobe Experience Manager

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dotCMS

dotCMS is a content management system that blends visual content editing with API-first flexibility to help global enterprises who have sophisticated content requirements create, manage and deliver digital content anywhere. Cont...Read more about dotCMS

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Airkit

Airkit is a Digital CX Automation builder for your most important customer interactions, wherever they happen. Our enterprise-grade solution connects to any system via APIs and integrations. Abstract away front-end development wi...Read more about Airkit

5.0 (1 reviews)

SQUEAKS

SQUEAKS is a Smart Factory digital communication and collaboration platform that helps teams better understand "what's important now" while at the same time more effectively solve problems that are creating line stoppages, quality...Read more about SQUEAKS

4.5 (6 reviews)

Intent-Based Promotions

Intent-Based Promotions is a promo solution that offers individualized promotions to eCommerce site visitors based on real-time buying intent. It offers the right minimum promotions needed to convert each shopper. It also knows w...Read more about Intent-Based Promotions

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Sanity

Sanity is a unified content platform designed to help developers and designers provide better digital experiences. It offers solutions for marketing sites, e-commerce sites, mobile apps, and other digital products and services. Sa...Read more about Sanity

4.7 (3 reviews)

Contentsquare

Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital e...Read more about Contentsquare

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Buyers Guide

Last Updated: March 16, 2023

You may already be using a content management system (CMS) to handle communication with customers via emails, blogs, or social media posts. But due to the availability of numerous digital touchpoints, such as live chat and websites, ensuring a consistent customer experience across channels can become tricky. You need more than a traditional CMS to manage communication for multiple channels.

That’s where a digital experience platform (DXP) comes in. DXP software offers a single centralized system to manage the digital experience you offer to your customers and prospects. It gives a complete view of how customers are responding to your marketing communication, webpage content, emails, online ads, live chat texts, or any other digital communication you send out to customers.

The software also allows you to create and publish digital content. For this, it relies heavily on API integrations to communicate with your social media marketing tool, email marketing tool, website publishing tool, etc.

In this buyers guide, we’ll go through the features, benefits, and market trends related to DXP software to understand the tool and its capability better.

Here's what we'll cover:

What is DXP software?

DXP software is a collection of technologies such as content management, workflow automation, and collaboration that helps improve digital experience management across a range of customer touchpoints. These digital touchpoints may include webpages, social media posts, blog posts, online ads, live chat, voice assistants, and emails.

DXP software helps create and publish content to cater to customer needs and may include sales, marketing, and customer support material. The tool also helps create forms and workflows to improve the efficiency of the processes involved, such as workflow automation, marketing, and sales.

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A view of the dashboard in Sitecore Experience Platform with Pancentric (Source)

Common features of DXP software

Software features vary by product or vendor, but most DXP software tools have the following features in common:

Analytics

Check how your marketing collaterals are performing across channels such as email and social media. Use metrics such as the number of views, clicks, and likes to measure customer engagement.

API

Connect to various marketing channels to publish, manage, and analyze content and communication. Use APIs to connect to your social media marketing tool, email marketing tool, workflow automation tool, customer data platform, and more.

Content management

Manage your sales and marketing content from within your DXP tool. Create different types of content, publish content in bulk, and share documents and media with your team and stakeholders.

Forms and workflow management

Create and manage forms with the help of predefined templates, form rules, required fields, and more. Define multiple business workflows (simple or complex), set due dates for tasks, and check their status.

Customizable templates

Quickly build new webpages with the help of page templates, reusable page components, widgets, a drag-and-drop interface, and SEO optimization.

Alerts and notification

Keep your audience updated with timely alerts and notifications. Broadcast updates across channels, or target specific users by defining automation rules for the same.

What type of buyer are you?

Most DXP software buyers belong to one of the following categories:

  • Buyers looking to build their own platform: These buyers wish to pick and choose stand-alone tools for each technology in their DXP platform. This approach provides them an opportunity to negotiate for each tool. Such buyers also have the financial, technical, and human resources required to integrate the different tools and build them into a single platform. Although the process is time- and effort-intensive, it allows them to build a DXP platform tailored to their unique customer and strategic needs.

  • Buyers looking for an all-in-one platform: These buyers need an all-in-one DXP solution that will save them from the hassle of researching and buying multiple tools from multiple vendors. Moreover, for customer support or upgrade needs, these buyers won’t have to coordinate with various vendors to get their issues solved. An all-in-one system will provide them the convenience of getting started sooner than buyers who opt for a build-your-own solution.

Benefits of DXP software

Implementing a DXP software solution has many benefits, including:

  • Enhanced customer journeys: DXP software provides an omnichannel experience at each stage of the customer journey. The tool helps you analyze the needs of customers at each stage and target that need with relevant content. This nudges customers forward in the next step of their digital journey by allowing you to continuously learn what they want.

  • Improved process efficiency: The tool allows you to connect your marketing and sales channels to one platform, providing complete visibility into the experiences of your prospects and customers. It helps you gain deeper insights into the content being produced and the resources being leveraged to improve customers’ digital experience. With this insight, you can ensure that you don’t end up creating duplicate content or missing out on essential engagement metrics, which is likely in case the functions operate independently.

Market trends to consider

Listed below is a trend in the DXP software market that you should be aware of:

  • Artificial intelligence (AI) is helping personalize customer experiences. With its ability to draw meaningful insights from customer data, AI can help digital experience platforms offer a personalized customer experience. The technology can collect data at each touchpoint, such as webpages, social media posts, and emails, and analyze how customers have interacted with each touchpoint to offer personalized content. For example, if a prospect clicks on multiple webpage links for a specific product or service, AI can take that insight and show that user more of the same links in the future.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.