# Best Digital Experience Platforms (DXP) Software - 2026 Reviews & Pricing

> Find the best Digital Experience Platforms (DXP) Software for your organization. Compare top Digital Experience Platforms (DXP) Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/dxp

---

[Home](https://www.softwareadvice.com/)

/

Digital Experience Platforms (DXP) Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Digital Experience Platforms (DXP) Software of 2026

Updated June 18, 2026

Written by [Bandita Awasthi](https://www.softwareadvice.com/resources/author/bandita-awasthi/)

Content Writer

Edited by [Rina Rai](https://www.softwareadvice.com/resources/author/rina-rai/)

Senior Editor

On this page

1.  Popular Comparisons
2.  Buyers Guide
3.  Related Software

Filter products

111 results

### Compare Products

Showing 1 - 25 of 111 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

4.52

[(266)](https://www.softwareadvice.com/cms/webflow-profile/reviews/)

Best for:Design Management

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Designing your site is just the first step. As the first ever Website Experience Platform, Webflow gives every team the tools they need for every step of the website lifecycle — including visual site building, content management, analytics, and optimization. Webflow elevates the way Marketing, Design, and Engineering work together, empowering them to be more resilient and successful organizations that can grow revenue, reduce costs, improve efficiency, mitigate risk, and achieve a faster time to market.... [Read more](https://www.softwareadvice.com/cms/webflow-profile/)

### What users love

-   Creative design freedom
-   Flexible site creation options
-   Rapid and collaborative building

### To take in mind

-   Steep learning curve for beginners
-   Complex and expensive pricing

### Best rated features:

Campaign Management

5.0

Customizable Forms

5.0

Customizable Fields

4.8

Auto Update

4.7

### Worst rated features:

Video Support

2.0

Multi-Language

2.7

[See all features](https://www.softwareadvice.com/cms/webflow-profile/#key-features)

### Starter

Custom

Pricing available upon request

Free trial is available.

### Basic

$18.00/month

Monthly and yearly pricings are available.

### CMS

$29.00/month

Monthly and yearly pricings are available.

[See full pricing details](https://www.softwareadvice.com/cms/webflow-profile/#pricing-and-plans)

4.33

[(3)](https://www.softwareadvice.com/creative-management/dot-vu-profile/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Dot.vu is an Interactive Content Platform that allows brands to create Interactive Experiences that engage, entertain, and educate their audiences – without writing a single line of code. Powered by a wide range of add-ons and components, the Dot.vu platform gives its users the freedom to craft unique Interactive Content that differentiates their brand from competitors, provides customer insights, generates leads, and boosts conversion rates. Interactive Content allows users to track your KPIs through visual dashboards and reports, and zero- and first-party data for more customer insights. With Dot.vu users can create, publish, manage, and track content on one platform.... [Read more](https://www.softwareadvice.com/creative-management/dot-vu-profile/)

### Best rated features:

Third-Party Integrations

5.0

Personalization

5.0

Customizable Branding

5.0

Data Import/Export

4.0

### Worst rated features:

Reporting & Statistics

2.0

Performance Metrics

2.0

Content Management

2.0

Workflow Management

3.0

[See all features](https://www.softwareadvice.com/creative-management/dot-vu-profile/#key-features)

[Paperflite](https://www.softwareadvice.com/crm/paperflite-profile/)

4.94

[(99)](https://www.softwareadvice.com/crm/paperflite-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined templates, document management, indexing, text editing and a repository. The application comes with a module, which sends alerts to team members when clients interact with shared content. Marketing teams can use the system to create campaigns by choosing themes, adding custom content and crafting messages for different audiences. The solution lets stakeholders generate reports on metrics such as views and downloads, time spent on page, heat maps and integrated video analytics. Managers can provide role-based access to staff and assign permissions for editing and publishing content. Paperflite integrates with industry leading CRMs, marketing automation tools, and third-party applications such as DropBox, Box, Drive, OneDrive, Linkedin and Twitter. Paperflite is available on a monthly subscription and support is provided via online help desk.... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/)

### Best rated features:

Self Service Portal

5.0

Performance Management

5.0

Activity Tracking

5.0

Real-Time Data

5.0

### Worst rated features:

Reporting & Statistics

4.0

[See all features](https://www.softwareadvice.com/crm/paperflite-profile/#key-features)

### Starter (I Got Wings)

$30.00/month

Agile startups and fast-growing teams that prioritize making content easy to find, share, and measure, ensuring it aligns with sales goals and delivers results. (Minimum 5 users)... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

### Professional (I Believe I Can Fly)

$50.00/month

For efficient, content-focused teams aiming to scale quickly while keeping your sales and marketing efforts tightly aligned.... [Read more](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

### Advanced (Touch The Sky)

$60.00/month

Fast growing organizations scaling global sales teams, long sales cycles and large buying groups.

[See full pricing details](https://www.softwareadvice.com/crm/paperflite-profile/#pricing-and-plans)

[Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/)

4.81

[(116)](https://www.softwareadvice.com/customer-experience/contentsquare-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation. From optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app. Features include - Session Replay - Customer Journey Analysis - Zone-based Heatmaps - Merchandising Analysis - Mobile App Analysis - Impact Quantification - AI Insights - Struggle and Error Analysis - Web Performance Monitoring & more. Contentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.... [Read more](https://www.softwareadvice.com/customer-experience/contentsquare-profile/)

### Best rated features:

Customer Segmentation

5.0

API

5.0

For Mobile

5.0

Customizable Reports

5.0

### Worst rated features:

Multi-Channel Data Collection

3.6

Referral Tracking

3.7

Real-Time Notifications

3.8

Website Analytics

4.0

[See all features](https://www.softwareadvice.com/customer-experience/contentsquare-profile/#key-features)

[Brandfolder](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

4.70

[(449)](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/reviews/)

Best for:Document Storage

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more. Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets. Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions. Support is offered via phone and email.... [Read more](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/)

### Best rated features:

Artwork Management

5.0

Fulfillment Distribution

5.0

Content Library

5.0

Document Storage

4.8

### Worst rated features:

ROI Tracking

1.0

Content Publishing Options

2.0

Tagging

3.0

[See all features](https://www.softwareadvice.com/digital-rights-management/brandfolder-profile/#key-features)

[Connectif](https://www.softwareadvice.com/dxp/connectif-profile/)

4.79

[(73)](https://www.softwareadvice.com/dxp/connectif-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Connectif is a marketing automation platform that consolidates first-party data from various channels. This platform utilizes artificial intelligence to help eCommerce businesses shift to a data-centric marketing approach. Designed for eCommerce businesses, Connectif aims to provide a comprehensive view of customer interactions across different channels. It assists in creating advanced audience segments and automating cross-channel communication. Additionally, it strives to deliver highly personalized experiences. Connectif's key features include the consolidation of first-party data from all channels into a single platform. It allows for advanced audience segmentation based on product preferences and user behavior. It also automates communication workflows tailored to each segment and provides dashboards, reports, and metrics for performance analysis. The platform aims to facilitate personalized communication with customers across various channels.... [Read more](https://www.softwareadvice.com/dxp/connectif-profile/)

### Best rated features:

Reporting/Analytics

5.0

Lead Notifications

5.0

Lead Engagement

5.0

Customizable Templates

5.0

### Worst rated features:

Lead Qualification

3.0

API

3.3

Interaction Tracking

3.7

Dynamic Content

3.8

[See all features](https://www.softwareadvice.com/dxp/connectif-profile/#key-features)

### Basic

€70.00/month

[See full pricing details](https://www.softwareadvice.com/dxp/connectif-profile/#pricing-and-plans)

[InputKit](https://www.softwareadvice.com/marketing/inputkit-profile/)

4.89

[(38)](https://www.softwareadvice.com/marketing/inputkit-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

InputKit is a SaaS solution that enhances companies' global customer and employee experiences while bolstering their online reputation. Through the utilization of InputKit, organizations have the ability to create an extraordinary impact that resonates with both their customers and employees. At the core of business triumph lies the people who constitute it. Establishing effective methods for listening and collecting feedback is paramount for continuous evolution and innovation within an organization. Today, delivering an exceptional customer experience is not just an option but a necessity for retaining and attracting new clientele. Equip yourself with the tools for success by integrating InputKit into operations. The technological solution is designed to help users realize customer experience aspirations while placing people at the forefront of strategic decisions.... [Read more](https://www.softwareadvice.com/marketing/inputkit-profile/)

### Best rated features:

Complaint Monitoring

5.0

Customizable Reports

5.0

Customizable Fields

5.0

Reporting & Statistics

5.0

### Worst rated features:

Multi-Language

3.0

[See all features](https://www.softwareadvice.com/marketing/inputkit-profile/#key-features)

[Plytix](https://www.softwareadvice.com/cms/plytix-pim-profile/)

4.71

[(93)](https://www.softwareadvice.com/cms/plytix-pim-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Plytix is a platform built specifically for product content. It gives you one place to manage everything, so it stays organized, accurate, and easy to work with. Bring all your product content, including descriptions, specs, images, and more, into one shared source your team can rely on. No more jumping between spreadsheets, folders, and disconnected tools. Just one place where everything lives and stays up to date. Use built-in AI to generate, update, translate, and optimize product content using your existing data. It also adapts to your brand voice, so everything stays consistent across your catalog. Collaborate in real time, leave comments where the work happens, and control who can view or edit content with roles and permissions. When your content is ready, format it for each sales channel, distribute it where it needs to go, and keep everything in sync with less manual work.... [Read more](https://www.softwareadvice.com/cms/plytix-pim-profile/)

### Best rated features:

Product Data Management

5.0

Data Mapping

5.0

Compliance Management

5.0

Data Import/Export

5.0

### Worst rated features:

Revision History

3.0

Documentation Management

3.9

Localization Automation

4.0

[See all features](https://www.softwareadvice.com/cms/plytix-pim-profile/#key-features)

### Standard

$0.00/month

Our most popular plan. 75% of newcomers start here and 58% stay here.

### Pro

$499.00/month

Ideal for organizations that need tighter control and consistency.

### Enterprise

Custom

Pricing available upon request

Built for agencies and companies managing multiple brands.

[See full pricing details](https://www.softwareadvice.com/cms/plytix-pim-profile/#pricing-and-plans)

[Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

4.77

[(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true personalization— finally. Bloomreach focuses on the foundational elements of the commerce experience by putting core elements under the same roof, helping teams align and focus on today’s most important commerce goal: delighting and retaining the customer. Transformative commerce is fueled by personalization — content and products put in front of the right customer, at the right time. Bloomreach enables that level of personalization by combining the power of unified customer and product data with the speed and scale of AI-optimization, helping your brand deliver customer journeys so personalized, they feel like magic.... [Read more](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

### Best rated features:

CRM

5.0

Email Tracking

5.0

Third-Party Integrations

5.0

Data Security

5.0

### Worst rated features:

Campaign Analytics

3.0

Segmentation

4.0

[See all features](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/#key-features)

[Wix Studio](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

4.77

[(31)](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Wix Studio is a web development platform designed to help agencies and enterprises create digital experiences across various industries. The platform offers scalable solutions, including account-level analytics, single sign-on, and shared content collections, enabling teams to manage their projects and clients from a centralized workspace. It allows users to create freely on the canvas, optimize designs for every screen size and more. The platform also enables users to set their vision in motion with no-code animations and add personalized styles using custom CSS. Users can build custom components and full-stack solutions, leveraging an AI code assistant to streamline their process and ship projects. The platform also offers a suite of native business solutions, catering to industries such as eCommerce and events booking. Additionally, Wix Studio offers client workflow management tools, including multi-project tracking, design libraries, real-time collaboration and a code-free CMS.... [Read more](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/)

### Best rated features:

Real-Time Analytics

5.0

Template Management

5.0

Content Library

5.0

Shopping Cart

5.0

### Worst rated features:

Real Time Editing

2.0

Digital Asset Management

3.0

[See all features](https://www.softwareadvice.com/website-optimization/wix-enterprise-profile/#key-features)

[XM for Customer Experience](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/)

4.64

[(255)](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS) tracking, audience segmentation, communication management and survey design. The application comes with a digital CX feature that lets marketers launch surveys, collect feedback and share reviews on social media channels. Supervisors can assign teams or individuals role-based permissions and provide access to resources. Further, the solution assists team members with collaboration, scheduling and task assignment. Qualtrics CustomerXM integrates with third-party platforms such as SAP, Salesforce and JIRA. The solution comes with a mobile application for iOS and Android. Support is provided via phone, chat and email and pricing is available on request.... [Read more](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/)

### Best rated features:

Support Ticket Tracking

5.0

Behavioral Analytics

5.0

Customizable Fields

5.0

Multi-Channel Data Collection

5.0

### Worst rated features:

Segmentation

2.0

[See all features](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/#key-features)

### Basic

$1,500.00/year

[See full pricing details](https://www.softwareadvice.com/customer-experience/customer-frontlines-profile/#pricing-and-plans)

[SysTrack](https://www.softwareadvice.com/remote-work/systrack-profile/)

4.87

[(23)](https://www.softwareadvice.com/remote-work/systrack-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

SysTrack is an on-premise and cloud-based solution that helps businesses collect data from various endpoint environments to streamline operational processes across the organization. IT professionals can monitor end-user data segments to create individual personas, enabling them to track and manage the distribution of hardware, software, services and resources accordingly. SysTrack allows enterprises to identify existing application versions or licenses and gain visibility into various key health metrics such as protocol traffic, system resource analysis, integrated fault and event tracking and back-end server analysis. Managers can use the dashboard to troubleshoot issues, resolve service tickets and gain an overview of user experience or trends via actionable analytics. Additionally, it lets users monitor system up/down-time in accordance with service-level agreements (SLAs). Pricing is available on request and support is extended via live chat and other online measures.... [Read more](https://www.softwareadvice.com/remote-work/systrack-profile/)

### Best rated features:

Self Service Portal

5.0

Access Controls/Permissions

5.0

Ticket Management

5.0

Inventory Management

5.0

[See all features](https://www.softwareadvice.com/remote-work/systrack-profile/#key-features)

### Basic

$60.00

[See full pricing details](https://www.softwareadvice.com/remote-work/systrack-profile/#pricing-and-plans)

[Tizra](https://www.softwareadvice.com/cms/tizra-profile/)

4.79

[(28)](https://www.softwareadvice.com/cms/tizra-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Tizra is an enterprise content management solution that helps businesses build white-labeled websites to store, manage and share content. The platform enables administrators to organize digital assets such as videos and documents in a centralized repository. Managers can define prices, create promotional offers and reward membership subscriptions to attract customers. Tizra allows teams to configure access permissions, set up session limits and add custom watermarks across webpages to secure content. Additionally, supervisors can utilize the search functionality to discover, filter and sort relevant content on a unified interface. Tizra lets businesses integrate the system with several third-party applications including ClearVantage, Impexium, Vimeo Livestream and YourMembership. Pricing is based on monthly subscriptions and support is extended via email, live chat and knowledge base.... [Read more](https://www.softwareadvice.com/cms/tizra-profile/)

### Best rated features:

Order Management

5.0

Drag & Drop

5.0

Shopping Cart

5.0

Customizable Templates

5.0

### Worst rated features:

Data Import/Export

2.0

Copy/Save/Print Restrictions

3.0

[See all features](https://www.softwareadvice.com/cms/tizra-profile/#key-features)

[Cloudinary](https://www.softwareadvice.com/cms/cloudinary-profile/)

4.67

[(85)](https://www.softwareadvice.com/cms/cloudinary-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Cloudinary is cloud-based digital asset management (DAM) solution that allows businesses to manage the entire lifecycle of digital assets. Users can manipulate, organize, upload and track digital assets across multiple channels with image and video management. Cloudinary offers customizable APIs and integrations with popular third-party software for a customizable content management experience. With a centralized hub, Cloudinary enables businesses to eliminate the content silos and configure their content management system from one single source of truth. Role-based access privileges and an embedded feedback tool allows users to streamline collaboration and securely manage assets that are only assigned to the team or to themselves. Utilizing machine learning and AI, Cloudinary is able to automate the simple tasks from metadata tagging to dynamic asset manipulation. Cloudinary is able to dynamically upload and securely store all digital assets to Cloudinary's cloud system. Digital assets can be uploaded utilizing Cloudinary's upload API or interactive UI and can be accessed anywhere using a web browser or pulled using a rest API. For image and video manipulation, images and videos can be altered and transcoded to any format for optimized performance across different devices and channels. Integrated with Cloud Delivery Networks (CDNs), Cloudinary is able to provide reliable and quick load for images and adaptive streaming for videos across the world. Cloudinary offers a mobile app for eCommerce businesses via iOS and android devices.... [Read more](https://www.softwareadvice.com/cms/cloudinary-profile/)

### Best rated features:

Bulk Uploading

5.0

Privacy Options

5.0

File Management

5.0

Social Sharing

5.0

### Worst rated features:

Generative AI

4.0

[See all features](https://www.softwareadvice.com/cms/cloudinary-profile/#key-features)

### Free (Programma Media)

Custom

Pricing available upon request

The plan is a free plan.

### Plus (Programma Media)

$99.00/month

### Advanced (Programma Media)

$249.00/month

[See full pricing details](https://www.softwareadvice.com/cms/cloudinary-profile/#pricing-and-plans)

[Turtl](https://www.softwareadvice.com/marketing/turtl-profile/)

4.74

[(42)](https://www.softwareadvice.com/marketing/turtl-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Turtl is the first and only Revenue Content™ Platform. Designed to help B2B marketers create, personalize, analyze and optimize high-performing content that drives revenue. If you’re a B2B marketer, you know the struggle: creating compelling content that actually gets read, resonates with your audience, and contributes to pipeline growth. Turtl solves all of these challenges by making it easy to create, distribute, and optimize content that converts. Who Is Turtl For? Turtl was originally built for marketing and communications teams, but the software is optimal for any and all content creators. It enables users to create, publish, and measure digital documents that readers are more likely to engage with – without the need for dedicated design, coding, performance marketing, or analysis specialists. Turtl is trusted by global brands like Cisco, Informa, Redstor, and Kantar, who use it to close the gap between content and revenue. What Makes Turtl Unique? 📈 Create Revenue-Generating Content – Without Code or Design Skills Turtl replaces static PDFs with an interactive format proven to increase engagement. No design or coding skills required—just an intuitive, drag-and-drop editor. Turtl Docs have limitless applications, from interactive hero content and customer case studies, to sales decks and detailed product guides - Turtl helps you better attract, engage and convert your audience across your entire buyer journey. 🎯 Personalized Content for Every Prospect or Account Use personalization to create unique audience journeys through your content. Scale personalized content for marketing campaigns, ABM activity or sales assets. Create personalizations for 1000s of accounts or contacts in minutes. 📊 Actionable Insights to Optimize Content Performance Automated audience analytics allow you to identify high performing topics, trigger follow up notifications and equip sales with the insights they need to drive revenue. 🔗 Seamless CRM & Marketing Automation Integrations Turtl integrates with HubSpot, Salesforce, Marketo, Pardot, and other tools, making it easy to connect content engagement data with your sales and marketing workflows. Capture lead insights, trigger automated follow-ups, and measure ROI - all from within your existing tech stack. How Does Turtl Support You? Choosing a new platform is a big decision, and we’re here to help. Turtl offers: • Dedicated customer support to ensure smooth onboarding. • Content strategy consultations to help you maximize ROI. • Extensive support articles & training resources for self-paced learning. Why Choose Turtl? 💡 10x increase in content engagement compared to static formats 🚀 567% increase in marketing-qualified leads (Redstor) 📊 550% increase in revenue attributed to marketing (Kantar)... [Read more](https://www.softwareadvice.com/marketing/turtl-profile/)

### Best rated features:

Content Management

5.0

Drag & Drop

4.0

Data Visualization

4.0

Content Library

4.0

### Worst rated features:

Conversion Tracking

2.0

Third-Party Integrations

3.0

Customizable Templates

3.0

Content Library

4.0

[See all features](https://www.softwareadvice.com/marketing/turtl-profile/#key-features)

[Ovrture](https://www.softwareadvice.com/dxp/ovrture-profile/)

4.93

[(15)](https://www.softwareadvice.com/dxp/ovrture-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Ovrture is a cloud-based donor communications software that enables organizations to engage donors and prospects. The software allows nonprofits to create customized, on-brand experiences that align with institutional stories and brands. The platform also provides a secure and accessible infrastructure to host donor sites. Ovrture leverages an intuitive interface so teams can build, publish, edit, and manage sites for donors. Key features include built-in analytics that delivers insights into visitor behavior. The insights can be directed back into an organization's CRM to help inform donor strategy. The software is designed for accessibility, with licensing fees tailored to each nonprofit's scale and requirements. Ovrture offers unlimited training and ongoing partnership to drive adoption and return on investment. Ovrture fosters personalized engagement between organizations and major donors/prospects. It allows nonprofits to unlock the power and delight of personalization with donors. Ovrture also helps organizations derive actionable intelligence from the platform's analytics. Ultimately, the software powers an organization's digital advancement office. Ovrture is used by leading philanthropic institutions to upgrade donor engagement.... [Read more](https://www.softwareadvice.com/dxp/ovrture-profile/)

### Best rated features:

Analytics

4.6

Content Management

4.6

Third-Party Integration

4.0

[See all features](https://www.softwareadvice.com/dxp/ovrture-profile/#key-features)

### A Tailored Approach to Licensing

$100.00/year

Ovrture pricing is based on five factors: license term (1, 3, or 5 years), number of internal users (starting at 5), annual stewardship report volume, cultivation sites (always unlimited), and co-brands. All new clients pay a one-time onboarding fee that covers platform design, CRM integrations, and unlimited training and support. Longer license terms carry greater discounts, and configurations can be adjusted mid-term as your needs evolve.... [Read more](https://www.softwareadvice.com/dxp/ovrture-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/dxp/ovrture-profile/#pricing-and-plans)

[TACTIC](https://www.softwareadvice.com/product/115440-TACTIC/)

5.0

[(12)](https://www.softwareadvice.com/product/115440-TACTIC/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

TACTIC is a smart collaboration-oriented software used for configuring and deploying enterprise workflow solutions. TACTIC simplifies complex production environments through a well-defined set of processes. By providing a core Workflow Engine with Digital Asset Management and Content Management components, it provides a complete solution for individualized enterprise needs. The TACTIC project module enables supervisors to manage jobs across teams, allocate resources and build interactive workflows by adding automation, approvals, and conditional steps. Using the media library, employees can upload and store assets in a centralized repository, organize them into collections and add tags for search purpose. TACTIC allows users to collaborate, invite other team members on projects and share assets securely. It also comes with mobile applications for iOS and Android. Trusted by many organizations, including Lockheed Martin, Turner Broadcasting, P&G, Adidas, Mayo Clinic, and Technicolor.... [Read more](https://www.softwareadvice.com/product/115440-TACTIC/)

### Best rated features:

Task Management

5.0

File Sharing

5.0

Workflow Configuration

5.0

Asset Sharing

5.0

[See all features](https://www.softwareadvice.com/product/115440-TACTIC/#key-features)

### Basic

$10.00/month

[See full pricing details](https://www.softwareadvice.com/product/115440-TACTIC/#pricing-and-plans)

[Twygo](https://www.softwareadvice.com/lms/twygo-profile/)

4.76

[(17)](https://www.softwareadvice.com/lms/twygo-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Twygo is a 100% responsive, mobile-first learning platform that includes features such as gamification, discussion forums, assessments, and completion certificates. With this platform, users are able to manage employees' competencies and fill gaps by setting up tracks for each competency that must be developed. Additionally, it supports multiple formats such as PDF, video, audio, and presentations.... [Read more](https://www.softwareadvice.com/lms/twygo-profile/)

### Best rated features:

Real-Time Reporting

5.0

Interactive Learning

5.0

Course Management

5.0

Content Management

5.0

### Worst rated features:

Surveys & Feedback

3.0

Assessment Management

4.0

[See all features](https://www.softwareadvice.com/lms/twygo-profile/#key-features)

### Business IA

Custom

Pricing available upon request

R$ 885,50 / mês

[See full pricing details](https://www.softwareadvice.com/lms/twygo-profile/#pricing-and-plans)

[Webiny](https://www.softwareadvice.com/cms/webiny-profile/)

4.62

[(73)](https://www.softwareadvice.com/cms/webiny-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Webiny is an enterprise content management software that helps businesses build and deploy sites using a drag-and-drop page builder. Key features include form and page builder, file manager, advanced publishing workflow, roles and permissions management and cloud cost monitoring. Additionally, Webiny lets stakeholders integrate the system with several third-party applications including Auth0, AWS Lambda, Flutter, Gatsby and GraphQL Editor.... [Read more](https://www.softwareadvice.com/cms/webiny-profile/)

### Best rated features:

Version Control

5.0

Forms Management

5.0

Multi-Channel Distribution

5.0

Alerts/Notifications

5.0

### Worst rated features:

Customizable Branding

4.0

Social Media Integration

4.0

Information Governance

4.0

De-Coupled Front & Back Ends

4.0

[See all features](https://www.softwareadvice.com/cms/webiny-profile/#key-features)

### Basic

$9.00/month

[See full pricing details](https://www.softwareadvice.com/cms/webiny-profile/#pricing-and-plans)

[Jahia](https://www.softwareadvice.com/medical/jahia-dxp-profile/)

4.63

[(59)](https://www.softwareadvice.com/medical/jahia-dxp-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Jahia is a cloud-based platform that helps businesses monitor customers’ experiences and provide personalized content accordingly. Professionals can use the built-in CMS solution, jContent, to create, store, manage and share enterprise content on a unified location. Jahia allows organizations to sort digital assets into custom folders and publish them across multiple channels according to requirements. Managers can use the personalization engine to test or evaluate digital interactions and assess content performance through reports and actionable analytics. Additionally, it lets users ensure compliance with various data privacy regulations, including GDPR, CCPA and more. Jahia enables businesses to integrate the platform with various third-party applications, such as Twilio, Stripe, Workday, Shopify, ServiceNow and more. Pricing is available on monthly subscriptions and support is extended via live chat, phone and other online measures.... [Read more](https://www.softwareadvice.com/medical/jahia-dxp-profile/)

### Best rated features:

Configurable Workflow

5.0

Real Time Editing

5.0

Campaign Management

5.0

Alerts/Notifications

5.0

### Worst rated features:

Version Control

1.0

Customizable Forms

2.0

[See all features](https://www.softwareadvice.com/medical/jahia-dxp-profile/#key-features)

### Basic

€1,700.00/year

[See full pricing details](https://www.softwareadvice.com/medical/jahia-dxp-profile/#pricing-and-plans)

[caisy](https://www.softwareadvice.com/cms/caisy-profile/)

5.0

[(8)](https://www.softwareadvice.com/cms/caisy-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Are you looking for a content management solution that empowers your entire team to create, collaborate, and publish digital content with ease? A system that is not overly complicated, but easy and fast to work with? Caisy is the headless CMS that puts the power of content creation and distribution in the hands of marketers, editors, and developers alike. Caisy is designed with user-friendliness in mind, offering an intuitive interface that allows non-technical users to create and manage content without relying on developers. With features like drag-and-drop content creation, live preview, and a rich text editor, marketers and editors can build engaging, interactive content experiences quickly and efficiently. One of caisy's standout features is its multi-tenancy capability, which allows businesses to manage multiple projects, brands, or clients within a single instance. This means you can easily switch between projects, keeping your content organized and streamlined. Whether you're a small startup, a large enterprise, or an agency managing multiple client projects, caisy scales to meet your needs. Developers will love caisy's API-first approach, which provides the flexibility to integrate with their preferred front-end frameworks and tools. With a powerful GraphQL API, Typescript-focused SDKs and schema versioning, developers can build and evolve content models over time without breaking existing applications. Caisy's extensible architecture ensures that your content is always accessible and up-to-date across all channels. Caisy also offers a range of features designed to streamline your content workflow and boost team productivity. With live collaboration, team members can work together on projects in real-time, seeing changes as they happen and commenting directly on content. Content scheduling allows you to plan and publish content at the perfect time, while localization features make it easy to create and manage content for global audiences. As a German company, caisy takes data security and privacy seriously. With servers located in Germany and full GDPR compliance, you can trust that your content is always protected. Caisy also offers granular user roles and permissions, ensuring that the right people have access to the right content at the right time. When you choose caisy, you're not just getting a content management tool – you're getting a partner committed to your success. Caisy's dedicated customer support team is available to help you every step of the way, from onboarding and training to ongoing technical support. With a range of resources, including documentation, support chat and a community forum, you'll always have the support you need to get the most out of caisy. Ready to experience the power of caisy for yourself? Schedule a free personal demo or start your free caisy plan today and see how easy it is to create, collaborate, and publish digital content that engages your audience and drives your business forward. If you have any questions or need personalized guidance, don't hesitate to reach out – caisy's support team is always here to help.... [Read more](https://www.softwareadvice.com/cms/caisy-profile/)

### Best rated features:

Alerts/Notifications

5.0

Access Controls/Permissions

5.0

Document Management

5.0

Drag & Drop

5.0

[See all features](https://www.softwareadvice.com/cms/caisy-profile/#key-features)

### Free Forever

€0.00

3 users included 2 Locales 5000 Entries 100Gb Traffic 30 Blueprints 1 Million API Calls

### Growth

€46.00/month

12 users included 4 Locales 20 000 Entries 500Gb Traffic 60 Blueprints 10 Million API Calls Overages Per extra user 9€/m Per extra 10k entries 19€/m Per extra locale 14€/m Per extra 1tb bandwith 57€/m Per extra 10 blueprints 9€/m... [Read more](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

### Enterprise

€1,424.00/month

everything in Growth plus Custom quota for all metrics Custom user roles Audit log on organization level Content worklfows Custom SSO solution SLA 99,9% Uptime Dedicated personal account manager On premise hosting on your datacenter Custom domain Overages Same as Growth... [Read more](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/cms/caisy-profile/#pricing-and-plans)

[Pimcore](https://www.softwareadvice.com/ecommerce/pimcore-profile/)

4.74

[(23)](https://www.softwareadvice.com/ecommerce/pimcore-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

As a unified open-core platform for data and experience management, Pimcore enables enterprises to consolidate fragmented systems and deliver consistent, personalized experiences at every customer touchpoint. Built on a Product Experience Management (PXM) approach, Pimcore connects a single source of truth for products, assets, and customer data with intelligent multi-channel publishing, helping businesses speed up launches and reduce total cost of ownership. The full suite includes Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce, with analyst recognition from Gartner and Forrester. More than 118,000 organizations globally rely on Pimcore, with Fortune 100 names including Audi, Pepsi, and Sony among its customer base. The company is headquartered in Salzburg, Austria, with additional offices in Germany and the United States.... [Read more](https://www.softwareadvice.com/ecommerce/pimcore-profile/)

### Best rated features:

Access Controls/Permissions

5.0

Data Storage Management

5.0

Data Capture and Transfer

5.0

Product Catalog

5.0

### Worst rated features:

Data Quality Control

3.0

Content Library

3.5

Data Modeling

4.0

Digital Asset Management

4.0

[See all features](https://www.softwareadvice.com/ecommerce/pimcore-profile/#key-features)

### Professional

€8,400.00/year

Perfect for getting started with commercial use, delivering a license-compliant and secured platform.... [Read more](https://www.softwareadvice.com/ecommerce/pimcore-profile/#pricing-and-plans)

### Enterprise Edition

€25,200.00/year

For the highest level of control and customization, including full ownership data governance. Ideal for businesses requiring tailored features, configurations, and support.... [Read more](https://www.softwareadvice.com/ecommerce/pimcore-profile/#pricing-and-plans)

### Platform as a Service

€34,200.00/year

This fully managed, flexible solution enables a quick start, is secure and scalable, and comes with 24/7 support - ensuring reliable performance at any scale.... [Read more](https://www.softwareadvice.com/ecommerce/pimcore-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/ecommerce/pimcore-profile/#pricing-and-plans)

[Magnolia](https://www.softwareadvice.com/cms/magnolia-profile/)

4.70

[(23)](https://www.softwareadvice.com/cms/magnolia-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Magnolia CMS is the fastest way for mid-market and large organizations to launch world-class digital experiences. Integrating with your existing applications and frameworks is seamless thanks to Magnolia's API-based architecture, which also makes it possible to deliver content to any screen or device. A sleek, powerful interface helps authors and editors work more quickly, while still letting them personalize and re-use content across different channels.... [Read more](https://www.softwareadvice.com/cms/magnolia-profile/)

### Best rated features:

Access Controls/Permissions

5.0

Version Control

5.0

Document Classification

5.0

Archiving & Retention

5.0

### Worst rated features:

Electronic Forms

3.0

Text Editing

3.0

Content Publishing Options

4.0

Customizable Templates

4.0

[See all features](https://www.softwareadvice.com/cms/magnolia-profile/#key-features)

### DX Cloud

$6,000.00/month

The market-leading composable DXP, fully managed dedicated infrastructure in the cloud of your choice. Totally customizable, totally scalable and totally ready to support your digital future.... [Read more](https://www.softwareadvice.com/cms/magnolia-profile/#pricing-and-plans)

### DX Core

$3,500.00/month

Keep total control of the infrastructure and security of your DXP without sacrificing features or composability. Build flexible and fast solutions for demanding multi-channel, multi-language, and multi-site digital experiences.... [Read more](https://www.softwareadvice.com/cms/magnolia-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/cms/magnolia-profile/#pricing-and-plans)

[Penzle](https://www.softwareadvice.com/cms/penzle-profile/)

5.0

[(7)](https://www.softwareadvice.com/cms/penzle-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

In a digital age dominated by dynamic content requirements and rapidly shifting consumer preferences, Penzle emerges as a headless CMS solution, meticulously crafted to meet businesses, developers, and content creators' nuanced needs. With Penzle's Entry-Level Permissions feature, users can granularly define access and customize permissions, ensuring both security and collaboration remain priorities. Penzle's on-page live updates feature offers users an unparalleled editing experience, ensuring changes are visualized instantly across any web technology. Additionally, it offers automated image tagging, alternative text suggestions, and deep content insights, among other features. The platform seamlessly integrates with WebHooks and is continuously evolving, promising users an ever-expanding toolkit for content management. Whether it's the cloud's vast expanse or the intricate self-hosting controls, Penzle's dual offerings cater to every preference.... [Read more](https://www.softwareadvice.com/cms/penzle-profile/)

### Best rated features:

Document Management

5.0

Version Control

5.0

Customizable Branding

5.0

Secure Data Storage

5.0

### Worst rated features:

Rich Text Editor

4.0

Mobile Access

4.0

[See all features](https://www.softwareadvice.com/cms/penzle-profile/#key-features)

### Cloud Community

$0.00/month

Great for individuals or small groups discovering Penzle.

### Cloud Basic

$99.00/month

Ideal for small to medium-sized sites and apps.

### Cloud Professional

$299.00/month

Power up sites & apps professionally.

[See full pricing details](https://www.softwareadvice.com/cms/penzle-profile/#pricing-and-plans)

[Expresia](https://www.softwareadvice.com/customer-data-platform/expresia-profile/)

4.72

[(18)](https://www.softwareadvice.com/customer-data-platform/expresia-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Today, the development of digital experiences for websites and mobile applications has reached an all-time high in terms of complexity, whereas the tools at developers’ disposal to handle these complex development processes are becoming scarce and less efficient by the day. More than that, many of the existing solutions only focus on specific parts of the development process and do not offer an integrated approach from start to finish that encompasses all aspects of any given project, from design and wireframing to testing and performance management. However, Expresia, as an all-in-one SaaS digital experience offers brands with a fresh and unified vision to empower organizations of all shapes and sizes to build an ideal digital-first future. The solution is focused on helping businesses to break down barriers and build brand-defining digital products and customer experiences that can help businesses scale efficiently and cost-effectively from idea to enterprise. Social media, mobile marketing, analytics, and more are all pieces of a complex puzzle. Express provides teams with an easy way to organize and manage all aspects of the business’s digital presence, so managers can focus on great customer experiences. With multiple industry-leading solutions already under their belt, Expresia founders and developers decided to focus their entire energy on making a product that was as fast as possible. It doesn’t just create websites but also optimizes them with artificial intelligence in order to make them load quickly across all devices. Not only does this improve customer satisfaction but it also makes the business more profitable! A fully integrated solution that links data and eCommerce, seamlessly connecting customers to the desired products. What’s even better is that Expresia is fully customizable. From transactional shopping experiences to product catalogs, from an integrated service layer for customer support and product recalls, to editorial content and user reviews. Expresia enables organizations to handle most digital touchpoints in a single web environment, without having to invest in several tools at once. Expresia is also made for people who want websites and apps up and running fast with minimal coding required. Expresia is designed to overcome these limitations of traditional web-development frameworks. Expresia takes advantage of security, scalability, and flexibility while removing redundant code. Expresia delivers a code-efficient and reliable solution for developing high-performance web applications that delight users. Powered by a RESTful API at its core, Expresia is the right platform for connecting to third-party systems and making the integration of a solution to complicated digital needs manageable. Both for developers and marketers, it is the most time-efficient, flexible, and secure SaaS platform for digital integration and making cutting-edge technology practical and executable.... [Read more](https://www.softwareadvice.com/customer-data-platform/expresia-profile/)

### Best rated features:

Customizable Templates

4.7

API

4.6

Content Management

4.6

Template Management

4.5

### Worst rated features:

A/B Testing

3.0

Multi-Channel Distribution

3.5

Alerts/Notifications

4.0

Document Management

4.0

[See all features](https://www.softwareadvice.com/customer-data-platform/expresia-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/customer-data-platform/expresia-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/dxp/?page=2)[3](https://www.softwareadvice.com/dxp/?page=3)[4](https://www.softwareadvice.com/dxp/?page=4)[5](https://www.softwareadvice.com/dxp/?page=5)

## Popular Comparisons

[

Webflow vs Webiny

](https://www.softwareadvice.com/cms/webflow-profile/vs/webiny/)[

Adobe Experience Manager vs Directus

](https://www.softwareadvice.com/dxp/adobe-experience-manager-profile/vs/directus/)[

Salesforce Marketing Cloud vs Bloomreach

](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/vs/salesforce-socialcrm/)

You may already be using a content management system (CMS) to handle communication with customers via emails, blogs, or social media posts. But due to the availability of numerous digital touchpoints, such as live chat and websites, ensuring a consistent customer experience across channels can become tricky. You need more than a traditional CMS to manage communication for multiple channels.

That’s where a digital experience platform (DXP) comes in. DXP software offers a single centralized system to manage the digital experience you offer to your customers and prospects. It gives a complete view of how customers are responding to your marketing communication, webpage content, emails, online ads, live chat texts, or any other digital communication you send out to customers.

The software also allows you to create and publish digital content. For this, it relies heavily on API integrations to communicate with your [social media marketing tool](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/), [email marketing tool](https://www.softwareadvice.com/email-marketing/), website publishing tool, etc.

In this buyers guide, we’ll go through the features, benefits, and market trends related to DXP software to understand the tool and its capability better.

Here's what we'll cover:

-   [What is DXP software?](#WhatisDXPsoftware)
    
-   [Common features of DXP software](#CommonfeaturesofDXPsoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits of DXP software](#BenefitsofDXPsoftware)
    
-   [Market trends to consider](#Markettrendstoconsider)
    

## What is DXP software?

DXP software is a collection of technologies such as content management, workflow automation, and collaboration that helps improve digital experience management across a range of customer touchpoints. These digital touchpoints may include webpages, social media posts, blog posts, online ads, live chat, voice assistants, and emails.

DXP software helps create and publish content to cater to customer needs and may include sales, marketing, and customer support material. The tool also helps create forms and workflows to improve the efficiency of the processes involved, such as workflow automation, marketing, and sales.

_A view of the dashboard in_ Sitecore Experience Platform with Pancentric _(_Source_)_

## Common features of DXP software

Software features vary by product or vendor, but most DXP software tools have the following features in common:

**Analytics**

Check how your marketing collaterals are performing across channels such as email and social media. Use metrics such as the number of views, clicks, and likes to measure customer engagement.

**API**

Connect to various marketing channels to publish, manage, and analyze content and communication. Use APIs to connect to your social media marketing tool, email marketing tool, workflow automation tool, customer data platform, and more.

**Content management**

Manage your sales and marketing content from within your DXP tool. Create different types of content, publish content in bulk, and share documents and media with your team and stakeholders.

**Forms and workflow management**

Create and manage forms with the help of predefined templates, form rules, required fields, and more. Define multiple business workflows (simple or complex), set due dates for tasks, and check their status.

**Customizable templates**

Quickly build new webpages with the help of page templates, reusable page components, widgets, a drag-and-drop interface, and SEO optimization.

**Alerts and notification**

Keep your audience updated with timely alerts and notifications. Broadcast updates across channels, or target specific users by defining automation rules for the same.

## What type of buyer are you?

Most DXP software buyers belong to one of the following categories:

-   **Buyers looking to build their own platform:** These buyers wish to pick and choose stand-alone tools for each technology in their DXP platform. This approach provides them an opportunity to negotiate for each tool. Such buyers also have the financial, technical, and human resources required to integrate the different tools and build them into a single platform. Although the process is time- and effort-intensive, it allows them to build a DXP platform tailored to their unique customer and strategic needs.
    
-   **Buyers looking for an all-in-one platform:** These buyers need an all-in-one DXP solution that will save them from the hassle of researching and buying multiple tools from multiple vendors. Moreover, for customer support or upgrade needs, these buyers won’t have to coordinate with various vendors to get their issues solved. An all-in-one system will provide them the convenience of getting started sooner than buyers who opt for a build-your-own solution.
    

## Benefits of DXP software

Implementing a DXP software solution has many benefits, including:

-   **Enhanced customer journeys:** DXP software provides an omnichannel experience at each stage of the customer journey. The tool helps you analyze the needs of customers at each stage and target that need with relevant content. This nudges customers forward in the next step of their digital journey by allowing you to continuously learn what they want.
    
-   **Improved process efficiency:** The tool allows you to connect your marketing and sales channels to one platform, providing complete visibility into the experiences of your prospects and customers. It helps you gain deeper insights into the content being produced and the resources being leveraged to improve customers’ digital experience. With this insight, you can ensure that you don’t end up creating duplicate content or missing out on essential engagement metrics, which is likely in case the functions operate independently.
    

## Market trends to consider

Listed below is a trend in the DXP software market that you should be aware of:

-   **Artificial intelligence (AI) is helping personalize customer experiences.** With its ability to draw meaningful insights from customer data, [AI](https://www.bloomreach.com/en/blog/2018/01/what-is-digital-experience-platform-dxp.html) can help digital experience platforms offer a personalized customer experience. The technology can collect data at each touchpoint, such as webpages, social media posts, and emails, and analyze how customers have interacted with each touchpoint to offer personalized content. For example, if a prospect clicks on multiple webpage links for a specific product or service, AI can take that insight and show that user more of the same links in the future.
    

_Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication._

### Related Digital Experience Platforms (DXP) Software

-   [Contest Software](https://www.softwareadvice.com/contest/)
-   [Form Builder Software](https://www.softwareadvice.com/form-builder/)
-   [Landing Page Software](https://www.softwareadvice.com/landing-page/)
-   [Personalization Software](https://www.softwareadvice.com/personalization/)
-   [Website Optimization Tools Software](https://www.softwareadvice.com/website-optimization/)