Find the best Digital Experience Platforms (DXP) Software
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Kontent.ai’s mission is to help the world’s leading organizations achieve an unparalleled return on their content. In the industry’s first AI-powered CMS, content teams plan, create, and optimize content and deliver it to any channel—quickly, securely, and...Read more about Kontent.ai
Kameleoon empowers brands to build better products and digital experiences. Kameleoon is the only optimization solution with Experiment, AI-Powered Personalization, and Feature Management capabilities in a single unified platform. Designed to support prod...Read more about Kameleoon
Extellio puts the user first, helping you monitor, investigate, and improve user journeys on websites. It brings together the behaviour and experience for each of your target groups. In Extellio you have all the tools for website optimization in one pla...Read more about Extellio
Magnolia CMS is the fastest way for mid-market and large organizations to launch world-class digital experiences. Integrating with your existing applications and frameworks is seamless thanks to Magnolia's API-based architecture, which also makes it possib...Read more about Magnolia
Paperflite is a cloud-based content management system that assists marketing and sales teams with collaboration and prospect engagement. Its key features include predefined templates, document management , indexing, text editing and a repository. The ap...Read more about Paperflite
Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital experience analytics platfo...Read more about Contentsquare
Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retai...Read more about Brandfolder
InputKit is a SaaS solution that enhances companies' global customer and employee experiences while bolstering their online reputation. Through the utilization of InputKit, organizations have the ability to create an extraordinary impact that resonates wit...Read more about InputKit
Plytix is Product Information Management (PIM) software. Plytix is the leading PIM on the market for small and medium businesses because of its user-friendly interface, low price point, and their whiteglove approach to onboarding and customer support....Read more about Plytix
Motion.io is client onboarding software that enables your business to automate information collection, streamline project communication, and elevate your customer experience. Motion.io's perfect blend of project management and client portal software prov...Read more about Motion.io
Connectif is a marketing automation platform that consolidates first-party data from various channels. This platform utilizes artificial intelligence to help eCommerce businesses shift to a data-centric marketing approach. Designed for eCommerce business...Read more about Connectif
We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true pers...Read more about Bloomreach
SysTrack is an on-premise and cloud-based solution that helps businesses collect data from various endpoint environments to streamline operational processes across the organization. IT professionals can monitor end-user data segments to create individual p...Read more about SysTrack
Ovrture is a cloud-based donor communications software that enables organizations to engage donors and prospects. The software allows nonprofits to create customized, on-brand experiences that align with institutional stories and brands. The platform also ...Read more about Ovrture
Qualtrics CustomerXM is a cloud-based customer experience management system that helps small to large sized businesses monitor customer interactions and forecast purchase behavior. Its key features include net promoter score (NPS) tracking, audience segmen...Read more about XM for Customer Experience
TACTIC is a smart collaboration-oriented software used for configuring and deploying enterprise workflow solutions. TACTIC simplifies complex production environments through a well-defined set of processes. By providing a core Workflow Engine with Digi...Read more about TACTIC
Turtl is the first and only Revenue Content™ Platform. Designed to help B2B marketers create, personalize, analyze and optimize high-performing content that drives revenue. If you’re a B2B marketer, you know the struggle: creating compelling content that ...Read more about Turtl
Survicate is an effortless survey software for getting continuous customer insights at scale. Here's what makes Survicate stand out: • Easy-to-use interface: Create and customize surveys in no time with an intuitive drag-and-drop creator, a question libr...Read more about Survicate
Tizra is an enterprise content management solution that helps businesses build white-labeled websites to store, manage and share content. The platform enables administrators to organize digital assets such as videos and documents in a centralized repositor...Read more about Tizra
Are you looking for a content management solution that empowers your entire team to create, collaborate, and publish digital content with ease? A system that is not overly complicated, but easy and fast to work with? Caisy is the headless CMS that puts the...Read more about caisy
Jahia is a cloud-based platform that helps businesses monitor customers’ experiences and provide personalized content accordingly. Professionals can use the built-in CMS solution, jContent, to create, store, manage and share enterprise content on a unified...Read more about Jahia
In a digital age dominated by dynamic content requirements and rapidly shifting consumer preferences, Penzle emerges as a headless CMS solution, meticulously crafted to meet businesses, developers, and content creators' nuanced needs. With Penzle's Entry...Read more about Penzle
Webiny is an enterprise content management software that helps businesses build and deploy sites using a drag-and-drop page builder. Key features include form and page builder, file manager, advanced publishing workflow, roles and permissions management an...Read more about Webiny
Cloudinary is cloud-based digital asset management (DAM) solution that allows businesses to manage the entire lifecycle of digital assets. Users can manipulate, organize, upload and track digital assets across multiple channels with image and video managem...Read more about Cloudinary
Apex Loyalty is a loyalty and engagement management software based on the Salesforce platform, which helps businesses connect with partners, distributors and retailers to manage sales. The cloud-based solution enables organizations to define custom sales t...Read more about Apex Loyalty
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Buyers Guide
This detailed guide will help you find and buy the right digital experience platforms (dxp) software for you and your business.
Last Updated on January 27, 2025You may already be using a content management system (CMS) to handle communication with customers via emails, blogs, or social media posts. But due to the availability of numerous digital touchpoints, such as live chat and websites, ensuring a consistent customer experience across channels can become tricky. You need more than a traditional CMS to manage communication for multiple channels.
That’s where a digital experience platform (DXP) comes in. DXP software offers a single centralized system to manage the digital experience you offer to your customers and prospects. It gives a complete view of how customers are responding to your marketing communication, webpage content, emails, online ads, live chat texts, or any other digital communication you send out to customers.
The software also allows you to create and publish digital content. For this, it relies heavily on API integrations to communicate with your social media marketing tool, email marketing tool, website publishing tool, etc.
In this buyers guide, we’ll go through the features, benefits, and market trends related to DXP software to understand the tool and its capability better.
Here's what we'll cover:
What is DXP software?
DXP software is a collection of technologies such as content management, workflow automation, and collaboration that helps improve digital experience management across a range of customer touchpoints. These digital touchpoints may include webpages, social media posts, blog posts, online ads, live chat, voice assistants, and emails.
DXP software helps create and publish content to cater to customer needs and may include sales, marketing, and customer support material. The tool also helps create forms and workflows to improve the efficiency of the processes involved, such as workflow automation, marketing, and sales.
A view of the dashboard in Sitecore Experience Platform with Pancentric (Source)
Common features of DXP software
Software features vary by product or vendor, but most DXP software tools have the following features in common:
Analytics | Check how your marketing collaterals are performing across channels such as email and social media. Use metrics such as the number of views, clicks, and likes to measure customer engagement. |
API | Connect to various marketing channels to publish, manage, and analyze content and communication. Use APIs to connect to your social media marketing tool, email marketing tool, workflow automation tool, customer data platform, and more. |
Content management | Manage your sales and marketing content from within your DXP tool. Create different types of content, publish content in bulk, and share documents and media with your team and stakeholders. |
Forms and workflow management | Create and manage forms with the help of predefined templates, form rules, required fields, and more. Define multiple business workflows (simple or complex), set due dates for tasks, and check their status. |
Customizable templates | Quickly build new webpages with the help of page templates, reusable page components, widgets, a drag-and-drop interface, and SEO optimization. |
Alerts and notification | Keep your audience updated with timely alerts and notifications. Broadcast updates across channels, or target specific users by defining automation rules for the same. |
What type of buyer are you?
Most DXP software buyers belong to one of the following categories:
Buyers looking to build their own platform: These buyers wish to pick and choose stand-alone tools for each technology in their DXP platform. This approach provides them an opportunity to negotiate for each tool. Such buyers also have the financial, technical, and human resources required to integrate the different tools and build them into a single platform. Although the process is time- and effort-intensive, it allows them to build a DXP platform tailored to their unique customer and strategic needs.
Buyers looking for an all-in-one platform: These buyers need an all-in-one DXP solution that will save them from the hassle of researching and buying multiple tools from multiple vendors. Moreover, for customer support or upgrade needs, these buyers won’t have to coordinate with various vendors to get their issues solved. An all-in-one system will provide them the convenience of getting started sooner than buyers who opt for a build-your-own solution.
Benefits of DXP software
Implementing a DXP software solution has many benefits, including:
Enhanced customer journeys: DXP software provides an omnichannel experience at each stage of the customer journey. The tool helps you analyze the needs of customers at each stage and target that need with relevant content. This nudges customers forward in the next step of their digital journey by allowing you to continuously learn what they want.
Improved process efficiency: The tool allows you to connect your marketing and sales channels to one platform, providing complete visibility into the experiences of your prospects and customers. It helps you gain deeper insights into the content being produced and the resources being leveraged to improve customers’ digital experience. With this insight, you can ensure that you don’t end up creating duplicate content or missing out on essential engagement metrics, which is likely in case the functions operate independently.
Market trends to consider
Listed below is a trend in the DXP software market that you should be aware of:
Artificial intelligence (AI) is helping personalize customer experiences. With its ability to draw meaningful insights from customer data, AI can help digital experience platforms offer a personalized customer experience. The technology can collect data at each touchpoint, such as webpages, social media posts, and emails, and analyze how customers have interacted with each touchpoint to offer personalized content. For example, if a prospect clicks on multiple webpage links for a specific product or service, AI can take that insight and show that user more of the same links in the future.
Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.