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Exigo is a multi-level marketing (MLM) platform that allows businesses to manage commissions, customer relationships, marketing communications, and more, among other processes. Teams can generate real-time reports on commissions a...Read more about Exigo


Penny is an AI-powered workflow automation platform that improves consultant success, streamlines revenue, and enhances customer relationships for any direct-to-consumer sale. Combining AI and automation, Penny assists businesses ...Read more about Penny


MarketPowerPRO is a cloud-based multi-level marketing solution that helps businesses streamline processes related to sales, commissions, distribution, and more. Administrators can maintain an end-user database by adding notes, upd...Read more about MarketPowerPRO


Rallyware increases distributed workforce performance by triggering the right activity for the right person at the right time to drive the right behaviors. A single app comprising learning and development, incentives and recogniti...Read more about Rallyware

Flight Commerce

The IDSTC Flight application is a could-native e-commerce enterprise solution that enables both startups and global enterprises alike with managing their direct selling or multi-channel businesses. The Flight platform is a complet...Read more about Flight Commerce


Integral provides individual websites with shopping and enrollment for companies that utilize a sales force to sell their products, utilizing MLM, affiliate, direct sales, or party plan sales models. The commission engine is custo...Read more about Integral

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Fine Technologies MLM Software

Fine Technologies MLM Software helps users streamline operations, optimize compensation plans, and drive growth. It lets marketers manage their network of distributors. The platform offers a suite of tools that enable them to effi...Read more about Fine Technologies MLM Software

5.0 (2 reviews)

Infinite MLM

Infinite MLM is a multi-level marketing (MLM) software that helps businesses manage downlines, financial calculations, backup, payments and more across a variety of compensation plans like binary, matrix, unilevel, donation, and h...Read more about Infinite MLM


Krato is a multi-level marketing solution that enables direct selling professionals to onboard and engage existing or new distributors through gamification and actionable data analytics tools. It helps users track task progress an...Read more about Krato

4.8 (4 reviews)

MLM Soft

MLM Soft is a cloud-based multi-level marketing solution that helps businesses build client relationships, calculate commissions and process payments via a unified platform. The application enables employees to streamline inventor...Read more about MLM Soft

5.0 (6 reviews)


Become more aligned with today's customer expectations with social selling tools that combine concepts to connect with prospects and/or customers. Introducing Wayroo, the mobile app that enables direct sales representatives to m...Read more about Wayroo

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MLM Protec

MLM Protec is a multi-level marketing solution, which enables direct selling businesses to create compensation plans, corporate websites and email campaigns and manage merchant accounts, inventory, contacts and more. It helps orga...Read more about MLM Protec

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Sunsoft, Inc. presents ICON, a reliable and all-inclusive Enterprise Direct selling and Network Marketing Software Suite. we cater specifically to Direct Selling and Network Marketing Businesses. Our cloud-based licensing model is...Read more about ProMLM iCON

InternetNextStep MLM Software

INS Affordable MLM Software is a cloud-based solution that enables businesses to streamline multi-level marketing operations using various communication and networking tools. It comes with an application programming interface (API...Read more about InternetNextStep MLM Software

5.0 (8 reviews)


Freedom is a multi-level marketing (MLM) management solution designed to help businesses manage direct sales, commissions, payments, inventory, communication, promotions, and more. The platform offers white-label capabilities, whi...Read more about Freedom

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Netsoft MLM is a multi-level marketing solution that helps direct sales and party planning businesses manage marketing, sales, customers, payments and more. It allows businesses to setup and choose compensation plans based on an o...Read more about NETSOFT MLM

5.0 (2 reviews)


ALPHA2.0 is an MLM solution that allows professionals to run businesses with comprehensive features thereby generating more profits. It is built on AWS in-house patented cloud architecture. It offers a variety of features such as ...Read more about ALPHA2.0

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MLM Software Central

MLM Software Central is a multi-level marketing solution that helps direct selling and event businesses manage commissions, payments and distribution. It allows users to set up and choose compensation plans based on an organizatio...Read more about MLM Software Central

5.0 (7 reviews)

Prime MLM Software

Prime MLM Software provides network marketing solutions that help businesses develop strategies for optimal business performance. It utilizes tools and technologies to adapt to the globally changing trends within the multi-level m...Read more about Prime MLM Software

4.9 (7 reviews)

Secure MLM Software

Secure MLM Software is a cloud-based platform that lets businesses manage their multi-level marketing needs. It lets users utilize the CRM module to manage leads, track missed follow-ups, and access insights into rejected leads. ...Read more about Secure MLM Software

5.0 (1 reviews)

Buyers Guide

Last Updated: March 16, 2023

Multi-level marketing (MLM), also known as network marketing, is a marketing strategy whereby businesses sell products and services through their member network instead of retail outlets. The members personally contact customers and receive commission on each sale.

MLM software can help businesses streamline the critical functions of this model. We will learn about the key features and benefits of this software in detail in this buyers guide.

Here's what we'll cover:

What is MLM software?

MLM software is a tool that helps automate the management of member networks and member compensations in MLM business models. Additionally, it helps businesses manage sales and process payments.

In its basic form, the software allows customers to browse products, add select products to the cart, and make payment to purchase a product. More sophisticated tools may allow extensive customizations to the storefront or product catalog.


Hierarchy structure in Infinite MLM (Source

Common features of MLM software

Each vendor offers a unique mix of capabilities, however, there are some common features of MLM software solutions.

Commission management

Manage member commissions, incentives, and bonuses across levels. Users can also monitor the sales cycle.

Member management

Manage member profiles, passwords, and personal details. Activate or deactivate accounts and set roles based on hierarchy, such as admin, employee, and member.

Payment processing

Integrate with payment gateways and e-wallets to handle online payments.

Multi-country support

Handle cross-country payment in multiple currencies, alter website content and member portal based on the country, and support multiple languages.

Sales reports

Track overall sales volume and sales revenue or by the individual member and calculate commissions accordingly.

What type of buyer are you?

Businesses that use MLM strategy have diverse compensation flows that shape their software requirements to a large extent. We have segmented businesses based on the three most common flow structures.

  • Businesses with linear compensation flow: In this structure, only one member exists on each level and every new member joins the network under an existing one or the sponsor (the member who adds a new member to the network). As the organization grows, so does the trailing chain under a particular member and the commission he/she receives. Businesses with this structure require a tool that helps generate timestamps to record the joining of a member, as timing is essential in this flow. They also require in-built commission calculators and support for rolling out bonuses.

  • Businesses with uni-level compensation flow: This compensation plan allows each sponsor to hold an unlimited number of members under them. The sponsor receives commission for all the members under them and for the subsequent downline members. However, the commission for downline members is restricted to a certain number of levels. Businesses with this structure require tools that offer built-in calculators for determining commission for each member based on the percentage defined by the admin or manager.

  • Businesses with binary compensation flow: This compensation flow allows each sponsor to add only two members under them. The commission in this structure does not depend on the number of levels under a sponsor but rather the revenue generated in each leg of the binary branching. Companies with binary compensation flow require a tool that helps calculate the commission earned by each leg of the business.

Benefits of MLM software

Knowing about the key benefits of MLM software will help you understand the impact of the tool on your business.

  • Increased sales: The software supports both the online and offline presence of the company. Personal contact with customers helps increase traffic to the business website and product popularity by word-of-mouth.

  • Increased transparency: The software consolidates all the levels of member networks on a single platform. This simplifies tracking downline members, their revenue contribution, and respective commissions. 

Key considerations for selecting MLM software

As the last step to selecting MLM software, you need to keep a few additional things in mind.

  • Industry expertise: Research about the vendor and their experience in the industry. This will give an idea as to how long the vendor has been operational, the clients they have served, or specific projects they have worked on. Explore third-party websites such as ours to obtain unbiased information about the vendor and see what real users have to say about their products.

  • Additional capabilities: A vendor may offer some unique features or extended capabilities that augment their products’ utility. An example is integration with LMS tools, which can be helpful in onboarding and training new members. Look beyond the core competencies of an MLM system to identify adjacent business needs. This will help you choose a vendor that supports your MLM strategy holistically.

Note: The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.