3 Popular Video Conferencing Platforms

By: on May 15, 2020

A video conferencing platform is one of the most essential tools for enabling your team to work remotely, especially during the COVID-19 pandemic. Additionally, once the pandemic is over, video conferencing will still be important as the workplace continues to evolve into a more distributed work environment.

3 popular video conferencing platforms:


BigMarker


Pexip


Livestorm

Because it’s a platform you’ll likely use with a lot of regularity, it’s important you feel confident you’re using a secure video conferencing platform. When it comes to secure video conferencing, you’ll find a tradeoff between a platform’s usability and security, and every system has its own flaws. You’ll need to understand what’s most important for your specific company and decide what your own criteria is.

This article will cover some of the most popular video conferencing platforms based on the FrontRunners ranking, as well as share what you need to know about secure video conferencing for your company.

What is secure video conferencing?

Video conferencing is a type of web conferencing that enables you to connect with teammates via video regardless of physical distance.

Secure video conferencing refers to platforms that provide privacy and data protection features. For instance, below is a list of examples of security features you’ll want to research when you’re narrowing down your list of options. See how the vendor addresses these types of security/privacy measures:

  • End-to-end encryption of calls
  • What privacy settings are included
  • Data protection policy
  • Compliance with privacy frameworks like GDPR or California’s Consumer Privacy Act
  • Information about what user data is being collected
  • How third parties can use user data

In addition to the security features listed above, the software platforms on this list include the core capabilities of screen sharing and presentation streaming. One thing to keep in mind is that there are different use cases for video conferences that may affect your software decision, which are discussed in the following section.

Video conferencing use cases

Internal/external collaboration: For the collaboration use case, users are typically working with teammates (internal) or clients (external) to participate in a panel-type discussion where users can take turns speaking and sharing screens. This meeting solution use case usually includes less than 50 participants.

Webinars: For webinars, meetings are generally broadcast to a larger number of people with one or two key presenters. During webinars, you may also want to prevent participants from sharing their screen or speaking except for specific Q&A sessions. This meeting solution use case can include hundreds of participants.

For the purpose of this article, we didn’t differentiate between these use cases since most platforms allow for both, but you may want to do some additional research on the vendor site to ensure their platform interface is best for your specific needs. You can also chat with one of our advisors now, or schedule a free call to better understand the differences.

3 popular video conferencing platforms

We took a look at three of the most popular video conferencing platforms that rose to the top in the FrontRunners analysis. Only products that earn top user ratings make the cut as FrontRunners. If you’re interested, here’s more information about the methodology.

BigMarker

BigMarker is a cloud-based video conferencing solution for both small businesses and enterprises geared towards the nonprofit, technology, and education industries. This platform allows users to easily create custom, mobile-friendly landing pages for webinar content.

Key features include:

  • Automated webinars
  • Chat
  • Polls
  • Recordings
  • Meeting rooms
  • Analytics and reporting

Secure video conferencing features include:

  • GDPR compliant
  • Industry-standard SSL and HTTPS encryption

BigMarker allows users to create email and social media campaigns, along with data visualizations and real-time reporting.

The pricing is offered on a monthly subscription basis. BigMarker can also be integrated with other third party platforms like MailChimp, Hubspot, Salesforce, Twitter, and YouTube.

bigmarker live webinar screen capture

BigMarker live webinar screen capture (Source)

Pexip

(Note: Videxio and Pexip merged in 2018)

Pexip is also cloud-based, and geared towards those in the government, education, medical, or financial industries.

Key features include:

  • Two-way content sharing
  • Live streaming
  • Video recording
  • Group chat
  • Dashboard with rich data

Secure video conferencing features include:

  • GDPR compliant
  • HIPAA compliant
  • Communication encryption for both on-premise and cloud options
  • Has formalized a management review of the security management system and its performance

Pexip offers PINs for guests to use, and allows hosts to view and manage participants in meeting rooms. Users can also access data like call quality and other features so they can make better operational decisions.

Pexip offers a mobile app so users can access the platform on their mobile device to schedule, host, or attend meetings while they’re on the go or away from their computers.

Pricing options include a subscription or one-time purchase, and Pexip offers a free trial. The platform integrates with PowerBi, Cisco Unified Communications Manager, Cisco VCS, and others.

pexip recording dashboard

CAPTION
Pexip reporting dashboard (Source)

Livestorm

Livestorm is a video suite geared toward business audiences.

Livestorm covers many different use cases, from webinars to video meetings, internal HR training, customer onboarding, or live demo sales presentations.

Key features include:

  • Live questions
  • Chat
  • Polls
  • Displaying a CTA
  • Analytics and reporting

Secure video conferencing features include:

  • GDPR compliant
  • HIPAA compliant
  • Personal data encryption
  • Automatic data backup
  • 24/7 emergency response

The platform offers third-party integration such as sending your meeting attendee demographic data to your CRM platform or customizing registration pages and forms for your audiences.

Livestorm offers a monthly subscription, and they offer a free trial. The platform includes a host of integrations including Zapier, Hubspot, Salesforce, Google Analytics and Eventbrite, to name a few.

livestorm live attendees screen capture

Livestorm live attendees screen capture (Source)

Next steps

As the future of work continues to move to the digital space, it would be worthwhile for you to evaluate your current platform and ensure you’re set up for secure video conferencing. While no platform is foolproof, it’s important you feel comfortable with your company’s software to foster collaboration and teamwork.

If you need some guidance on secure video conferencing software, check out our software directory where you can compare different platforms to understand which one best meets your needs. You can also see how current users reviewed the product.

If you still have more questions about the features, or what your particular company should be keeping in mind when it comes to secure video conferencing, schedule a free call with one of our advisors to talk through what your options are.


Methodology

To even be eligible for consideration, a product must:

1. Have at least 20 unique user reviews in the last 24 months (at least 10 of which are from the last 12 months)

2. Be a stand-alone video conferencing software product

3. Offer these features:

  • Presentation
  • Streaming
  • Screen Sharing

Check out our full methodology description for more detail.

Note: The content in this piece that provides opinions and points of view expressed by users. It does not represent the views of Software Advice. The applications selected in this article are examples to show a feature in context and are not intended as endorsements or recommendations. They have been obtained from sources believed to be reliable at the time of publication.

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