--- title: "Best Video Making Software - 2026 Reviews & Pricing" description: "Find the best Video Making Software for your organization. Compare top Video Making Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/video-making/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Video Making Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Video Making Software of 2026 Updated October 25, 2026 Written by [Supriya Deka](https://www.softwareadvice.com/resources/author/sdeka/) Market Research Specialist Edited by [Carolyn Santa Maria](https://www.softwareadvice.com/resources/author/carolyn-santa-maria/) Senior Editor On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Related Software Filter products 263 results ### Compare Products Showing 1 - 25 of 263 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [ThankView](/nonprofit/thankview-profile/) - Overall rating: 4.9/5 - Reviews: 213 - Starting price: $3,000.00/year - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview ThankView is a cloud-based video making software that helps organizations create and share custom videos for events and awareness campaigns, product demos or providing updates to [Read more](/nonprofit/thankview-profile/) #### Features ##### Best rated features - Access Controls/Permissions: 5/5 - Customizable Fields: 5/5 - Content Management: 5/5 - Progress Tracking: 5/5 ##### Worst rated features - Animation: 2.8/5 - Event Scheduling: 3/5 [See all features](/nonprofit/thankview-profile/#key-features) #### Pricing ##### Starter - Price: $3,000.00/year - The plan includes 1000 contacts. ##### Pro - Price: $6,000.00/year - The plan includes 1000 contacts. ##### Premium - Price: Custom - Pricing available upon request - The plan includes 1000 contacts. [See full pricing details](/nonprofit/thankview-profile/#pricing-and-plans) --- ### [Gumlet](/video-marketing/gumlet-profile/) - Overall rating: 4.9/5 - Reviews: 202 - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Host, secure, and stream videos to millions or a select few in minutes with Gumlet Video. Build custom video processing and delivery solutions with Gumlet Video API. Automatically [Read more](/video-marketing/gumlet-profile/) #### Features ##### Best rated features - Text Overlay: 5/5 - Filtering: 5/5 - Digital Distribution Management: 5/5 - Video Delivery: 5/5 ##### Worst rated features - Real-Time Notifications: 4/5 - IP Restriction: 4/5 - Behavior Analytics: 4/5 - Data Management: 4/5 [See all features](/video-marketing/gumlet-profile/#key-features) --- ### [Riverside](/audio-editing/riverside-profile/) - Overall rating: 4.8/5 - Reviews: 314 - Starting price: $29.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Riverside is an all-in-one podcast and video studio for businesses and content creators who demand professional quality without technical complexity. Podcasters, video creators, [Read more](/audio-editing/riverside-profile/) #### Features ##### Best rated features - Single Sign On: 5/5 - Bulk Uploading: 5/5 - Screen Recording: 5/5 - Attendee Management: 5/5 [See all features](/audio-editing/riverside-profile/#key-features) #### Pricing ##### Pro - Price: $29.00/month - Create polished, high-quality content - 15 hrs of separate track downloads ##### Grow - Price: $34.00/month - Grow and engage your audience - 20 hrs of separate track downloads ##### Webinar - Price: $99.00/month - Plan, host & repurpose webinars - 25 hrs of separate track downloads [See full pricing details](/audio-editing/riverside-profile/#pricing-and-plans) --- ### [Virbo](/product/515456-Virbo/) - Overall rating: 4.9/5 - Reviews: 105 - Starting price: $18.00/month - Best for: Customer support - Free trial: Not available - Free demo: Not available #### Overview Virbo is an AI-powered video generation platform. It allows users to create engaging, professional-looking videos in minutes. The platform caters to a range of industries, [Read more](/product/515456-Virbo/) #### Features ##### Best rated features - Machine Learning: 5/5 - Video Creation: 5/5 - Natural Language Processing: 5.0/5 - Video Editing: 4/5 [See all features](/product/515456-Virbo/#key-features) --- ### [CreateStudio](/video-making/createstudio-profile/) - Overall rating: 4.8/5 - Reviews: 580 - Starting price: $27.00/month - Best for: Drag & Drop - Free trial: Not available - Free demo: Not available #### Overview CreateStudio is an on-premise video-making and editing software that helps video creators, social media marketers and YouTubers create doodles, animations and explainer videos. The [Read more](/video-making/createstudio-profile/) ##### What users love - Diverse animation and editing tools - Accessible animation for all users - User-friendly video production platform ##### To take in mind - Slow rendering and frequent lag #### Features ##### Best rated features - 3D Modeling: 5/5 - Drag & Drop: 4.8/5 - Multimedia Support: 4.8/5 - Video Creation: 4.8/5 ##### Worst rated features - Image Library: 4/5 [See all features](/video-making/createstudio-profile/#key-features) --- ### [Movavi Video Editor Plus](/video-making/movavi-video-editor-plus-profile/) - Overall rating: 4.8/5 - Reviews: 1,135 - Starting price: $54.95/year - Best for: Video Management - Free trial: Available - Free demo: Not available #### Overview Movavi Video Editor Plus is a video processing and editing management solution that enables organizations to modify videos using transitions, effects, filters and more via a [Read more](/video-making/movavi-video-editor-plus-profile/) ##### What users love - User-friendly editing experience - Intuitive and accessible interface - Comprehensive video and audio tools ##### To take in mind - Expensive and limited free access - Restrictive watermark in free version #### Features ##### Best rated features - Video Support: 5/5 - Video Management: 4.8/5 - Drag & Drop: 4.8/5 - Video Editing: 4.8/5 ##### Worst rated features - Video Streaming: 3.9/5 [See all features](/video-making/movavi-video-editor-plus-profile/#key-features) #### Pricing ##### Video Editor Plus - Price: $54.95/year - Pay a yearly license fee and renew if satisfied. Lifetime subscription is also available. ##### Video Suite - Price: $94.95one time - Price includes VAT [See full pricing details](/video-making/movavi-video-editor-plus-profile/#pricing-and-plans) --- ### [TalkingPhotos](/product/523824-TalkingPhotos/) - Overall rating: 4.8/5 - Reviews: 2,309 - Best for: Video Creation - Free trial: Not available - Free demo: Not available #### Overview TalkingPhotos is a software that transforms static photos into lifelike videos. It uses AI technology to create videos with realistic speech, lip-sync, and expressions. The [Read more](/product/523824-TalkingPhotos/) ##### What users love - Flexible photo-to-video creation - Beginner-friendly intuitive interface - One-time payment value ##### To take in mind - Unnatural and repetitive motions - Slow rendering and processing - Face swap realism limitations #### Features ##### Best rated features - Video Creation: 4.6/5 - Animation: 4.5/5 - Voice-Over/Audio: 4.5/5 - Generative AI: 4.5/5 [See all features](/product/523824-TalkingPhotos/#key-features) --- ### [Toons.ai](/video-making/toons-ai-profile/) - Overall rating: 4.8/5 - Reviews: 242 - Best for: Video Editing - Free trial: Not available - Free demo: Not available #### Overview Toons.AI is an all-in-one animation platform that revolutionizes the way users create captivating videos. With its Cartoon Builder, users can create life-like cartoon characters [Read more](/video-making/toons-ai-profile/) #### Features ##### Best rated features - Video Creation: 4.8/5 - Video Editing: 4.8/5 - Templates: 4.7/5 - Animation: 4.3/5 [See all features](/video-making/toons-ai-profile/#key-features) --- ### [Canva](/graphic-design/canva-profile/) - Overall rating: 4.7/5 - Reviews: 13,465 - Starting price: $10.00/month - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution [Read more](/graphic-design/canva-profile/) ##### What users love - Accessible professional design creation - Extensive customizable template library - Streamlined social media content creation ##### To take in mind - Premium features behind paywall - Limited advanced customization controls - Limited free image selection #### Features ##### Best rated features - Analytics: 5/5 - AI Text-to-Slide: 5/5 - Download: 5/5 - QR Code Generation: 5/5 ##### Worst rated features - Dashboard: 3/5 - Employee Photos: 3.8/5 - CAD Tools: 3.9/5 [See all features](/graphic-design/canva-profile/#key-features) #### Pricing ##### Canva Free - Price: Custom - Pricing available upon request ##### Canva Pro - Price: $15.00/month ##### Canva Teams - Price: $10.00/month - Minimum of 3 people ($30/month) [See full pricing details](/graphic-design/canva-profile/#pricing-and-plans) --- ### [Renderforest](/video-making/renderforest-profile/) - Overall rating: 4.8/5 - Reviews: 407 - Starting price: $0.00 - Best for: Features - Free trial: Not available - Free demo: Not available #### Overview Renderforest is the all-in-one AI platform for video, branding, and web design. With Renderforest, you can create pro-quality videos, websites, and designs with AI — quickly and [Read more](/video-making/renderforest-profile/) ##### What users love - Professional videos without expertise - Diverse templates for creativity - Intuitive and beginner-friendly design ##### To take in mind - Subscription costs and limitations #### Features ##### Best rated features - Audio File Management: 5/5 - Supports HD Resolution: 5/5 - Brand Overlay: 5/5 - Content Management: 5/5 ##### Worst rated features - Text to Video: 3.8/5 - Screen Sharing: 3.9/5 - Search/Filter: 4/5 [See all features](/video-making/renderforest-profile/#key-features) --- ### [Simplified](/generative-ai/simplified-profile/) - Overall rating: 4.7/5 - Reviews: 310 - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Simplified is an all-in-one content creation platform that serves individual creators, freelancers, agencies, and small to mid-sized businesses across industries such as marketing, [Read more](/generative-ai/simplified-profile/) #### Features ##### Best rated features - @mentions: 5/5 - Text to Image: 5/5 - Grammar Check: 5/5 - Post Management: 5/5 ##### Worst rated features - Customizable Reports: 3/5 - Campaign Management: 3/5 - Image Library: 3/5 - Commenting/Notes: 3/5 [See all features](/generative-ai/simplified-profile/#key-features) --- ### [Dubb](/crm/dubb-profile/) - Overall rating: 4.8/5 - Reviews: 103 - Starting price: $0.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Dubb is a video management platform designed to help businesses track conversations and create, distribute, record and track videos. Professionals can set up automation processes [Read more](/crm/dubb-profile/) #### Features ##### Best rated features - Sales Onboarding & Training: 5/5 - Deal Management: 5/5 - Document Storage: 5/5 - For Sales Teams/Organizations: 5/5 ##### Worst rated features - Reminders: 3/5 - Live Chat: 3/5 - Two-Way Audio & Video: 3/5 [See all features](/crm/dubb-profile/#key-features) #### Pricing ##### Sales, Marketing, & Comms (Starter) - Price: $0.00/month - The plan is free for one user. ##### Sales, Marketing, & Comms (Pro) - Price: $40.00/month - The annual billing option is also available, which lowers the monthly price to $32. ##### Sales, Marketing, & Comms (Pro Plus) - Price: $99.00/month - If paid annually, the price is $80 an month. This plan includes all of the features of Pro in [See full pricing details](/crm/dubb-profile/#pricing-and-plans) --- ### [Pictory](/video-making/pictory-profile/) - Overall rating: 4.8/5 - Reviews: 163 - Starting price: $29.00/month - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Pictory is a cloud-based video creation software that automatically converts long-form text and video content into short videos for social sharing using artificial intelligence [Read more](/video-making/pictory-profile/) #### Features ##### Best rated features - Subtitles/Closed Captions: 5/5 - Preview Functionality: 5/5 - Content Management: 5/5 - Watermarking: 5/5 ##### Worst rated features - Custom Voices: 3/5 - AI Voices: 4/5 [See all features](/video-making/pictory-profile/#key-features) #### Pricing ##### Starter - Price: $29.00/month ##### Professional - Price: $59.00/month ##### Team - Price: $199.00/month [See full pricing details](/video-making/pictory-profile/#pricing-and-plans) --- ### [Piktochart](/bi/piktochart-profile/) - Overall rating: 4.7/5 - Reviews: 198 - Starting price: $0.00/month - Best for: Customizable Templates - Free trial: Available - Free demo: Not available #### Overview Piktochart is a cloud-based visual content maker that can be used to create presentations, infographics, social media graphics, reports, and more as well as repurpose videos for [Read more](/bi/piktochart-profile/) #### Features ##### Best rated features - Presentation Streaming: 5/5 - Content Library: 5/5 - Video Creation: 5/5 - Content Management: 4.9/5 ##### Worst rated features - Video Support: 1/5 - Animation: 3.3/5 [See all features](/bi/piktochart-profile/#key-features) #### Pricing ##### Free - Price: $0.00/month - The plan is for starters looking to improve their visual communication. ##### Pro - Price: $24.00/month - The annual billing option is also available. The plan is for professionals and small teams looking ##### Enterprise - Price: Custom - Pricing available upon request - The plan has custom pricing. You can contact sales to get the pricing. [See full pricing details](/bi/piktochart-profile/#pricing-and-plans) --- ### [Movavi Video Converter](/video-editing/movavi-video-converter-profile/) - Overall rating: 4.9/5 - Reviews: 64 - Free trial: Not available - Free demo: Not available #### Overview Movavi Video Converter works best for users who need a converter that does more than the bare minimum but still stays simple. The main pull here is speed. The program is built for [Read more](/video-editing/movavi-video-converter-profile/) #### Features ##### Best rated features - Multimedia Support: 4.8/5 - Video Editing: 4.7/5 - Video Support: 4.7/5 - Multiple Format Support: 4.6/5 ##### Worst rated features - Video Creation: 4/5 [See all features](/video-editing/movavi-video-converter-profile/#key-features) --- ### [Cinebody](/video-making/cine-body-profile/) - Overall rating: 5.0/5 - Reviews: 28 - Starting price: $0.00/month - Free trial: Not available - Free demo: Not available #### Overview Cinebody is built for marketing, brand, HR and communications teams who need a steady flow of real video but don't have the crew, budget or time for traditional shoots. Instead of [Read more](/video-making/cine-body-profile/) #### Features ##### Best rated features - Video Management: 5/5 - Privacy Options: 4.9/5 - Collaboration Tools: 4.9/5 - Video Creation: 4.9/5 ##### Worst rated features - Voice-Over/Audio: 4/5 - Communication Management: 4/5 - Content Management: 4/5 [See all features](/video-making/cine-body-profile/#key-features) --- ### [Boosted](/marketing/swish-profile/) - Overall rating: 4.8/5 - Reviews: 90 - Starting price: $14.90/month - Free trial: Not available - Free demo: Not available #### Overview Boosted is an online video-making software designed to help businesses and professionals create promotional videos with custom text, logo, music and more. Key features include [Read more](/marketing/swish-profile/) #### Features ##### Best rated features - Engagement Tracking: 5/5 - Text Overlay: 5/5 - Collaboration Tools: 5/5 - Data Import/Export: 5/5 ##### Worst rated features - Video Capture: 2/5 - Content Library: 4/5 - ROI Tracking: 4/5 - Content Management: 4/5 [See all features](/marketing/swish-profile/#key-features) --- ### [AKOOL](/product/514938-Akool/) - Overall rating: 5/5 - Reviews: 21 - Starting price: $0.00one time - Free trial: Available - Free demo: Not available #### Overview AKOOL is a generative AI platform for video and image creation that serves marketing teams, content creators, agencies, e-commerce brands, e-learning platforms, and B2B outreach [Read more](/product/514938-Akool/) #### Features ##### Best rated features - Watermarking: 5/5 - Creative Design: 5/5 - Project Workflow: 5/5 - Customizable Branding: 5/5 ##### Worst rated features - Collaboration Tools: 3.6/5 - Third-Party Integrations: 3.6/5 - Text Analysis: 4/5 - Speed Adjustment: 4/5 [See all features](/product/514938-Akool/#key-features) #### Pricing ##### Free - Price: $0.00one time - Get started for free ##### Pro - Price: $21.00 - Ideal for content creators who need more flexibility and higher-quality output ##### Pro Max - Price: $79.00 - For users and teams requiring maximum performance, efficiency, and scalability [See full pricing details](/product/514938-Akool/#pricing-and-plans) --- ### [Covideo](/video-making/covideo-profile/) - Overall rating: 4.9/5 - Reviews: 34 - Starting price: $69.00/month - Free trial: Available - Free demo: Not available #### Overview With Covideo, users can record, send, and track videos easily. It includes deep analytics that provides real-time results and instant insights. It helps staff members turn leads [Read more](/video-making/covideo-profile/) #### Features ##### Best rated features - ROI Tracking: 5/5 - Social Sharing: 5/5 - Privacy Options: 5/5 - Subtitles/Closed Captions: 5/5 ##### Worst rated features - Text Overlay: 4/5 - Real-Time Reporting: 4/5 - Collaboration Tools: 4/5 - Third-Party Integrations: 4/5 [See all features](/video-making/covideo-profile/#key-features) #### Pricing ##### Basic - Price: $69.00/month [See full pricing details](/video-making/covideo-profile/#pricing-and-plans) --- ### [JobPixel](/video-making/jobpixel-profile/) - Overall rating: 5/5 - Reviews: 20 - Free trial: Available - Free demo: Not available #### Overview Maximize your cherished talent budget by leveraging the power of video to attract and engage job seekers, assess potential candidates, and hire top talent faster than ever before! [Read more](/video-making/jobpixel-profile/) #### Features ##### Best rated features - Workflow Management: 5/5 - Question Library: 5/5 - Self Service Portal: 5/5 - Feedback Management: 5/5 [See all features](/video-making/jobpixel-profile/#key-features) #### Pricing ##### Free Plan - Price: Custom - Pricing available upon request - Single-User Account - No Credit Card Required One Authorized User One Active Job Unlimited Candidate ##### Enterprise Plan - Price: Custom - Pricing available upon request - Unlimited Authorized Users Unlimited Active Jobs Content Collection & Management Tools Custom [See full pricing details](/video-making/jobpixel-profile/#pricing-and-plans) --- ### [Spott](/video-making/spott-profile/) - Overall rating: 4.8/5 - Reviews: 80 - Free trial: Not available - Free demo: Not available #### Overview Spott is an interactive content management platform that allows teams to turn any marketing assets into interactive content without coding or design skills. All images & video [Read more](/video-making/spott-profile/) #### Features ##### Best rated features - Customizable CTAs: 5/5 - Content Management: 4.8/5 - Templates: 4.7/5 - Text Overlay: 4.7/5 ##### Worst rated features - Annotations: 1/5 - Conversion Tracking: 3/5 [See all features](/video-making/spott-profile/#key-features) --- ### [AutoCut](/product/537784-AutoCut/) - Overall rating: 4.8/5 - Reviews: 69 - Starting price: $9.90/month - Free trial: Available - Free demo: Not available #### Overview AutoCut is an AI video editing plugin for individual creators, agencies, and enterprise teams working in content creation, podcast production, social media, and digital marketing. [Read more](/product/537784-AutoCut/) #### Features ##### Best rated features - Video Editing: 4.6/5 - Video Creation: 4.2/5 [See all features](/product/537784-AutoCut/#key-features) #### Pricing ##### Basic Plan - Price: $9.90/month ##### AI Plan - Price: $19.80/month ##### Enterprise Plan - Price: $24.90/month [See full pricing details](/product/537784-AutoCut/#pricing-and-plans) --- ### [Vaam](/screen-recording/vaam-profile/) - Overall rating: 4.9/5 - Reviews: 19 - Starting price: €10.00/month - Free trial: Available - Free demo: Not available #### Overview The software provides sales managers and supervisors with tools to control the output of each team member. They can help the team have a unified look to represent the organization [Read more](/screen-recording/vaam-profile/) #### Features ##### Best rated features - Screen Recording: 5/5 - Audio Capture: 5/5 - Video Capture: 4.9/5 - Video Creation: 4.9/5 ##### Worst rated features - Video Editing: 3.6/5 - File Sharing: 4/5 [See all features](/screen-recording/vaam-profile/#key-features) #### Pricing ##### Basic - Price: €10.00/month - €10/month [See full pricing details](/screen-recording/vaam-profile/#pricing-and-plans) --- ### [RICOH360 Tours](/video-making/ricoh360-tours-profile/) - Overall rating: 4.9/5 - Reviews: 23 - Free trial: Available - Free demo: Not available #### Overview RICOH360 Tours is a service that allows users to create virtual tours of their properties, such as real estate listings or rental properties, using 360-degree images and videos. [Read more](/video-making/ricoh360-tours-profile/) #### Features ##### Best rated features - Website Analytics: 5/5 - Video Support: 5/5 - Mobile Access: 4.9/5 - Panoramas: 4.9/5 ##### Worst rated features - Data Import/Export: 3.5/5 - Reporting & Statistics: 3.7/5 [See all features](/video-making/ricoh360-tours-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/video-making/ricoh360-tours-profile/#pricing-and-plans) --- ### [Kannelle](/video-making/kannelle-profile/) - Overall rating: 4.9/5 - Reviews: 16 - Starting price: €500.00/month - Free trial: Available - Free demo: Not available #### Overview Kannelle is the solution to easily create professional videos. No audiovisual knowledge is required. The tool makes video content creation accessible to all employees through three [Read more](/video-making/kannelle-profile/) #### Features ##### Best rated features - Templates: 5/5 - Video Creation: 5/5 - Customizable Templates: 5/5 - Video Editing: 5/5 [See all features](/video-making/kannelle-profile/#key-features) #### Pricing ##### Basic - Price: €500.00/month [See full pricing details](/video-making/kannelle-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/video-making/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/video-making/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/video-making/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/video-making/?__ai_markdown=true&page=5) ... [11](https://www.softwareadvice.com/video-making/?__ai_markdown=true&page=11) ## Popular Comparisons [ Adobe Express vs Canva ](https://www.softwareadvice.com/compare/241577-canva/vs/354910-adobe-express/)[ TalkingPhotos vs HumanPal ](https://www.softwareadvice.com/compare/371143-humanpal/vs/523824-TalkingPhotos/)[ Filmora vs Movavi Video Editor Plus ](https://www.softwareadvice.com/video-making/filmora-profile/vs/movavi-video-editor-plus/)[ Camtasia vs OBS Studio ](https://www.softwareadvice.com/video-making/camtasia-profile/vs/obs-studio/)[ Powtoon vs CreateStudio ](https://www.softwareadvice.com/video-making/createstudio-profile/vs/powtoon/)[ Fliki vs invideo ](https://www.softwareadvice.com/video-making/awedio-profile/vs/invideo/) ## Your Guide to Top Video Making Software, April 2025 Software Advice uses reviews from real software users to highlight the top-rated Video Making products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [AI Studios](https://www.softwareadvice.com/video-making/ai-studios-profile/) - [Animaker](https://www.softwareadvice.com/screen-recording/animaker-profile/) - [Atlabs](https://www.softwareadvice.com/video-making/atlabs-profile/) - [Augie](https://www.softwareadvice.com/product/450676-Augie/) - [AVS Video Editor](https://www.softwareadvice.com/video-making/avs-video-editor-profile/) - [Boolvideo](https://www.softwareadvice.com/video-making/boolvideo-profile/) - [Clipchamp](https://www.softwareadvice.com/video-making/clipchamp-profile/) - [CreateStudio](https://www.softwareadvice.com/video-making/createstudio-profile/) - [FlexClip](https://www.softwareadvice.com/video-making/flexclip-profile/) - [Fliki](https://www.softwareadvice.com/video-making/awedio-profile/) - [HeyGen](https://www.softwareadvice.com/video-making/heygen-profile/) - [Hippo Video](https://www.softwareadvice.com/video-making/hippo-video-profile/) - [HumanPal](https://www.softwareadvice.com/video-making/humanpal-profile/) - [Kapwing](https://www.softwareadvice.com/video-making/kapwing-profile/) - [Movavi Video Editor Plus](https://www.softwareadvice.com/video-making/movavi-video-editor-plus-profile/) - [OneTake AI](https://www.softwareadvice.com/video-marketing/onetake-ai-profile/) - [Pictory](https://www.softwareadvice.com/video-making/pictory-profile/) - [PowToon](https://www.softwareadvice.com/video-management/powtoon-profile/) - [Steve AI](https://www.softwareadvice.com/artificial-intelligence/steve-ai-profile/) - [Synthesia](https://www.softwareadvice.com/video-editing/synthesia-profile/) - [TalkingPhotos](https://www.softwareadvice.com/product/523824-TalkingPhotos/) - [Toons.ai](https://www.softwareadvice.com/video-making/toons-ai-profile/) - [VideoPad](https://www.softwareadvice.com/video-making/videopad-profile/) - [Vimeo](https://www.softwareadvice.com/virtual-event/vimeo-pro-profile/) - [Wave.video](https://www.softwareadvice.com/video-making/wave-video-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Video has become an important part of marketing strategies for organizations both big and small. Whether you are in the entertainment, hospitality, retail, architecture, or gaming industry, you need to make video content to promote and market your product or service. Doing so will also help to increase customer engagement on digital and social channels, as well as reach and educate consumers. However, creating quality video content is a time consuming and complex process. Creating these videos can take up a lot of time especially in terms of matching cameras on a multi-cam shoot, fixing low quality audio, and covering up fillers and gaps. Video making software can help you overcome these challenges and make the video production/making process seamless. It offers features such as video editing, a media library, customizable branding, animation, and rendering that automates the video making process. In this buyers guide, we explain the features and benefits of video making software as well as the market trends you should keep in mind when purchasing the software. Here’s what we'll cover: - [What is video making software?](#Whatisvideomakingsoftware) - [Common features of video making software](#Commonfeaturesofvideomakingsoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of video making software](#Benefitsofvideomakingsoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is video making software? Video making software is a tool that allows users to create and publish their videos online. These tools are mostly used by marketers and individuals to promote their brands and products, as well as engage with their audience. The software provides the features to capture, create, edit, and manage video content digitally. Such tools may also integrate with animation software, standalone video editing software, and video marketing tools to help create more professional and polished videos according to the needs of your business. _Premade templates in_ [InVideo Software](https://www.softwareadvice.com/video-making/invideo-profile/) _(_[Source](https://www.softwareadvice.com/video-making/invideo-profile/#overview)_)_ ## Common features of video making software Software features vary by product or vendor, but most video making tools have the following features: | Feature | Description | | --- | --- | | Video creation | Produce video content for television or the internet. This involves three stages namely: pre-production (the planning stage to map out your strategy), script writing, and shooting the video. | | Video editing | Edit video backgrounds, color schemes, fonts, text, frame hierarchies, and more. Edit any imported media to fine-tune the characters, motion animation, lighting, etc. | | Video capture | Convert an analog video signal captured by video camera or DVD player into a digital format. It lets you transfer video and audio from devices to your computer where it can be stored on a hard drive. | | Templates | Use pre-formatted layouts or framework as a starting point to create and edit your videos and change the layouts as per requirements. These are beneficial for users who make repeatable videos for the audience, as it requires less editing, simplifies the creation, and saves a lot of time. | | Social sharing | Share videos from your software on a social media site or application such as Instagram, Facebook, LinkedIn, and YouTube. | | Text overlay | Add supplementary information to your videos in the form of words which appear at the forefront of a video. These texts can appear in a variety of sizes and fonts, along with different video effects. This helps users to get more viewers to watch their content. | | Media library | Choose from a collection of images, audio clips, sample colors, and sample videos to incorporate in your video to make it more engaging and professional. | | Drag-and-drop | Create videos by simply grabbing GIFs, video clips, screengrabs, and then dragging and dropping them to the software interface. It allows editors and designers to see their video designs built in real time. | | Customizable branding | Add customized logos or color themes to your videos according to the branding guidelines of your organization. | | Collaboration tools | Collaborate with other teammates and clients by sharing video files to review and approve. These tools allow multiple users to work on the same file from different locations at the same time. | | Animation | Create animations from scratch or use prebuilt templates. Add graphical and media objects, modify the appearance of the objects, and synchronize them with audio. | --- ## What type of buyer are you? Before purchasing video making software, you should assess which buyer category you belong to. The majority of buyers fall into the following categories: - **Buyers looking for a professional grade tool:** Buyers in this category include businesses, designers, and professional artists who need advanced software to create high quality videos. They need software that can help them make videos with things such as virtual reality backgrounds, 360-degree footage, screen recording, fast rendering, and motion graphics. These buyers should opt for a fully featured software. The software should support multicam editing, a large number of raw video files, prebuilt elements (such as video clips, music, and audio filters), and video rendering. These features will help buyers to develop high quality engaging and commercial videos to promote their brand or products which may be difficult to achieve with a regular tool. - **Buyers looking for a tool suited to beginners:** Buyers in this category are mostly amateurs, artists, or even animators who are just starting out. They need a video making software that offers basic functionalities such as video editing tools to trim, merge, cut, rotate, and crop the video. Audio editing is also a much needed feature as well as the ability for users to add background music to the video. Buyers can opt for free or low-cost tools that provide an easy-to-use interface that allows users to play around with and also provide educational materials or video tutorials. ## Benefits of video making software Listed below are some benefits you can expect from using a video making software tool: - **Reduced costs:** The way large enterprises and small businesses utilize video marketing differ due budget constraints and expenses. Big organizations can afford to hire professional video makers and editors, but for smaller businesses, this might take up a large portion of your budget. Whether your organization is big or small, you can save the cost associated with hiring professionals by using a video making tool which you can use for free, or pay a minimum subscription fee to get a proficient tool with an easy-to-use interface. Such tools can be used by anyone (even those without experience) to create professional looking videos. - **Better quality:** Video making software helps improve the quality of the output by letting you adjust background images, capture and edit audio/video, lighting, visual effects, and more. With the help of a video making tool, you can convert to the latest formats such as HEVC (High-Efficiency Video Coding) and improve the video resolution before uploading it to any medium. You also have an option to use animations, titles, and color grading, and then add music or voiceover audio to enhance your video quality. ## Market trends to understand Here’s a market trend that’s impacting the video making software industry: - **Increasing use of artificial intelligence (AI) in video creation:** As the demand for video marketing is on rise and has become an essential part of today’s business marketing strategy, the process of creating videos is time consuming. [AI-driven video creation tools](https://securityonline.info/top-ai-powered-and-automated-video-creation-and-editing-tools/) can automate the entire video production workflow without requiring any significant inputs from the end-user. The technology provides real-time design suggestions, animations, color palettes, and more. Such software uses advanced algorithms to avoid technical design mistakes by learning from past experiences thus creating high quality professional-grade videos. **_Note:_** _The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Video Making Software - [Animation Software](https://www.softwareadvice.com/animation/) - [Audio Editing Software](https://www.softwareadvice.com/audio-editing/) - [Graphic Design Software](https://www.softwareadvice.com/graphic-design/) - [Photo Editing Software](https://www.softwareadvice.com/photo-editing/) - [Video Editing Software](https://www.softwareadvice.com/video-editing/) - [Video Hosting Software](https://www.softwareadvice.com/video-hosting/) - [Video Management Software](https://www.softwareadvice.com/video-management/) - [Video Marketing Software](https://www.softwareadvice.com/video-marketing/)