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For more than 15 years, Animoto's online video maker has empowered anyone to create stunning videos in minutes, regardless of experience level. We've made it easy to get started with customizable templates for everything from sa...Read more about Animoto


mmhmm is a cloud-based solution that helps businesses streamline their virtual meetings and presentations via a unified portal. Users can schedule meetings and conduct them with single or multiple participants. One of the most imp...Read more about mmhmm

5.0 (2 reviews)


Debut is a screen recording solution that allows staff members to generate entire screen, single window and selected portion recordings. Staff members can share videos via FTP and email in multiple file formats, including avi, flv...Read more about Debut

Zoho Meeting

Zoho Meeting is an online video conferencing solution suitable for single users as well as small to large-sized organizations. The solution can be used to host product launches, sales presentations, webinars, user education and on...Read more about Zoho Meeting


Loom is a video recording and screen sharing solution that allows teams to communicate with ease, without wasting hours of productivity from non-productive meetings. Loom includes fast recording, screen sharing, link sharing, vide...Read more about Loom

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Screencastify is a Chrome extension that allows users to record, edit, and share screen recordings. This solution can be used by schools, customer support, sales teams, plus more. With Screencastify, users can create videos such a...Read more about Screencastify

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Icecream Screen Recorder

Icecream Screen Recorder is a solution that allows businesses to record and edit videos using screen recording tools. With Icecream Screen Recorder, users can record online content including tutorials, online meetings, games, plus...Read more about Icecream Screen Recorder

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ScreenPal (formerly Screencast-O-Matic) provides intuitive, effective tools and services for collaborative video creation and sharing that are easy for everyone to use, including a screen recorder, screen capture, video editor, an...Read more about ScreenPal

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TinyTake by MangoApps is a screen capture and recording solution that can be used on Windows and Mac devices. With this solution, users can add annotations, captions, shapes, and watermarks to screen captures and recordings. Tiny...Read more about TinyTake

4.6 (7 reviews)


Camtasia is a screen recording and video making solution designed to create, edit, and share videos. It can help users create content for lessons, tutorials, product demos, plus more. Users can record desktop screens or use webcam...Read more about Camtasia

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Telestream's Screenflow is a screen recording and video editing solution. It can be used by marketing, product, and training teams to create video content that engages viewers. Screenflow is also suited for freelance vloggers and ...Read more about ScreenFlow

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Screen Recorder Pro

Screen Recorder Pro is an on-premise recording solution that allows users to create screencasts and record online content. The solution can be used by business professionals looking to create instructional videos, such as demos an...Read more about Screen Recorder Pro

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Bandicam Screen Recorder

Bandicam Screen Recorder is a screen recording solution for PCs. It can be used by professionals needing to record online content, capture screenshots, and create screencasts. This solution includes editing features such as real-t...Read more about Bandicam Screen Recorder

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ActivePresenter is an on-premise video creation solution for educational organizations and corporate training teams. With this solution, users can record/capture desktop screens, edit screencast videos, and create interactive eLea...Read more about ActivePresenter

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FlashBack Express

FlashBack Express is an on-premise screen recording and editing tool for PCs. This solution can be used to capture screenshots, record short clips, and create instructional videos. Videos can be shared directly to YouTube. FlashB...Read more about FlashBack Express

4.5 (8 reviews)

OBS Studio

OBS Studio is an on-premise video recording and live-streaming solution that is compatible with Windows, Mac, and Linux devices. With OBS Studio, users can capture real-time audio and video content. The editing tools allow users t...Read more about OBS Studio

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Zight (formerly CloudApp)

Zight (formerly CloudApp) helps bring a happier & more productive workplace with better communication by helping businesses save time and reduce misunderstandings and eliminating unnecessary and draining meetings. Use Zight to cr...Read more about Zight (formerly CloudApp)

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Gyazo is on an on-premise and cloud-based screen recording solution, which helps government organizations, eSports teams and businesses in education, customer support, sales, finance, marketing and other industries. It helps profe...Read more about Gyazo

5.0 (3 reviews)

Free Cam

Free Cam is video recording software designed to create screen recordings, edit videos and publish them to YouTube. You can use the audio/video editing tool to trim specific sections from videos, remove background noise, adjust vo...Read more about Free Cam

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Vmaker is a screen and video recording software designed to help businesses create, edit and share high-quality videos across teams, clients, stakeholders and more. Key features include screen capture, collaboration, audio capture...Read more about Vmaker

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Buyers Guide

Last Updated: March 16, 2023

People in the sales, customer service, and teaching professions often have to repeatedly explain a process, such as how to customize a module or solve an equation. Text-based tutorials or support documents that explain these steps can help avoid repetition, but they may not always be easy to understand for readers.

Screen recording software records the screen activity on a device to help create video tutorials that can replace text-based documents. The software is extensively used by businesses, educational institutes, and media professionals to create and share how-to videos, training guides, and product demos.

A wide range of screen recording apps is available on the market, and choosing the one that best meets your needs and budget is important. This guide will help you understand the different factors you must keep in mind when shortlisting a software solution.

Here’s what we’ll cover:

What is screen recording software?

Screen recording software is a tool that records the screen activity of your computer, laptop, or mobile device and saves the output in the video format. It captures cursor movements and page clicks as well as records the device audio. Screen recording software is widely used to create support and training videos, educational content, product demo videos, and more.


Screen, webcam, and audio recording options in Loom (Source)

Common features of screen recording software

In this section, we’ll discuss the common features offered by screen recording software.


Lets you record the full screen or a specific area of your device. You can pause and resume the recording. Some solutions also offer timer controls.

Video formats

Allows you to record videos in multiple formats, such as WMV, MP3, MP4, and MOV.

Export options

Helps export the recorded videos to your device or file storage apps, such as Google Drive. You can also publish them on video sharing platforms, such as YouTube and Vimeo.

Microphone and audio recording

Assists in recording your narration and the system audio simultaneously or separately.


Allows you to edit the recorded videos. You can trim them, remove background colors, or add closed captions.


Lets you add notes to the recorded videos. You can highlight parts of the screen, add text, draw arrows and callout boxes, and even blur parts of the screen to hide sensitive/copyright content.


Offers customizable keyboard shortcuts that allow you to capture screenshots, pause/resume recording, etc.

Webcam recording

Helps toggle between screen and webcam recording so that the presenter can also be included in the recorded videos.

What type of buyer are you?

Before you start evaluating software options, you'll want to know which buyer category you belong to so that you pick the right software. Most buyers fall into one of the following categories:

  • Enterprises: These buyers require screen recording software to create and share product demo, training, and customer support videos, among others. Enterprises should ensure that the screen recording software they choose supports long duration videos, offers strong editing capabilities, supports multiple video formats, and allows videos to be exported directly to platforms such as YouTube and Vimeo.

  • Educational institutions: These buyers are generally professionals in the education industry. Educators are increasingly using screen recording software to facilitate digital learning and create video lessons. Such buyers should opt for a tool that offers webcam recording, annotation, and microphone and audio recording features to create interactive video lessons that help supplement classroom learning.

  • Hobbyists: These buyers include hobbyists who like to upload do-it-yourself (DIY) videos, answer other users’ queries about products, and review gadgets and video games, among others. They can opt for a free screen recording tool that offers basic features such as annotation, video export, and support for multiple video formats.

Benefits of screen recording software

Screen recording software is an underrated yet highly useful tool. In this section, we’ll walk you through some of its key benefits.

  • Cost effective and easy to use: Creating content that explains “how to do” something through videos often requires the help of professional videographers. By helping you self-record such videos, screen recording software eliminates the need to hire professionals and thus saves you money. Many screen recording apps also offer a free version, which you can use to try out features before purchasing any tool.

  • Helps convey instructions better: Text is not always the best means to share instructions. In many cases, video output is more effective and helpful in explaining the steps users need to follow to complete a task. Screen recording software captures screen activities to help create video tutorials that are easier to understand than written instructions.

Key considerations when selecting screen recording software

When exploring software options, be sure to take the following factors into consideration:

  • Features versus price: Most screen recording tools offer free as well as paid versions. Free versions will allow you to try software features for free, but the recorded videos will be of a limited length and may even be embedded with the vendor’s name or logo. Paid versions will offer a plethora of features, many of which you may not even require. Thus, understand your business requirements, and opt for a tool that allows you to customize features and select only those modules that you need.

  • Quality of output videos: Before zeroing in on any tool, opt for free trials and attend product demos to check the quality of the output videos. If you require high-definition (HD) videos, you’ll have to select a tool that supports HD recording, which will involve a higher price tag. Also, check if the tool allows you to adjust video quality levels to create smaller or larger-sized video files.

  • Mobile support: Ensure that the software you choose offers mobile apps for Android, iOS, and Windows devices as well as lets you record videos for mobile and tablet screens of all sizes. Look for compatibility with different versions of mobile operating systems. Also, ensure that the vendor provides frequent software updates for the app.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or a recommendation. It has been obtained from sources believed to be reliable at the time of publication.